George FM
George FM is a New Zealand dance and electronic music radio station, broadcasting on FM across nine cities and streaming 24/7 via the rova app, serving electronic music listeners with curated DJ shows, festival sponsorships, and event-driven content.
- Company typePrivate
- Founded-
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
George FM firmographics
Firmographics- Name
- George FM
- Legal name
- MediaWorks Holdings Limited
- Website
- https://georgefm.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- George FM is a New Zealand dance and electronic music radio station, broadcasting on FM across nine cities and streaming 24/7 via the rova app, serving electronic music listeners with curated DJ shows, festival sponsorships, and event-driven content.
- Ownership category
- akta.pro rank
George FM industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
Keywords
Where George FM is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
George FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Broadcast Advertising: Radio station generates revenue through broadcast advertising, with sponsorship from brands like Makita (George Breakfast), Steinlager (George Drive), and Novus Glass (George Mahi Mix).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all George FM content |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
George FM product offering
Product offeringCore offering
George FM is New Zealand's home of dance and electronic music, broadcasting live radio programming across FM frequencies in nine New Zealand cities and streaming 24/7 via the rova app. The station delivers scheduled DJ-led shows (George Breakfast, George Drive, George Nights, Beats Working, etc.), produces live music events and festivals, and operates competitions through the rova platform.
Product overview
George FM is a New Zealand dance and electronic music radio station operated by MediaWorks Holdings Limited. The product consists of a core radio broadcast service (delivered via FM frequencies across nine New Zealand cities and 24/7 digital streaming through the rova app), supported by scheduled programming blocks (George Breakfast, George Drive, George Nights, Beats Working, George Chillsville, George Mahi Mix, weekend specialty shows), George FM-branded live events and festivals, and competitions accessible through the rova platform. The station positions itself as 'NZ's home of dance and electronic music.'
Differentiator
Problem solved
Functional benefit
Products and services
- George FM Radio Broadcast New Zealand's home of dance and electronic music, broadcasting live radio across FM frequencies in Auckland (96.6 FM), Wellington (106.7 FM), Christchurch (95.3 FM), and seven other NZ cities, plus 24/7 streaming via the rova app for global digital listeners.
- George FM Live Events George FM-branded and -presented live music events and festivals across New Zealand, including Southern Sounds, Rhythm & Vines, High Altitude, Lakes Festival, Hidden Valley, Throw-Back Fest, and DnB Allstars shows, targeting dance and electronic music fans.
Companies that use George FM
Customer profileSegments1 record
Ideal customer profiles1 record
George FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
George FM partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- MakitaminorMakita is a sponsor of the George Breakfast show, appearing as a logo and sponsor on the George Breakfast show page.
- SteinlagerminorSteinlager sponsors the George Drive show, appearing as a sponsor on the George Drive show page.
- Novus GlassminorNovus Glass sponsors George Mahi Mix with Sean, appearing as a sponsor on the show page.
- MediaWorks Holdings LimitedcoreMediaWorks Holdings Limited is the parent company that operates George FM and the rova platform. Address: 17 Hargreaves Street, Auckland Central, Auckland 1011.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
George FM competitors and assessment
Company assessmentDirect peers
- The Edge: NZ hit-music radio station operated by MediaWorks via the rova platform. Comparable as a same-portfolio FM+streaming competitor targeting a similar mass-market young adult audience with daypart sponsorship.
- Mai FM: NZ urban/pop music radio station also owned by MediaWorks Holdings and distributed through the rova app and FM. Directly comparable as a sibling station with the same parent, ad-sales team and digital platform infrastructure.
- More FM: NZ adult contemporary radio network under MediaWorks/rova. Comparable as a same-parent FM+streaming station competing for NZ ad budgets and listener share across multiple dayparts.
- The Rock: NZ rock-format radio station owned by MediaWorks and distributed on rova. Closely comparable as a genre-focused FM+streaming brand operating under the same parent platform economics as George FM.
- George FM (MediaWorks): Placeholder note: omitted to avoid duplicating the subject company. Listed here only as a structural reminder that George FM's own rova product page (rova.nz/radio/george-fm) is the canonical reference for show schedules and frequencies.
- Radio Hauraki: NZ rock/alternative radio network operated by NZME. Comparable as a commercial genre-focused FM+streaming rival competing for NZ ad spend and young-adult listenership.
- bFM: Auckland-based alternative and indie music station. Comparable as a NZ genre-focused music broadcaster with event sponsorship and a youth-leaning audience that overlaps with George FM's dance/electronic fanbase.
- Flava: NZME-owned NZ station focused on contemporary R&B, hip-hop and dance-leaning pop. Comparable as a direct commercial music-radio competitor targeting a similar young, dance-leaning NZ audience.
Broad incumbents
- ZM: NZ's largest hit-music radio network, operated by NZME and distributed on FM and via the iHeart Radio app. Comparable as the leading New Zealand commercial youth music broadcaster competing with George FM for both listeners and advertisers.
Regional players
- RNZ Music: New Zealand public-service broadcaster's music programming. Comparable as a NZ music-radio offering reaching a similar audience, though funded by public money rather than advertising, so it competes for listenership rather than directly for ad budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
George FM social profiles
Digital presenceGeorge FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
George FM leadership team
Management profileNumber of profiles
George FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
George FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about George FM
What does George FM do?
George FM is New Zealand's home of dance and electronic music, broadcasting live radio programming across FM frequencies in nine New Zealand cities and streaming 24/7 via the rova app. The station delivers scheduled DJ-led shows (George Breakfast, George Drive, George Nights, Beats Working, etc.), produces live music events and festivals, and operates competitions through the rova platform.
Is George FM a public or private company?
George FM is a private company. It is classified as corporate owned and is currently operating.
When was George FM founded?
George FM was founded in -1. It employs 11 to 50 people.
Where is George FM based?
George FM is headquartered in Auckland, New Zealand, in the Oceania region.
How does George FM make money?
One revenue line is on record: broadcast Advertising.
Who are George FM's main competitors?
Direct peers on record are The Edge, Mai FM, More FM, The Rock, George FM (MediaWorks), Radio Hauraki, bFM and Flava. ZM is listed as a broad incumbent. RNZ Music is listed as a regional player.
Does George FM have an API?
Yes. rova provides an application programming interface (API) to enable third-party applications to interface with its platforms. Third-party developers can build applications that connect to rova accounts and access information that users can see when logged into the platform. Users should only allow applications they trust to access their account. Specific API documentation URL, authentication method, rate limits, and versioning details are not specified in the available source material.
What industry is George FM in?
George FM's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.