PRD Real Estate Perth

What PRD Real Estate Perth does

PRD Real Estate Perth is a private, for-profit residential and commercial real estate agency headquartered in Claremont, Perth, Australia, founded in 2003. The firm operates with a team of 11-50 employees and delivers a diversified property services portfolio spanning residential and commercial sales, leasing, property management, and project marketing. Its service model is consistent with a traditional suburban Australian real estate brokerage, generating revenue through sales commissions on transactions, ongoing management fees on managed rental and commercial portfolios, and project-level marketing mandates from developers.

The company's operating geography is concentrated in the Perth metropolitan area, with no disclosed multi-state or international footprint, and it operates under the broader PRD national brand. The business model is asset-light and commission-driven, with no disclosed SaaS, subscription, or technology-product revenue lines. Customer segments include individual home buyers and sellers, residential and commercial landlords and tenants, and property developers seeking project marketing services.

No proprietary technology, AI/ML capabilities, mobile applications, or API products were disclosed in the source data. The firm's website (prdperth.com.au) resolved only to a loader/verification page during the data-collection window, providing no substantive signal regarding digital channels, technology stack, or product roadmap. As a result, the company's competitive differentiation appears to rest on local market knowledge, established client relationships, and the PRD brand affiliation rather than on technology or scale advantages.

Name

PRD Real Estate Perth

Website

https://prdperth.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

PRD Real Estate Perth is a private Perth-based real estate agency founded in 2003 that provides residential and commercial property sales, leasing, management, and project marketing services to individual clients, investors, landlords, and developers in the Perth metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Claremont

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

PRD Real Estate Perth is a Western Australian real estate agency that delivers residential property sales, commercial property sales, leasing (rental), property management, and project marketing services to property owners, buyers, tenants, and developers in the Perth metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Agency representation for the sale of residential homes and units in the Perth metropolitan area, serving individual homeowners and buyers.
• Commercial Property Sales Brokerage services for the sale of commercial property assets, serving commercial property owners, investors, and developers in Perth.
• Property Leasing Residential and commercial leasing services covering tenant sourcing, lease negotiation, and placement for Perth landlords and tenants.
• Property Management Ongoing management of residential and commercial rental properties for Perth-based owners, including tenant management, rent collection, and maintenance coordination.
• Project Marketing Marketing campaigns for new residential and commercial development projects, serving developers and project marketers seeking Perth-based off-the-plan and new-project sales campaigns.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Savills Australia: Global real estate services firm with a Perth office covering residential, commercial, valuation and advisory services. Comparable to PRD Real Estate Perth as a broader, established player offering overlapping residential sales, leasing and project marketing capabilities in the Perth market.
• CBRE Perth: Global commercial real estate services firm with significant Perth presence offering sales, leasing, valuation and property management across asset classes. Comparable to PRD Real Estate Perth in the commercial sales, leasing and management dimensions of its service mix.

Direct peers

• Sotheby's International Realty (Australia affiliate): Global luxury real estate brand with Australian affiliate offices offering premium residential sales and project marketing. Comparable to PRD Real Estate Perth in providing residential sales and project marketing services to high-end and project clients in the Perth catchment.
• First National Real Estate: Australian residential and commercial real estate network operating on a franchise basis with offices throughout Australia. Comparable to PRD Real Estate Perth in service mix (sales, leasing, property management) and target customer base of homeowners, investors and developers.
• Harcourts: International real estate franchise network with significant operations across Australia, including WA. Comparable to PRD Real Estate Perth in offering residential sales, commercial, leasing, property management and project marketing via local franchise offices.
• LJ Hooker: Long-established Australian real estate franchise network with strong presence in Western Australia. Directly comparable as a franchise-based residential and commercial sales, leasing and management operator competing for the same Perth principals and landlords.
• Raine & Horne: Heritage Australian real estate group with offices across metropolitan and regional markets. Directly comparable to PRD Real Estate Perth in its franchise-style residential and commercial sales, leasing and property management service model.
• McGrath Estate Agents: Major Australian residential sales and property management agency group with offices in Perth. Comparable to PRD Real Estate Perth in offering sales, leasing, management and project marketing services to homeowners and investors in the same metro market.
• Ray White: Australia's largest residential real estate network with franchise offices across the country, including Perth. Directly comparable to PRD Real Estate Perth in that it offers residential sales, leasing, property management and project marketing through franchisee offices serving local catchments.
• Belle Property: Premium Australian residential real estate network with boutique franchise offices. Directly comparable to PRD Real Estate Perth in delivering residential sales, leasing, property management and project marketing under a franchise model targeting similar homeowner and investor segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/prdperth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRD Real Estate Perth