Hänel Büro- und Lagersysteme

What Hänel Büro- und Lagersysteme does

Hänel Büro- und Lagersysteme is a privately held, third-generation German family-owned manufacturer of automated vertical storage and retrieval systems, headquartered in Bad Friedrichshall, Germany, with operations dating to 1954. The company designs and builds three core product lines: the Lean-Lift® vertical lift, the Rotomat® rotating vertical carousel (with both Lagerlift and Bürolift variants), and the Multi-Space® 3-axis storage lift, complemented by the Lockomat® automated locker system, a proprietary controller and software portfolio (MP 14 N and MP 14 B), and energy-efficiency modules (EcoDrive®, EcoMode®, EcoConcept). Manufacturing is vertically integrated across three production sites in Germany and Austria, and the systems integrate with customer ERP/WMS environments.

The company sells primarily into industrial, manufacturing, automotive, pharmaceutical, and office/administrative customers through direct field sales supplemented by more than 60 distribution partners in over 60 countries. Pricing is quote-based and tailored to configuration, with revenue generated from capital equipment sales, controllers and software, and recurring service, maintenance contracts, and spare parts (supported by 24-hour service and 4 service support points in Switzerland). Named enterprise customers include Porsche, BMW, Mercedes-Benz, Audi, Bosch, ABB, Liebherr, Nestlé, Novartis, Roche, Pfizer, Johnson & Johnson, Alstom, MAN, BNP Paribas, and Geberit, indicating a stable, repeat-oriented B2B book across multiple end markets.

The business is led by CEO Dr. Christina Hänel, with no disclosed external investors or public listing. Recent activity in 2026 includes trade fair participation at Nortec, LogiMAT, and SIAMS, the unveiling of the Multi-Space® HSP design study, the launch of new MP 14 N and MP 14 B controllers, and a refreshed product color palette. Distribution-led geographic expansion, product portfolio refresh, and energy-efficiency positioning are the primary visible levers of forward strategy; revenue, headcount, and order book remain undisclosed.

Name

Hänel Büro- und Lagersysteme

Website

https://haenel.ch

Company type

Private

Founded year

1954

Operating status

Operating

Short description

Hänel Büro- und Lagersysteme is a third-generation, German family-owned manufacturer of automated vertical storage lifts, rotating carousels, and 3-axis storage systems, sold primarily to industrial, automotive, pharmaceutical, and office enterprise customers across more than 60 countries via direct sales and a 60+ partner distribution network.

Ownership category

akta.pro rank

Product category

Automated Storage and Retrieval Systems (AS/RS)

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK)

Keywords

• Vertical lift storage
• Automated storage retrieval
• Industrial warehouse systems
• Intralogistics solutions
• Storage carousel systems

Headquarters

HQ city

Altstätten

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automated Vertical Storage Lift Systems: Hänel generates primary revenue from the sale of automated vertical storage lift systems including the Lean-Lift®, Rotomat®, and Multi-Space®. These are capital equipment sales, typically sold as complete installed solutions to industrial and commercial customers.
2. Controllers and Software: Sale of proprietary Hänel microprocessor controllers (MP 14 N and MP 14 B) and integrated warehouse management software, sold as part of the storage system or as upgrades.
3. Service, Maintenance Contracts, and Spare Parts: Hänel offers 24-hour service, attractive maintenance packages, and tailored service contracts. Service revenue is generated through 4 service support points in Switzerland and production sites in Europe. Service includes preventive maintenance, repairs, and spare parts supply.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hänel designs, manufactures, and globally distributes automated vertical storage systems — including height-extractable vertical lifts, rotating storage carousels (industrial and office variants), 3-axis multi-space storage lifts, and automated cabinet/locker systems — for industrial, office, and small-parts storage applications. The hardware is paired with Hänel's proprietary MP 14 N and MP 14 B controllers and HänelSoft storage-management software, integrating energy-recovery and standby-management technologies directly into the lifts.

Product overview

Hänel Büro- und Lagersysteme is a family business in its third generation offering a comprehensive portfolio of automated vertical storage and retrieval systems. The product lineup centers on three main storage lift technologies: the Lean-Lift® (vertical lift with automatic item retrieval), the Rotomat® (rotating vertical carousel), and the Multi-Space® (3-axis lift combining vertical and horizontal movements). Supporting these core products are the Lockomat® (automated cabinet system), a comprehensive Steuerung & Software (Controllers & Software) line including the MP 14 N and MP 14 B controllers with touch-screen interfaces and ERP/WMS connectivity, and sustainability add-ons such as EcoConcept, EcoDrive® (energy recovery), and EcoMode® (standby energy management). The company operates three production facilities in Europe, maintains over 60 distribution partners in more than 60 countries, and serves customers across industries including automotive, pharmaceutical, manufacturing, and logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Hänel Lean-Lift®

Quantifiable outcome

• Up to 85% floor space savings compared to conventional floor-standing storage
• +4 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dematic: Global leader in supply chain automation owned by KION Group; provides AS/RS, goods-to-person systems, and warehouse automation. Competes broadly with Hänel in industrial storage but focuses on larger, integrated automation projects.
• Knapp AG: Austrian-headquartered intralogistics specialist offering shuttle-based AS/RS (OSR), goods-to-person solutions, and warehouse automation with overlap to Hänel in industrial storage applications and customer verticals.
• Swisslog: Swiss-headquartered global automation provider (KUKA subsidiary) offering AS/RS, shuttle systems, and intralogistics software. Overlaps with Hänel in industrial storage and warehouse automation with a broader solutions portfolio.
• TGW Logistics Group: Austrian-headquartered logistics solutions provider specializing in automated warehouse systems, including AS/RS and shuttle technology. Competes broadly with Hänel in industrial intralogistics, particularly in central Europe.
• SSI Schaefer: Large global intralogistics integrator offering a broad portfolio including vertical storage systems, shelving, WMS, and AS/RS. Overlaps with Hänel in warehouse storage but operates at much greater scale across the full intralogistics stack.
• Mecalux: Spanish-listed warehouse storage and logistics solutions provider offering pallet racking, shelving, AS/RS, and warehouse management software, with partial overlap with Hänel in industrial storage systems.

Direct peers

• Westfalia Technologies: US-based manufacturer of automated storage and retrieval systems (AS/RS) including vertical lift modules and carousels, directly competing with Hänel in the North American market for similar industrial customer segments.
• Modula: Italy-based manufacturer of vertical lift modules (VLM) and automated storage systems with comparable product offerings to Hänel's Lean-Lift, serving industrial and manufacturing customers worldwide.
• Kardex Group: Swiss-listed direct competitor specializing in vertical lift modules (VLM), automated storage carousels, and similar goods-to-person storage systems. Kardex is the most direct competitor to Hänel's Lean-Lift and Rotomat product lines across manufacturing and industrial customers.
• BÖHM Storage & Logistics: German manufacturer of automated storage systems including vertical carousels and storage lifts, directly comparable to Hänel's Rotomat and Lean-Lift product lines serving similar European manufacturing customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haenel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hänel Büro- und Lagersysteme