Bungalow Flooring

Name

Bungalow Flooring

Legal name

Bungalow Flooring

Website

https://bungalowflooring.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Floor Mats

NAICS

Floor Covering Retailers (449121), Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

Keywords

• Residential floor mats
• Doormats and rugs
• Boot trays
• Stair treads
• Monogrammed doormats

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Product Sales (Doormats and Floor Mats): Bungalow Flooring generates revenue through direct product sales of doormats, floor mats, boot trays, stair treads, and related home entrance products. The company sells through Amazon marketplace, reaching customers directly via e-commerce channels. Products include various collections such as WaterHog, WaterHog Luxe, and seasonal items like holiday tree skirts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bungalow Flooring designs, manufactures, and sells residential floor mats, doormats, runner mats, boot trays, stair treads, pet mats, and monogrammed doormats (including seasonal holiday tree skirts). Its product lines include the WaterHog and WaterHog Luxe collections. All products are distributed exclusively through Amazon Marketplace to U.S. consumers.

Product overview

Bungalow Flooring is a multi-product home entrance and flooring company offering a diversified portfolio of doormats, runner mats, boot trays, stair treads, pet mats, and seasonal decor. The product lineup centers around two main collections: WaterHog (the core collection) and WaterHog Luxe (the premium variant), which are available in various pattern styles including Boxwood, Brittney Leaf, Cordova, Deanna, Dogwood Leaf, Ellipse, Hello, Lattice, Phoenix, Squares, Tristan, and personalized options. The products are organized into categories spanning standard doormats, monogrammed/customizable mats, runner mats for hallways, boot trays for wet footwear, stair treads for safety, and pet-specific mats. The Holiday Tree Skirt represents a seasonal extension beyond core flooring products.

Differentiator

Problem solved

Functional benefit

Brands

• WaterHog: Product collection featuring waterhog doormats and related items.
• WaterHog Luxe
• Doormats
• Monogrammed Mats
• Runner Mats
• Boot Trays
• Stair Treads
• Pet Mats

Products and services

• WaterHog Doormats

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AmazonprimaryChannel Partner/ Reseller/ DistributorBungalow Flooring operates as a seller on Amazon's marketplace, distributing their complete product line of doormats, floor mats, and related home entrance products through Amazon's e-commerce platform. The company maintains an Amazon Storefront with dedicated pages for multiple product collections including WaterHog, WaterHog Luxe, Doormats, Runner Mats, Boot Trays, Stair Treads, Pet Mats, Monogrammed Mats, and Holiday Tree Skirts. Amazon provides the sales channel, fulfillment infrastructure, and customer access.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yimobra: Yimobra is a leading Amazon seller of doormats, runner mats, and bath mats with comparable SKU breadth and design-driven positioning. It is one of the closest price-and-category competitors to Bungalow Flooring on Amazon.
• Gorilla Grip: Gorilla Grip is an Amazon-native brand selling doormats, floor mats, and bath mats with overlapping design and category depth. It competes head-to-head with Bungalow Flooring on the same marketplace with similarly positioned textured rubber mats.
• Ottomanson: Ottomanson sells rugs, doormats, and floor coverings through Amazon and direct channels, with comparable aesthetic-driven product lines and a similar pattern-based assortment strategy.

Emerging players

• Maytex: Maytex offers decorative home products including bath, kitchen, and utility mats sold through major retailers. It overlaps with Bungalow's functional mat assortment at the more value-oriented end of the category.

Regional players

• Better Trends: Better Trends is a rug and mat brand selling primarily through US retail and Amazon with similar doormat and area rug assortments. It is a US-centric peer with comparable product breadth but smaller scale than Bungalow's WaterHog brand presence.

Broad incumbents

• Maples Rugs: Maples Rugs is a long-standing rug and mat manufacturer/retailer selling through Amazon and major retailers. It offers overlapping doormat, runner, and accent rug categories with broader legacy distribution.
• Ruggable: Ruggable is a direct-to-consumer, design-led washable rug and mat brand serving residential customers with premium positioning. It competes for the same design-conscious homeowners but operates a DTC-first model rather than Amazon-native distribution.
• Mohawk Home: Mohawk Home is a large, established floor coverings company selling rugs, mats, and carpet products through major retailers including Amazon. It is a broader incumbent with deep category scale that overlaps with Bungalow's mat and runner business.
• Achim Home Furnishings: Achim Home Furnishings sells a wide range of home goods including rugs, mats, window treatments, and decorative products via big-box and online channels. It overlaps with Bungalow in entryway mats and home accent categories.

Others

• Amazon Basics: Amazon Basics is Amazon's first-party private label that competes directly with third-party sellers on the same platform across dozens of home categories including doormats. It is the most consequential platform-level competitor for any Amazon-native brand like Bungalow Flooring.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bungalowflooring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bungalow Flooring