Mamie Normandie

What Mamie Normandie does

Mamie Normandie is a privately held French artisanal food company headquartered and produced in Bayeux, Normandy, operating as a Société par actions simplifiée (SAS) under founder and CEO David Abdou. The company manufactures and distributes gourmet baked goods — most notably La Fallue, a revived traditional Norman brioche — alongside sandwich breads, jams, chocolate-hazelnut spreads, and burger buns, organized under sub-brands Merci Mamie (conventional artisanal), Mamilou (organic), and La Fallue (signature retro-innovation).

Its production technology centers on traditional French baking methods using quality French ingredients (flour, butter, free-range eggs, cream, whole milk) with no artificial flavors, complemented by a Clean Label approach, a hand-braiding technique used for Kosher-certified products, and an R&D effort that took over a year to revive the La Fallue recipe. The company has accumulated five certifications (IFS Food, Organic Agriculture, Kosher, CSR Level 1, Clean Label) and was recognized as a member of the Collège Culinaire de France in 2018 and awarded the SIAL 2016 Innovation Award.

The business model is B2C through retail distribution: Mamie Normandie generates revenue by selling its products wholesale to all major French mass-market retail chains — Carrefour, Système U, Auchan, E.Leclerc, Franprix, Cora, Intermarché, Lidl, and Monoprix — supported by weekly in-store theatrical animations, social media presence, and earned media coverage on LCI, France 2, and France 3. Pricing is not publicly disclosed. The company operates entirely within France, with no disclosed international expansion, no funding rounds, and no institutional investors identified in the available data.

Name

Mamie Normandie

Legal name

MAMIE NORMANDIE

Website

https://mamienormandie.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mamie Normandie is a privately held Norman artisanal food company producing traditional French brioches, breads, jams, and spreads under the Merci Mamie, Mamilou Bio, and La Fallue brands, distributing nationwide through all major French mass-market retailers.

Ownership category

akta.pro rank

Product category

Artisanal Baked Goods

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

akta.pro secondary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

Keywords

• Artisanal baked goods
• French brioche production
• Organic sandwich breads
• Artisan food manufacturer
• Gourmet spreads jams

Headquarters

HQ city

Bayeux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Artisanal Food Products Sales: Mamie Normandie generates revenue through the manufacture and sale of artisanal baked goods including brioches (La Fallue), sandwich breads, jams, and chocolate-hazelnut spreads. Products are sold through retail distribution partners across France.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mamie Normandie is a Norman artisanal food manufacturer that produces and sells a range of French baked goods including traditional Norman brioches (La Fallue), sandwich breads, burger buns, artisanal jams, and chocolate-hazelnut spreads. The company operates through three brand lines: Merci Mamie (conventional artisanal products), Mamilou (organic brioches and sandwich breads), and La Fallue (the flagship traditional Norman brioche). Products are made in Bayeux workshops from quality French ingredients (flour, butter, free-range eggs, cream, whole milk) with no artificial flavors or preservatives, and distributed through major French supermarket and hypermarket chains.

Product overview

Mamie Normandie is a Norman artisanal food company producing gourmet products from French ingredients including flour, butter, free-range eggs, cream, and whole milk. The company operates primarily through two sub-brands: Merci Mamie (conventional artisanal products including brioches, sandwich breads, jams, and spreads) and Mamilou (organic certified products). The core product line is La Fallue, a traditional Norman artisanal brioche that the company revived and developed after over a year of recipe refinement. Additional products include burger buns, chocolate-hazelnut spreads, and artisanal jams sold through major French retail chains.

Differentiator

Problem solved

Functional benefit

Brands

• Merci Mamie: Brand of artisanal products made in France from quality French ingredients including brioches, sandwich breads, jams, and spreads.
• Mamilou
• La Fallue

Products and services

• La Fallue Brioche Traditional Norman artisanal brioche made from French ingredients (flour, butter, free-range eggs, cream, whole milk) with no artificial flavors or preservatives; the company's flagship product available in multiple flavors including nature, chocolate chips, Isigny salted butter caramel, lemon, strawberry, and red fruits.
• Artisanal Burger Buns Handcrafted burger buns produced in the company's Norman workshops, available in Nature and Whole grain (Complet) varieties.
• Chocolate-Hazelnut Spread Artisanal chocolate-hazelnut spread made without palm oil, artificial flavoring, or preservatives, designed to pair with Mamie Normandie's brioches and breads.
• Artisanal Jams Range of artisanal jams in flavors including apricot, red fruits, and strawberry, designed to accompany breakfasts alongside the company's brioches and breads.
• Mamilou Organic Brioches and Sandwich Breads Organic artisanal brioches and sandwich breads produced under the Mamilou sub-brand with Organic Agriculture (AB) certification, meeting environmentally respectful agriculture standards and serving health- and environment-conscious consumers.

Quantifiable outcome

• Saveurs Thermomix rating of 9/10 for La Fallue brioche

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• CarrefourcoreChannel Partner/ Reseller/ DistributorMajor French retail chain distributing Mamie Normandie products including La Fallue brioches, Merci Mamie artisanal products, and Mamilou Bio organic range.
• Système UcoreChannel Partner/ Reseller/ DistributorFrench cooperative retail group distributing Mamie Normandie products across their store network in France.
• AuchancoreChannel Partner/ Reseller/ DistributorFrench hypermarket chain distributing Mamie Normandie artisanal food products.
• E.LeclerccoreChannel Partner/ Reseller/ DistributorMajor French retail cooperative distributing Mamie Normandie products through hypermarkets and supermarkets.
• IntermarchécoreChannel Partner/ Reseller/ DistributorFrench supermarket chain and cooperative distributing Mamie Normandie artisanal products.
• LidlcoreChannel Partner/ Reseller/ DistributorGerman international discount retailer chain operating in France, distributing Mamie Normandie products.
• MonoprixcoreChannel Partner/ Reseller/ DistributorFrench urban retail chain distributing Mamie Normandie premium artisanal products.
• FranprixcoreChannel Partner/ Reseller/ DistributorFrench proximity retail chain distributing Mamie Normandie products in urban areas.
• CoracoreChannel Partner/ Reseller/ DistributorFrench hypermarket chain distributing Mamie Normandie artisanal food products.
• Collège Culinaire de FrancecoreStrategic or Co-development PartnerProfessional association of French artisans committed to constant quality approach. Mamie Normandie has been a member since 2018, working alongside other French artisans for quality standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Banette (Bridor): French bakery brand offering breads, viennoiseries, and brioches across French retailers. Comparable category overlap and channel strategy, with a strong traditional/artisan brand narrative aimed at the same consumer.
• Délifrance: French bakery brand specializing in viennoiseries, breads, and patisserie products for retail and foodservice. Comparable as a French viennoiserie/bakery producer with broad retail distribution and overlapping product categories.
• Poilâne: Iconic Parisian artisanal bakery producing traditional breads and viennoiseries using heritage methods and natural ingredients. Comparable on artisanal craftsmanship, heritage-recipe narrative, and premium positioning, though more foodservice/retail-boutique than supermarket.
• Michel et Augustin: Premium French artisanal snack brand (cookies, viennoiseries) sold through French retail and specialty channels. Comparable as a small-to-mid French artisanal CPG brand with strong storytelling, clean-label positioning, and major-retailer distribution.
• Harrys (Barilla): Leading French brand for packaged brioches, sandwich breads, and burger buns owned by Barilla. Sells through identical French supermarket/hypermarket channels and competes directly on the same shelves as Mamie Normandie's La Fallue and burger bun SKUs.
• St Michel: French manufacturer of madeleines, biscuits, and viennoiseries with national retail distribution. Comparable as a French-origin packaged-bakery brand competing in the same grocery aisle with traditional/heritage positioning.
• Brioche Pasquier: France's largest industrial brioche and viennoiserie manufacturer, distributing through the same mass-market grocery channels as Mamie Normandie. Closest scale and category competitor producing mainstream brioches, viennoiseries, and baked goods.
• La Boulangère: French artisanal-style bread and brioche brand distributed nationally through major retailers. Highly comparable on artisan positioning, brioche/bread product mix, and reliance on the same supermarket channel partners.

Broad incumbents

• Mondelez International: Global snacks conglomerate with French bakery/biscuit exposure (e.g., Belin, LU heritage). Operates broadly in adjacent baked-goods categories with the scale and retailer leverage to pressure smaller artisanal brands on shelf.
• Barilla Group: Global Italian pasta and baked-goods conglomerate that owns Harrys and other bakery brands in France. A broad incumbent competing across multiple bakery categories and leveraging significant marketing and distribution scale versus Mamie Normandie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mamie.normandie.1897
• LinkedInlinkedin.com/company/mamie-normandie
• Instagraminstagram.com/mamienormandie_fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mamie Normandie