My Big Day

What My Big Day does

My Big Day, operating as a DBA of My Big Day LLC since its 2023 rebrand to Big Deal Company, is a women-owned, Loveland, Colorado-based event planning and marketing services firm founded in 2006. It delivers full-service event management — weddings, corporate events, holiday parties, fundraisers, proposals, and personal celebrations — plus marketing campaign development using the PESO model and small-business coaching, serving four primary segments: wedding couples, business clients, nonprofit organizations, and personal celebration hosts across the Colorado Front Range, Denver, Southern Wyoming, and the Colorado Mountains.

The firm has no proprietary technology platform; its core deliverable is human-led creative services, supported by a content marketing footprint (a blog dating to 2012 and a Pinterest presence generating approximately 3 million monthly views) and a self-service online ticketing channel for its two signature events — the annual Valentine's Day Group Wedding ($150 per couple, 330+ ceremonies since 2017) and the Easter Keg Hunt scavenger hunt (15th Annual by 2023). Revenue is generated through professional service fees, hourly consulting, wedding packages starting at $1,299, and ticketed signature events; go-to-market is hybrid, combining direct phone/email consultation, regional wedding directory listings, and community-led referrals through 100+ local business partnerships including Visit Loveland and the Loveland Chamber.

The 11-person team executes roughly 300+ planning hours per major nonprofit event and has produced documented outcomes such as exceeding a $75,000 fundraising goal for Dementia Together's Joy on the Journey event. Distribution is regional and direct: services are delivered in-person at client venues, with self-serve ticketing for the two flagship proprietary events.

Name

My Big Day

Legal name

My Big Day LLC

Website

https://mybigdaycompany.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

My Big Day (DBA Big Deal Company) is a Loveland, Colorado-based, women-owned event planning and marketing services firm serving wedding couples, businesses, nonprofits, and individuals across the Colorado Front Range with full-service events, marketing campaigns, and two proprietary signature community events.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

All Other Amusement and Recreation Industries (713990), Amusement, Gambling, and Recreation Industries (713), Convention and Trade Show Organizers (56192)

SIC

Services-Personal Services (7200), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Day-Of / Month-Of Wedding Coordination (HSACABAC), Birthday Party Services (HSACACAA), Holiday Party Services (HSACACAF), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

Keywords

• Event planning services
• Wedding coordination
• Corporate event management
• Marketing consulting
• Community event planning

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Planning & Coordination Services: Full-service event planning and day-of coordination for weddings, corporate events, community events, and personal celebrations. Revenue generated through service fees, hourly consulting, and package-based pricing.
2. Marketing Services: Marketing campaign development and execution for businesses, including PESO model integration, content creation, and promotional strategy.
3. Signature Event Ticketing: Revenue from ticketed proprietary events including Valentine's Day Group Wedding ($150/couple) and Easter Keg Hunt participation fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

My Big Day is a full-service event planning and marketing company that delivers event design, vendor coordination, day-of supervision, and marketing campaign development for weddings, corporate events, community events, fundraisers, proposals, and personal celebrations. The firm also produces and operates its own proprietary signature community events, including the annual Valentine's Day Group Wedding and Easter Keg Hunt, which serve as both revenue-generating ticketed events and marketing showcases for its services.

Product overview

My Big Day (now BIG DEAL Company) is a full-service marketing and events company offering a comprehensive suite of event planning and marketing services. The company operates two main divisions: Event Management Services (covering weddings, corporate events, community events, and fundraising) and Marketing Services (including business marketing and coaching). Signature recurring events include the annual Valentine's Day Group Wedding in Loveland and the Easter Keg Hunt scavenger hunt events in Fort Collins and Loveland. The company also provides downloadable planning tools and resources for clients. Services are offered throughout Northern Colorado, Southern Wyoming, and Colorado mountain venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Services
• Wedding Planning and Coordination
• Corporate Events
• Marketing Services
• Business Coaching
• Fundraising Event Services Planning and coordination of nonprofit fundraisers, galas, and awareness events designed to help organizations raise funds and visibility.
• Proposals and Engagement Party Planning Creative proposal planning including full planning, romantic décor setup, execution of proposal moments, and engagement party coordination.
• Valentine's Day Group Wedding Annual Valentine's Day group wedding and vow renewal ceremony held in Loveland, Colorado, the 'Sweetheart City,' with packages starting at $150 per couple including ceremony, professional photography, cupcakes, wine toast, and gift bag.
• Easter Keg Hunt Annual scavenger hunt where teams solve clues hidden in Easter eggs to visit local businesses in Fort Collins and Loveland, featuring team competitions and the Golden Keg Trophy; the 15th Annual was held in 2023.
• New Year's Eve Community Balls Annual ticketed New Year's Eve community celebrations including Midnight Ball, Bootlegger's Ball, Masquerade Ball, A Very Tacky New Year, and Festivus.
• Holiday Party Planning Planning and execution of business holiday parties and seasonal celebrations for corporate clients.

Quantifiable outcome

• Exceeded $75,000 fundraising goal for Dementia Together's Joy on the Journey event with 300+ attendees
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Visit LovelandcoreStrategic or Co-development PartnerOfficial tourism partner supporting the annual Valentine's Day Group Wedding and Vow Renewal Ceremony in Loveland, Colorado. Visit Loveland provides promotional and logistical support for this signature event that brings couples from across the country to the 'Sweetheart City.'
• Loveland ChambercoreStrategic or Co-development PartnerChamber partner supporting the Valentine's Day Group Wedding event and broader community event initiatives. Provides networking and promotional support for events serving the Loveland business community.
• Primary Event RentalsminorImplementation/ SI/ Consulting PartnerEvent rental vendor providing tables, chairs, and décor for client events. Provided white tables and coverings for Dementia Together's Joy on the Journey fundraising event.
• Fresh Plate CateringminorImplementation/ SI/ Consulting PartnerCatering vendor providing food services for nonprofit and corporate events. Provided catering for Dementia Together's 300+ person fundraising event.
• Mountain City MusicminorImplementation/ SI/ Consulting PartnerEntertainment vendor providing live music for events. Provided musical entertainment for Dementia Together's Joy on the Journey fundraising event.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Eventbrite operates a major event ticketing and discovery platform used by many of the same consumer and community event organizers that My Big Day serves, including the online ticketing infrastructure for community events like the Valentine's Day Group Wedding.
• Cvent: Cvent is a large enterprise event management platform serving corporate event planners with venue sourcing, registration, and event tech; it competes for the corporate event segment that My Big Day addresses for SMB clients like Blue Federal Credit Union.

Direct peers

• Zola: Zola is an end-to-end wedding planning and registry platform offering planning checklists, vendor search, and website tools that overlap with the wedding planning and coordination services My Big Day provides to Northern Colorado couples.
• Here Comes The Guide: Here Comes The Guide is a regional and destination wedding vendor directory that competes for the discovery and booking layer of the wedding planning journey, similar to how My Big Day competes for wedding leads in Colorado.
• WeddingWire: WeddingWire is a wedding vendor marketplace and planning platform that lists event planners including My Big Day itself; it competes for the same couple audience and offers adjacent planning tools and inspiration content.
• The Knot Worldwide: The Knot Worldwide operates the dominant online wedding marketplace and planning platform in the US, directly competing with My Big Day for engaged couples in the wedding planning category through vendor directories, planning tools, and content.

Emerging players

• HoneyBook: HoneyBook is a business management platform built specifically for event planners and creative service businesses, providing CRM, proposals, and invoicing tools that My Big Day currently delivers via manual, phone-and-email workflows.
• Aisle Planner: Aisle Planner is a wedding planning CRM and design tool used by independent wedding planners to manage timelines, vendors, and client deliverables, offering technology-enabled planning services that compete with manual full-service planners like My Big Day.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MyBigDayLLC
• Instagraminstagram.com/mybigdayevents
• Pinterestpinterest.com/MyBigDayEvents

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Big Day