What Matkapojat Oy does

Matkapojat Oy is a privately held Finnish travel agency and tour operator headquartered in Finland, serving primarily Finnish-speaking consumers with a comprehensive portfolio of cruise and package holiday products. The company's core offering spans cruises (Tallinn, Stockholm, themed, and experience cruises including Hurtigruten, Mediterranean, Caribbean, and river cruises), city breaks, beach holidays, escorted package tours, long-haul travel to Asia and the Americas, group travel, corporate meeting and wellness trips, and accessible travel. It distributes products through an online booking platform (matkapojat.fi), a staffed sales service, and a distinctive chartered bus network covering 500+ pickup points across southern Finland, providing door-to-port connectivity for cruise passengers.

The company operates as a multi-channel reseller/distributor, earning commissions by aggregating cruise inventory from major ferry operators (Viking Line, Tallink Silja, Finnlines) and travel suppliers into a single Finnish-language platform with integrated add-ons (cabins, transfers, excursions, onboard services). Revenue streams include transaction fees on cruise/package sales, bus transfer services (from approximately €22 per person/direction), group and corporate travel packages priced per quote, and onboard add-on sales. Supporting technology includes an online reservation system, calendar-based departure search, a pre-order service for duty-free goods delivered to the return bus, own port check-in counters in Helsinki, and a voluntary carbon offset (Luontoteko) integrated at checkout, processed via Luonnonperintösäätiö.

Matkapojat's go-to-market combines direct-to-consumer digital booking with channel partnerships, themed/event-driven demand (LIVE Risteilyt entertainment cruises, Tappara fan trips, senior association departures), and dedicated group sales for associations, sports clubs, and corporate clients. The company holds Travelife Certified, Glasgow Declaration signatory, and Sustainable Travel Finland mark certifications, and is a member of the Finnish Travel Agency Association (SMAL). The parent/affiliated entity is Elämys Group Oy, which manages newsletter and administrative functions.

Name

Matkapojat Oy

Legal name

Matkapojat Oy

Website

https://matkapojat.fi

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Matkapojat Oy is a privately held Finnish travel agency and tour operator that sells cruises, city breaks, package tours, beach holidays, long-haul travel, and group packages to Finnish consumers via its matkapojat.fi platform, supported by a 500-stop chartered bus network and partnerships with Viking Line, Tallink Silja, and Finnlines.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (487210)

SIC

Transportation Services (4700), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Full-Service OTAs (Flights/Hotels/Packages) (THAKAAAA)

akta.pro secondary industries

Cruise Booking Platforms & OTAs (THAEAFAA), Shore Excursion & Port Services Operators (THAKAEAE), Hotel + Pre/Post-Cruise Land Stays (Cruisetours) (THAEAHAC)

Keywords

• Cruise packages
• Ferry bookings
• Package holidays
• Charter transfers
• Group travel

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Package holiday and cruise sales commissions: Matkapojat acts as a travel agency/reseller, selling cruise packages and travel packages (flights, hotels, transfers) from ferry operators and other suppliers, earning commissions on each transaction. Packages combine transport, accommodation, and optional add-ons (meals, excursions, cabin).
2. Bus transfer services: Chartered bus services (tilausajoliityntä) from over 500 stops across southern Finland to ports, priced per person per direction (from approx. 22 EUR/direction), as an add-on or standalone service.
3. Group and corporate travel services: Customized group packages for organizations, associations, and corporate clients including meetings, incentive travel, and wellness trips, with dedicated sales support (010 2323 440).
4. Cruise add-ons and onboard services: Optional add-ons including cabins (B-class from 56 EUR), specialty dining (Grande Buffet, à la carte), spa services, and pre-ordered onboard products delivered to the return bus.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Matkapojat Oy is a Finnish travel agency that sells cruise packages, city breaks, package tours, beach holidays, and long-haul travel as a reseller of ferry operator products (Viking Line, Tallink Silja, Finnlines). The company complements these offerings with its own chartered bus transfer network covering 500+ stops across southern Finland, group travel services, themed cruise events, and dedicated support in Finnish.

Product overview

Matkapojat Oy is a Finnish travel agency offering a comprehensive portfolio of travel services organized into distinct product categories. The core offerings include cruise products (Tallinn, Stockholm, and experience cruises), city breaks, package tours, beach holidays, and long-haul travel. The company operates through partnerships with major ferry operators (Viking Line, Tallink Silja, Finnlines) and maintains sub-brands including LIVE Risteilyt for themed entertainment cruises. Supporting services include transfer operations (500+ stops), group travel coordination, corporate meeting services, and accessible travel packages. The products function as modular offerings that can be combined—for example, cruise packages integrate with transfer services, hotel stays, and themed entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Tallinn Cruises
• Stockholm Cruises
• Experience Cruises
• Theme Cruises
• City Breaks
• Package Tours
• Beach Holidays
• Long-Haul Travel
• Hiking Tours
• Group Travel
• Accessible Travel
• Chartered Bus Transfer Services
• LIVE Risteilyt Event Cruises

Quantifiable outcome

• Over 500 chartered bus stops covering southern Finland
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• LIVE RisteilytcoreGTM or Marketing PartnerLIVE Risteilyt is a Finnish event cruise organizer (established 2015) producing themed and car cruises. Matkapojat Oy acts as the responsible tour operator (vastuullinen matkanjärjestäjä) for LIVE Risteilyt's ticket sales, and Matkapojat's chartered bus network is available for LIVE cruise departures. Joint ticket sales and marketing.
• Tappara (ice hockey club)minorGTM or Marketing PartnerTappara is a Finnish ice hockey club. Matkapojat Oy serves as the official fan travel partner (vastuullinen matkanjärjestäjä) for Tappara fan cruise trips, organizing fan cruise packages to Tallinn with team player participation.
• Drift MastersminorGTM or Marketing PartnerDrift Masters is an international motorsport championship. Matkapojat is the official travel partner for the Drift Masters 2026 final event.
• Kansallinen Senioriliitto (National Senior Citizens' Association)minorGTM or Marketing PartnerFinnish senior citizens' association. Matkapojat organizes exclusive member travel packages (senioriliitto matkat) including hiking trips, river cruises, and Christmas market trips, marketed to the association's membership.
• Luonnonperintösäätiö (Nature Heritage Foundation)minorStrategic or Co-development PartnerFinnish environmental foundation. Matkapojat partners with Luonnonperintösäätiö on the Luontoteko (Nature Act) carbon offset program. Matkapojat collects voluntary offset payments from customers and remits them in full to the foundation for Finnish nature conservation.
• Viking LinecoreChannel Partner/ Reseller/ DistributorSwedish-Finnish ferry operator. Matkapojat resells Viking Line cruise products (Helsinki–Tallinn, Helsinki–Stockholm, Turku–Stockholm routes) as a travel agency, bundling tickets with bus transfers, cabins, and excursions.
• Tallink Silja LinecoreChannel Partner/ Reseller/ DistributorEstonian-Finnish ferry operator. Matkapojat resells Tallink Silja products including Victoria 1 Tallinn cruises, Baltic Princess entertainment cruises, and Megastar/MyStar shuttle services.
• FinnlinescoreChannel Partner/ Reseller/ DistributorFinnish shipping company (Grimaldi Group). Matkapojat resells Finnlines routes from Naantali to Kapellskär, including 20-hour cruises and picnic cruises on new vessels Finnsirius and Finncanopus.
• Elämys Group (parent/affiliate)coreOthersElämys Group Oy is the parent company or affiliated entity. The newsletter subscription is managed via elamysgroup.com and the company website references elamysgroup.com for administrative functions. Matkapojat Oy appears to be a subsidiary or operating brand within the Elämys Group.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Others

• Hurtigruten: Norwegian coastal voyage and expedition cruise operator. Comparable to Matkapojat as the primary supplier of its Norwegian fjord and experience cruise products, and thematically related as a cruise industry participant with overlapping end customers seeking premium cruise experiences.

Broad incumbents

• Booking.com: Global online travel agency owned by Booking Holdings. Comparable as a broad incumbent competing for Finnish leisure travel demand, particularly in accommodation and flight-plus-hotel packages that overlap with Matkapojat's city break and beach holiday categories.
• Expedia Group: Global online travel agency operating multiple brands (Expedia, Hotels.com, Vrbo). Comparable as a broad incumbent in the OTA space competing for Finnish leisure travel bookings across flights, hotels, and packages that overlap with Matkapojat's offerings.
• TUI Group: Global tourism major with a strong Nordic presence through Tjäreborg and other regional brands. Comparable as a much larger incumbent operating across the full travel stack (tour operator, airline, OTA, hotels, cruises) and competing for the same Finnish leisure travelers as Matkapojat.

Regional players

• Viking Line: Swedish-Finnish ferry operator on Helsinki–Tallinn, Helsinki–Stockholm, and Turku–Stockholm routes. Comparable to Matkapojat both as a core supplier of its cruise products and as a competing direct channel for the same Finnish leisure cruise market.
• Tallink Grupp: Estonian-listed ferry and tourism group operating Tallinn–Helsinki and other Baltic routes under Tallink Silja brand. Comparable to Matkapojat as both a key supplier (Victoria 1, Baltic Princess, Megastar/MyStar) and as a competing direct channel for the same Baltic cruise market.

Direct peers

• Aurinkomatkat: Finnish tour operator owned by S Group, selling package holidays, beach vacations, city breaks, and cruises to Finnish consumers. Directly comparable to Matkapojat as a domestic full-service tour operator targeting the same Finnish leisure traveler with overlapping product categories.
• Tjäreborg: Finnish online travel agency owned by TUI Group, selling package holidays, charter flights, and city breaks to Finnish consumers. Directly comparable to Matkapojat in target market, product mix, and direct-to-consumer distribution model.
• Holiday Tours (Lomamatkat): Finnish tour operator offering package holidays, beach vacations, and city breaks. A domestic direct competitor to Matkapojat in the Finnish leisure travel market with overlapping customer segments and product categories.
• Detur: Finnish tour operator focused on package holidays to Turkey and Mediterranean destinations. Comparable to Matkapojat as a domestic Finnish travel agency serving leisure travelers with packaged tour products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaT9xqqKy9vJUdH1u2NOCwQ
• Facebookfacebook.com/Matkapojat
• Instagraminstagram.com/matkapojat
• LinkedInlinkedin.com/company/matkapojat

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matkapojat Oy