Kuboid
Kuboid is a UK-based specialist in end-to-end self storage facility design, manufacturing, and construction. The company serves multi-site operators, individual investors, and farm-diversification projects across the UK and Europe through direct sales-led engagement.
- Company typePrivate
- Founded2021
- HeadquartersKettering, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kuboid does
Kuboid is a UK-headquartered specialist in the design, manufacture, fit-out, and aftercare of self storage facilities. The company operates from Kettering, Northamptonshire, and was acquired in March 2021 by three entrepreneur-directors (Kirit Patel, Rakesh Rajani, Ketan Patel) before being fully rebranded under the 'Redefining Self Storage' positioning. Its product portfolio is comprehensive and vertically integrated, covering partitions, doors, mezzanines, locks and latches, lockers, stacker systems, external storage units, access control, goods lifts, electrics and lighting, fire safety, security, and accessories, all delivered under a 20-year warranty with installation by trained fitters.
Kuboid serves self storage operators, investors, and farm-diversification landowners across the UK and Europe. Its customer base spans enterprise multi-site operators (Shurgard, Squab, Space Station, U Store It) and a long tail of mid-market operators and rural conversions, with 1,200+ projects delivered and 700+ businesses assisted to date. Go-to-market is sales-led, with direct project engagement from consultancy through to design, manufacture, build, and aftercare, supplemented by conference presence (SSA UK Platinum, FEDESSA Diamond), the 'Locked In' vodcast, 'Kuboid Konnects' events, and an interactive Unit Visualiser tool.
The business model is project-based, with revenue generated from one-off facility build contracts plus ongoing aftercare relationships. Pricing is quote-based, with no public rate card; deal sizes scale with facility footprint from small farm conversions to multi-floor international builds. The company is privately held, employee-owned by the three directors, with no disclosed institutional funding and no subsidiaries, while an in-house operational management system and technology partnerships (Hörmann Transdek, OpenTech Alliance, KISS) signal incremental moves toward a software-and-services layer alongside the physical construction core.
Kuboid firmographics
Firmographics- Name
- Kuboid
- Legal name
- Kuboid
- Website
- https://kuboid.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kuboid is a UK-based specialist in end-to-end self storage facility design, manufacturing, and construction. The company serves multi-site operators, individual investors, and farm-diversification projects across the UK and Europe through direct sales-led engagement.
- Ownership category
- akta.pro rank
Kuboid industry classification
Industry- Product category
- Self Storage Construction and Fit-Out
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)
- akta.pro secondary industry
- Garage, Basement, Attic & Utility Storage Systems (Non-Construction) (HSAFAHAC)
Keywords
Where Kuboid is headquartered
LocationHeadquarters
- HQ city
- Kettering
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Kuboid business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Self Storage Construction & Fit-Out: Kuboid generates revenue through the design, manufacture, and construction of self storage facilities. This includes project consultancy, planning and design services, manufacturing of storage components (partitions, doors, mezzanines, locks, lockers, access control systems), full construction and installation, and aftercare support. Revenue is project-based, typically one-time per facility with a 'partner for life' approach for ongoing aftercare services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing tailored to individual customer requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Kuboid product offering
Product offeringCore offering
Kuboid designs, manufactures, and constructs self-storage facilities for operators and investors across the UK and Europe. The company delivers an end-to-end solution spanning consultancy, planning and design, in-house manufacture of partitions, doors, mezzanines, locks, lockers, access control and goods lifts, full fit-out and construction, plus ongoing aftercare under a partner-for-life model.
Product overview
Kuboid is a specialist provider of end-to-end self-storage solutions offering design, manufacture, and construction services for self-storage facilities across the UK and Europe. The product portfolio consists of physical infrastructure products (Partitions, Doors, Mezzanines, Locks & Latches, Lockers, Stacker Systems, External Storage Units, Access Control, Goods Lifts, Electrics & Lighting, Security, Accessories), complemented by services (Consultancy, Planning & Design, Manufacture & Build, Aftercare) and supporting solutions (Store Software, Financing, Insurance, Marketing, Signage & Print, Painting, Reception & Offices). The company also provides an interactive Unit Visualiser tool for facility design visualization. Kuboid operates as a single unified solution provider, guiding customers from initial concept through to facility completion and ongoing aftercare support.
Differentiator
Problem solved
Functional benefit
Products and services
- Consultancy
- Planning & Design
- Manufacture & Build
- Aftercare
- Partitions
- Doors
- Mezzanines
- Access Control
- Goods Lifts
- Unit Visualiser
Quantifiable outcome
- 99.9% customer satisfaction rating maintained since company inception
- +2 more outcomes
Companies that use Kuboid
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Kuboid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kuboid partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Hörmann TransdekcoreStrategic partnership with Hörmann Transdek for integrated turnkey solutions. Delivered a landmark project for Steele's Removals featuring a bespoke mezzanine goods lift seamlessly integrated across three floor levels, completed in 12 weeks with lift installation in a 3-day window. The collaboration enables Kuboid to offer fully integrated lift installation as part of overall fit-out, eliminating management of multiple contractors.
- OpenTech AlliancecoreSynergistic partnership with OpenTech Alliance, a leader in self storage technology. The partnership aims to combine Kuboid's construction and fit-out expertise with OpenTech's technology solutions for enhanced self storage facilities.
- Self Storage Association UK (SSA UK)coreActive membership and platinum sponsorship of SSA UK. Kuboid participates in conferences, presentations, and industry initiatives. CEO Andy O'Dell speaks at SSA events.
- FEDESSA (Federation of European Self Storage Associations)coreActive membership and Diamond/Platinum sponsorship of FEDESSA conferences. Kuboid sponsors networking dinners and participates in industry events across Europe.
- Approved Business FinanceminorPartner referenced in financing content, offering business finance solutions for self storage projects. Mentioned in context of helping Matthew from Approved Business Finance discuss financing options.
- CB Self Storage (Charlie Schneider)minorPartnership with CB Self Storage owner Charlie Schneider, a seasoned industry expert with over 20 years of experience, to provide free consultancy services at industry events discussing strategies for improving operations and increasing profitability.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Kuboid competitors and assessment
Company assessmentOthers
- CubeSmart: CubeSmart is a US self-storage REIT operating a large portfolio of facilities. It is relevant as a representative enterprise operator customer profile that drives demand for self-storage construction and fit-out services similar to those Kuboid provides in Europe.
- Hörmann: Hörmann is a major European manufacturer of industrial doors, goods lifts, and loading technology. It is a strategic Kuboid partner (Hörmann Transdek) for mezzanine goods lifts and door systems, making it a directly comparable industrial supplier in adjacent self-storage product categories.
- Extra Space Storage: Extra Space Storage is a major US self-storage REIT. It is comparable to Kuboid's enterprise customer set (large multi-site operators) and shares the same underlying industry demand drivers that influence new facility construction activity.
- OpenTech Alliance: OpenTech Alliance provides self-storage technology including access control, kiosks, and operational software. It is both a stated Kuboid technology partner and an adjacent provider in the same self-storage ecosystem, competing for the technology-attached portion of facility build-outs.
- Public Storage: Public Storage is the largest US self-storage REIT. While not a direct competitor, it is a major self-storage operator customer archetype and shares the same end-market exposure to self-storage demand trends that drive Kuboid's order pipeline.
- SmartStop Self Storage: SmartStop Self Storage is a publicly listed self-storage REIT with both US and Canadian operations. It is comparable as a large multi-site operator customer and shares the self-storage industry exposure that drives Kuboid's project pipeline.
Broad incumbents
- Janus International Group: Janus International Group is the largest global manufacturer of self-storage building components (doors, partitions, accessories) and also provides construction and technology solutions. It is directly comparable to Kuboid as a vertically integrated supplier to the self-storage industry, though at materially greater scale and geographic reach.
Direct peers
- Trachte: Trachte designs and manufactures steel self-storage buildings and building systems in North America. It is a direct peer to Kuboid in the design, engineering, and supply of self-storage facility infrastructure for operators and investors.
- PTI Security Systems: PTI Security Systems is a leading provider of access control, security, and smart-facility hardware/software for the self-storage industry. It overlaps directly with Kuboid's access control, locks, and integrated security product lines and serves the same operator customer base.
Regional players
- Safestore: Safestore is the UK's largest self-storage operator. It is a regional peer in the self-storage industry and a potential large-scale Kuboid customer for new builds and refits across its UK and European network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kuboid social profiles
Digital presenceKuboid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kuboid leadership team
Management profileNumber of profiles
Profiles5 records
Kuboid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kuboid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kuboid
What does Kuboid do?
Kuboid designs, manufactures, and constructs self-storage facilities for operators and investors across the UK and Europe. The company delivers an end-to-end solution spanning consultancy, planning and design, in-house manufacture of partitions, doors, mezzanines, locks, lockers, access control and goods lifts, full fit-out and construction, plus ongoing aftercare under a partner-for-life model.
Is Kuboid a public or private company?
Kuboid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kuboid founded?
Kuboid was founded in 2021. It employs 11 to 50 people.
Where is Kuboid based?
Kuboid is headquartered in Kettering, United Kingdom, in the Europe region.
How does Kuboid make money?
One revenue line is on record: self Storage Construction & Fit-Out.
Who are Kuboid's main competitors?
Others on record are CubeSmart, Hörmann, Extra Space Storage, OpenTech Alliance, Public Storage and SmartStop Self Storage. Janus International Group is listed as a broad incumbent. Direct peers are Trachte and PTI Security Systems. Safestore is listed as a regional player.
Does Kuboid have an API?
No public API is recorded for Kuboid.
What industry is Kuboid in?
Kuboid's product category is Self Storage Construction and Fit-Out. Its primary akta.pro industry code is HSAKAGAI, Self-Storage Facility Management & Operations (Third-Party Managed), with a secondary code of HSAFAHAC, Garage, Basement, Attic & Utility Storage Systems (Non-Construction). Its NAICS code is 531130 and its SIC code is 2540.