Movao

What Movao does

MOVAO (legal entity "The MOVAO") is a privately held, US-domiciled rehabilitation products company headquartered in Montgomery, Texas, founded by a Doctor of Physical Therapy with roughly three decades of clinical experience treating critically ill and medically complex patients. The company designs, manufactures, and sells a portfolio of portable rehabilitation equipment centered on its flagship MOVAO Mini portable in-bed leg press, which provides progressive resistance exercise up to 66 pounds at a 9 lb form factor for individuals unable to safely stand. The product line has expanded to include the MOVAO Bari (early-mobility equipment for ICU and hospital settings), MOVAO Bend resistance bands, a massage gun, an under-desk bike, and a Gaming Sensor that pairs with the MOVAO Play app to gamify rehabilitation sessions.

The underlying technology combines progressive elastic resistance with a smooth linear gliding system, an adjustable footplate, and stabilization accessories, while the MOVAO Play gaming layer translates leg movements into interactive gameplay with progress tracking. MOVAO operates a direct-to-consumer model through a Shopify-powered storefront (themovao.com) at a $199.99 price point for the Mini, with HSA/FSA eligibility, alongside a distributor network and global shipping. Customers include individuals with mobility challenges (spinal cord injury, stroke, MS, cerebral palsy, post-ICU weakness, arthritis), post-surgical recovery patients, healthcare facilities (ICUs, rehabilitation, skilled nursing), and a niche wildlife rehabilitation audience served via the Trees Rehab subsidiary. The business makes money through one-time hardware sales; no subscription or recurring software revenue model is disclosed.

Name

Movao

Legal name

The MOVAO

Website

https://shopmovao.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

MOVAO is a US-based rehabilitation products company that designs and sells portable, in-bed exercise equipment — led by the $199.99 MOVAO Mini leg press — serving individuals with mobility limitations, post-surgical patients, and healthcare facilities through a Shopify DTC storefront and distributor network.

Ownership category

akta.pro rank

Product category

Rehabilitation Equipment

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

akta.pro secondary industries

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK), Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

Keywords

• Portable rehabilitation equipment
• In-bed leg press
• Adaptive mobility devices
• ICU early mobility
• Physical therapy products

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: Direct sales of rehabilitation equipment including the MOVAO Mini portable leg press, gaming sensor, strength bands, massage gun, and under desk bike. One-time purchase model with products shipped within 48 hours. The company also sells through distributors alongside direct-to-consumer sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MOVAO designs, manufactures, and sells portable rehabilitation equipment, with its flagship product being the MOVAO Mini, a 9-pound portable in-bed leg press that delivers progressive resistance up to 66 pounds for individuals unable to safely stand. The company complements this hardware with the MOVAO Gaming Sensor and MOVAO Play app to gamify rehabilitation, plus additional products including MOVAO Bend resistance bands, MOVAO Massager, Under Desk Bike, and the MOVAO Bari for ICU early mobility. Products are sold direct-to-consumer via themovao.com and through distributor partners to individuals, caregivers, post-surgical patients, and healthcare facilities worldwide.

Product overview

MOVAO offers a portfolio of rehabilitation and mobility products centered on its Movement is Medicine philosophy. The core product line includes the MOVAO Mini (portable in-bed leg press for users unable to stand), MOVAO Gaming Sensor (paired with the MOVAO Play app for gamified rehab), MOVAO Bend resistance bands, MOVAO Massager, and an Under Desk Bike. The MOVAO Bari provides early mobility solutions for ICU and hospital settings. These products are designed for patients ranging from ICU to home care, covering pediatric to older adult populations, with the gaming sensor and companion app adding engagement to the Mini leg press experience.

Differentiator

Problem solved

Functional benefit

Brands

• MOVAO Play: Gaming app that transforms leg movements into interactive gameplay, tracking progress and celebrating achievements during rehabilitation.
• MOVAO Bari

Products and services

• MOVAO Mini Portable Leg Press A portable in-bed leg press designed for individuals unable to safely stand, providing progressive resistance exercise up to 66 pounds with a 9 lb lightweight design usable in bed, wheelchair, or chair.
• MOVAO Gaming Sensor A sensor device that tracks leg movements for the MOVAO Play gaming app, enabling gamified rehabilitation experiences and progress tracking.
• MOVAO Play App A gaming application integrated with the MOVAO Mini that transforms leg movements into interactive gameplay, tracking progress and celebrating achievements during rehabilitation.
• MOVAO Bend (Strength Bands) Premium resistance bands designed for physical therapy and home workouts, focused on comfort, durability, and performance.
• MOVAO Massager A massage gun product for muscle recovery and relaxation.
• Under Desk Bike A stationary bike designed for use under a desk, enabling exercise while seated.
• MOVAO Bari Early mobility equipment designed for ICU and hospital rehabilitation, enabling safe progressive mobility at the bedside for bariatric, orthopedic, and neurologic patients before first stand.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AlterG: Established rehabilitation equipment company (anti-gravity treadmills, etc.) serving hospitals and rehab clinics. Comparable target buyer (clinical rehab facilities) and clinical positioning, though broader product scope.
• Therabody (Theragun): Direct competitor on the MOVAO Massager massage gun SKU; a much larger consumer percussive therapy brand. Comparable on the consumer recovery-adjacent product line, not on the clinical rehabilitation niche.
• Biodex Medical Systems: Established rehabilitation and medical equipment manufacturer serving hospitals, rehab clinics, and SNFs. Comparable institutional channel motion and rehabilitation product overlap.
• Hyperice: Major consumer recovery and massage-gun brand that competes head-to-head with MOVAO Massager. Overlaps with MOVAO on recovery accessories rather than the in-bed leg press niche.

Direct peers

• TheraBand (Performance Health): Direct competitor on the MOVAO Bend resistance bands SKU and a category-defining brand in clinical resistance training. Overlaps with MOVAO on PT-grade resistance bands and rehabilitation accessories.
• Cubii: Direct competitor on the Under Desk Bike SKU — both sell compact seated exercise devices to mobility-limited consumers. Similar DTC motion and target segment (office workers, seniors, rehab patients).
• HUR Health & Fitness: Manufacturer of pneumatic resistance rehabilitation strength equipment sold to senior living, SNF, and clinical rehab settings. Comparable on clinical strength equipment for mobility-limited populations, similar in form-factor to the MOVAO Bari for institutional buyers.
• LiteGait: Provider of partial-body-weight-supported gait and mobility equipment for rehabilitation, pediatrics, and ICU. Comparable niche (mobility-impaired populations) and clinical channel focus.
• MOTOmed (RECK-Technik): Manufacturer of motorized movement therapy devices used in ICU early mobility, rehabilitation, and wheelchair users. Most direct comparable to MOVAO Bari on ICU and bedside rehabilitation.
• Total Gym: Long-standing manufacturer of bodyweight/lever-based leg press and strength equipment used in both rehabilitation clinics and home settings. Closest comparable on the core leg-press form factor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/darin_trees
• YouTubeyoutube.com/@themovao
• Facebookfacebook.com/shopthemovao
• Instagraminstagram.com/themovao
• TikToktiktok.com/@themovao

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movao