M2M Solutions AB

What M2M Solutions AB does

M2M Solutions AB is a Jönköping, Sweden-based industrial IoT company that has operated for over 20 years helping manufacturing and service businesses connect products, machines, and processes. The company's core asset is Purplepoint, a modular industrial IoT platform that combines proprietary hardware (Purplepoint Node sensors, Hub, and the patented Purplepoint Grabber for wireless machine connectivity), Purplepoint Cloud (real-time dashboards, alarms, and trend analysis), a mobile app for field technicians (with QR/NFC scanning, check-in/out, and digital signatures), and an API for integration with OEE, MES, and ERP systems. Communication is supported over LoRa and LTE-M/4G/5G.

The company monetizes through a mix of proprietary hardware sales, custom IoT solution development (concept-to-production), recurring Purplepoint Cloud subscriptions, IoT advisory consulting, and legacy industrial automation services (PLC programming, control cabinet construction, prototyping). Packaged solution modules — Smart Manufacturing, Smart Service, Pest Control, and Custom Solutions — sit on top of the core platform and target distinct use cases such as machine OEE monitoring, proactive field service, and connected pest monitoring. Customers include Länsförsäkringar, Sveaskog, Stena Confidential, ICA, Orwak (SanSac), Thule, Assa Abloy, ABB, HSB, and NPB, with embedded OEM-style integrations for Assa Abloy (DockNET) and Orwak (globally connected balers).

Go-to-market has historically been direct sales-led with named contacts (CEO Richard Englund, sales lead Niclas Fridén), supported by customer case studies on the company website. The company is now in an active transition to a hybrid model, recruiting a Head of Partner Sales to build an international reseller/distributor network for Purplepoint Pest Control across Europe — targeting a fragmented market of more than 10,000 independent pest control operators, with regulatory tailwinds from EU restrictions on chemical pest control.

Name

M2M Solutions AB

Legal name

M2M Solutions AB

Website

https://m2msolutions.se

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

M2M Solutions AB is a Jönköping, Sweden-based industrial IoT company that provides the Purplepoint platform—proprietary hardware, cloud, mobile app, and API—to help manufacturers, service providers, and pest control operators connect products, collect data, and run smarter operations.

Ownership category

akta.pro rank

Product category

Industrial IoT Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Computer Communications Equipment (3576), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industrial Connectivity & Networks (5G/LPWAN/TSN/Industrial Ethernet) (IMAIAMAH)

akta.pro secondary industries

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Cellular IoT/M2M Gateways & Routers (LTE/5G) (HDAFAIAF), Remote Monitoring & Management (RMM) Services (BPAEABAA)

Keywords

• Industrial IoT platform
• Connected products
• Smart manufacturing solutions
• Wireless sensor monitoring
• Industrial automation services

Headquarters

HQ city

Jönköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. IoT Platform (Purplepoint Cloud): Subscription-based cloud services providing real-time data visualization, dashboards, alarms, and analytics. Recurring revenue from software platform access and data services.
2. Custom IoT Solutions: Full-solution development from concept to production for custom IoT solutions including hardware development, manufacturing, cloud service, and app development. Revenue model includes development fees plus ongoing subscription for support and maintenance.
3. Hardware Sales (Sensors, Nodes, Hubs, Grabber): Sale of proprietary IoT hardware including Purplepoint Node, Hub, Grabber, and custom sensors. Combined with cloud subscription services and potential for recurring revenue from sensors in operation.
4. IoT Advisory Services: Consulting services for IoT strategy, business development with sensor data, analysis and visualization, concept sketches and feasibility studies, and internal buy-in support for management, boards, or partners.
5. Automation Services: Industrial automation services including PLC programming, control cabinet construction, prototyping, and hardware testing. Revenue from project-based consulting and engineering services.
6. Service Subscriptions (Purplepoint Pest Control): Recurring subscription model for smart pest control solutions. Hardware combined with cloud monitoring and app services. Customers pay for availability, subscriptions, or smart features—not just single service visits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

M2M Solutions AB sells the Purplepoint industrial IoT platform—proprietary hardware (Node, Hub, Grabber), a cloud service with dashboards and analytics, a mobile app for field technicians, and an API for integrations—enabling manufacturing and service companies to connect products and machines, collect sensor data wirelessly, and build smart digital services. The company also offers three packaged solution modules (Smart Manufacturing, Smart Service, Pest Control), custom IoT development, and complementary automation and advisory services.

Product overview

M2M Solutions AB offers an integrated IoT solution portfolio built around the Purplepoint™ platform. The core Purplepoint platform provides industrial IoT connectivity with proprietary hardware (Node, Hub), cloud services, mobile app, and API. Three packaged solution modules build on this platform: Smart Manufacturing for production optimization with Grabber hardware, Smart Service for field service management, and Custom Solutions for bespoke IoT deployments. The company also provides Automation Services and IoT Advisory as complementary service offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Purplepoint™: Industrial IoT platform for connecting products, collecting data, and creating smarter services - quickly, securely, and flexibly
• Purplepoint™ Smart Service
• Purplepoint™ Smart Manufacturing
• Purplepoint™ Custom Solutions
• Purplepoint™ Grabber
• IoT Advisory
• Automation Services

Products and services

• Purplepoint Platform Industrial IoT platform that enables companies to connect products, collect valuable data, and create smarter services quickly, securely, and flexibly. Supports wireless data collection from sensors via proprietary hardware nodes and hubs, with cloud dashboards, alarms, AI trend analysis, and a mobile app for field operations.
• Purplepoint Smart Manufacturing Partially packaged solution for connecting machines in production environments wirelessly. Uses Purplepoint Grabber to read machine signals and transmit data to connected systems, enabling real-time OEE monitoring, stop-time and cycle-end event logic, and integration with OEE, MES, or ERP software.
• Purplepoint Smart Service IoT solution for field service management that transitions service operations from reactive to proactive using sensors, alarms, map support, and data analysis. Features automatic digital service cases linked to service points, route planning, QR/NFC scanning, and supports new subscription or availability-based business models.
• Purplepoint Custom Solutions Custom IoT solutions built on the Purplepoint platform including custom sensors, circuit boards, wireless transmission (LoRa/LTE-M), cloud dashboards, alarms, analytics, and app functionality. Delivered from concept through production and ongoing operation as a full-solution development engagement.
• Purplepoint Grabber Patented wireless hardware device that reads machine signals (digital, analog, or pulse) and transmits data wirelessly to Purplepoint Cloud. Enables machine connectivity in minutes with plug-and-play simplicity without disrupting existing control systems.
• Automation Services Industrial automation services including PLC programming, control cabinet construction, prototyping, and hardware testing, delivered by M2M Solutions' in-house workshop to manufacturing customers.
• IoT Advisory Consulting service providing guidance on IoT initiatives including business benefit analysis, data-driven business development, requirements analysis, concept sketches, feasibility studies, and internal buy-in support for management, boards, or partners.

Quantifiable outcome

• Up to 75% reduction in service visits for pest control
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Partnerships

Four partnerships are on record, tiered core and major.

• LänsförsäkringarcoreStrategic or Co-development PartnerLänsförsäkringar developed a connected pest control service together with M2M Solutions that is now offered to other companies outside their geographic area. This partnership demonstrates the ability to create scalable, packaged solutions from custom developments.
• Assa AbloycoreStrategic or Co-development PartnerJoint development of DockNET—an intelligent gate management system for logistics environments. Built on Purplepoint, the system handles analysis, control, and monitoring of all gate activities, creating a strong digital offering for Assa Abloy's customers.
• PV SystemsmajorStrategic or Co-development PartnerClose collaboration with PV Systems to develop and deliver complete control systems for automated robot cells for manufacturing of wire ladders. Solution includes electrical cabinets, M2M OEE System, and M2M Machine Backup.
• SanSac Group (Orwak)coreOEM/ Whitelabel/ Licensing PartnerOrwak, part of SanSac Group, uses Purplepoint to connect their balers and compactors globally with real-time volume and service data, enabling smarter service and better planning.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Particle: Full-stack industrial IoT platform combining proprietary cellular hardware modules, cloud, and developer APIs. Closely mirrors Purplepoint's hardware-plus-cloud-plus-API model, though targeting developer/integrator audiences more directly.
• Losant: US-based enterprise IoT platform offering device connectivity, data visualization, and custom workflow tooling via a cloud platform. Closely comparable to Purplepoint's modular architecture (Node/Hub/Cloud/App/API) and its positioning for custom industrial and service-provider use cases.
• Digi International: Provider of cellular IoT gateways, routers, and embedded modules for industrial connectivity. Comparable to Purplepoint's Node and Hub hardware family and its multi-protocol (LTE/LoRa) approach to machine data collection.
• Anticimex: Global pest control operator that has built its own SMART digital pest control offering using connected sensors to monitor rodent activity. Direct overlap with Purplepoint Pest Control in the same regulatory-driven shift away from chemical treatments.
• Tulip Interfaces: Frontline operations and IoT platform for manufacturers, providing connected machine data capture, dashboards, and operator apps. Overlaps directly with Purplepoint Smart Manufacturing and the Grabber-style "connect legacy machines without rip-and-replace" approach.

Regional players

• HMS Networks: Swedish-headquartered industrial connectivity specialist offering gateways, protocol converters, and remote access for industrial automation. Comparable Nordic peer to Purplepoint's industrial connectivity business, though with a stronger focus on Anybus-style protocol bridging.

Broad incumbents

• Siemens MindSphere: Siemens' industrial cloud platform for asset connectivity and analytics, deeply integrated with Siemens automation stack. Broader incumbent competitor in industrial IoT, particularly relevant given M2M's overlap with customers in the ABB/Siemens ecosystem.
• Sierra Wireless (Semtech): Cellular IoT module and gateway provider for industrial and asset-tracking deployments. Comparable hardware layer to Purplepoint Node/Hub, particularly on LTE-M and LPWAN connectivity options.
• PTC (ThingWorx): Major industrial IoT and digital thread platform serving large manufacturers with broader analytics, AR, and PLM portfolio. Overlaps with Purplepoint Smart Manufacturing at the enterprise end but does not match Purplepoint's mid-market custom solution flexibility.

Emerging players

• Bell Sensing: UK-based pest control IoT startup offering connected rodent monitoring hardware and dashboards. Direct niche competitor to Purplepoint Pest Control in the emerging digital pest monitoring category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/m2msolutionsab

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M2M Solutions AB