Landfrisch AG
Landfrisch AG is a Bergheim, Germany-based producer organization (Erzeugerorganisation) that markets fresh fruit and vegetables directly from 32 member farms and 33 contract growers (~3,142 hectares) to German retail chains, anchored by a five-year Rewe Group supply agreement covering Rewe and Penny stores.
- Company typePrivate
- Founded-
- HeadquartersBergheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Landfrisch AG firmographics
Firmographics- Name
- Landfrisch AG
- Legal name
- Landfrisch AG
- Website
- https://landfrisch.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Landfrisch AG is a Bergheim, Germany-based producer organization (Erzeugerorganisation) that markets fresh fruit and vegetables directly from 32 member farms and 33 contract growers (~3,142 hectares) to German retail chains, anchored by a five-year Rewe Group supply agreement covering Rewe and Penny stores.
- Ownership category
- akta.pro rank
Landfrisch AG industry classification
Industry- Product category
- Fresh Produce Distribution
- NAICS
- Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419), Vegetable and Melon Farming (1112)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
- akta.pro secondary industries
- Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD), Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM)
Keywords
Where Landfrisch AG is headquartered
LocationHeadquarters
- HQ city
- Bergheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Landfrisch AG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Produce Sales: Landfrisch AG generates revenue through direct sales of fresh fruits and vegetables produced by its member farms. The company markets the entire harvest of its 32 member operations and 33 contract producers, covering tomatoes, peppers, cucumbers, salads, brassicas, and fruits. Products reach retailers directly without intermediaries, maximizing producer returns.
- Marketing Services: As an owned marketing organization (Ersthandvermarktung), Landfrisch provides comprehensive marketing services to its producer members including market planning, harvest scheduling, customer relationship management, and quality management. Revenue derives from the margin on produce sales.
- Inline Packaging Services: Pack operations at producer sites offer inline packaging in all standard trade formats including flow packs, banding, hanging packages, lidded crates, cartons, and sustainable paper-based variants. Value-added packaging services contribute to revenue.
- Logistics Services: Own logistics operations ensure direct delivery from production to retail distribution centers. Control over transportation enables quality maintenance, temperature control, and next-day shelf delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | B2B produce supply to German retailers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Landfrisch AG product offering
Product offeringCore offering
Landfrisch AG is a vertically integrated German producer organization (Erzeugerorganisation) that directly markets fresh fruits and vegetables from 32 member operations and 33 contract growers to German retail chains. The company operates approximately 110 hectares of greenhouse production (under the Vitarom brand) and 3,032 hectares of open-field production, offering inline packaging in all standard trade formats and own cold-chain logistics delivering next-day to retail distribution centers. Products include tomatoes, peppers, cucumbers, salads, brassicas, and seasonal fruits, sold without intermediaries.
Product overview
Landfrisch AG is an agricultural producer organization (Erzeugerorganisation) based in Bergheim, Germany, operating 32 member farms and 33 contract growers across NRW, Lower Saxony, Schleswig-Holstein, and other German states. The company is vertically integrated, offering a unified portfolio of fresh fruit and vegetable products organized under the Vitarom brand (for greenhouse-grown fruit vegetables) and a broader sortiment covering open-field vegetables, salads, tomatoes, peppers, cucumbers, aubergines, stalk vegetables, fruit, and other specialty produce. Services include direct (primary) marketing, own logistics operations, and inline packaging — all managed in-house from harvest through to retail delivery. Key product lines include the Vitarom greenhouse brand (Vitarom Straelen GmbH, Vitarom Neurath GbR, Vitarom Hemmingstedt GmbH & Co. KG), the new Vitarom Straelen Bio organic greenhouse line, and Vitaland GmbH for packaging and commissioning. The company has approximately 110 ha under glass and 3,032 ha of open-field production.
Differentiator
Problem solved
Functional benefit
Brands
- Vitarom: A brand name used for greenhouse operations and vegetable production under the Landfrisch group, including Vitarom Straelen, Vitarom Neurath, Vitarom Hemmingstedt, and Vitarom Straelen Bio.
- Vitarom Straelen Bio
Products and services
- Vitarom Greenhouse Produce Year-round greenhouse-grown fruit vegetables (tomatoes, peppers, mini-cucumbers) produced under the Vitarom umbrella brand across 110 hectares of high-tech greenhouses, sold to German food retailers including Rewe Group and Penny.
- Vitarom Straelen Bio Organic Produce Certified organic tomatoes and peppers cultivated in soil under glass at the Vitarom Straelen Bio facility on the Lower Rhine, using AI-driven smart control systems, renewable energy, and natural soil cultivation starting from 2026.
- Landfrisch Fresh Produce Portfolio (Sortiment) Full range of fresh fruits and vegetables from open-field production across 3,032 hectares, including brassicas (cauliflower, broccoli, Chinese cabbage, kale, kohlrabi, pak choi, red cabbage, pointed cabbage, white cabbage, savoy), salads (mixed salads, Caesar salad, iceberg, butterhead, little gem, mini romaine, radicchio, endives), tomatoes, mini cucumbers, aubergines, peppers, stalk vegetables (rhubarb, celery), fruits (apples, apricots, pears, strawberries, mirabelle plums, sweet cherries, plums), fennel, celeriac, leek, zucchini, radishes, turnips, and sweet potatoes.
- Inline Packaging Services In-house packaging operations at producer sites offering all standard trade formats including flow packs, banding, hanging packages, lidded crates, cartons, and sustainable paper-based variants, with inline label printing directly onto packaging film.
Quantifiable outcome
- Next-day shelf delivery from harvest — produce ripens naturally and reaches retail typically the day after harvest
- +3 more outcomes
Companies that use Landfrisch AG
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Landfrisch AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Landfrisch AG partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Rewe GroupflagshipLandfrisch signed a five-year tripartite agreement with Rewe Group and NRW vegetable farms BT Gemüse and Stoffers Gemüseanbau at the Green Week Berlin. The agreement secures fixed purchase volumes and enables producer investment in automation, digitalization, and modern packaging infrastructure. Prices are indexed to market conditions while binding purchase guarantees provide stability along the supply chain. This is described as a unique model in German produce trade.
- BT GemüsecoreChristian Berghs-Trienekens' family business has operated in vegetable production for over 40 years in its third generation. Founded in 2015, BT Gemüse also operates a service business (BT since 2017) providing packaging services. One of the three parties in the five-year Rewe Group supply agreement, producing Pak Choi, Caesar Salad, kale, and snack salads on 275 hectares.
- Stoffers GemüseanbaucoreFamily farm operated by Heinz and Matthias Stoffers since the 1960s. Approximately 200 hectares of open-field production specializing in salad cucumbers, with 12 permanent and 45 seasonal workers. One of the three parties in the landmark five-year Rewe Group supply agreement.
- Vitamin See GmbHcoreLandfrisch secured exclusive marketing rights for Vitamin See GmbH's premium Baronesse plum variety through a partnership covering cultivation, marketing, and all logistics processes. The Baronesse plum is characterized by exceptional taste, high Brix value, and optimal eating quality. Harvest begins in early/mid-September, coinciding with strong consumer demand. The partnership aims to progressively expand production in coming years.
- Stadt Straelen (City of Straelen)minorMunicipal partner in the Vitarom Straelen Bio project, collaborating on the development of a 6.8-hectare organic greenhouse demonstrating how modern technology and genuine organic cultivation can work together. The city is developing adjacent infrastructure to support the project.
- NABU (Naturschutzbund Deutschland)minorConservation partnership focused on protecting insect populations, biodiversity monitoring, and habitat creation. Landfrisch works with NABU on protecting indicator species including the Corn Bunting ( Grauammer) in the Düren district and the Northern Lapwing (Kiebitz) at the Lower Rhine.
Scale indicators14 records
Recent moves9 records
Expansion highlights6 records
Landfrisch AG competitors and assessment
Company assessmentDirect peers
- Frutania GmbH: German produce marketer and packer serving major German and European retailers; comparable as a vertically integrated B2B fresh-produce supplier with greenhouse and open-field sourcing across the Rhine region.
- Landgard eG: Germany's largest Erzeugerorganisation cooperative for ornamental plants, fruit and vegetables, marketing member-produce to German retail with comparable vertical integration, packaging, and logistics services — the most directly comparable German producer-organization peer.
Broad incumbents
- Greenyard: Belgian-headquartered global fresh, frozen and prepared fruit & vegetable supplier with deep European retail relationships; comparable as a much larger, broader-portfolio incumbent in the same B2B fresh-produce category.
- BayWa AG: Munich-headquartered agribusiness conglomerate with produce and agricultural inputs segments; comparable as a broad German agribusiness player with overlapping sourcing and retail relationships.
- Bonduelle Group: French family-controlled global leader in processed and fresh vegetables, with significant European greenhouse/open-field sourcing; comparable product/category overlap though Bonduelle is more focused on processed/canned vegetables.
- Ardo Group: Belgian family-owned European leader in frozen vegetables, herbs, and pasta; overlaps with Landfrisch on producer-to-retail supply of vegetables from European farms but skews toward frozen rather than fresh greenhouse.
- Dole plc: Global fresh-produce major (formed via Total Produce/Dole merger) with extensive European operations; comparable as a large diversified incumbent in fresh fruit and vegetable supply to retailers.
Emerging players
- Beekers Berries: Dutch soft-fruit greenhouse specialist; comparable as a high-tech European greenhouse producer marketing premium fresh produce directly to European retail — a model peer for the technology-led Vitarom operations.
Regional players
- Hessing BV: Dutch fresh-produce processor and packer with strong Benelux/German retail footprint; comparable vertically integrated fresh-cut and packaged vegetable supplier operating primarily in the Netherlands.
Others
- Rijk Zwaan: Dutch vegetable seed-breeding company; comparable as an ecosystem enabler for greenhouse vegetable production — supplying tomato, pepper, and cucumber genetics that Landfrisch's Vitarom operations rely on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Landfrisch AG social profiles
Digital presenceLandfrisch AG compliance and trust
Trust signalCompliance8 records
Landfrisch AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landfrisch AG leadership team
Management profileNumber of profiles
Profiles8 records
Landfrisch AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landfrisch AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landfrisch AG
What does Landfrisch AG do?
Landfrisch AG is a vertically integrated German producer organization (Erzeugerorganisation) that directly markets fresh fruits and vegetables from 32 member operations and 33 contract growers to German retail chains. The company operates approximately 110 hectares of greenhouse production (under the Vitarom brand) and 3,032 hectares of open-field production, offering inline packaging in all standard trade formats and own cold-chain logistics delivering next-day to retail distribution centers. Products include tomatoes, peppers, cucumbers, salads, brassicas, and seasonal fruits, sold without intermediaries.
Is Landfrisch AG a public or private company?
Landfrisch AG is a private company. It is classified as management employee owned and is currently operating.
When was Landfrisch AG founded?
Landfrisch AG was founded in -1. It employs 11 to 50 people.
Where is Landfrisch AG based?
Landfrisch AG is headquartered in Bergheim, Germany, in the Europe region.
How does Landfrisch AG make money?
Four revenue lines are on record. Produce Sales are the primary driver. The others are marketing Services, inline Packaging Services and logistics Services.
Who are Landfrisch AG's main competitors?
Direct peers on record are Frutania GmbH and Landgard eG. Broad incumbents are Greenyard, BayWa AG, Bonduelle Group, Ardo Group and Dole plc. Beekers Berries is listed as an emerging player. Hessing BV is listed as a regional player. Rijk Zwaan is listed as an others.
Does Landfrisch AG have an API?
No public API is recorded for Landfrisch AG.
What industry is Landfrisch AG in?
Landfrisch AG's product category is Fresh Produce Distribution. Its primary akta.pro industry code is AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens), with a secondary code of AFAGAKAD, Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses). Its NAICS code is 11141 and its SIC code is 100.