Nannies On The Go

What Nannies On The Go does

Nannies On The Go is a privately held Texas LLC founded in 2006 by Sharon Moloney that operates a nanny and babysitter placement agency serving the Dallas-Fort Worth metroplex. The company matches families with pre-screened caregivers for permanent full-time, part-time, live-in, after-school, summer, and overnight newborn care engagements, and it also runs an on-demand temporary babysitting service. Its core product is a placement agency rather than a marketplace: candidates are recruited, vetted through an eight-step process (county and national background checks, Social Security traces, driving records, personal reference calls, in-person interviews, psychological assessments, and Lab Corp drug testing), and matched to families who apply through the website, phone, or in-office consultations. The agency maintains a registry of over 900 vetted professional caregivers and has cumulatively served more than 10,000 clients, with offices in Dallas (headquarters, relocated to Northpark in 2025) and Southlake.

The underlying technology stack is a web-based placement platform running on the EngineHire backend, supporting online family and caregiver applications, job boards, digital contract execution, and payment processing through Stripe and PayPal. There are no proprietary AI or ML systems in evidence — matching is human-mediated by placement managers and coordinators, and the most analytically distinctive element is a clinical psychological assessment service delivered by Dr. Charles Herlihy. The agency invests in caregiver quality through mandatory advanced training seminars covering child development, behavior management, and professionalism.

Revenue is generated through three mechanics: (1) one-time placement fees of 10-15% of the placed nanny's gross annual compensation with $1,500-$3,000 minimums; (2) recurring annual memberships, including an Unlimited Family Membership at $1,000-$1,250 per year providing ongoing registry access with no per-visit fees; and (3) per-visit fees for temporary babysitting and hotel sitter services ($30-$40 per visit). Go-to-market is primarily sales-led via inbound phone, website inquiry, and walk-in consultation, with a secondary B2B channel serving hotels, country clubs, churches, and corporate employee-benefit programs. Customer mix is dominated by long-tail dual-income and professional families in the DFW metroplex, supported by a payroll-and-tax referral partnership with GTM Payroll Services.

Name

Nannies On The Go

Legal name

Nannies on the Go, LLC

Website

https://nanniesonthego.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Nannies On The Go is a Dallas-Fort Worth nanny placement agency founded in 2006 that matches families with a vetted registry of 900+ caregivers for full-time, part-time, live-in, temporary, and overnight newborn childcare, monetizing via placement fees, annual memberships, and per-visit babysitting.

Ownership category

akta.pro rank

Product category

Childcare Placement Services

NAICS

Child Care Services (62441), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

akta.pro secondary industries

Full-Time Nanny Services (HSAAABAC), Part-Time Nanny Services (HSAAABAD), Full-Time Nanny Placement Agencies (HSAAALAB)

Keywords

• Nanny placement services
• Childcare staffing agency
• Babysitter referral services
• In-home childcare matching
• Household staffing agency

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Permanent Full-Time Nanny Placement Fee: One-time agency placement fee of 10% of the nanny's gross annual compensation for full-time placements (35+ hours/week), with a minimum fee of $3,000. Earned upon placement of a candidate.
2. Permanent Part-Time Nanny Placement Fee: One-time agency placement fee of 12% of the nanny's gross annual compensation for part-time placements (up to 34 hours/week), with a minimum fee of $1,500. Earned upon placement of a candidate.
3. Live-In Nanny Placement Fee: One-time agency placement fee of 15% of the nanny's gross annual compensation for live-in arrangements, with a minimum fee of $3,000. Earned upon placement of a candidate.
4. Unlimited Family Membership: Annual membership providing unlimited access to the registry of nannies and temporary babysitters for emergency and last-minute care needs. Priced at $1,000-$1,250 per year, with no additional per-visit agency fees.
5. Temporary Annual Babysitting Membership: Annual registration fee of $100 plus $30 per visit booking fee. Families pay the babysitter directly at the end of each shift.
6. Hotel Sitter Services: On-demand babysitting services for hotel guests, billed at $30-$40 per visit.
7. Summer Nanny Placement: Flat agency fee of $1,500 for seasonal summer nanny placements, including complementary back-up care and one-time replacement guarantee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nannies On The Go is a Dallas-Fort Worth based nanny placement and babysitting agency that matches families with pre-screened, background-checked caregivers. It operates a registry of 900+ vetted professional nannies and babysitters and offers permanent placements (full-time, part-time, live-in), temporary babysitting, overnight newborn care, summer nannies, and household helper services. Revenue is generated via one-time placement fees, annual memberships, and per-visit booking charges, with a 24/7 call center for last-minute and emergency bookings.

Product overview

Nannies On The Go is a childcare placement agency offering a unified suite of services centered on matching families with qualified caregivers. The core offering is Nanny Placement Services, supported by Temporary Babysitting Services and Overnight Newborn Care Specialists. The agency provides tiered membership options including Unlimited Family Membership for ongoing access, plus specialized seasonal Summer Nanny Services. Additional offerings include Mother's Helper and Housekeeper services, Advanced Nanny Training Seminars for caregiver development, Sitter Soiree networking events, Psychological Assessment Services, and Digital Contract capabilities for electronic agreement execution. Founded in 2006, the agency has served over 10,000 clients with a registry of 900+ vetted caregivers across the DFW metroplex.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Nanny Placement Services Full-service childcare placement connecting families with pre-screened, background-checked nannies. Services include permanent full-time, part-time, live-in, after-school, summer, and temporary placements. Placement fees are based on a percentage of the nanny's annual gross compensation.
• Temporary Babysitting Services On-demand and scheduled babysitting services for families needing occasional or last-minute childcare, providing access to over 600 screened caregivers in the DFW registry with 24/7 emergency backup coverage.
• Overnight Newborn Care Specialists Expert overnight infant care from 7 PM to 7 AM with specialists trained in newborn care, routine development, feeding schedules, and parental education on infant care techniques.
• Unlimited Family Membership Annual membership priced at $1,000-$1,250 that provides unlimited access to the agency's registry of nannies and temporary babysitters for emergencies, date nights, and overnight travel, with complimentary backup care and no additional agency fees per booking.
• Temporary Annual Babysitting Membership Annual registration fee of $100 plus a $30 per visit booking fee for families needing scheduled temporary babysitting; families pay the babysitter directly with a minimum 4-hour booking per visit.
• Summer Nanny Services Seasonal full-day childcare during summer school breaks with nannies who have camp counselor experience; flat agency fee of $1,500 and includes complimentary backup care and a one-time replacement guarantee.
• Hotel Sitter Services On-demand babysitting services for hotel guests billed at $30-$40 per visit.
• Mother's Helper and Housekeeper Services Light housekeeping combined with childcare support, or full household management including cleaning, laundry, meal preparation, and errands for busy families.

Quantifiable outcome

• Emergency backup nanny can be dispatched within hours when primary nanny has an unforeseeable conflict
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GTM Payroll ServicescoreImplementation/ SI/ Consulting PartnerGTM Payroll Services is a partner providing payroll and tax administration for household employers. Guy Maddalone, founder of GTM, has 30 years of experience in household employment services. GTM handles all payroll, tax withholding, and employer compliance for families using Nannies On The Go. Nannies On The Go refers families to GTM for tax information and payroll solutions, and GTM provides a free tax consultation for clients.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Bambino: Neighborhood-based babysitting membership platform with vetted sitters. Comparable recurring-membership model to Nannies On The Go's Unlimited Family Membership but targeting a younger, more digital demographic.
• Mom Trusted: Background-checked childcare provider network. Comparable on caregiver-vetting standards, though broader in scope (also covers daycare centers).

Direct peers

• Care.com: National two-sided online marketplace for nannies, sitters, and senior caregivers. Direct competitor in DFW with self-serve matching that competes with Nannies On The Go's placement-fee model.
• UrbanSitter: Online and mobile babysitter and nanny marketplace with real-time booking. Direct competitor in the DFW market targeting the same dual-income professional families Nannies On The Go serves.
• GreatAuPair: National au pair and nanny agency/marketplace with live-in caregiver placements. Direct overlap with Nannies On The Go's live-in and long-term placement offerings.
• College Nannies + Sitters: Multi-city nanny and sitter placement agency with a sitter-first staffing model. Comparable to Nannies On The Go on full-service placement but with presence in multiple metros.
• Sittercity: National online marketplace connecting families with background-checked babysitters and nannies. Competes head-to-head with Nannies On The Go on caregiver sourcing, though lacks the agency's eight-step in-person vetting model.

Others

• GTM Payroll Services: Household employer payroll, tax, and compliance partner of Nannies On The Go. Ecosystem enabler rather than a competitor; provides the operational infrastructure that supports family placements.

Regional players

• A HELPING HAND: Local DFW domestic staffing agency placing nannies, housekeepers, and elder caregivers. Comparable in regional placement focus and household-employer services.
• Helpsie: Regional/national on-demand childcare platform with vetted sitters. Comparable in terms of vetted-temporary-sitter offerings, currently focused on select markets overlapping DFW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nannies-on-the-go

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nannies On The Go