Mai FM
Mai FM is a New Zealand radio station owned by MediaWorks Holdings Limited, broadcasting Hip-Hop and RnB music on FM across 11 regions and streaming globally via the rova platform, monetized through advertising.
- Company typePrivate
- Founded-
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mai FM does
Mai FM is a New Zealand radio station brand operated by MediaWorks Holdings Limited, specializing exclusively in Hip-Hop and RnB music programming. The station broadcasts on FM frequencies across 11 New Zealand regions — Whangārei, Auckland (88.6), Waikato, Tauranga, Rotorua, Gisborne, Hawkes Bay, Manawatu, Wanganui, Wellington (100.5), and Christchurch (106.8) — and streams globally via the rova app (iOS/Android) and website. Its daypart lineup comprises branded shows including Mai Morning Crew (Tegan, Storme & Nickson, 6am–10am), Mai Days, Mai Home Run (Nate & Randy, 3pm–7pm), Mai Hot 20 (Desch, 7pm), Mai Hot 20 Afterparty, overnight programming, and the Sunday Nickson and Nate show.
The station's technical footprint combines traditional FM transmission with digital streaming delivered through MediaWorks' rova platform, and extends into voice assistants (Amazon Alexa, Google Assistant, Siri), home audio (Sonos), and in-vehicle infotainment (Apple CarPlay, Android Auto), plus AirPlay and Bluetooth streaming. Programming is curated and personality-driven, supported by competitions, live performances, event coverage, and a merchandise shop on rova. Mai FM is positioned as New Zealand's #1 Hip-Hop and RnB station.
Mai FM is free-to-consumer and monetizes exclusively through radio advertising sold to businesses targeting the Hip-Hop and RnB listener demographic in New Zealand. It sits within MediaWorks' broader radio portfolio (alongside More FM, The Rock, The Edge, George FM and others) and operates as a single-country domestic broadcaster with global digital streaming reach. No public revenue, headcount, or ownership-percentage data is disclosed for Mai FM or its parent.
Mai FM firmographics
Firmographics- Name
- Mai FM
- Legal name
- Mai FM
- Website
- https://maifm.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mai FM is a New Zealand radio station owned by MediaWorks Holdings Limited, broadcasting Hip-Hop and RnB music on FM across 11 regions and streaming globally via the rova platform, monetized through advertising.
- Ownership category
- akta.pro rank
Mai FM industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
- akta.pro secondary industries
- Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Mai FM is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Mai FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Radio Advertising: Mai FM generates revenue through advertising airtime sold to businesses targeting the Hip-Hop and RnB listener demographic in New Zealand. The station's owned by MediaWorks Holdings Limited.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Mai FM product offering
Product offeringCore offering
Mai FM is a New Zealand radio station specializing in Hip-Hop and RnB music, broadcasting live programming 24 hours a day across 11 FM regions and streaming worldwide through the rova digital platform. It delivers locally-hosted shows (Mai Morning Crew, Mai Days, Mai Home Run, Mai Hot 20, and overnight programming) to consumers for free, monetizing through advertising airtime sold to brands targeting New Zealand urban music audiences.
Product overview
Mai FM operates as a New Zealand radio station focused on Hip-Hop & RnB content, distributed through two primary channels: traditional FM broadcasting across 14 regional frequencies (including Auckland, Wellington, Christchurch, and others) and the rova digital streaming platform. The station's programming consists of branded shows including Mai Morning Crew (morning drive), Mai Days (daytime), Mai Home Run (afternoon drive), Mai Hot 20 (evenings), and overnight content. rova serves as the overarching digital platform providing live streaming, on-demand content, podcasts, curated playlists, video reels, competitions, event ticketing, and merchandise purchasing functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Mai FM Radio Station New Zealand's #1 Hip Hop and RnB radio station broadcasting from Auckland, featuring live hosted shows across the day (Mai Morning Crew, Mai Days, Mai Home Run, Mai Hot 20, Mai Hot 20 Afterparty, The Hottest Hip Hop and RnB, and Nickson and Nate). Available via FM frequencies across 11 New Zealand regions and digital streaming worldwide through the rova platform. Free to listeners, monetized by advertising.
Companies that use Mai FM
Customer profileSegments1 record
Ideal customer profiles2 records
Mai FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Mai FM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rova (MediaWorks)coreRova is the streaming platform owned by parent company MediaWorks Holdings Limited. Mai FM content is distributed through the rova app and website, enabling both live streaming and on-demand access to Mai FM shows and podcasts worldwide.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Mai FM competitors and assessment
Company assessmentDirect peers
- George FM: MediaWorks-owned NZ station focused on dance/electronic and urban music culture. Strongest internal format-adjacent peer, also distributed via the rova platform and competing for similar advertiser briefs targeting younger urban audiences.
- Flava (NZME): NZME-owned NZ radio station targeting urban, Hip-Hop and RnB demographics — the closest direct format competitor to Mai FM in the New Zealand market, competing for the same listeners and urban-format advertisers.
- ZM (NZME): Nationwide NZ commercial CHR/pop station operated by NZME. Competes with Mai FM for music-loving young NZ listeners and for the same pool of NZ advertising revenue, despite a broader format offering.
- The Hits (NZME): NZME-operated mass-appeal NZ radio network. Directly competes for advertising revenue and audience share with Mai FM and other MediaWorks stations in the same geographic markets.
- The Rock (MediaWorks): Sister MediaWorks station broadcasting classic and current rock across NZ. Same parent, same FM distribution economics, and overlapping advertising sales force — an internal portfolio peer rather than a pure competitor.
- More FM: MediaWorks-owned mainstream AC network across NZ. Sister station within the MediaWorks portfolio, sharing rova distribution and competing for national NZ advertising budgets.
- Radio Hauraki (NZME): NZME-owned rock-leaning NZ station. Competes with Mai FM for national advertisers and adjacent rock-leaning urban audiences, sharing NZ broadcast economics and digital streaming infrastructure.
Broad incumbents
- iHeartRadio: Major US-based free, ad-supported digital radio and podcast platform. Broader incumbent that competes for global digital audio listening time, particularly relevant since Mai FM streams via rova to a global audience.
- TuneIn: Global internet radio aggregator offering free ad-supported live radio streaming. Comparable as a broader digital audio incumbent that hosts thousands of radio streams, including Mai FM via rova, and competes for in-vehicle and smart-speaker listening.
Regional players
- Capital XTRA (Global): UK-based commercial radio station (Global Media) dedicated to Hip-Hop, RnB, and urban music. Highly comparable as a national genre-defined urban station in another English-speaking market, useful as a format benchmark for Mai FM's Hip-Hop/RnB positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Mai FM social profiles
Digital presenceMai FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mai FM leadership team
Management profileNumber of profiles
Mai FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mai FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mai FM
What does Mai FM do?
Mai FM is a New Zealand radio station specializing in Hip-Hop and RnB music, broadcasting live programming 24 hours a day across 11 FM regions and streaming worldwide through the rova digital platform. It delivers locally-hosted shows (Mai Morning Crew, Mai Days, Mai Home Run, Mai Hot 20, and overnight programming) to consumers for free, monetizing through advertising airtime sold to brands targeting New Zealand urban music audiences.
Is Mai FM a public or private company?
Mai FM is a private company. It is classified as corporate owned and is currently operating.
When was Mai FM founded?
Mai FM was founded in -1. It employs 1 to 10 people.
Where is Mai FM based?
Mai FM is headquartered in Auckland, New Zealand, in the Oceania region.
How does Mai FM make money?
One revenue line is on record: radio Advertising.
Who are Mai FM's main competitors?
Direct peers on record are George FM, Flava (NZME), ZM (NZME), The Hits (NZME), The Rock (MediaWorks), More FM and Radio Hauraki (NZME). Broad incumbents are iHeartRadio and TuneIn. Capital XTRA (Global) is listed as a regional player.
Does Mai FM have an API?
No public API is recorded for Mai FM.
What industry is Mai FM in?
Mai FM's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only), with a secondary code of MPAIAEAL, Radio Content Production & Studios (On-air Production, Imaging, Jingles). Its NAICS code is 516110 and its SIC code is 4832.