Locatify
Locatify ehf is an Icelandic private software company, founded 2009 with 1–10 employees, that operates the Locatify Builder cloud platform for creating GPS- and beacon-triggered digital scavenger hunts and multilingual audio guides, serving museums, tourism boards, schools, and corporate event organisers globally via shared and branded mobile apps.
- Company typePrivate
- Founded2009
- HeadquartersHafnarfjörður, Iceland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Locatify does
Locatify ehf is a privately held Icelandic software company founded in 2009, operating with 1–10 employees from Hafnarfjörður and serving museums, tourism boards, municipalities, educational institutions, corporate event organisers, and cultural heritage sites globally (active markets include Iceland, the UK, Sweden, Spain, Canada, Australia, the USA, and Mexico). Its business centres on a cloud-based authoring and publishing platform called Locatify Builder (previously Creator CMS®), through which customers create and deploy GPS-triggered scavenger hunts and multilingual multimedia audio guides without engineering involvement.
The product portfolio comprises two shared consumer apps — TurfHunt (digital scavenger hunts) and SmartGuide (audio tours) — distributed via the iOS App Store and Google Play; fully customised Branded Apps for enterprise clients (museums, tourism boards, municipalities, and corporate team-building programmes) priced from €79 to €350 per month; plus the Locatify Kiosk device-management module (€14 per device per month) and an RTLS indoor-positioning add-on combining Ultra Wideband (UWB) and Bluetooth Low Energy (BLE) beacons for sub-room-accuracy visitor experiences. The platform supports offline play, real-time leaderboards, multilingual text/audio/video content, template-driven authoring, and Progressive Web App distribution via QR code as an alternative to native installations; infrastructure is hosted on Amazon AWS in London, payments are processed by Paddle, and the company is GDPR- and CalOPPA-compliant.
Revenue is generated almost entirely through recurring subscription tiers (shared apps, branded apps, kiosks, discounted education and non-profit plans) plus project-based RTLS deployments with variable pricing. The company has raised approximately $247,907 across three non-equity grants from Iceland's Technology Development Fund (2009, 2014, 2016) and operates without disclosed institutional equity investment. Named customers include the National Portrait Gallery, Science World BC, Queens University Belfast, Cliffs of Fundy UNESCO Global Geopark, SegWay Day Barcelona, the Leif Eiriksson Center, and a Geothermal Exhibition.
Locatify firmographics
Firmographics- Name
- Locatify
- Legal name
- Locatify ehf
- Website
- https://locatify.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Locatify ehf is an Icelandic private software company, founded 2009 with 1–10 employees, that operates the Locatify Builder cloud platform for creating GPS- and beacon-triggered digital scavenger hunts and multilingual audio guides, serving museums, tourism boards, schools, and corporate event organisers globally via shared and branded mobile apps.
- Ownership category
- akta.pro rank
Locatify industry classification
Industry- Product category
- Mobile Tour Guide Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)
Keywords
Where Locatify is headquartered
LocationHeadquarters
- HQ city
- Hafnarfjörður
- HQ country
- Iceland
- HQ region
- Europe
Offices2 records
Markets served
Locatify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - TurfHunt & SmartGuide: Monthly and annual subscription plans for access to shared apps (TurfHunt and SmartGuide). Free plan available; premium features unlocked via paid subscription. Auto-renewal with credit card or SEPA direct debit.
- Subscription - Branded Apps: Monthly subscription for custom branded iOS and Android apps with customizable indoor, outdoor, and virtual scavenger hunts and audio guides.
- Device Management - Locatify Kiosk: Monthly per-device subscription for managing dedicated Android devices and branded apps in museum and gallery settings.
- Non-profit Subscriptions: Discounted subscription plans for qualified non-profit organisations upon proof of non-profit status.
- Educational Subscriptions: Discounted annual licenses for formal qualified educational institutions and individual teachers for use with students. Starting at €99/year for K-12 and formal education.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | TurfHunt - Shared scavenger hunt app |
| Subscription | Monthly | Locatify SmartGuide - Shared audio guide app |
| Subscription | Monthly | Branded Team-Building App |
| Subscription | Monthly | Branded Outdoor Adventure App |
| Subscription | Monthly | Branded Audio Guide Apps |
| Unit Pricing | Monthly | Locatify Kiosk - Device Management |
| Other | Pay-as-you-go | RTLS Indoor Positioning |
| Subscription | Annual | Education K-12 & Formal Education |
| Subscription | Annual | Non-Profit Organizations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Locatify product offering
Product offeringCore offering
Locatify provides a software platform for building, publishing, and operating location-based digital scavenger hunts and multimedia audio guides. Its Locatify Builder CMS lets customers create GPS-triggered games and audio tours that are then delivered through shared consumer apps (TurfHunt for scavenger hunts, SmartGuide for audio guides), custom branded iOS/Android apps, or QR code progressive web apps. The platform supports outdoor GPS and indoor UWB/BLE beacon positioning and is targeted at museums, tourism boards, municipalities, schools, corporate HR teams, and event organizers.
Product overview
Locatify is a Nordic software company offering a platform for creating digital scavenger hunts and audio guides. The portfolio centers on two shared apps — TurfHunt (digital scavenger hunts) and SmartGuide (audio guides) — both published through Locatify's Builder (Creator CMS) platform. Above this core layer, Locatify offers Branded Apps as fully customized iOS/Android apps for museums, tourism, team-building, and municipalities. Supporting services include Locatify Kiosk (device management for venues) and RTLS Indoor Positioning (UWB/BLE beacons for precise indoor tracking). Educational and non-profit pricing tiers provide discounted access for schools and qualified organizations.
Differentiator
Problem solved
Functional benefit
Brands
- TurfHunt: Digital scavenger hunt app enabling GPS-triggered challenges, team-building games, and location-based treasure hunts for education, events, and team building. Players download free from App Store and Play Store.
- Locatify SmartGuide
- Locatify Builder
- Locatify Kiosk
Products and services
- TurfHunt Digital scavenger hunt platform enabling GPS-triggered treasure hunt games with multiplayer support, real-time leaderboards, diverse challenge types (riddles, photo, video, multiple-choice, memory games), and offline play. Accessible via a shared consumer app (iOS and Android) or white-label branded versions. Targets educators, event organizers, and corporate team building.
- Locatify SmartGuide Shared audio guide app offering multilingual, multimedia audio tours with GPS-triggered content activation. Publishers can create both virtual and on-location audio tour guides accessible through Locatify's shared app. Targets tourism boards, museums, and heritage sites.
- Branded Apps Custom iOS and Android applications for museums, tourism boards, municipalities, heritage sites, parks, corporate team building, HR programs, and events. The portfolio includes three variants: Branded Audio Guide Apps (audio-only, from €79/month), Branded Outdoor Adventure Apps (outdoor audio guides and scavenger hunts, from €350/month), and Branded Team-Building Apps (indoor, outdoor, and virtual scavenger hunts, from €350/month).
- Locatify Kiosk Android device management solution for museums, galleries, and sightseeing buses. Enables centralized management of dedicated Android devices running branded Locatify apps in kiosk mode.
- RTLS Indoor Positioning Indoor positioning technology using Ultra Wideband (UWB) or Bluetooth Low Energy (BLE) beacons to enable precise, immersive indoor location-based visitor experiences for museums and entertainment venues. Pricing varies based on project scope.
- Locatify Builder (Creator CMS) Cloud-based online platform for creating, customizing, testing, and publishing digital scavenger hunts and audio guides. Lets game designers define locations, add multimedia content, select from various challenge types, and publish to shared or branded apps without technical expertise. Formerly known as Creator CMS® and revamped in 2024.
Quantifiable outcome
- Zero download friction with QR code-based web apps
- +1 more outcomes
Companies that use Locatify
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Locatify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Locatify partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CapeQuestcoreSpecialist GPS treasure hunt operator in Cape Town that delivers corporate events and team building experiences using the Locatify platform. Represents how third-party operators have adopted Locatify as a mainstream corporate event solution.
- PaddlecorePayment processing service provider for secure online payments. Locatify uses Paddle for billing and subscription management with 3D Secure verification.
- Amazon AWScoreCloud hosting provider for Locatify servers and database, hosted in London, UK. AWS data privacy policy applies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Locatify competitors and assessment
Company assessmentDirect peers
- Actionbound: German-based interactive scavenger hunt and quiz platform serving similar education, team-building, and tourism use cases. Directly competes with Locatify's TurfHunt product as both offer location-based mobile games with similar challenge types and self-serve content creation.
- Goosechase: Canadian scavenger hunt platform focused on corporate events, team building, and student orientation. Closely comparable to Locatify's TurfHunt for the corporate team-building segment with shared app distribution and organizer content creation tools.
- Scavify: Digital scavenger hunt platform with mobile app for team building, events, and tourism experiences. Directly competes with Locatify's TurfHunt offering similar GPS-based challenges, leaderboards, and branded app deployment for organizations.
- Smartify: UK-based mobile app providing audio guides and art recognition for museums and galleries worldwide. Directly comparable to Locatify's SmartGuide product, both serving museum and tourism visitors with multimedia location-triggered content.
- Orpheo Group: Established European provider of multilingual audio guides, multimedia kiosks, and mobile apps for museums, tourism, and cultural sites. Directly competes with Locatify's audio guide offerings and brings decades of museum industry relationships.
- izi.TRAVEL: Open platform for creating and sharing audio tours and travel guides across global destinations. Comparable to Locatify's SmartGuide with shared app model and self-serve content creation for tourism and heritage experiences.
- Acoustiguide: Long-standing international provider of audio guides, multimedia content, and mobile apps for museums, cultural attractions, and heritage sites. Direct competitor in the branded museum audio guide market.
Emerging players
- Cuseum: Digital engagement platform for museums and cultural institutions offering interactive mobile experiences, AR, and visitor analytics. Adjacent competitor to Locatify in museum digital experience space with stronger enterprise analytics focus.
- Geocaching: Massive global location-based game with millions of active users finding hidden items using GPS coordinates. While consumer-focused rather than enterprise, it represents the broader location-based gaming category where Locatify's scavenger hunts compete for user mindshare.
Broad incumbents
- Bloomberg Connects: Bloomberg Philanthropies' free museum and cultural institution guide app, providing audio tours, maps, and event information for hundreds of institutions globally. Represents a well-funded free alternative in the museum audio guide space.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Locatify social profiles
Digital presenceLocatify compliance and trust
Trust signalCompliance2 records
Locatify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locatify leadership team
Management profileNumber of profiles
Profiles2 records
Locatify funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locatify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locatify
What does Locatify do?
Locatify provides a software platform for building, publishing, and operating location-based digital scavenger hunts and multimedia audio guides. Its Locatify Builder CMS lets customers create GPS-triggered games and audio tours that are then delivered through shared consumer apps (TurfHunt for scavenger hunts, SmartGuide for audio guides), custom branded iOS/Android apps, or QR code progressive web apps. The platform supports outdoor GPS and indoor UWB/BLE beacon positioning and is targeted at museums, tourism boards, municipalities, schools, corporate HR teams, and event organizers.
Is Locatify a public or private company?
Locatify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Locatify founded?
Locatify was founded in 2009. It employs 1 to 10 people.
Where is Locatify based?
Locatify is headquartered in Hafnarfjörður, Iceland, in the Europe region.
How does Locatify make money?
Five revenue lines are on record. Subscription - TurfHunt & SmartGuide is the primary driver. The others are subscription - Branded Apps, device Management - Locatify Kiosk, non-profit Subscriptions and educational Subscriptions.
Who are Locatify's main competitors?
Direct peers on record are Actionbound, Goosechase, Scavify, Smartify, Orpheo Group, izi.TRAVEL and Acoustiguide. Emerging players are Cuseum and Geocaching. Bloomberg Connects is listed as a broad incumbent.
Does Locatify have an API?
No public API is recorded for Locatify.
What industry is Locatify in?
Locatify's product category is Mobile Tour Guide Software. Its primary akta.pro industry code is BPAMANAB, Mapping & Basemap Platforms (Tiles/SDKs). Its NAICS code is 513210 and its SIC code is 7370.