Pizza Beppe

What Pizza Beppe does

Pizza Beppe is a privately held Dutch Neapolitan pizza restaurant chain operating 29 dine-in locations across at least 18 cities in the Netherlands, with an active multi-city expansion pipeline and franchise recruitment program. The company holds the distinction of being the first restaurant in the Netherlands certified by the Associazione Verace Pizza Napoletana (AVPN), the Naples-based non-profit authority on traditional Neapolitan pizza preparation. Its core product is a Neapolitan pizza made from hand-kneaded daily dough, DOP-certified San Marzano tomatoes, Fior di Latte mozzarella, and Caputo flour, baked in traditional stone ovens reaching 500°C for 60–90 seconds. The menu has been broadened with pasta dishes (launched June 2022) and four dedicated vegan pizza variants (launched April 2023). Revenue is generated through dine-in restaurant service (one-time transactional), an online takeaway and pickup platform (takeaway.pizzabeppe.nl, powered by Deliverect), group reservations and private events with a €20 per-person minimum spend, and a franchise partner program. Supporting infrastructure includes a customer loyalty program, integrated online ordering, and marketing channels centered on Instagram, email newsletter, seasonal campaigns, and Italian cultural content. The brand is privately held with no disclosed investors, funding rounds, or institutional backing, and is headquartered in Breukelen, Netherlands.

Name

Pizza Beppe

Legal name

Pizza Beppe

Website

https://pizzabeppe.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Pizza Beppe is a Dutch Neapolitan pizza restaurant chain operating 29 locations across the Netherlands, the first AVPN-certified pizzeria in the country, serving dine-in, takeaway, and private-event customers through company-owned and franchise locations.

Ownership category

akta.pro rank

Product category

Italian Restaurant Services

NAICS

Full-Service Restaurants (722511), Special Food Services (7223)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Neapolitan pizza restaurants
• Italian casual dining
• Pizza takeaway service
• Authentic pizza chain
• Franchise restaurant

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in Restaurant Service: Full-service restaurant operations offering Neapolitan pizzas, pasta, appetizers, wines, cocktails, and desserts for dine-in customers. Reservations accepted for individual and group bookings.
2. Takeaway and Pickup: Online ordering system via takeaway.pizzabeppe.nl for pizza pickup. Customers order through the platform and collect from selected locations.
3. Group Reservations and Private Events: Venues available for private dinners, conferences, weddings, and birthday parties Monday through Thursday with minimum 15 people and €20 per person spending requirement.
4. Franchise Operations: Active franchise partner recruitment program for opening new Pizza Beppe restaurants across the Netherlands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pizza Beppe operates a chain of 29 authentic Neapolitan pizza restaurants across the Netherlands, certified by the Associazione Verace Pizza Napoletana (AVPN). The company sells dine-in meals (pizzas, pasta, appetizers, desserts, wine, cocktails), takeaway orders via its own online platform, group/private event bookings, and franchise opportunities. Pizzas are prepared with traditional ingredients from Campania (San Marzano tomatoes, Fior di Latte mozzarella) and baked in 500°C stone ovens.

Product overview

Pizza Beppe is a Neapolitan pizza restaurant chain operating as a single unified brand offering dine-in, takeaway, and delivery services across 29+ locations in the Netherlands. The core product is their authentic AVPN-certified Neapolitan pizza prepared with hand-kneaded dough, San Marzano tomatoes, fior di latte mozzarella, and baked in stone ovens. Supporting products include the Deliverect-powered takeaway ordering platform, a loyalty program, franchise opportunities, and group reservation services. The restaurant also offers pasta dishes, desserts (tiramisu, affogato), and beverages including Italian wines, cocktails, and Peroni beer.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Beppe Neapolitan Pizza Restaurant Authentic Neapolitan pizza restaurant chain offering dine-in table service with Neapolitan pizzas, pasta, appetizers, desserts, Italian wines, cocktails, and Peroni beer for individual customers, families, and groups.
• Pizza Beppe Takeaway and Pickup Online ordering and pickup service via takeaway.pizzabeppe.nl, allowing customers to order pizzas for collection at their nearest Pizza Beppe location, with a 15-20 minute pickup window.
• Pizza Beppe Group Reservations and Private Events Venue rental for private group dining and events at Pizza Beppe restaurants. Available Monday-Thursday for groups of 15 or more, including corporate dinners, weddings, birthday parties, and conferences, with a minimum €20 per person spend.
• Pizza Beppe Loyalty Club Customer loyalty club offering rewards and benefits for frequent visitors to Pizza Beppe restaurants.
• Pizza Beppe Franchise Program Franchise opportunity allowing entrepreneurs to open and operate Pizza Beppe restaurants using the brand, AVPN-certified recipes, operating model, and supply chain support.

Quantifiable outcome

• First AVPN-certified restaurant in the Netherlands
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Eindhoven365minorGTM or Marketing Partner · 14 March 2023Eindhoven365 partnership for local hotspot recognition. Pizza Beppe was designated as an official Eindhoven hotspot, with a promotional red arrow placed in front of their Willemstraat location offering free limoncello or espresso to customers.
• Associazione Verace Pizza Napoletana (AVPN)coreOthersPizza Beppe is the first restaurant in the Netherlands to receive AVPN certification. AVPN is a non-profit organization that promotes and protects traditional Neapolitan pizza, founded in Naples in 1984. The certification requires adherence to strict guidelines for ingredients, preparation, and cooking methods.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Franco Manca: UK sourdough/Neapolitan pizza chain operating dozens of restaurants with a strong authenticity and value positioning. Highly comparable to Pizza Beppe on menu philosophy (simple, traditional pizza), casual-dine full-service model, and brand-led growth.
• Rossopomodoro: Italian Neapolitan pizza chain with international locations and AVPN heritage. Directly comparable to Pizza Beppe on AVPN-aligned authenticity, traditional preparation, and franchise/chain expansion strategy in international markets.
• Pizza Pilgrims: UK-based Neapolitan pizza restaurant group with multiple sites focused on authentic Neapolitan pizza. Closely comparable to Pizza Beppe on product (Neapolitan, 500°C ovens), brand storytelling (Italian heritage, content marketing), and multi-unit casual-dine model.
• La Pizza: Dutch Italian-pizza restaurant chain operating multiple locations in the Netherlands. Comparable to Pizza Beppe on Dutch casual Italian dining footprint, takeaway/dine-in mix, and competitive overlap in major Dutch cities.
• New York Pizza: Largest pizza delivery and dine-in chain in the Netherlands with ~200+ locations. Closest direct comparable for Pizza Beppe because it competes in the same Dutch pizza market with multi-channel dine-in/takeaway/delivery, though it skews more delivery-led and less premium-authentic.

Others

• Deliverect: Food delivery and online-ordering platform that powers Pizza Beppe's takeaway.pizzabeppe.nl channel. An adjacent technology enabler rather than a competitor, but useful as a comparable for the digital-off-premise infrastructure layer of Pizza Beppe's business.
• Caputo (Mulino Caputo): Leading Italian flour mill and AVPN-affiliated supplier of '00' flour used by authentic Neapolitan pizzerias. Pizza Beppe explicitly uses Caputo flour; Caputo is an enabler/supplier in the same AVPN ecosystem rather than a direct competitor.

Broad incumbents

• Pizza Hut Netherlands: Global pizza casual-dining incumbent with dine-in and delivery locations in the Netherlands. Broad incumbent comparable to Pizza Beppe on casual pizza dining format and footprint, but differentiated by mass-market rather than authentic-Neapolitan positioning.
• Domino's Pizza Netherlands: Largest pizza QSR/delivery incumbent in the Netherlands with broad mass-market positioning. Comparable to Pizza Beppe on channel mix and Dutch market presence but competes on convenience and price, not on authentic Neapolitan dining experience.
• Eataly: Italian casual-dining and retail concept with multiple international locations emphasizing authentic Italian ingredients and Neapolitan pizza. Broadly comparable to Pizza Beppe on Italian authenticity positioning and premium casual-dining experience, but operates a larger multi-concept (restaurant + retail) format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pizzabeppe/?hl=en
• LinkedInlinkedin.com/company/pizza-beppe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Beppe