Mediatool.com - Media Planning Made Easy
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingSoftware
Mediatool.com - Media Planning Made Easy firmographics
Firmographics- Name
- Mediatool.com - Media Planning Made Easy
- Website
- https://mediatool.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Mediatool.com - Media Planning Made Easy industry classification
Industry- Product category
- Media Planning Software
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Mediatool.com - Media Planning Made Easy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Mediatool.com - Media Planning Made Easy product offering
Product offeringCore offering
Mediatool.com provides a media planning platform intended to simplify the organization and management of advertising campaigns. Based on its tagline "Media Planning Made Easy," the product centers on planning workflows for media buyers, planners, and agencies handling multi-channel campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Mediatool.com Media Planning Platform A media planning software platform designed to simplify the organization and execution of advertising campaigns for media planners, agencies, and in-house marketing teams.
Companies that use Mediatool.com - Media Planning Made Easy
Customer profileIdeal customer profiles1 record
Mediatool.com - Media Planning Made Easy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mediatool.com - Media Planning Made Easy competitors and assessment
Company assessmentEmerging players
- Celtra: Creative production and campaign workflow platform with planning and collaboration features for agencies and brand teams. Partial overlap with agency-side workflow tooling.
Direct peers
- Bionic: SaaS media planning and advertising workflow platform built specifically for agencies. Direct competitor to Mediatool.com in agency-side media planning software.
- Planit: Media planning software targeted at agencies and brand teams for campaign planning and buying workflows. Closely comparable offering to Mediatool.com.
Broad incumbents
- The Trade Desk: Leading demand-side platform for digital media buying. Comparable on the media buying side of the workflow Mediatool.com supports.
- Mediaocean: Dominant legacy platform for media planning, buying, and workflow across TV, digital, and print. Comparable as the entrenched incumbent whose workflows a SaaS planning tool would seek to displace or complement.
- MediaMath: Programmatic media buying platform used by agencies and brands. Comparable as a digital media buying counterpart to a planning-led SaaS like Mediatool.com.
- Basis Technologies (formerly Centro): Programmatic and advertising workflow platform with media planning and buying capabilities for agencies and brands. Comparable as a workflow-focused platform spanning planning through execution.
Others
- DoubleVerify: Media measurement and ad verification platform adjacent to media planning/buying workflows. Comparable as part of the broader agency-side media technology stack.
Market position
Strengths2 records
Weaknesses2 records
Key risks2 records
Key highlights2 records
Customer concentration
Mediatool.com - Media Planning Made Easy social profiles
Digital presenceMediatool.com - Media Planning Made Easy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediatool.com - Media Planning Made Easy leadership team
Management profileNumber of profiles
Mediatool.com - Media Planning Made Easy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediatool.com - Media Planning Made Easy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediatool.com - Media Planning Made Easy
What does Mediatool.com - Media Planning Made Easy do?
Mediatool.com provides a media planning platform intended to simplify the organization and management of advertising campaigns. Based on its tagline "Media Planning Made Easy," the product centers on planning workflows for media buyers, planners, and agencies handling multi-channel campaigns.
When was Mediatool.com - Media Planning Made Easy founded?
Mediatool.com - Media Planning Made Easy was founded in -1.
Who are Mediatool.com - Media Planning Made Easy's main competitors?
Celtra is listed as an emerging player. Direct peers are Bionic and Planit. Broad incumbents are The Trade Desk, Mediaocean, MediaMath and Basis Technologies (formerly Centro). DoubleVerify is listed as an others.
Does Mediatool.com - Media Planning Made Easy have an API?
No public API is recorded for Mediatool.com - Media Planning Made Easy.
What industry is Mediatool.com - Media Planning Made Easy in?
Mediatool.com - Media Planning Made Easy's product category is Media Planning Software. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 54183 and its SIC code is 7310.