ODÖRFER GmbH

What ODÖRFER GmbH does

ODÖRFER GmbH (legally Odörfer Seefelder GmbH since March 2020) is a privately held, family-owned Austrian wholesale distributor of hardware, fittings, fastening technology, and tools, founded in 1804 as "Zur goldenen Schaufel" in Graz and continuously operating for over 220 years. The company serves trade/craftsmen, commercial and industrial businesses, and construction specialists (window installers, cabinet makers) across Austria through a multi-channel model: an own e-commerce webshop with more than 450,000 SKUs, three physical showroom/Click-&-Collect locations (Graz headquarters opened in a new facility at Gradnerstraße 146 in 2024, plus Wiener Neustadt and Wels), a mobile Tyrol sales team, and a national delivery operation that ships roughly 1,000 packages per day, including a same-day shuttle service for the Graz/South Styria region.

The product portfolio spans door and construction fittings, furniture fittings (Blum, Hettich, Kesseböhmer), construction chemicals, hand and power tools (Bosch, Makita, STIHL, Festool, FEIN), material processing, workplace safety, workshop equipment, compressed-air systems, fastening technology, and aluminum window-sills/profiles, complemented by exclusive private-label brands (STAHLHÄRTER, ULTRAprofi, sLINE). Online configurators for Blum fittings (with CAD-data download), custom window sills, and made-to-measure wooden drawers convert catalog breadth into project-specific revenue. Under managing directors Oliver Nagel (since March 2020) and Denis Covic, ODÖRFER has invested in a new modern logistics center, ERP/S365 procurement integration for B2B buyers, and continues to evolve an omnichannel position anchored on nationwide Austrian delivery, regional brand authority, and custom-configured specialty supply.

Name

ODÖRFER GmbH

Legal name

ODÖRFER GmbH

Website

https://odoerfer.com

Company type

Private

Founded year

1804

Operating status

Operating

Short description

ODÖRFER GmbH is an Austrian family-owned wholesale distributor founded in 1804, supplying over 450,000 hardware, tool, and fastening-technology articles to trade, commercial, and industrial customers via its webshop, three Austrian showrooms, and direct sales teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale merchandise sales: Revenue generated through sale of hardware, fittings, mounting technology, and tools to trade, commercial, and industrial businesses. Products sourced from multiple brand manufacturers and sold through webshop and physical locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ODÖRFER is a wholesale distributor of hardware, fittings, mounting technology, and tools serving trade, commercial, and industrial businesses across Austria. The company offers over 450,000 articles from renowned brands across ten product categories (including door and construction fittings, construction chemicals, furniture fittings, hand and power tools, material processing, workplace safety, workshop equipment, compressed air systems, fastening technology, and window sills/aluminum profiles), plus exclusive private-label brands (STAHLHÄRTER, ULTRAprofi, sLINE). Customers can order through the online webshop, pick up at physical locations via Click & Collect, or receive delivery via parcel, express, or same-day shuttle service.

Product overview

ODÖRFER is a B2B wholesale company offering over 450,000 articles from multiple product categories including Tür- und Baubeschläge (door and construction fittings), Möbelbeschläge (furniture fittings with Blum and Hettich drawer systems), Elektrowerkzeuge (power tools from Festool, BOSCH, Makita, STIHL), Bauchemie (construction chemistry), and Fensterbänke und Profile (window sills and aluminum profiles). The company operates exclusive brands (STAHLHÄRTER, ULTRAprofi, sLINE) alongside branded products, and provides online configurators for window sills, wooden drawers, and Blum furniture fittings. The product portfolio spans hardware, tools, safety equipment, compressed air technology, and workshop setup across multiple Austrian locations with over 40,000 articles in stock.

Differentiator

Problem solved

Functional benefit

Brands

• STAHLHÄRTER: Exclusive brand known for good price-performance ratio
• ULTRAprofi
• sLINE

Products and services

• Tür- und Baubeschläge Door and construction fittings category including hinges, locks, handles, and architectural hardware for buildings, for trade and construction professionals.
• Bauchemie Construction chemicals and adhesives for professional building applications, targeted at construction and trade customers.
• Möbelbeschl\u00e4ge Furniture fittings category including drawer systems, hinges, and assembly hardware from brands such as Blum and Hettich, for cabinet makers and furniture professionals.
• Handwerkzeuge Hand tools for professional tradespeople, available in the webshop and at physical locations.
• Elektrowerkzeuge Power tools and cordless equipment from major brands including Bosch, Makita, STIHL, and Festool, for trades and industrial users.
• Materialbearbeitung Material processing equipment and consumables including cutting tools and abrasives for workshops and industrial users.
• Arbeitsschutz Workplace safety equipment, protective gear, and safety products for trades and industrial workplaces.
• Werkstatteinrichtung Workshop organization and setup equipment including storage systems and workbenches for professional workshops.
• Drucklufttechnik Compressed air systems, pneumatic tools, and accessories for trade and industrial applications.
• Befestigungstechnik Fastening technology including screws, anchors, bolts, and fixings for construction and trade.
• Fensterb\u00e4nke und Profile Window sills, aluminum window boards, and aluminum profiles including Winkelprofile, Flachprofile, U-Profile, and Z-Profile, for construction professionals and window installers.
• BUG Aluminium-Systeme Aluminum system profiles for construction, including window sills, threshold profiles, and wing cover profiles available in custom dimensions and colors, offered through the ODÖRFER webshop.
• athmer Automatic door seals and finger protection systems for safety and acoustic sealing, distributed by ODÖRFER for construction and architectural applications.
• STAHLH\u00c4RTER Exclusive ODÖRFER private-label brand offering professional tools at a good price-performance ratio, distributed via the ODÖRFER webshop and physical locations.
• ULTRAprofi Exclusive ODÖRFER private-label brand offering professional tools at a good price-performance ratio, distributed via the ODÖRFER webshop and physical locations.
• sLINE Exclusive ODÖRFER brand for sliding door fittings, drawer systems, and locking systems for furniture and architectural applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DPDminorOthersLogistics partner for parcel delivery services. DPD logo appears on website as shipping partner.

Scale indicators6 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• OBI: European home-improvement and DIY retail giant with strong DACH presence. OBI overlaps with ODÖRFER on tools, hardware, and construction materials, serving both pro and consumer segments — though ODÖRFER's trade-only focus differentiates the proposition.
• Hilti: Direct-to-trade supplier of power tools, fastening systems, and construction chemistry. While Hilti manufactures rather than distributes, it competes head-to-head with ODÖRFER on premium power tools and serves the same Austrian construction and trades customer base through its own direct-sales organization.
• Hornbach: Pan-European home-improvement and construction retail/wholesale operator with strong DACH presence. Hornbach serves overlapping tradesman and pro-customer segments with hardware, tools, and construction materials, competing with ODÖRFER on both assortment breadth and B2B pricing.

Direct peers

• Würth: Global market leader in trade-focused hardware, tools, and fastening technology wholesale. Würth directly competes with ODÖRFER in the DACH region serving craftsmen, trades, and industrial buyers with multi-channel sales — a near-identical business model and customer base, but at vastly greater scale.
• Hagebau: German cooperative of independent hardware and building-materials wholesalers serving trade and retail customers. Hagebau's cooperative model and trade-focused assortment directly parallel ODÖRFER's positioning, though it operates at significantly larger scale across multiple European countries.

Regional players

• Knauber: Family-owned German hardware, tools, and DIY wholesaler/retailer headquartered in Bonn. Knauber serves overlapping trades and industrial customers with a comparable assortment and multi-channel model, and represents a similar-sized regional peer to ODÖRFER.
• Battenfeld-Czerny: Austrian hardware and tools retailer/wholesaler with deep Austrian market presence. Battenfeld competes with ODÖRFER on the same Austrian trade customer base with overlapping hardware, tool, and fastening assortments.
• Eisen Fendt: Bavarian/Swabian hardware and tools wholesaler with multi-century heritage. Eisen Fendt's regional DACH focus, trade customer base, and family-owned profile closely resemble ODÖRFER's positioning, though it operates on the German side of the border.

Emerging players

• Contorion: Online-first German tools and industrial supplies wholesaler targeting trades and industrial buyers. Contorion competes with ODÖRFER on digital customer experience and price transparency, especially for younger, digitally native craftsmen in DACH markets.
• Toolport: Online tools and workshop-equipment wholesaler in the DACH region. Toolport competes on pricing and selection for power tools, hand tools, and workshop equipment — categories that overlap materially with ODÖRFER's Elektrowerkzeuge and Handwerkzeuge categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/odoerfer.seefelder
• Instagraminstagram.com/odoerfer_seefelder

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ODÖRFER GmbH