What Heidenreich does

Heidenreich AS is a Norwegian B2B wholesaler of plumbing, water/sewage (VA), heating, fire-safety, and industrial pipe products, founded in 1904 and headquartered in Skedsmokorset, Norway. It is 100% owned by GC-gruppen (Cordes & Graefe KG), one of Europe's largest HVAC wholesalers operating in more than 20 countries. The company operates 30+ physical retail stores spanning Norway from Kristiansand in the south to Alta in the north, supported by a central distribution center in Skedsmokorset and regional VA warehouses, and serves professional plumbers, VA and municipal infrastructure contractors, aquaculture operators, food-industry processors, heating and sprinkler contractors, and large construction firms (e.g., Skanska, Konekta).

The product catalog spans visible and technical VVS, heating, fire safety/sprinkler, VA, AQ (aquaculture), industrial/food-industry stainless-steel systems, tools, and the proprietary "1904" private-label brand; the TMC blister and service assortment was integrated into the offering in 2025. The commercial platform is the Heidenreich Netthandel B2B e-commerce site (registered business customers only, with order tracking, account management, and Mailchimp-driven newsletters), complemented by field sales (uteselgere), inside sales (inneselgere), consulting sales for projects, and in-store technical specialists. Pricing is transaction-based wholesale (14-day payment terms, NOK 250 surcharge on orders under NOK 2,000, free delivery over NOK 1,000, regional freight/insurance surcharges in northern Norway), with a scheduled price adjustment effective 01.07.2026.

Heidenreich is Miljøfyrtårn-certified since 2010, operates an internal ISO-aligned quality management system developed in 2014, and reports a 77% reduction in Scope 1+2+3 emissions per NOK of revenue since 2015 with a 2030 net-zero target. The company does not serve individual consumers, requires business registration for new accounts, and reports that VVS market share reached an all-time high in Q1 2026 despite weak Norwegian construction activity, with positive development in VA and new IND/AQ initiatives.

Name

Heidenreich

Legal name

Heidenreich AS

Website

https://heidenreich.no

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

251–500 employees

Short description

Heidenreich is Norway's oldest pipe wholesaler (est. 1904), operating 30+ B2B stores nationwide and an e-commerce platform selling VVS, VA, heating, fire-safety, industrial, and aquaculture products to professional plumbers, contractors, and municipalities; it is wholly owned by Europe's GC-gruppen.

Ownership category

akta.pro rank

Product category

Plumbing & HVAC Wholesale Distribution

NAICS

Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Plumbing wholesale distribution
• HVAC products supply
• Water sewage infrastructure
• Heating system products
• Professional plumbing supplies

Headquarters

HQ city

Skedsmokorset

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Wholesale - VVS/Plumbing: Core B2B wholesale revenue from plumbing (VVS) products, heating systems, tools, and accessories. Sells to professional plumbers, contractors, and industrial customers through 30+ stores and e-commerce.
2. Product Wholesale - VA (Water/Sewage): VA (water and sewage) product range including pipes, valves, drainage systems. Products designed for 100-year lifespan requirements.
3. Product Wholesale - AQ (Aquaculture): Specialized products for aquaculture industry including feed hoses, control valves, couplings, and cleaning equipment.
4. Industrial Products: High-quality products for food industry including stainless steel fittings, valves, water treatment systems, process plants, filtration solutions, and more.
5. Own Brand - 1904 Products: Proprietary 1904 brand developed by Heidenreich for the Norwegian market. Nordic design with clean lines, quality and user-friendliness focus, produced to reduce environmental impact.
6. TMC Blister and Service Products: TMC brand blister packaging and service assortment for small and large service jobs, now integrated into Heidenreich's offering after TMC acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Heidenreich is Norway's oldest pipe wholesaler, distributing a broad assortment of plumbing (VVS), water and sewage (VA), heating, fire safety, industrial, food industry, aquaculture, and tool products to professional contractors, municipalities, and industrial customers. The company operates 30+ physical stores, an e-commerce platform (Netthandel), and field/inside sales teams, while also offering its own 1904 private-label brand and the TMC Blister and Service range.

Product overview

Heidenreich is Norway's oldest plumbing wholesale company (established 1904), operating as a B2B distributor with over 30 stores nationwide. The core offering is a comprehensive physical product portfolio organized into: Synlig VVS (visible plumbing/bathroom furniture), Teknisk VVS (technical plumbing), Varme (heating), Brannsikkerhet (fire safety), Sprinkler, Installasjon, VA (water and wastewater), AQ (aquaculture), Industri/Næringsmiddel (industrial/food industry), Verktøy (tools), and the private-label brand 1904 (bathroom furniture, fixtures, leak guards, frost-free outlets). The TMC Blister and Service assortment — now fully integrated after Heidenreich's acquisition of TMC — provides shop-packaged service products. Heidenreich Netthandel serves as the e-commerce platform for the entire product range. The company also offers VA regional warehouses for extended availability, installation expertise, and sustainability-focused product selection (e.g., water-saving fixtures, EPD documentation requirements).

Differentiator

Problem solved

Functional benefit

Products and services

• 1904 (Own Brand)
• TMC Blister og Service Sortiment Shop-packaged blister products and service assortment for small and large service jobs. TMC was acquired by Heidenreich and integrated into the netthandel platform. Includes blister packs in smaller volumes for efficient work, products commonly used in service assignments, and loose items such as Fiskars, FLP, and brass products integrated into Heidenreich's broader assortment.
• Heidenreich Netthandel (E-handel) Heidenreich's B2B e-commerce platform (netthandel) enabling registered business customers to browse and order products online. The platform integrates the full product catalog including the 1904 brand, TMC blister assortment, all VVS/VA/heating/fire safety categories, tools, and industrial products. Features order tracking, customer account management, and newsletter subscriptions.
• Våre butikker / Butikknett (Store Network Service) Heidenreich operates over 30 physical stores across Norway, from Kristiansand in the south to Alta in the north. All stores have substantial stock and specialist staff in VVS, VA, and heating. Includes VA regional warehouses with extended product ranges for daily customer pickup.
• VA (Vann og Avløp) product range Water and wastewater (VA) products covering drain pipes, drainage/surface water pipes, geotextiles, ground taps, pumps, and armatures for both water and sewage renewal. Includes municipal technical systems, road and construction, and water supply infrastructure. Products designed for 100-year lifespan requirements.
• AQ (Akvakultur) product range Aquaculture (fish farming) products including feed hoses, regulation valves, couplings, and cleaning equipment for the Norwegian fish farming industry. Specialized competence built over several years with dedicated AQ departments in coastal locations.
• Industri / Næringsmiddel product range Industrial and food industry products including stainless steel armatures, valves, water treatment systems, membrane valves, process plants, filtration solutions, sampling equipment, piping, pumps, tanks, washing turbines, nozzles, and stainless steel welded parts / acid-resistant pipes.
• Verktøy (Tools) product range Tools and equipment for professional tradespeople, covering power tools, protective equipment, workwear, pipe hanging, clamps, plugs, bolts, couplings, screws, sealing materials, cleaning products, and chemicals. Includes brands such as Hultafors handcraft knives.
• Varme (Heating) product range Heating products and solutions, including systems for residential and commercial heating, heat pumps, radiators, and climate solutions.
• Brannsikkerhet / Sprinkler (Fire Safety) product range Fire safety products and solutions, including sprinkler systems and fire protection equipment for commercial and industrial buildings.

Quantifiable outcome

• Taking market share in challenging Q1 2026 with VVS share at all-time high
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Nine partnerships are on record, tiered major and core.

• Norner AS (Research Center)majorStrategic or Co-development Partner · 1 January 2025Research center partner in the plastic reuse/recycling project. Part of industry consortium collecting, testing, and reusing plastic components from the pipe industry. Norner serves as the return center for collected parts.
• Armaturjonsson ASmajorStrategic or Co-development Partner · 1 January 2025Partner in national system for collection, testing, and reuse of plastic components in the pipe industry. Project aiming to give used parts new life while reducing plastic consumption.
• Roth Norge ASmajorStrategic or Co-development Partner · 1 January 2025Partner in plastic reuse project. Industry consortium working together to take responsibility for environmental impact.
• UponormajorStrategic or Co-development Partner · 1 January 2025Partner in plastic reuse/recycling project. Part of consortium establishing national system for plastic component collection and reuse.
• Ahlsell Norge ASmajorStrategic or Co-development Partner · 1 January 2025Partner in plastic reuse project. Industry consortium collecting and testing plastic components for reuse.
• Brødrene Dahl ASmajorStrategic or Co-development Partner · 1 January 2025Partner in plastic reuse project. Industry collaboration to reduce plastic consumption through collection and reuse of pipe industry components.
• SkanskacoreStrategic or Co-development PartnerCollaboration on sustainability initiatives. Both companies committed to shared sustainability goals and exploring new sustainable methods and materials together. Skanska, one of the world's largest construction companies, has deep commitment to sustainability.
• KonektacoreStrategic or Co-development PartnerPartnership with Konekta, a nationwide alliance of technical contractors with annual revenue around 4.6 billion NOK. Cooperation on sustainable solutions, knowledge sharing, and local solutions. Konekta values Heidenreich's clear sustainability goals and genuine engagement.
• HallingplastmajorStrategic or Co-development PartnerPartnership for major infrastructure projects. For the Brusdalsvatnet project, Heidenreich and Hallingplast are supplying critical pipe systems for water supply to 70,000 residents. Hallingplast has over 50 years of experience and is one of Norway's leading producers of plastic pipe systems.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Armaturjonsson: Norwegian VVS-focused wholesaler with a strong private-label assortment and nationwide branch network. Overlaps directly with Heidenreich's core plumbing and heating categories.
• Onninen (Norge): Finnish-owned technical wholesaler with Norwegian operations supplying VVS, heating, HVAC and industrial customers. Direct competitor for project-based and professional installer accounts.
• Conrad Carlsen: Norwegian technical wholesaler with focus on tools, fasteners, fastening systems and industrial supplies. Overlaps with Heidenreich's Verktøy (tools) and industrial product categories.
• Solar Norge: Norwegian arm of Danish Solar Group, focused on technical wholesale including VVS, heating, climate and energy solutions. Competes with Heidenreich for heating contractor and project business.
• Ahlsell Norge: Norwegian arm of the leading Nordic technical wholesaler, offering VVS, heating, tools and industrial supplies to professional installers. Competes with Heidenreich in the same contractor and industrial customer base.
• Brødrene Dahl: Norway's other major VVS/VA wholesaler with nationwide coverage and overlapping product categories (plumbing, water/sewage, heating, tools). Directly competes with Heidenreich for the same professional plumber, contractor and municipal customers across Norway.

Others

• Cordes & Graefe (GC Group): Parent company and one of Europe's largest HVAC wholesalers, operating in 20+ countries. Relevant as the group context for Heidenreich's sourcing, range and capital structure rather than as a direct Norwegian competitor.

Broad incumbents

• Optimera: One of Norway's largest construction materials distributors serving builders, contractors and DIY. Wider portfolio than Heidenreich (timber, building materials) but overlaps on plumbing, tools and VA products.
• Comfort (kjeden): Nordic plumbing and bathroom retail chain serving both consumers and small professional installers. Broader go-to-market than Heidenreich's B2B-only model but overlaps in plumbing product categories.

Regional players

• Bademiljø: Norwegian bathroom specialist retailer chain; a downstream channel for bathroom furniture and visible VVS rather than a direct wholesale competitor, but pulls demand from Heidenreich's plumber customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Heidenreich-AS-174699592588312

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heidenreich