Natugena Gmbh

What Natugena Gmbh does

NatuGena GmbH is a privately-held German dietary supplement company founded in 2018 and headquartered in Ingolstadt, Germany. The company develops, manufactures (via third-party German contract production), and distributes a catalog of 338+ micronutrient and nutritional supplement products spanning vitamins, minerals, amino acids, omega-3 fatty acids, antioxidants, probiotics, botanicals, and specialized formulations such as liposomal vitamins and bioactive B-complexes. Products are sold primarily through the company's direct-to-consumer e-commerce platform at natugena.de, with typical price points between €19.95 and €89.95 per unit, and are organized under multiple sub-brands including NatuGena Med Nutrition, NatuGena Femme Nutrition, NatuGena Homme Nutrition, NatuGena Care, neurofelixir, ARGOCOR, and AniGena (pet health). The company also offers the yourEPI genetic testing service, which analyzes selected genetic variants to enable personalized supplement recommendations.

NatuGena operates a hybrid B2C/B2B2C go-to-market model. The D2C storefront is supported by a partner network targeting healthcare professionals (naturopaths, therapists, pharmacies) that receives exclusive training, webinars, and in-person seminars priced at €349–€399 per attendee. The company is represented by Managing Directors Alexander Martens and Gunnar Lindberg, and is privately owned with no disclosed institutional capital. Production is certified to GMP, HACCP, and ISO 9001 standards, and the company is a member of NEM e.V., the German food supplements association. A Scientific Advisory Board anchors product credibility with named experts such as Prof. Dr. Michaela Döll and Prof. Dr. Brigitte König, who co-develop flagship lines including AquaBalance and AthleticProf-Komplex.

The company serves three primary customer segments: health-conscious end consumers in the DACH region (Germany, Austria, Switzerland), healthcare professionals who recommend products in clinical practice, and pharmacies that dispense the products. Geographic reach extends across DACH with free delivery thresholds from €50 (Germany/Austria) and €200 (Switzerland), plus worldwide DHL shipping up to 31kg per package. Marketing is conducted through a multi-channel mix including SEO/content, paid search (Google Ads), paid social (Meta Pixel), email (Mailchimp), and social media (Instagram, Facebook, LinkedIn, YouTube). Revenue streams include one-time product sales, product subscriptions (Produkt-Abonnement), B2B partner sales, and paid professional seminars.

Name

Natugena Gmbh

Legal name

NatuGena GmbH

Website

https://www.natugena.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

NatuGena GmbH is a German direct-to-consumer dietary supplement company selling 338+ micronutrient products via natugena.de, supported by a B2B partner network of therapists and pharmacies across the DACH region, with sub-brands spanning medical, men's, women's, neuro, and pet nutrition.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Food & Beverage DTC (CRAFACAD), Herbal & Botanical Supplements (CRADAGAD), Children’s Vitamins & Supplements (CRADAGAJ), Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL)

Keywords

• Micronutrient supplements
• Dietary supplements
• Liposomal vitamins
• Genetic testing nutrition
• Professional therapist network

Headquarters

HQ city

Ingolstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct product sales (B2C): The primary revenue stream is direct-to-consumer sales of nutritional supplements and health products through the company's e-commerce website. Products are sold to end consumers with various price points ranging from approximately €19.95 to €89.95 per product.
2. B2B professional sales: Sales to healthcare professionals (therapists, pharmacies) through the partner network, where professionals receive discounts and access to exclusive training content.
3. Educational seminars and training: Revenue generated from professional development seminars for healthcare professionals. Seminar pricing at €349-399 per attendee, with events like the annual Fulda seminar featuring multiple expert speakers.
4. Product subscriptions: Recurring subscription service for regular product delivery (Produkt-Abonnement), creating predictable recurring revenue from engaged customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

NatuGena develops, manufactures, and sells a portfolio of more than 338 science-based micronutrient and dietary supplements under its own NatuGena brand and sub-brands (NatuGena Med, Femme, Homme, Care, yourEPI, neurofelixir, ARGOCOR, AniGena). Products are sold direct-to-consumer via the natugena.de e-commerce shop and through a partner network of therapists, healthcare professionals, and pharmacies. The company also runs a recurring subscription service and offers DNA-based personalization via the yourEPI genetic testing platform.

Product overview

NatuGena is a German health nutrition e-commerce company offering a comprehensive portfolio of micronutrient supplements, nutritional products, and health-related services. The product range includes over 338 individual products organized under multiple sub-brands (NatuGena Med Nutrition, NatuGena Femme Nutrition, NatuGena Homme Nutrition, NatuGena Care) and partner brands (yourEPI, neurofelixir, ARGOCOR, Cerascreen, Omegametrix, Preventis, Tigogreen, VITALITY, wowtamins, AniGena). Core products include liposomal vitamins (LipoVitamine 5000), omega-3 supplements (Omega-3 Veganes Öl, Omega-3 Kids Vegan), mitochondrial support (Mitochondrien Aktivator Pulver, Q10 Ubiquinol 20, ZellEnergie), digestive health (BactoGena probiotics line), and specialized formulations like Curcuma Liquid, Bioaktiver B-Komplex, and Ashwagandha. The portfolio also includes bundled value sets like Mein Morgendrink, athletic formulations (Athletic-GPS-Pro, Athletik-Prof-Komplex), and genetic testing services through the yourEPI brand. Products are categorized by applications (Better Aging, Gut & Digestion, Mitochondria & Energy Metabolism, Immune System, Nerves & Brain, etc.) and ingredients (Algae & Vital Mushrooms, Amino Acids, Antioxidants, Minerals, Omega-3, Vitamins).

Differentiator

Problem solved

Functional benefit

Brands

• NatuGena Med Nutrition: Medical nutrition product line
• NatuGena Femme Nutrition
• NatuGena Homme Nutrition
• NatuGena Care
• yourEPI
• neurofelixir
• ARGOCOR
• AniGena

Products and services

• LipoVitamine 5000 Liposomal multi-vitamin supplement (Vitamin A, D3, E, K2) positioned as a bestseller in the NatuGena catalog for general micronutrient support.
• Omega-3 Veganes Öl Vegan omega-3 supplement sourced from algae oil, designed as a plant-based alternative to fish oil for daily essential fatty acid intake.
• Q10 Ubiquinol 20 Liposomal 20 ml spray delivering Coenzyme Q10 in the reduced Ubiquinol form, formulated for energy metabolism and mitochondrial support.
• Mitochondrien Aktivator Pulver Mango-maracuja flavored powder supplement developed to support mitochondrial function and cellular energy metabolism.
• ZellEnergie Cellular energy supplement combining 10 mg NADH with 150 mg Coenzyme Q10 to support mitochondrial energy production.
• Curcuma Liquid Liquid curcumin supplement combining a phytocomplex with 95% curcuminoids and Vitamin C, formulated for anti-inflammatory support.
• Omega-3 Kids Vegan Children's vegan omega-3 supplement combining algae-derived omega-3 fatty acids with Vitamin D sourced from lichen.
• HeparFit Vegan protein blend with choline, L-carnitine, and L-glycine formulated to support liver function.
• Bioaktiver B-Komplex Bioactive B-vitamin complex delivered in a stomach-resistant capsule with NADH, designed for optimal absorption of B vitamins.
• MukosaAktiv Supplement combining L-glutamine, propionic acid, chamomile and frankincense extracts, and lecithin to support intestinal mucosal health.
• Magnesia 7+1 Multi-form magnesium complex supplement formulated to support muscle and nerve function.
• Liposomales Eisen Liposomal iron supplement with liposomal Vitamin C and phospholipids, designed for enhanced iron absorption.
• Mein Morgendrink Set Value bundle that combines MitochondrienAktivator Pulver, Curcuma Liquid, Omega-3 Vegan Öl, and LipoVitamine 1000 into a curated morning wellness routine.
• Athletik-Prof-Komplex Value bundle for athletes combining ZellEnergie and OktaAmino MAP products, developed with Prof. Dr. Brigitte König and Prof. Dr. M. Luca-Moretti.
• yourEPI Genetic Test Genetic testing service under the yourEPI sub-brand that analyzes selected genetic variants and produces insights on how the body metabolizes nutrients and regulates biological processes, enabling personalized supplement recommendations.
• Produkt-Abonnement (Product Subscription) Recurring product subscription service that automates regular delivery of NatuGena supplements at convenience pricing for end consumers.
• Mikronährstofftherapie Next Level Seminar Multi-expert in-person professional seminar (e.g., held at Esperanto Hotel, Fulda) on advanced micronutrient therapy, exclusively available to healthcare professionals in the NatuGena partner network.
• Healthcare Professional Partner Network B2B partner program for therapists, naturopaths, nutritionists, and pharmacies that combines continuing education (courses, webinars, seminars) with professional discounts on supplements for patient recommendation and dispensing.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• yourEPIcoreTechnology or IntegrationyourEPI is a genetic testing service that analyzes selected genetic variants to provide personalized insights into nutrient metabolism and health regulation. NatuGena offers yourEPI products and integrates genetic testing with personalized supplement recommendations. The partnership provides a personalized nutrition service for customers.
• Various exhibitor companies at seminarsminorGTM or Marketing PartnerPartner companies like Bela Aqua and Gabriel-Tech GmbH participate as exhibitors at NatuGena seminars, providing workshops and product information during event breaks. These companies support the seminar ecosystem and networking opportunities.
• Various third-party brands in catalogminorOthersThird-party brands are sold through the NatuGena shop including Cerascreen, Omegametrix, Preventis, Tigogreen, VITALITY, wowtamins, AniGena, and others. These products complement NatuGena's own product range.
• VerticalMed (Susanne Mair & Dr. Markus Schauer)coreStrategic or Co-development PartnerVerticalMed founders serve as seminar speakers on functional diagnostics in micronutrient therapy. Susanne Mair (pharmacist with orthomolecular medicine focus) and Dr. Markus Schauer (osteopath) present on functional axes understanding, measurement, and targeted intervention at NatuGena seminars.
• Prof. Dr. Michaela DöllcoreStrategic or Co-development PartnerProfessor Michaela Döll collaborated with NatuGena on product development, including AquaBalance supplement. Her expertise in silizium, Goldrute & Birke formulations contributed to product design.
• Prof. Dr. Brigitte König (Mitochondria Specialist)coreStrategic or Co-development PartnerMitochondria specialist Professor Brigitte König collaborated on AthleticProf-Komplex product development, providing scientific expertise for sports nutrition formulations targeting mitochondrial health.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thorne Health: US-based premium supplement brand combining practitioner recommendation with direct-to-consumer e-commerce. Very comparable B2B2C + DTC model and similar scientific-formulation positioning.
• Orthomol: German micronutrient supplement company selling a similar range of science-based vitamin, mineral and orthomolecular products through pharmacy and DTC channels. Closest country-and-category-direct peer to NatuGena.
• Pure Encapsulations: Premium hypoallergenic supplement brand focused on purity, bioavailability and practitioner endorsement. Comparable on premium pricing, bioavailable formats and clinical credibility.
• Dr. Niedermaier Pharma: German premium supplement and infusion-therapy company serving therapists and pharmacies. Overlaps with NatuGena on practitioner-channel micronutrient products and pharma-grade positioning.
• Verla-Pharm: German manufacturer of micronutrient and mineral supplements distributed via pharmacies and healthcare professionals. Comparable product format mix and pharmacy channel.
• Designs for Health: Practitioner-channel supplement brand whose core business is selling through healthcare professionals who then recommend to patients — closely parallels NatuGena's therapist/partner network motion.
• Burgerstein: Swiss micronutrient and orthomolecular supplement company with strong DACH pharmacy and practitioner presence. Directly comparable science-led positioning in the German-speaking region.

Broad incumbents

• Metagenics: Large global practitioner-channel supplement and lifestyle-medicine brand. Broader and better-capitalized player operating in the same practitioner-supplement category as NatuGena.
• NOW Foods: Large US-based supplement manufacturer with broad DTC and wholesaler distribution across vitamins, minerals, omega-3 and specialty formulations. Sets a benchmark scale competitor above NatuGena's premium-niche positioning.
• Pharma Nord: European (Scandinavian/German) vitamin and mineral supplement manufacturer selling through pharmacy, practitioner and DTC channels at much larger scale than NatuGena.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCutz8QMTHgYeqY7tk0vCL0w
• Facebookfacebook.com/natugenagmbh
• LinkedInlinkedin.com/company/natugena-health
• Instagraminstagram.com/natugena_de

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natugena Gmbh