LRP Advisory
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
LRP Advisory firmographics
Firmographics- Name
- LRP Advisory
- Legal name
- LRP Advisory
- Website
- https://lrpadvisory.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LRP Advisory industry classification
Industry- Product category
- Commercial Real Estate Advisory
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Portfolio Management and Investment Advice (52394)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)
- akta.pro primary industry
- Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)
- akta.pro secondary industries
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Real Estate Valuation & Appraisal Advisory (FSAEAJAI)
Keywords
Where LRP Advisory is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
LRP Advisory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advisory and Transaction Management Fees: Professional advisory services for property investment, development, and valuation. Revenue likely derived from transaction-based fees, advisory retainers, and potentially success fees tied to deal completion.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
LRP Advisory product offering
Product offeringCore offering
LRP Advisory is a commercial real estate advisory firm that provides end-to-end property transaction and advisory services including site origination, transaction management, due diligence, price negotiation, valuation advisory, and financial analysis. The firm serves sophisticated investors across Australia, focusing on commercial office, industrial and logistics, retail, fuel and quick service retail, and mixed-use property sectors with value-add and core-plus strategies.
Product overview
LRP Advisory offers a unified property advisory service platform delivering end-to-end commercial real estate solutions across Australia. The core offering consists of Property Transaction & Advisory Services, which encompasses origination and negotiation, transaction management, valuation, financial analysis, and lease origination and execution sub-services. The company specializes in commercial office, industrial and logistics, malls and large format retail, fuel and quick service retail, and residential and mixed-use property sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Transaction & Advisory Services End-to-end commercial real estate advisory service covering site origination, transaction management, due diligence, valuation, financial analysis, and divestment advisory for commercial, industrial, retail, fuel/QSR, and mixed-use properties across Australia. Designed for sophisticated investors including funds management groups, private developers, family offices, and high net worth individuals.
- Origination & Negotiation Property sourcing and analysis service that prepares information packs with focus on highest and best use principles, providing acquisition strategy for clients. Targets commercial property investors seeking on and off-market investment opportunities nationally.
- Transaction Management Pipeline tracking, due diligence management, and price negotiation service to achieve successful acquisition or divestment outcomes for commercial property investors.
- Valuation Industry-standard valuation reporting and market appraisal services for indicative and formal reporting purposes, with access to specialized valuation consultants. Supports advisory engagements for acquisition, divestment, financing, and tax purposes.
- Financial Analysis Project feasibility evaluation and market analysis service providing advice on maximizing value and returns for real estate investments through cash flow evaluation and forecasting.
- Lease Origination & Execution Commercial lease documentation assistance and leasing advice through market conditions evaluation for commercial property owners and investors.
Companies that use LRP Advisory
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
LRP Advisory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LRP Advisory partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Property Agents (National Network)coreLRP Advisory partners with sophisticated property agents nationally to increase listings, enhance exposure, and generate potential transaction revenue. Working closely with agents by securing both on and off-market properties provides further revenue outcomes and prompt deal decision making.
- Valuers and Appraisal FirmscorePartnership with valuation professionals and advisory firms to provide industry standard valuation reporting and market appraisals for indicative purposes. Linked to advisory services for acquisition, divestment, financing, and tax purposes.
- Banks and Financial OrganizationssupportingPartnership with banks and financial organizations to support client investment criteria and facilitate transaction financing requirements.
- Brokers and Financial ControllerssupportingCollaboration with brokers and financial controllers to secure assets and suit client investment criteria.
- Specialised Valuation ConsultantssupportingAccess to specialised consultants for property asset valuations and forecasting when required for client engagements.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
LRP Advisory competitors and assessment
Company assessmentBroad incumbents
- CBRE Group: World's largest commercial real estate services firm with deep Australian presence across capital markets, investment sales, valuation, and advisory. Directly competes for institutional and family-office mandates in the same sectors LRP serves.
- JLL (Jones Lang LaSalle): Global CRE services and investment management firm with significant Australian operations covering capital markets, agency leasing, valuations, and advisory. Competes for the same institutional and high-net-worth investor mandates.
- Knight Frank: Global CRE consultancy with strong residential and commercial advisory presence in Australia. Directly comparable to LRP in serving family offices and private investors on commercial acquisitions and divestments.
- Cushman & Wakefield: Global CRE services firm with established Australian offices providing investment sales, valuation, and advisory services. Competes for the funds-management and family-office mandates LRP targets.
- Colliers International: Global commercial real estate services firm offering brokerage, valuation, and investment advisory across all major asset classes. LRP's founder previously worked in Colliers' Sydney and New York valuation teams, and the firm competes against Colliers for Australian CRE mandates.
- Savills: International real estate advisor with Australian operations spanning commercial agency, investment, valuation, and advisory. Overlaps with LRP across the same target client segments and asset classes.
Direct peers
- Stonebridge Property Group: Australian boutique commercial real estate advisory specialising in transaction, investment sales, and capital markets advisory. Direct competitor for institutional and private investor mandates in the Australian market.
- Charter Keck Cramer: Australian commercial property advisory firm providing valuation, transaction, and investment advisory across office, industrial, and retail — closely matching LRP's boutique service model and Australian Eastern Seaboard focus.
- Herron Todd White: Australian property valuation and advisory firm providing residential and commercial valuation services across Australia. Overlaps with LRP on the valuation and advisory component of its service platform.
Regional players
- Ray White Commercial: Australian commercial real estate brokerage with national coverage and franchise model, competing for similar commercial investment sales and leasing mandates in the same sectors LRP serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
LRP Advisory social profiles
Digital presenceLRP Advisory financial estimates
Financial estimateRevenue estimate
Valuation estimate
LRP Advisory leadership team
Management profileNumber of profiles
Profiles1 record
LRP Advisory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LRP Advisory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LRP Advisory
What does LRP Advisory do?
LRP Advisory is a commercial real estate advisory firm that provides end-to-end property transaction and advisory services including site origination, transaction management, due diligence, price negotiation, valuation advisory, and financial analysis. The firm serves sophisticated investors across Australia, focusing on commercial office, industrial and logistics, retail, fuel and quick service retail, and mixed-use property sectors with value-add and core-plus strategies.
Is LRP Advisory a public or private company?
LRP Advisory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LRP Advisory founded?
LRP Advisory was founded in 2014. It employs 1 to 10 people.
Where is LRP Advisory based?
LRP Advisory is headquartered in Sydney, Australia, in the Oceania region.
How does LRP Advisory make money?
One revenue line is on record: advisory and Transaction Management Fees.
Who are LRP Advisory's main competitors?
Broad incumbents on record are CBRE Group, JLL (Jones Lang LaSalle), Knight Frank, Cushman & Wakefield, Colliers International and Savills. Direct peers are Stonebridge Property Group, Charter Keck Cramer and Herron Todd White. Ray White Commercial is listed as a regional player.
Does LRP Advisory have an API?
No public API is recorded for LRP Advisory.
What industry is LRP Advisory in?
LRP Advisory's product category is Commercial Real Estate Advisory. Its primary akta.pro industry code is FSAEAJAH, Real Estate Advisory & Consulting (Strategy, Portfolio & Location), with a secondary code of FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence. Its NAICS code is 53121 and its SIC code is 6531.