Lubetech AS
- Company typePrivate
- Founded2007
- HeadquartersSola, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
Lubetech AS firmographics
Firmographics- Name
- Lubetech AS
- Legal name
- Lubetech AS
- Website
- https://lubetech.no
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Lubetech AS industry classification
Industry- Product category
- Industrial Lubricants and MRO Distribution
- NAICS
- Other Professional Equipment and Supplies Merchant Wholesalers (423490)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)
- akta.pro secondary industries
- Industrial & Heavy-Duty Lubricants (IMAEAMAB), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ)
Keywords
Where Lubetech AS is headquartered
LocationHeadquarters
- HQ city
- Sola
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Lubetech AS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution: Lubetech generates revenue through distributing industrial lubricants, chemicals, paints, lacquers, and other consumable materials to B2B customers. The company acts as a distributor for multiple branded products including Mobil, Castrol, TotalEnergies, Fuchs, Motul, Loctite, WD-40, and other manufacturers.
Go-to-market motion1 record
Distribution channels1 record
Lubetech AS product offering
Product offeringCore offering
Lubetech AS is a Norwegian B2B distributor of lubricants, industrial chemicals, paints, lacquers, and consumable materials sourced from a portfolio of recognized international brands. It supplies these products to industrial and automotive customers across the agriculture, energy, marine, industrial, and automotive sectors, with emphasis on fast response, short delivery times, and individualized solutions designed to increase customer business efficiency.
Product overview
Lubetech AS is a B2B distributor offering a comprehensive portfolio of lubricants, industrial chemicals, paints, lacquers, and consumable materials sourced from multiple international brands. The core offering consists of products from 12+ brand partners (Mobil, Fuchs, Castrol, TotalEnergies, Motul, Loctite, CRC, WD-40, Spray Master, Arom-Dekor, Biral, Meclube, and Granberg) distributed to industrial and automotive sectors. The company positions itself as a one-stop supplier offering individualized solutions to increase business efficiency, with products designed to enhance equipment reliability, reduce operational costs, extend equipment durability, and minimize environmental impact. Products are supplied to industries including agriculture, energy, marine, industrial manufacturing, and automotive sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Lubricants and Industrial Chemicals High-quality lubricants and industrial chemicals sourced from multiple international brand partners (Mobil, Castrol, TotalEnergies, Fuchs, Motul, Loctite, CRC, WD-40, Biral, Meclube, Granberg, Spray Master), distributed to Norwegian industrial and automotive buyers for equipment maintenance and operations.
- Paints and Lacquers Industrial paints, lacquers, and surface coatings (sourced from Arom-Dekor and other brand partners) distributed to Norwegian businesses for manufacturing, finishing, and maintenance applications.
Quantifiable outcome
- Reduced operating costs for customers
- +3 more outcomes
Companies that use Lubetech AS
Customer profileSegments6 records
Ideal customer profiles1 record
Lubetech AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lubetech AS partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- MobilcoreLubetech distributes Mobil brand lubricants and related products as an authorized distributor in Norway. Product data sheets available through the company website.
- CastrolcoreLubetech distributes Castrol brand lubricants and related products. Safety data sheets accessible through the company website.
- TotalEnergiescoreLubetech distributes TotalEnergies brand products including lubricants. Product safety data sheets available through the company website.
- FuchscoreLubetech distributes Fuchs brand lubricants and maintenance products. Products featured on the company website with links to Fuchs product catalog.
- MotulcoreLubetech distributes Motul brand lubricants and chemical products. Safety data sheets available through the company website.
- LoctitecoreLubetech distributes Loctite brand adhesives and sealants. Safety data sheets accessible through the company website.
- WD-40coreLubetech distributes WD-40 brand maintenance and lubrication products. Safety data sheets available through the company website.
- Spray MasterminorLubetech distributes Spray Master brand products. Product information and safety data sheets available through the company website.
- CRCminorLubetech distributes CRC brand industrial maintenance products. Safety data sheets accessible through the company website.
- BiralminorLubetech distributes Biral brand products. Product safety data sheets available through the company website.
- Arom-DekorminorLubetech distributes Arom-Dekor brand products including paints and lacquers. Safety data sheets available through the company website.
- MeclubeminorLubetech distributes Meclube brand products. Product information accessible through the company website.
- GranbergminorLubetech distributes Granberg brand products. Product information accessible through the company website.
Scale indicators2 records
Recent moves3 records
Expansion highlights2 records
Lubetech AS competitors and assessment
Company assessmentBroad incumbents
- Univar Solutions: Global specialty chemical and ingredient distributor serving industrial customers. Adjacent comparable to Lubetech's chemical distribution activities, though at vastly larger scale and oriented toward industrial-process chemicals rather than packaged maintenance consumables.
- Solar Norge: Norwegian technical wholesale arm of the Danish Solar Group, distributing electrical, heating, plumbing, and industrial supplies to professional installers and industrial customers. Comparable as a broad-line Nordic industrial distributor overlapping with Lubetech's industrial customer base.
- Würth: Global direct-to-customer industrial supplies distributor with Norwegian operations. Comparable as a multi-brand B2B industrial consumables distributor, though operating at materially larger scale and with a different sales motion.
- Brenntag Nordic: Global chemical and ingredients distributor with Nordic operations. Comparable to Lubetech as a B2B chemical and lubricant distributor, though focused on bulk/industrial chemicals rather than packaged finished lubricants for end-users.
- Stiho: Norwegian and Nordic distributor of construction, industrial, and technical supplies to professional B2B buyers. Comparable as a multi-category Nordic distributor serving industrial and construction-adjacent customers, though with a different vertical mix than Lubetech.
- TotalEnergies Lubricants Norway: Direct Nordic sales arm of TotalEnergies' lubricants business. Comparable as a branded lubricant supplier that operates alongside authorized distributors like Lubetech and can bypass them by selling direct to large Norwegian accounts.
Direct peers
- Heidenreich: Norwegian industrial and technical wholesaler serving B2B customers with maintenance products, tools, and consumables. Closely comparable business model to Lubetech — multi-brand distribution focused on industrial maintenance and automotive customers in the Norwegian market.
- Ahlsell: Leading Nordic technical wholesaler distributing tools, fasteners, and industrial consumables to professional B2B customers across Norway, Sweden, Finland, and Denmark. Directly comparable to Lubetech as a multi-brand industrial supplies distributor, though at materially larger scale.
- Addinol Nordic: German-based lubricant manufacturer and brand owner distributing through European B2B channels. Comparable as a branded lubricant supplier competing for the same Norwegian industrial and automotive customers that Lubetech serves.
Regional players
- Frydenbø: Norwegian industrial group active in lubricants, surface treatment, and workshop equipment. Highly comparable to Lubetech as a Norwegian B2B lubricants and chemical distributor serving marine, automotive, and industrial customers in the same geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Lubetech AS social profiles
Digital presenceLubetech AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lubetech AS leadership team
Management profileNumber of profiles
Profiles6 records
Lubetech AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lubetech AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lubetech AS
What does Lubetech AS do?
Lubetech AS is a Norwegian B2B distributor of lubricants, industrial chemicals, paints, lacquers, and consumable materials sourced from a portfolio of recognized international brands. It supplies these products to industrial and automotive customers across the agriculture, energy, marine, industrial, and automotive sectors, with emphasis on fast response, short delivery times, and individualized solutions designed to increase customer business efficiency.
Is Lubetech AS a public or private company?
Lubetech AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lubetech AS founded?
Lubetech AS was founded in 2007. It employs 1 to 10 people.
Where is Lubetech AS based?
Lubetech AS is headquartered in Sola, Norway, in the Europe region.
How does Lubetech AS make money?
One revenue line is on record: product Distribution.
Who are Lubetech AS's main competitors?
Broad incumbents on record are Univar Solutions, Solar Norge, Würth, Brenntag Nordic, Stiho and TotalEnergies Lubricants Norway. Direct peers are Heidenreich, Ahlsell and Addinol Nordic. Frydenbø is listed as a regional player.
Does Lubetech AS have an API?
No public API is recorded for Lubetech AS.
What industry is Lubetech AS in?
Lubetech AS's product category is Industrial Lubricants and MRO Distribution. Its primary akta.pro industry code is EUALAJAE, Lubricants Distribution & Wholesale (Bulk, Packaged, B2B), with a secondary code of IMAEAMAB, Industrial & Heavy-Duty Lubricants. Its NAICS code is 423490 and its SIC code is 5172.