Le Jardin De Julie

What Le Jardin De Julie does

Le Jardin De Julie is a privately held artisanal business founded in 2009 by Julie Ross and headquartered in Le Bic district of Rimouski, Quebec. The company operates two distinct product lines under a single brand: Les Semences, an heirloom seed catalog of open-pollinated, non-hybrid, non-GMO vegetable, flower, and herb varieties sold under the Safe Seeds Pledge; and La Savonnerie, a cold-process soapmaking line of vegan, palm-oil-free solid soaps, solid shampoos, solid conditioners, balms, oils, solid dish and tooth products, and zero-waste household accessories. Production is handcrafted using traditional cold saponification and naturally sourced colorants (clays and plants rather than micas or oxides), with all cosmetic products registered with Health Canada and labeled under INCI nomenclature. The company runs a multi-channel go-to-market combining a Shopify-powered direct-to-consumer e-commerce store with Canada-wide shipping, a curated Quebec retailer network, and a physical Atelier Boutique at 138 rue Sainte-Cécile-du-Bic in Rimouski. Distribution-only partnerships include Ferme Eugénia for the Turitek natural fertilizer line, and the company monetizes via unit-priced consumer transactions, with bulk/no-packaging options at reduced prices and free Quebec shipping on orders over C$90. Marketing is content-driven through two educational blogs ("Le blogue qui pousse" and "Le blogue qui mousse"), an email newsletter, Facebook, and Pinterest.

Name

Le Jardin De Julie

Legal name

Le Jardin de Julie

Website

https://jardindejulie.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Jardin De Julie is a Quebec-based artisan business founded in 2009 that sells heirloom open-pollinated seeds and handmade cold-process vegan soaps, balms, and zero-waste personal and household products directly to consumers across Canada via Shopify, Quebec retailers, and its Rimouski boutique.

Ownership category

akta.pro rank

Product category

Artisanal Natural Soaps and Heirloom Seeds

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand Soap & Hand Wash (CRABAEAC)

akta.pro secondary industries

Eco-Friendly & Plant-Based Dishwashing Products (CRAJABAJ), Dishwashing Products (Hand Dish Soap, Automatic Dishwasher Detergents, Rinse Aids) (CRADAKAF)

Keywords

• Heirloom vegetable seeds
• Cold process soaps
• Natural personal care
• Zero waste household
• Organic gardening supplies

Headquarters

HQ city

Rimouski

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales through their Shopify e-commerce platform selling handmade natural soaps, solid shampoos, solid conditioners, seed packets, zero-waste accessories (brushes, luffa, beeswax wraps, reusable lids), natural fertilizers, and gift sets to consumers across Canada.
2. Wholesale to Retailers: Wholesale distribution of savonnerie products to retailers and distributors throughout Quebec. Products are made available through a network of carefully selected retailers who share the company's ethical and environmental values.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Le Jardin de Julie manufactures and sells handmade natural personal care products (cold-process soaps, solid shampoos, solid conditioners, balms, calendula oil, solid toothpastes, dish washing blocks) and heirloom open-pollinated seeds, along with zero-waste household accessories (be beeswax wraps, reusable Mason jar lids, vegan brushes and sponges) and natural fertilizers. The company also operates a physical Atelier Boutique in Rimouski, Quebec.

Product overview

Le Jardin de Julie operates two distinct product lines: La Savonnerie (soapmaking) and Les Semences (seeds). The soap collection includes cold-process solid shampoos (RAVIVE line with Menthe & Hibiscus), solid conditioners, natural balms (Petit Popotin Écolo with calendula), oils (Huile de Calendula), dish washing blocks and cakes, beeswax food wraps, solid toothpastes in multiple scents, and various handmade soaps. The seed collection features open-pollinated, non-GMO heirloom vegetable, flower, and herb seeds including varieties like Tomate Campbell. Additional offerings include natural fertilizers (Turitek line, earthworm manure from Ferme Eugénia), reusable Mason jar lids (iLids), and vegan/biodegradable brushes and sponges. Products emphasize ecological responsibility with zero-waste packaging options, palm oil-free formulations, and vegan ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Shampoing RAVIVE Solid Shampoo - Menthe & Hibiscus Solid shampoo with peppermint and hibiscus flower powder for damaged hair. Contains provitamin B5, sulfate-free and cocobetaine-free. 60g bar lasts up to 40 uses.
• REVITALISANT RAVIVE Solid Conditioner - Menthe & Hibiscus Solid conditioner with peppermint and hibiscus flower for damaged hair and irritated scalps. Detangles hair, leaves it soft, and revives shine. 50g bar lasts up to 40 uses.
• Petit Popotin Écolo Natural Baby Balm with Calendula Natural diaper cream balm with calendula for baby diaper changes. Compatible with reusable diapers. Can also be used as a moisturizing balm for skin and minor wounds. 60ml glass jar with metal lid.
• Huile de Calendula (Calendula Oil) Versatile calendula oil that hydrates, soothes, and protects skin. Rich in antioxidants, suitable for face moisturizing, oil cleansing, eye contour care, baby diaper changes, and nursing nipples. 30ml reusable glass bottle with dropper.
• Bloc Vaisselle (Dish Washing Block) and Cake Vaisselle Citron Sapin Solid dish washing products for washing dishes and cleaning surfaces. Can also be used for stain removal on clothing and cleaning glass shower doors. Lemon-fir scented version comes in a recyclable mason jar.
• Solid Toothpastes (Dentifrices solides) Solid toothpastes in various scents including Thé des bois, Charbon végétal & Menthe, Menthe verte, Cannelle, and Anis. Available in bulk without packaging.
• Beeswax Food Wraps (Emballage alimentaire à la cire d'abeille) Reusable food wraps made from organic beeswax to replace plastic wrap. Adapts to all dish shapes and is washable in cold/lukewarm water. Trio set fabricated in Quebec.
• Handmade Cold-Process Soaps (Savons) Handmade cold-process soaps that are vegan, palm oil-free, and without artificial or natural colorants such as micas or oxides. Colored with clays and plants. Available unscented, with essential oils, or with a small line of phthalate-free fragrances.
• Vegan and Biodegradable Brushes and Sponges (Brosses & Éponges) Natural brushes and sponges including dish brushes, vegetable brushes, nail brushes, toothbrushes, and luffa sponges. Prices range from $4.95 for non-abrasive scrub pads to $14.99 for vegetable brushes.
• Reusable Mason Jar Lids (Couvercles réutilisables iLids) Reusable lids for Mason jars to transport beverages, allowing drinks to be brought anywhere while reducing single-use waste.
• Turitek Croissance Natural Liquid Fertilizer Natural liquid fertilizer made from earthworm manure and seaweed extracts. Optimizes growth and multiplication of beneficial soil microorganisms. NPK: 3-1-3, 1L format.
• Turitek Floraison & Maturation Natural Liquid Fertilizer Natural liquid fertilizer combining earthworm manure extracts and seaweed. Optimizes flowering and fruit maturation, increases pollination and fruit set, and improves cold and drought resistance. 1L format.
• Earthworm Manure from Ferme Eugénia (Fumier de vers de terre) Natural high-quality fertilizer from Ferme Eugénia, rich in assimilable nitrogen, trace elements, and organic matter. NPK: 2-0.7-0.7. Available in 5L format for pickup only at the boutique.
• Heirloom Seeds Collection (Les Semences) Open-pollinated, non-hybrid, non-GMO, untreated seeds including vegetables, flowers, and herbs such as Tomate Campbell Paste (approximately 20 seeds per packet, $4.20). Signed onto the Safe Seeds Pledge.
• Melt and Pour Clear Soap Base (Base de fabrication - Savon) Natural SLS-detergent-free melt and pour clear soap base for crafters and home soap makers to create their own custom soaps.
• Room Mists (Brumes d'ambiance) Natural ambient room mists added to the product lineup, available through the online boutique.

Quantifiable outcome

• All seeds are open-pollinated, non-hybrid, and non-GMO, contributing to biodiversity preservation
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Ferme EugéniacoreStrategic or Co-development PartnerFerme Eugénia produces the Turitek natural liquid fertilizers (Turitek Croissance and Turitek Floraison & Maturation) that Le Jardin de Julie distributes through their online store and boutique. This is a local Quebec partnership supporting circular economy through vermicompost-based products made in Le Bic.
• Quebec Retailers NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of independent retailers across Quebec who distribute Le Jardin de Julie's savonnerie products. The company carefully selects retailers who share their ethical and environmental values, maintaining quality control over distribution.
• ShopifycoreTechnology or IntegrationShopify powers the company's e-commerce platform, providing online store hosting, payment processing, and order management infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Body Shop: Global natural-ethos beauty and personal care retailer with bar soaps and zero-waste refill programs. Comparable natural personal care philosophy and global retail footprint, though at vastly larger scale than Le Jardin de Julie.
• Lush: Global handmade cosmetics and bath/body brand with extensive bar soap, shampoo bar, and zero-waste product lines. Comparable as a handmade natural personal care brand, but operating at massive retail scale across multiple geographies.
• Dr. Squatch: DTC-focused brand selling handmade natural bar soaps, deodorants, and hair care. Comparable product categories (cold-process natural soaps, solid hair care) and similar target persona (eco-conscious, ingredient-aware consumers), but with much larger marketing budget and US-centric scale.
• Sundial Brands (SheaMoisture): Natural personal care brand offering bar soaps, shampoos, and body care with sustainability positioning. Comparable in product categories and eco-conscious target, though operating at significantly larger scale (Unilever-owned).
• Dr. Bronner's: Iconic family-run maker of organic castile soaps and personal care products, including bar soaps and toothpastes. Directly comparable to Le Jardin de Julie as a multi-product natural soap/PCG brand built on ethical sourcing, though operating at vastly larger scale with US/global distribution.
• Burt's Bees: Large natural personal care brand with broad bath, body, and lip care portfolio including natural soaps and balms. Comparable as a natural personal care brand with similar ingredients ethos, though much larger and corporate-owned (Clorox).

Direct peers

• Seed Savers Exchange: US-based nonprofit seed bank and retailer of heirloom, open-pollinated seeds. Directly comparable mission (heritage seed preservation, biodiversity conservation) and product category (open-pollinated, non-GMO seeds) to Le Jardin de Julie's semences line.
• Baker Creek Heirloom Seeds: Specialty retailer of open-pollinated, non-GMO heirloom vegetable, flower, and herb seeds. Direct peer on the semences side of Le Jardin de Julie's business, with similar mission focus on heritage seed preservation and biodiversity.
• Attitude: Canadian natural personal care and household products brand (Quebec-rooted) selling soaps, shampoos, and cleaning products with EWG-verified, eco-conscious formulations. Direct regional peer to Le Jardin de Julie with overlapping product categories and zero-waste positioning.

Emerging players

• Meow Meow Tweet: Small artisanal brand making vegan, palm oil-free cold-process bar soaps and deodorants with minimalist natural packaging. Closely comparable in scale and philosophy (vegan, cold-process, eco-friendly) to Le Jardin de Julie's savonnerie line.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jardindejulie
• LinkedInlinkedin.com/company/le-jardin-de-julie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Jardin De Julie