What Pallet-Track Ltd does

Pallet-Track Ltd, founded in 2004 and headquartered at Waterway Business Park in Wolverhampton, operates the UK's leading palletised distribution network through a Shareholder Member model. Rather than running its own fleet, the company unites 90+ independent regional hauliers under a common technology, branding, and service standard, delivering more than 4 million pallets annually across 110+ UK locations served by three strategic hubs (Central, Northern, and Southern). Its technology stack includes end-to-end tracking with 10 scans per shipment, PhotoPOD photo proof-of-delivery, two-hour ETA windows, API integration capabilities, a Members Portal for Shareholder Members, and the Pallet-TrackGO self-serve web portal for one-off shippers.

The business model combines recurring revenue from network membership fees with transaction-based revenue from pallet shipment services (next-day, economy, European, time-specific, tail-lift, and Saturday delivery). GTM is hybrid: a sales-led motion recruits haulier members and secures enterprise distribution contracts, complemented by a self-serve/PLG motion via Pallet-TrackGO for SMB and occasional shippers. Distribution is delivered through the Shareholder Member network and three consolidation hubs.

Pallet-Track is part of the northstarr group and is led by Group CEO Stuart Godman (appointed 2021, 30+ years logistics experience), CFO Tom Feeney, CTO Thomas Olsson, COO Gary Oliver, and HR Director Sarah Hayes (promoted 2026). The company holds the first carbon certified pallet network status in the UK and has invested in AI-powered forklift safety technology that won Logistics UK's Safety in Logistics Initiative of the Year 2025. No external funding rounds or public share offerings are disclosed; the company is privately held.

Name

Pallet-Track Ltd

Legal name

Pallet-Track Ltd

Website

https://pallet-track.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Pallet-Track Ltd is a UK palletised distribution network connecting 90+ independent haulier Shareholder Members across 110+ locations, transporting 4 million+ pallets annually with end-to-end tracking, PhotoPOD proof-of-delivery, and API integration for businesses of all sizes.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Freight Transportation Arrangement (4885), Support Activities for Transportation (488)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)

akta.pro primary industry

Dry Van (General Freight) TL Carriers (TLADADAA)

akta.pro secondary industries

Palletizing, Shrink-Wrapping & Freight-Ready Unitization (HSAKADAJ), Palletizing, Depalletizing & Stretch/Shrink Wrapping Systems (IMALAOAF)

Keywords

• Palletised freight distribution
• Pallet delivery network
• Freight haulage services
• Pallet tracking technology
• Logistics network services

Headquarters

HQ city

Wolverhampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Network Membership Fees: Pallet-Track operates a network model where Shareholder Members pay fees to join and operate within the distribution network, receiving access to nationwide coverage, technology, and support.
2. Pallet Shipment Services: Revenue generated from customers sending pallets through the network, with services including next-day delivery, economy delivery, European delivery, time-specific delivery, tail-lift delivery, and Saturday delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pallet-Track operates a UK palletised distribution network connecting more than 90 Shareholder Member hauliers at over 110 UK locations, providing pallet collection, line-haul, and delivery services through three strategically located hubs (Central, Northern, Southern). The company offers next-day, economy, European, time-specific, tail-lift, and Saturday delivery services for businesses of all sizes, supported by its Pallet-TrackGO web portal for occasional shippers and a Members Portal for the shareholder haulier network. The network handles more than 4 million pallets annually.

Product overview

Pallet-Track operates as a platform-based palletised distribution network connecting regional hauliers (Shareholder Members) across the UK. The core offering is the Pallet-Track Network platform, supplemented by the Pallet-TrackGO web portal for ad-hoc shipments and a Members Portal for network participants. The service portfolio includes Next-Day Delivery, Economy Delivery, European Delivery, Time-specific Delivery, Tail-lift Delivery, and Saturday Delivery services. Key technology features include PhotoPOD proof-of-delivery photos, Real-Time Tracking with 10 scans from collection to delivery, and AI-powered safety technology for forklift operations. The network processes over 4 million pallets annually across three strategically located hubs (Central, Northern, and Southern).

Differentiator

Problem solved

Functional benefit

Products and services

• Pallet-Track Network
• Next-Day Delivery
• Economy Delivery
• European Delivery
• Time-specific Delivery
• Tail-lift Delivery
• Saturday Delivery
• Pallet-TrackGO
• Members Portal

Quantifiable outcome

• 4 million+ pallets delivered annually
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• northstarr groupcoreStrategic or Co-development PartnerPallet-Track is part of the northstarr group, a collaborative organisation bringing together best-in-class businesses to provide interconnected supply chain solutions. The group provides financial stability, investment in technology, and ambitious vision that Pallet-Track leverages as part of its network offering.
• Midlands Air Ambulance CharitysupportingOthersPallet-Track has pledged to raise £150,000 by end of 2028 to fund the charity's critical care car supporting nighttime operations and 24-hour emergency cover. Over three years, Pallet-Track has donated nearly £100,000 and was recognised with Corporate Partnership Award in 2025.
• Sapphire CurtainssupportingGTM or Marketing PartnerTrailer supply company sponsoring the Outstanding Growth Award at Pallet-Track Shareholder Gala, supporting recognition of network member achievements.
• Sqrrl SolutionssupportingGTM or Marketing PartnerFlexible warehousing company sponsoring the Best Use of Technology Award at Pallet-Track Shareholder Gala.
• Ramon HygienesupportingOthersMidlands' leading supplier of cleaning and hygiene products that awarded Translink Express Logistics a £5 million five-year contract for logistics services, facilitated by Pallet-Track network membership.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Palletways: European pallet network owned by Imperial, with extensive UK and continental member coverage. Closest pan-European comparable and primary competitor for cross-border pallet volumes.
• Palletline: UK pallet delivery network with member hauliers offering next-day and economy services. Closest direct competitor on network model, service portfolio and customer base.
• Pall-Ex Group: UK palletised distribution network operating a near-identical hub-and-spoke model with independent member hauliers. Directly comparable on services, member economics, and target customers in the UK pallet network market.
• United Pallet Network (UPN): UK and Ireland pallet network with member-based model. Competes head-to-head for shipper contracts and regional haulier memberships.

Broad incumbents

• DX Group (DX Freight): UK-based freight and parcel operator with national network. Overlaps on B2B freight distribution and was a previous employer of Pallet-Track's CEO, providing direct competitive context in UK distribution.
• Evri (formerly Hermes): Major UK parcel carrier with extensive final-mile network. While focused on parcels, it competes for the same shipper wallet and increasingly offers larger-item freight services adjacent to pallet delivery.
• XPO Logistics: Global logistics provider with significant UK freight and pallet exposure. Relevant comparable for evaluating how larger, capital-rich incumbents operate palletized freight at scale.
• DPDgroup: International parcel and freight delivery network with strong UK presence. Larger incumbent with capital advantages that could pressure Pallet-Track on cross-border and large-shipper contracts.
• Tuffnells Parcels Express: UK parcel and pallet carrier with nationwide network for irregular-shape and bulky shipments. Competes on similar SMB and mid-market freight demand with broader parcel offering.
• Yodel: UK parcel carrier with national delivery network. Provides context on how broad-line parcel incumbents approach the UK distribution market in which Pallet-Track operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/PalletTrack
• Facebookfacebook.com/PalletTrackUK
• LinkedInlinkedin.com/company/pallet-track

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pallet-Track Ltd