What Uppsala Bilgalleri Ab does

Uppsala Bilgalleri Ab is a privately held Swedish multi-brand automotive retailer founded and led by CEO Peter Jonasson. The company sells new and used passenger cars and light commercial vehicles from eight authorized brands — Peugeot, Mazda, DS Automobiles, Opel, Citroen, Mitsubishi, Isuzu, and Leapmotor — and operates authorized workshop services, spare parts, tire sales and storage (a 3,500-set tire hotel), car reconditioning, and vehicle financing through DNB Finans. The group is anchored by the Uppsala headquarters at Kungsgatan 68 (22 staff), with sister entities Dala Bilgalleri in Borlänge (20 staff, 2,700 m2 facility), Arlanda Bilgalleri in the Stockholm region (connected to the Autoexperten network), and Hyr Bilgalleri for long-term rentals. Revenue is generated across new vehicle sales (one-time), used vehicle sales (one-time), workshop and reconditioning services (professional services), parts and accessories (hardware), private and corporate leasing (subscription/recurring), and tire services including a corporate tire subscription at SEK 796 per vehicle per season. Private leasing pricing ranges from SEK 2,499 to over SEK 7,000 per month, typically on 36-month contracts that bundle service.

The go-to-market is sales-led through the physical dealership, complemented by online inventory browsing, social media on Facebook/Instagram/LinkedIn, and event-driven marketing (open houses, test-drive promotions with complimentary lunch). Customer segments are split between private individuals (primary) for personal vehicle needs and business/fleet customers (primary) served by dedicated corporate sales representatives Thomas Nilsson and Gary Claréus, with a smaller commercial/tradespeople segment for vans and pickups. The company is MRF- and SWEDAC-certified, holds franchise-protected manufacturer rights, and offers multilingual service (Swedish, English, Chinese/Mandarin, French, Arabic). Underlying technology is operational rather than AI-driven: a digital service book replaces paper records for Mazda, Isuzu, and Mitsubishi, and the business is integrated into Autoexperten's workshop network at the Arlanda site.

No external equity funding has been disclosed; the company is owner-operated. Recent strategic activity — the 2022 merger with Uppsala Bilvårdsteknik to add in-house reconditioning, the 2022 facility expansions in Uppsala and Borlänge, the 2019 MTC/ViaMotor consolidation, and ongoing brand additions including Leapmotor EV and the award-winning Mazda6e — points to a steady, regionally consolidating operator rather than a venture-stage growth story.

Name

Uppsala Bilgalleri Ab

Legal name

Uppsala Bilgalleri AB

Website

https://uppsalabilgalleri.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Uppsala Bilgalleri is a Swedish multi-brand authorized car dealer and workshop operator, selling new and used vehicles across eight brands (Peugeot, Mazda, DS, Opel, Citroen, Mitsubishi, Isuzu, Leapmotor) to private individuals and corporate fleet customers across Uppsala, Borlänge, and Arlanda.

Ownership category

akta.pro rank

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Car Sales: Sales of new vehicles from multiple brands including Peugeot, Opel, Citroen, DS, Mitsubishi, Mazda, Isuzu, and Leap
2. Used Car Sales: Sales of pre-owned vehicles in their showroom and online inventory
3. Workshop and Repair Services: Authorized workshop services for all their brands including diagnostics, repair, maintenance, AC service, parking heater installation and repair
4. Car Reconditioning: Full car detailing and reconditioning services including exterior washing, ceramic coating, waxing, polishing, interior cleaning, leather treatment, ozone treatment, and engine cleaning
5. Tire Services: Tire sales, tire hotel storage, wheel replacement, wheel alignment, tire fitting and balancing for all vehicle types
6. Parts and Accessories Sales: Sales of original spare parts and accessories through their parts department
7. Financing and Leasing: Vehicle financing and leasing arrangements through DNB Finance, including private leasing, corporate leasing, and flexible financial packages

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Uppsala Bilgalleri is a multi-brand authorized car dealership in Uppsala, Sweden, selling new vehicles from Peugeot, Opel, Citroen, DS, Mazda, Mitsubishi, Isuzu, and Leapmotor, plus used cars and light commercial vehicles. It also operates an authorized workshop for diagnostics, repair, maintenance, AC service, and parking heater installation, along with a tire hotel, car reconditioning/detailing, spare parts sales, and vehicle financing through DNB Finance.

Product overview

Uppsala Bilgalleri Ab is an authorized multi-brand car dealership operating as a single unified business that combines new and used car sales, workshop services, and ancillary automotive services. The core offering centers on sales of new vehicles from seven brands (Peugeot, Opel, Citroen, DS Automobiles, Mitsubishi, Mazda, Isuzu, and Leapmotor) supported by authorized workshop and maintenance services. Additional revenue streams include tire services with storage, car reconditioning, corporate fleet solutions, spare parts sales, and financing options. The company operates a single location in Uppsala with sister companies in Borlänge (Dala Bilgalleri) and Arlanda (Arlanda Bilgalleri) within the Bilgalleri group.

Differentiator

Problem solved

Functional benefit

Products and services

• New Car Sales Sale of new passenger cars and light commercial vehicles from eight authorized brands including Peugeot, Opel, Citroen, DS Automobiles, Mitsubishi, Mazda, Isuzu, and Leapmotor, targeted at individual consumers, families, and businesses.
• Used Car Sales Sale of pre-owned passenger cars and commercial vehicles from the showroom and online inventory, including demonstration vehicles with discounted pricing for individual and business buyers.
• Workshop and Repair Services Authorized workshop services for all represented brands including fault diagnostics, repairs, scheduled maintenance, windscreen replacement, AC service, parking heater installation and repair, using original parts and brand-trained licensed mechanics.
• Tire Services Tire sales, seasonal wheel change, wheel alignment, tire fitting and balancing, plus seasonal tire hotel storage with capacity for up to 3,500 tire sets for passenger cars and commercial vans.
• Car Reconditioning Full car detailing and reconditioning services including exterior washing, ceramic coating, waxing, polishing, interior cleaning, leather treatment, ozone treatment, engine cleaning, and scratch removal, offered as standalone treatments or bundled packages.
• Corporate Car Solutions Fleet management and corporate vehicle leasing solutions for businesses, including needs analysis, financing through DNB Finans, service agreements, tire management, and dedicated corporate sales representatives.
• Spare Parts Sales Sale of original manufacturer spare parts and accessories for all authorized brands, with digital inventory management through the parts department.
• Private Leasing Personal leasing contracts for individuals covering petrol, hybrid, plug-in hybrid, and full electric vehicles, with monthly payments typically starting from 2,499 SEK and most agreements structured over 36 months with service included.
• Vehicle Financing Vehicle financing arrangements through DNB Finance including financial and operational leasing, with the option to combine financing with service agreements for both private and business customers.

Quantifiable outcome

• Service includes 3 years or 20,000 kr discount on selected Peugeot models
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• PeugeotcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for new Peugeot vehicles including passenger cars (208, 2008, 308, 3008, 408, 508, 5008) and commercial vans (Partner, Expert, Boxer). Also authorized workshop and service provider for Peugeot vehicles.
• MazdacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Mazda vehicles including CX-80 and new electric Mazda6e. Also authorized workshop with Mazda-specific training and equipment.
• OpelcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Opel vehicles including Astra, Corsa, Mokka, Crossland, Grandland, Insignia, and Zafira e-Life. Also authorized workshop for Opel vehicles.
• CitroencoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Citroen vehicles including C3, C4, C5 Aircross, Berlingo, and Spacetourer. Also authorized workshop for Citroen vehicles.
• DS AutomobilescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for DS vehicles (DS 3, DS 4, DS 7, DS 9, DS n8). Authorized workshop since autumn 2021 for DS premium brand vehicles.
• MitsubishiminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Mitsubishi vehicles including Eclipse Cross Plug-in Hybrid and Space Star.
• IsuzuminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Isuzu pickup trucks, including the D-Max with 80cm ground clearance.
• LeapmotorminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Leapmotor electric vehicles including C10 SUV with 598 hp and 5-star Euro NCAP rating.
• DNB FinancecoreStrategic or Co-development PartnerFinancial services partner providing vehicle financing including financial and operational leasing. Financing tailored to business needs for cost effectiveness.
• SWEDACminorOthersGovernment certification body for AC (Air Condition) work - required for environmental compliance when working with refrigerants in vehicle AC systems.
• Upplands BilplåtminorStrategic or Co-development PartnerBody shop partnership for collision repair and body work that Uppsala Bilgalleri refers customers to for damage repair beyond their scope.
• Motorbranschens Riksförbund (MRF)coreOthersIndustry association membership providing customer guarantees, customer protection, and industry standards compliance. MRF sets high requirements for business practices, environment, quality, and competence.
• AutoexpertenminorChannel Partner/ Reseller/ DistributorArlanda Bilgalleri is connected to Autoexperten network for workshop and service operations.
• Uppsala StadsmissionminorOthersCharitable partner - Uppsala city mission receiving corporate social responsibility support instead of many small donations.
• RospiggarnaminorOthersCharitable partner organization receiving corporate social responsibility support.
• UF (Ung Företagsamhet)minorOthersYouth entrepreneurship organization receiving corporate social responsibility support.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Holmgrens Bil: Family-owned multi-brand car dealer in Sweden selling Volvo, Renault, Dacia, Ford and other brands alongside authorized workshop and tire services. Closely matches Uppsala Bilgalleri's regional, multi-brand, full-service dealership profile.
• Bilia AB: Nordic full-service automotive dealer group listed on Nasdaq Stockholm, operating multi-brand sales, service, and financing across Sweden, Norway, Denmark, Germany, and Belgium. Directly comparable in business model (multi-brand retail + aftersales + financing), at materially larger scale, making it the most relevant public peer for benchmarking unit economics.
• Bavaria Sverige AB: Major Swedish multi-brand dealer focused on BMW, MINI, and Rolls-Royce, with a network of dealerships and aftersales locations. Direct peer in operating a multi-point authorized dealer business, though concentrated in premium brands rather than mass-market and EV specialists.
• Engströms Bil AB: Long-standing Swedish multi-brand car dealer with VW Group and other franchises across multiple locations, offering sales, service, tire hotel, and reconditioning. Operates a similar one-stop-shop model with significant authorized workshop business.
• Moberg Bil AB: Regional Swedish multi-brand car dealer in the Mälardalen/Örebro area, authorized for several passenger and commercial vehicle brands with attached workshops and tire services. Highly comparable in footprint, product breadth, and target customer mix to Uppsala Bilgalleri.

Broad incumbents

• Hedin Mobility Group: One of Sweden's largest privately held multi-brand automotive retail groups, operating a broad mix of OEMs across sales, aftermarket, and mobility. While far larger and more diversified than Uppsala Bilgalleri, it is the closest Swedish analog in terms of multi-brand authorized dealer model and could serve as an exit / consolidation counterpart.
• OKQ8 AB: Swedish fuel station and vehicle service network combining retail forecourts with car wash, tire services, and light workshop operations. Relevant adjacent incumbent illustrating a broader chain-based service model that competes for some of the same service revenue (tires, wash, light repair).

Others

• Autoexperten: Sweden's largest independent workshop and tire service franchise network, with whom Uppsala Bilgalleri's Arlanda Bilgalleri location is connected. Relevant as an enabling/ecosystem participant expanding the company's service reach into a national aftersales platform without owning additional real estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uppsalabilgalleriab
• LinkedInlinkedin.com/company/uppsalabilgalleri
• Instagraminstagram.com/uppsalabilgalleri

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uppsala Bilgalleri Ab