Ma&t Sell & Partner Gmbh

What Ma&t Sell & Partner Gmbh does

MA&T Sell & Partner GmbH is an independent, interdisciplinary consulting, qualification, and research institute headquartered in Würselen near Aachen, Germany. Founded in 1993 as a spin-off from RWTH Aachen University by Dr.-Ing. Robert Sell, the firm operates with approximately 15 employees across three integrated service lines: Beratung (consulting in organizational, process, and personnel development), Forschung (applied research in personnel and organizational development), and Qualifizierung (training, including the long-running Prozessbegleiter-Ausbildung and Beteiligungsqualifizierung methodologies). The firm's core technical proposition is a participatory approach that combines work science, industrial engineering, health science, and work psychology competencies to mobilize employee involvement in change processes.

The company serves clients in three primary verticals: industry and manufacturing (e.g., Aurubis Stolberg), healthcare and nursing (e.g., Kreis Euskirchen, BZPG, St. Gereon Seniorendienste), and public services and non-profits. Revenue is generated through a mix of direct B2B consulting engagements, customized in-house training, and publicly funded research projects with partners such as RWTH Aachen, Region Aachen, Stiftung Wohlfahrtspflege NRW, and Uniklinik RWTH Aachen. The firm also holds an official permission for worker leasing under § 1 AÜG, enabling flexible staffing solutions. Marketing and sales are predominantly founder/partner-led, relying on LinkedIn, website content, industry events (e.g., Digitalgipfel Pflege 2026, Innovationskonferenz 2026), and visibility from research projects.

Strategic positioning is anchored in the firm's RWTH Aachen academic pedigree, 25+ years of continuous process companion training, and quality credentials (DIN EN ISO 9001:2015, "Innovativ durch Forschung" from Stifterverband). The company is privately held with no disclosed external investors, no funding rounds, and no subsidiaries. Current revenue is not disclosed, though project cadence and headcount suggest a small, stable professional services firm operating regionally in the Aachen/NRW corridor.

Name

Ma&t Sell & Partner Gmbh

Legal name

MA&T Sell & Partner GmbH

Website

https://mat-gmbh.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

MA&T Sell & Partner GmbH is an independent, interdisciplinary consulting, qualification, and research institute in Würselen, Germany, founded in 1993 as an RWTH Aachen spin-off. It delivers participatory organizational, process, and personnel development services to industry, healthcare, and public-sector clients across approximately 15 employees.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

akta.pro secondary industry

Systems Engineering & Technical Program Management (BPAHAIAI)

Keywords

• Organizational consulting
• Personnel development
• Change management
• Process optimization
• Applied research services

Headquarters

HQ city

Würselen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Direct consulting engagements for organizational, process, and personnel development targeting industry, public services, and healthcare organizations.
2. Qualification and Training: Seminars, workshops, leadership training, team development, and coaching programs, including multi-day participatory training sessions.
3. Research Projects: Publicly funded research projects in collaboration with universities and research institutions, focusing on personnel and organizational development.
4. Worker Leasing (Arbeitnehmerüberlassung): Official permission for worker leasing under § 1 AÜG, providing legally compliant and flexible personnel solutions to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

MA&T Sell & Partner GmbH is an independent, interdisciplinary consulting, qualification, and research institute offering organizational, process, and personnel development services. Its three integrated service lines are Beratung (Consulting) covering change management, health management, and HR solutions; Forschung (Research) as a private research institute in personnel and organizational development; and Qualifizierung (Qualification/Training) delivering process facilitator certification, team development, and leadership training. All services emphasize participatory approaches combining work science, industrial engineering, health science, and work psychology expertise.

Product overview

MA&T Sell & Partner GmbH is an independent, interdisciplinary consulting, qualification, and research institute founded in 1993 as a spin-off from RWTH Aachen. The company offers three integrated service areas: Beratung (Consulting) providing organizational development, change management, health management, and HR solutions; Forschung (Research) conducting applied research in personnel and organizational development; and Qualifizierung (Training) delivering professional development programs including process facilitator certification, team development, and leadership training. All services emphasize participatory approaches and the combination of technical expertise with on-site experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung (Consulting) Organizational and HR consulting services for industry, public services, and healthcare organizations, including change management, working time systems, maintenance management, resilience building, holistic health management, modern compensation systems, healthcare digitization, potential analysis, interim management, employee-centered employer branding, employee surveys, and workshop moderation.
• Forschung (Research) Private research institute concentrating on personnel and organizational development in industry and services, combining work science, engineering, business, and occupational psychology competencies through publicly funded and applied research projects.
• Qualifizierung (Qualification/Training) Professional development and training services including multi-module process facilitator training (Prozessbegleiter-Ausbildung), team development, executive leadership training, moderation and effective meetings, time and self-management, motivation, communication and presentation, systematic problem-solving, participatory qualification, conflict resolution, and stress management.

Quantifiable outcome

• Successfully implemented telemedicine solutions in eleven nursing homes in Kreis Euskirchen
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered major, core, foundational and minor.

• Region AachenmajorStrategic or Co-development Partner · 25 September 2020Collaboration in the Care and Mobility Innovation project with total funding volume of approximately 2.5 million euros, supporting digital innovation in healthcare and mobility sectors in the Aachen region.
• Docs in CloudscoreTechnology or Integration · 22 September 2020Technology partner in the AIDA project providing equipment for telemedicine visits in nursing homes during the COVID-19 pandemic.
• Uniklinik RWTH Aachen - Sektion MedizintechnikcoreStrategic or Co-development Partner · 22 September 2020Academic partner in telemedicine projects, providing technical expertise for televistation equipment in nursing homes.
• RWTH Aachen UniversityfoundationalStrategic or Co-development PartnerMA&T was founded as a spin-off from RWTH Aachen University in 1993. The company maintains ongoing collaborations with university and non-university research institutions.
• St. Gereon SeniorendienstecoreImplementation/ SI/ Consulting PartnerLong-term cooperation partner in nursing home projects, sharing experiences and perspectives on handling Corona situations and developing support systems.
• Various regional companies and organizationsminorStrategic or Co-development PartnerCollaboration with various regional partners in research projects including AKzentE4.0, StaWa, and CSI initiatives supporting digital transformation and AI adoption.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Porsche Consulting: Large German management and digital transformation consultancy operating broadly across industry — overlaps with MA&T's digital workplace and operational excellence offerings but at significantly greater scale and brand reach.
• BearingPoint: European management and technology consultancy with strong presence in DACH — overlapping with MA&T in organizational transformation and public-sector change work, but operating at significantly larger scale.
• Fraunhofer IAO: German applied research institute focused on work, organization, and technology — comparable to MA&T's research arm and its combination of engineering, work science, and psychology competencies for industry and public-sector clients.

Direct peers

• ROI Management Consulting AG: German management consultancy focused on operational and organizational transformation for industrial clients — comparable to MA&T in delivery of change programs and qualification programs to manufacturing sectors.
• hkp/// group: German HR and compensation consultancy advising on executive compensation, performance, and organizational design — comparable to MA&T's compensation system design and personnel development work for industrial clients like Aurubis.
• Kienbaum Consultants International: German management consultancy specializing in HR, leadership, and organizational development — directly comparable to MA&T in offering organizational change and HR advisory services to German enterprise and mid-market clients.
• zeb/odc: German consultancy focused on organizational design and transformation in regulated industries — comparable to MA&T's organizational development and participatory change practice for industry clients.
• IMIG mbH: Aachen-based German management consultancy focused on operational excellence, change management, and qualification programs for industrial clients — a regional direct peer to MA&T in organizational and personnel development.
• Staufen AG: German operational excellence and lean transformation consultancy that combines engineering heritage with organizational development — closely aligned with MA&T's interdisciplinary industrial/organizational consulting practice.

Regional players

• zeb.rolfes.schierenbeck.associates: German strategy and management consultancy rooted in Aachen — comparable to MA&T in regional DACH positioning and advisory services, though specialized in financial services transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ma-t-sell-partner-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ma&t Sell & Partner Gmbh