What Fundacja Polska Gorom does

Fundacja Polska Górom! is a Polish non-profit foundation (KRS 0000850644), founded in 2020 and headquartered in Wrocław, that operates at the intersection of sustainable tourism, environmental action, and digital gamification. Its core products are two proprietary mobile applications — 'Tropimy' (geolocated adventure field games promoting local tourism, history, and nature) and 'Zmieć Śmieć' (a gamified environmental cleanup app that rewards users with ECOin points) — plus custom digital field games delivered to municipalities, schools, hotels, and corporate clients. The foundation also operates the Akademia Liderów Turystyki, a training academy covering digital marketing, ESG implementation, and field game creation, listed on the government Baza Usług Rozwojowych (BUR) platform with up to 80% EU co-financing, and sells branded merchandise via the Duch Gór e-commerce shop.

The foundation serves a diversified client base: municipalities and regional tourism organizations across 5 voivodeships (dolnośląskie, opolskie, śląskie, małopolskie, podkarpackie), tourism and hospitality businesses, schools, environmental organizations (forestry units, national parks), and corporate clients including EY, BNY, Mercedes-Benz, and Motorpol. It maintains partnerships with TrekPoint (technology platform), regional tourism organizations (DOT, WROT, OŻTW), and academic institutions, and has produced field games in all 23 Polish National Parks with engagement of over 5,000 participants in cleanup actions and 30 mountain shelter partners.

The business model is a hybrid: grant-funded non-profit operations (public sources including NOWEFIO, NFOŚiGW, WFOŚiGW, and Krajowy Plan Odbudowy) combined with commercial revenue from BUR-listed training, custom field game design, corporate volunteering programs, and merchandise. The 6-person team operates under ISO 9001 quality management certification covering training and consulting. Growth in 2024-2025 has been driven by the KPO-funded digital transformation project that relaunched both mobile apps on Android and iOS and built a new website, with announced intent to introduce paid features in applications.

Name

Fundacja Polska Gorom

Legal name

Fundacja Polska Górom!

Website

https://polskagorom.pl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Fundacja Polska Górom! is a Wrocław-based Polish non-profit foundation that builds gamified mobile applications (Tropimy, Zmieć Śmieć) and digital field games to drive sustainable tourism and environmental cleanup, serving municipalities, schools, tourism businesses, and corporate clients across Poland.

Ownership category

akta.pro rank

Product category

Sustainable Tourism and Environmental Education Services

NAICS

Nature Parks and Other Similar Institutions (71219), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Educational Services (8200)

akta.pro primary industry

National Park & Protected Area Tours (THAJAIAA)

akta.pro secondary industries

Cultural & Environmental Education Expeditions (Citizen Science, Conservation Volunteering) (THAAAOAH), Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK), School, University & NGO Outdoor Programs (Curriculum/Program Delivery) (THAAAOAD)

Keywords

• Sustainable tourism services
• Environmental education programs
• Digital field games
• Corporate ESG volunteering
• Gamified mobile applications

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Training and Development Services: Professional training services in tourism, digital marketing, ESG implementation, and team building. Programs are delivered through the Akademia Liderów Turystyki (Tourism Leaders Academy) and can be co-financed up to 80% through the BUR system.
2. Field Game Design and Implementation: Design and implementation of custom digital field games for municipalities, tourist attractions, hotels, schools, and events. Revenue from project-based engagements creating interactive experiences via TrekPoint and Tropimy applications.
3. Mobile Application Features: Advertising and paid features within mobile applications (Zmieć Śmieć, Tropimy) generate revenue. Apps include gamification elements with rewards and premium content.
4. Local Products (Duch Gór Shop): Sale of educational and artistic products including coloring books, maps, posters, and clothing featuring regional designs. Proceeds support foundation activities including environmental cleanup and free field games.
5. Equipment Rental: Audio guide equipment rental services for guided tours and excursions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fundacja Polska górom! creates and delivers digital field games and environmental education programs through proprietary mobile applications (Tropimy and Zmieć Śmieć) that combine geolocation, gamification, and augmented location features to promote sustainable tourism and environmental cleanup. The foundation also designs custom digital field games for municipalities, schools, and corporations via its TrekPoint integration, and delivers professional training programs through the Akademia Liderów Turystyki academy covering digital marketing, ESG implementation, and sustainable tourism strategy.

Product overview

Fundacja Polska górom! operates as a foundation combining environmental action with digital tourism products. The core offering consists of two proprietary mobile applications: 'Tropimy' (geolocated field games for local tourism promotion) and 'Zmieć Śmieć' (gamified environmental cleanup with ECOin rewards). The foundation also creates custom digital field games delivered through these apps and TrekPoint partnership. Supporting offerings include the Akademia Liderów Turystyki (tourism training academy) covering digital marketing, ESG standards, and field game creation; the Duch Gór merchandise shop; corporate volunteering programs; and consulting services for sustainable tourism strategy. The portfolio connects environmental education with modern gamification technology to promote responsible tourism.

Differentiator

Problem solved

Functional benefit

Brands

• Zmieć Śmieć: Flagowa ekologiczna inicjatywa fundacji — aplikacja mobilna i akcje sprzątania lasów, parków i szlaków turystycznych. Użytkownicy zbierają śmieci i zdobywają ECOiny wymieniane na nagrody u partnerów.
• TrekPoint
• Tropimy

Products and services

• Tropimy Mobile Application Proprietary mobile application for interactive location-based outdoor adventure games that gamifies exploration of cities, towns, and villages, promoting local tourism through discovering hidden history and nature.
• Zmieć Śmieć Mobile Application Mobile application for environmental cleanup activities that enables users to report litter, coordinate cleanup events, track ECOin rewards, and engage in gamified environmental action across forests, parks, and tourist trails.
• Cyfrowe Gry Terenowe (Custom Digital Field Games) Custom-designed interactive field games delivered via mobile applications that combine outdoor physical activity with digital challenges, educational content about history and nature, and real-time location-based gameplay for municipalities, schools, and corporate clients.
• Akademia Liderów Turystyki (Tourism Leaders Academy) Comprehensive professional training ecosystem for tourism industry professionals covering courses on digital marketing, ESG implementation, field game creation, sustainable tourism, regional promotion, and strategic management, eligible for up to 80% EU co-financing via the BUR platform.
• Duch Gór (Spirit of the Mountains) Online Shop Online merchandise store selling educational and artistic products including coloring books, maps, posters, and apparel featuring regional designs and mountain themes, with proceeds supporting the foundation's environmental and educational activities.
• Wolontariat Pracowniczy (Corporate Volunteering Programs) Corporate employee volunteering programs combining environmental cleanup activities with team building, designed to integrate with company ESG reporting requirements and deliver measurable environmental impact for enterprise clients.
• ESG and Tourism Strategy Consulting Advisory services helping organizations, local governments, and tourism businesses build responsible brand image and implement sustainable development strategies, covering ESG standards and responsible tourism practices.
• Audio Guide Equipment Rental Rental service of audio guide equipment for guided tours and excursions, supporting field game and outdoor tourism operations.

Quantifiable outcome

• Environmental cleanup: 377 bags of 60L collected, 501 participants from 13 schools
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TrekPointcoreTechnology or IntegrationStrategic partnership with TrekPoint professional outdoor platform enabling implementation of advanced gamification scenarios for individual clients and organized groups, combining digital with physical space for modern tourism experiences.
• Dolnośląska Organizacja Turystyczna (DOT)coreStrategic or Co-development PartnerMembership and collaboration with regional tourism organization supporting Lower Silesian tourism development and promotional activities.
• Wrocławska Organizacja Turystyczna (WROT)coreStrategic or Co-development PartnerMembership and collaboration with Wrocław tourism organization for regional promotion and event coordination.
• OŚTW (Ogólnopolski System Turystyki Wysokogórskiej)coreStrategic or Co-development PartnerPartnership with Polish highland tourism system supporting mountain hiking and environmental initiatives.
• BNYminorStrategic or Co-development PartnerFinancial services company supporting environmental activities as part of corporate social responsibility initiatives.
• EYminorStrategic or Co-development PartnerProfessional services firm supporting environmental initiatives and field game projects as part of corporate engagement.
• Marszałek Województwa DolnośląskiegocoreStrategic or Co-development PartnerRegional government partnership for conference organization and regional tourism promotion.
• Wojewoda DolnośląskicoreStrategic or Co-development PartnerVoivodeship government partnership for conference organization and regional initiatives.
• Uniwersytet WSB Merito WrocławcoreStrategic or Co-development PartnerAcademic partnership for EKOnferencja organization and educational programs on sustainable tourism.
• Liga Ochrony Przyrody (LOP)coreStrategic or Co-development PartnerEnvironmental organization partnership for Nature Art competition and environmental education initiatives.
• Regionalna Dyrekcja Lasów Państwowych we Wrocławiu (RDLP)coreStrategic or Co-development PartnerForestry authority partnership supporting forest cleanup actions and environmental protection in Lower Silesian forests.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Questopiap/Questo: Questo is a global urban-exploration platform offering self-guided city games, mystery walks and treasure hunts — directly comparable to Tropimy's location-based city/town/village discovery games aimed at local tourism.
• Actionbound: Berlin-based platform for creating and playing interactive scavenger hunts, field games, and location-based educational experiences. Directly comparable to Polska Górom's Tropimy app and custom field-game offering, serving similar B2B clients (schools, municipalities, tourism operators) with a multilingual platform.
• Locatify: Icelandic platform for indoor/outdoor location-based experiences, AR storytelling and museum/tourism apps. Closely comparable technology stack to Polska Górom's geolocated field games and TrekPoint-style integrations, with similar target customers (museums, parks, tourism boards).
• TrekPoint: Polish/Slovak outdoor platform for professional location-based games and quests — explicitly listed as Polska Górom's strategic technology partner. Functionally a peer and a partner: competing/overlapping product category (outdoor gamified quests) used by similar tourism and education customers.
• Dolnośląska Organizacja Turystyczna (DOT): Regional tourism organization for Lower Silesia and an existing strategic partner of Polska Górom. Comparable as a regional DMO promoting tourism products and events in the same voivodeship where Polska Górom has its strongest footprint.

Broad incumbents

• Geocaching HQ: The incumbent global platform for outdoor location-based discovery games and adventure caching. Polska Górom's field games overlap with Geocaching's core premise of geolocated outdoor adventure, but Polska Górom adds an educational, environmental and corporate-volunteering layer.
• Polska Organizacja Turystyczna (POT): National Tourism Organization of Poland — sets nationwide sustainable tourism strategy and is a potential counterpart/partner to Polska Górom's regional and national park programming. Comparable as a Polish tourism-promotion entity, though broader in scope and public-sector funded.
• Fundacja WWF Polska: Larger Polish environmental NGO working on conservation, citizen engagement and eco-education — comparable mission space to Polska Górom's Zmieć Śmieć cleanup actions and ecosystem-protection narrative, but operating at significantly larger scale and broader thematic scope.

Regional players

• Stray Boots: US-based platform offering self-guided urban adventure games for team building and tourism. Comparable product model (gamified location-based experiences for groups and corporate team building), but operates primarily in the US and selected international cities rather than Poland.

Emerging players

• Liga Ochrony Przyrody (LOP): Polish environmental education organization partnering with Polska Górom on the Nature Art competition and eco-education initiatives. Comparable as a Polish NGO operating in environmental/eco-education, with overlapping audiences (schools, families, volunteers) and similar public-grant financing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/polskagorom
• LinkedInlinkedin.com/company/polskagorom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundacja Polska Gorom