Nellos Ag

What Nellos Ag does

Nellos AG is a privately held Swiss specialist distributor and service provider for compact construction-site lifting and material-handling equipment, headquartered in Reiden, Lucerne canton, and active since 1999. The company supplies and services mini crawler cranes, compact cranes, vacuum lifters, battery-powered tracked platform carriers (TrackedCarriers, 300 kg to 4 tonnes), manual and electric material handlers (Liftroller, ErgoMover), mobile power generators and welding units, and a horizontal range of branded power tools. It serves primarily construction companies and contractors working in confined spaces and mountainous Alpine terrain, with a secondary customer base of tradespeople, gardeners, and forestry workers, in Switzerland and with limited activity signal in France.

The technology base is industrial rather than proprietary software: the core offerings are resold hardware lines — MAEDA mini crawler cranes, REEDYK compact cranes, VIAVAC glass/panel/stone vacuum lifters, Winlet glass mounting robots, AL-Lift stone suction devices, and TrackedCarriers battery-electric transport crawlers — complemented by the firm's own workshop for repair, annual SUVA inspection, and on-site service. Differentiated features emphasized in marketing include 600 mm minimum track width for door passage, vacuum suction on airtight products, battery-powered operation with proportional control, and 45° incline capability on tracked carriers.

The business model combines four revenue streams: one-time equipment sales (new and used), recurring rental of a maintained fleet, professional services (maintenance, repair, annual inspection, spare parts), and crane operator provision. Pricing is quote-based with no public rate card, and the go-to-market is a direct, sales-led, consultation model with regional (DACH) reach, website-driven lead capture, and active "Occasionen" (used equipment) resale. The firm is small (1–10 employees), with no external investors, subsidiaries, M&A activity, or leadership transitions disclosed.

Name

Nellos Ag

Legal name

Nellos AG

Website

https://nellos.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Nellos AG is a Swiss specialist distributor and service provider for compact construction-site lifting and material-handling equipment (mini crawler cranes, vacuum lifters, tracked carriers, power tools), serving primarily construction contractors and tradespeople in Switzerland.

Ownership category

akta.pro rank

Product category

Construction Equipment

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Mini crawler cranes
• Compact lifting equipment
• Vacuum lifting devices
• Construction site logistics
• Material handling equipment

Headquarters

HQ city

Reiden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used (occasion) construction equipment including mini crawler cranes, vacuum lifting devices, tracked carriers, and accessories.
2. Equipment Rental: Rental of well-maintained equipment fleet with annual inspection and maintenance included. Machines are checked and refurbished after each rental.
3. Service and Maintenance: Repairs, maintenance, annual inspections, spare parts supply, and on-site service for all equipment in their assortment.
4. Crane Operator Services: Provision of trained crane operators and crane assembly/disassembly personnel for construction sites.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Nellos AG supplies and services compact construction site equipment in Switzerland, including mini crawler cranes, compact cranes, vacuum lifters for glass, panels, and stone, tracked carriers, material transport systems, emergency power generators, welding units, and professional power tools. The company complements this hardware portfolio with rental, maintenance, repair, crane operator staffing, and application consulting for indoor and confined-space construction sites.

Product overview

Nellos AG is a Swiss specialist distributor and service provider for construction site equipment, offering a diverse portfolio of lifting and material handling solutions. The core product lines include MAEDA mini crawler cranes and REEDYK compact cranes for lifting operations; VIAVAC and Winlet vacuum lifting devices for glass handling; AL-Lift and VIAVAC suction devices for stone and concrete; and construction site logistics equipment including Liftroller systems, ErgoMover material handlers, and TrackedCarriers (TC-700 through TC-4000). The company also distributes emergency power generators, welding aggregates, and a range of accessories such as counterweight arms, fork-mounted cranes, and manual lifting suction devices. Beyond equipment sales, Nellos AG provides comprehensive services including rental, maintenance, repair, annual inspections, expertise, delivery, and custom solutions. The company operates as a multi-brand reseller (representing MAEDA, REEDYK, VIAVAC, Winlet, AL-Lift, and others) combined with proprietary service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini crawler cranes (MAEDA) Compact, mobile mini crawler cranes designed for lifting tasks on construction sites with limited space, distributed by Nellos AG under the MAEDA brand for Swiss construction firms and contractors.
• Compact cranes (REEDYK) Compact cranes distributed by Nellos AG under the REEDYK brand for lifting and material placement on Swiss construction sites.
• Vacuum glass lifters (VIAVAC, Winlet, NGT) Vacuum suction lifters and glass mounting robots for safe handling and installation of glass panes, distributed by Nellos AG under the VIAVAC, Winlet, and NGT brands for glaziers and construction firms.
• Vacuum panel lifters (VIAVAC) Vacuum suction lifters designed for handling and installing building panels, distributed by Nellos AG under the VIAVAC brand for construction and interior fit-out contractors.
• Stone suction lifters (AL-Lift, VIAVAC) Vacuum suction lifters for handling and positioning stone slabs and elements, distributed by Nellos AG under the AL-Lift and VIAVAC brands for stonemasons and construction firms.
• TrackedCarriers tracked platform vehicles Tracked platform vehicles used to transport heavy loads across construction sites and rough terrain, distributed by Nellos AG in multiple capacity variants (TC-700, TC-1200, TC-2200, TC-4000) for construction and industrial users.
• Liftroller material transport system Rail-based material transport system designed to move heavy loads across construction sites, distributed by Nellos AG for construction firms and interior fit-out contractors.
• ErgoMover material handling equipment Electric material handling device for ergonomic movement of heavy items on construction sites, distributed by Nellos AG for construction and industrial users.
• Emergency power generators Emergency power generators for construction site and backup power applications, supplied by Nellos AG to construction firms and contractors in Switzerland.
• Welding generators (Schweissaggregate) Welding generator units for on-site welding and power supply, supplied by Nellos AG to construction firms and contractors in Switzerland.
• Professional power tools Professional power tools and machines supplied by Nellos AG to construction firms and trades for on-site work.
• Equipment services (rental, maintenance, repair, operators, consulting) Service offering from Nellos AG covering equipment rental, preventive maintenance, repair, provision of trained crane operators, and on-site application consulting for construction firms and specialty trade contractors in Switzerland.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MAEDAcoreTechnology or IntegrationMAEDA is a manufacturer of mini crawler cranes. Nellos AG is their specialist dealer offering MAEDA miniraupenkrane (mini crawler cranes) for sale and rental in Switzerland.
• REEDYKcoreTechnology or IntegrationREEDYK compact cranes with high lifting capacity and robust hydraulic fly-jib are offered by Nellos AG. These have been a fixed part of their rental fleet for years.
• VIAVACcoreTechnology or IntegrationVIAVAC produces vacuum lifting devices including glass suckers, panel suckers, and stone suckers. Nellos AG is a dealer for the complete VIAVAC product range.
• WinletcoreTechnology or IntegrationWinlet produces glass mounting robots. Nellos AG offers Winlet Glasmontagegeräte (glass mounting devices) as part of their product range.
• AL-LiftcoreTechnology or IntegrationAL-Lift manufactures stone suction devices used in gardens, lakeside, residential, and road construction applications. Nellos AG is a dealer for AL-Lift products.
• TrackedCarrierscoreTechnology or IntegrationTrackedCarriers is a manufacturer of battery-powered tracked platform carriers for construction site logistics. Nellos AG offers the complete TrackedCarriers product line.
• BoschminorChannel Partner/ Reseller/ DistributorNellos AG handles sales and service for Bosch electric tools including drills, angle drills, lawn mowers, and leaf blowers.
• MakitaminorChannel Partner/ Reseller/ DistributorNellos AG handles sales and service for Makita electric tools as part of their tools and machines product line.
• RevotoolminorChannel Partner/ Reseller/ DistributorNellos AG handles sales and service for Revotool electric tools as part of their professional tools range.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Boels Rental: Major European equipment rental company with extensive fleet and DACH presence. Comparable business model of equipment rental plus sales/service to construction contractors.
• Mateco: European aerial work platform and material handling rental specialist with significant DACH presence. Comparable business model — equipment rental fleet, sales and service to construction contractors — overlapping with Nellos's rental and service offerings.
• Jekko: Italian manufacturer of mini crawler cranes and pick-and-carry cranes. Directly competes with Nellos's MAEDA and REEDYK mini crane product lines in compact lifting for confined-space construction sites.
• Böcker Maschinenwerke: German manufacturer of truck-mounted cranes, construction hoists and aluminium work platforms. Comparable as a European specialist in lifting equipment for constrained construction sites.
• UNIC mini cranes (Furukawa UNIC Carrier): Japanese manufacturer of mini crawler cranes. Competes head-to-head with the MAEDA/REEDYK lines Nellos distributes in the European compact-crane segment.

Broad incumbents

• Manitou Group: Global manufacturer of material handling, aerial work platform and telehandler equipment. Comparable as a broad incumbent whose dealer network sells and services lifting/handling equipment to construction contractors overlapping with Nellos's customer base.
• Liebherr: Global manufacturer of cranes and construction machinery with broad dealer/service network. Comparable as a broad incumbent covering construction lifting equipment from compact to heavy-lift categories.
• Wacker Neuson: Global manufacturer of compact construction equipment, material handling and generators with a broad dealer/rental network. Comparable as a broad incumbent selling compact equipment and site logistics solutions to the same contractor customers.
• Tadano: Global crane manufacturer (acquired Demag mobile cranes). Comparable as a broad incumbent in mobile and crawler cranes serving European construction contractors via dealer networks.

Emerging players

• Haulotte Group: French manufacturer of aerial work platforms and material handling equipment. Comparable as an emerging player focused on lifting/access equipment for construction sites, with partial product and customer overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nellos-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nellos Ag