Cbre
CBRE is a global commercial real estate services and investment firm operating in Australia across advisory, transactions, valuations, property and facilities management, design and build, and sustainability services for institutional investors, corporate occupiers, and government clients.
- Company typePublic
- Founded1904
- HeadquartersMelbourne, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Cbre does
CBRE is a global commercial real estate services and investment firm that traces its origins to 1904 as Coldwell Banker, IPO'd on the NYSE in 2004 under ticker CBRE, and today operates with 155,000+ professionals across 100+ countries. In Australia and the broader Pacific region, CBRE delivers an integrated platform organized into six service lines: Invest, Finance & Value; Plan, Lease & Occupy; Design & Build; Manage Properties & Portfolios; Transform Business Outcomes (including CBRE Consulting); and Sustainability Solutions. The Australian legal entity, CBRE (Gwsla) Pty Ltd (ACN 057 373 574), is anchored by Pacific headquarters in Sydney (Level 21, 363 George St) and supported by offices across 12 Australian cities (Melbourne, Brisbane, Perth, Adelaide, Canberra, Gold Coast, North Sydney, South Sydney, Western Sydney, Sunshine Coast, Geelong, Cairns), plus New Zealand operations through CBRE Limited.
The firm's underlying technology stack centres on a proprietary market research and intelligence platform that delivers data-led insights across Pacific commercial real estate sectors (office, retail, industrial & logistics, build to rent, and alternatives including energy, infrastructure, living sectors, retirement living, self-storage, social infrastructure, and student accommodation). It is complemented by content distribution channels such as the Talking Property Podcast, The Weekly Take Podcast, Our Take Newsletter, and dedicated Australian market reports. CBRE generates revenue through three primary streams: (1) transaction and advisory fees from commercial real estate sales, leasing, and capital markets; (2) recurring managed services revenue from property and facilities management; and (3) professional services fees for valuation and advisory work. Pricing is project-based and quote-driven with no publicly disclosed standard pricing. Go-to-market is enterprise field sales executed through professional teams across all major Australian markets, supported by thought leadership content marketing, industry events, and a regional property search portal. The firm serves institutional investors, REITs, corporate occupiers, and specialised vertical clients in healthcare, life sciences, agribusiness, banking and financial services, and the public sector.
Cbre firmographics
Firmographics- Name
- Cbre
- Legal name
- CBRE (Gwsla) Pty Ltd
- Website
- https://cbre.com.au
- Company type
- Public
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CBRE is a global commercial real estate services and investment firm operating in Australia across advisory, transactions, valuations, property and facilities management, design and build, and sustainability services for institutional investors, corporate occupiers, and government clients.
- Ownership category
- akta.pro rank
Cbre industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (53132), Real Estate and Rental and Leasing (53)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industry
- Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)
Keywords
Where Cbre is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices13 records
Markets served
Cbre business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Advisory and Transaction Services: Fees earned from commercial real estate transactions including sales, leasing, and capital markets advisory across office, retail, industrial, and alternative property sectors
- Property Management and Facilities Management: Recurring revenue from managing properties and portfolios for clients including corporate occupiers, investors, and real estate owners
- Valuation and Advisory Services: Professional fees for property valuations, advisory, and consulting services across residential and commercial property
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Cbre product offering
Product offeringCore offering
CBRE is a global commercial real estate services and investment firm that advises, transacts, manages, values, and designs real estate for institutional investors, corporate occupiers, and public-sector clients. The firm offers an integrated stack of services spanning capital markets and investment sales, debt origination, property and asset management, facilities management, valuations, leasing, workplace strategy, project management and design & build, ESG and sustainability advisory, and specialized sector advisory (hotels, life sciences, healthcare, data centres, agribusiness). It serves occupiers, owners, and investors across office, retail, industrial, residential, and alternative asset classes in 100+ countries.
Product overview
CBRE Australia is a commercial real estate services and investment firm operating as part of the global CBRE organization. The company offers an integrated platform of services organized into six core business lines: Invest, Finance & Value; Plan, Lease & Occupy; Design & Build; Manage Properties & Portfolios; Transform Business Outcomes; and Sustainability Solutions. These service lines span property types including office, retail, industrial & logistics, build to rent, and alternatives (energy & renewables, infrastructure, living sectors, retirement living & aged care, self-storage, social infrastructure, student accommodation). CBRE also provides research content through its Talking Property podcast, Our Take newsletter, and Market Reports, along with consulting services under CBRE Consulting. The company serves industries including healthcare, life sciences, agribusiness, banking & financial services, and public sector.
Differentiator
Problem solved
Functional benefit
Brands
- CBRE Consulting: Consulting services division of CBRE
- CBRE Hotels
- CBRE Capital Markets
- CBRE Valuation & Advisory
- CBRE Workplace Experience
- CBRE Hotels & Hospitality
Products and services
- Invest, Finance & Value
- Plan, Lease & Occupy
- Design & Build
- Manage Properties & Portfolios
- Transform Business Outcomes
- Sustainability Solutions
- CBRE Valuations & Advisory
- CBRE Retail (Leasing & Capital Markets)
- CBRE Data Centre Solutions
Quantifiable outcome
- Neighbourhood centres delivered sector-leading investment returns of +9.4% per annum over 10 years
- +4 more outcomes
Companies that use Cbre
Customer profileSegments7 records
Ideal customer profiles4 records
Cbre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cbre partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Cushman & WakefieldminorJoint marketing partnership for premium commercial asset sales. CBRE and Cushman & Wakefield collaborated to market a dual-building commercial asset at Macquarie Park, Sydney as a high-quality life sciences investment.
- OrkestracoreCBRE partnered with Orkestra to develop an Australian software platform for modelling EV charging infrastructure demand and tracking financial performance. The partnership is supported by ARENA (Australian Renewable Energy Agency) funding.
- Chief Executive WomenminorExternal sponsorship partnership supporting gender diversity and leadership advancement in the property industry
- Parents at WorkminorPartnership supporting working parents and flexible work arrangements within CBRE
- Pride in DiversityminorPartnership supporting LGBTQI+ workplace inclusion and diversity initiatives
- CareerTrackersminorPartnership supporting Indigenous internship and career development programs
- Two GoodminorPartnership supporting social enterprise and community giving programs
- Supply NationminorPartnership supporting Indigenous business procurement and supplier diversity
- Property Council of AustraliaminorIndustry body partnership supporting property sector advocacy and professional development
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Cbre competitors and assessment
Company assessmentDirect peers
- JLL (Jones Lang LaSalle): JLL is CBRE's closest global competitor, offering the same integrated CRE services platform (advisory, capital markets, valuations, property and facilities management) across Australia and globally. Both firms compete head-to-head for the same institutional investor and corporate occupier mandates, with overlapping service lines and comparable scale.
- Cushman & Wakefield: Cushman & Wakefield is a global CRE services firm with a strong Australian presence across brokerage, valuation, and project management. The two firms even co-marketed a Macquarie Park life sciences asset, evidencing how directly they compete and collaborate at the deal level. Comparable service portfolio and target client base.
- Colliers International: Colliers is a top-tier global CRE services firm with particular strength in Australia across capital markets, office leasing, and engineering/project management. CBRE's own Head of Retail and Place Advisory was hired from Colliers, demonstrating direct talent overlap and head-to-head competition for the same mandates.
- Knight Frank: Knight Frank is a UK-headquartered global CRE advisory with established Australian operations covering commercial agency, residential, valuations, and property management. Comparable full-service model serving institutional and private clients in the same Australian metros as CBRE.
- Savills: Savills is a London-listed global CRE services firm with Australian operations spanning commercial leasing, investment sales, valuations, and property management. Comparable full-service platform competing for the same institutional clients across Australian capital cities.
- Avison Young: Avison Young is a privately held global CRE services firm offering brokerage, property management, and advisory. It is comparable to CBRE in business model and client base, though with materially smaller scale; useful as a peer benchmark for valuation services and occupier advisory.
Broad incumbents
- Newmark Group: Newmark is a publicly traded US-based CRE services firm offering capital markets, leasing, and investment sales. While primarily US-focused, it is a relevant comparable for CBRE's capital markets and advisory business model and is benchmarked by investors evaluating CRE services platforms.
Others
- JLL Hotels & Hospitality Group: Specialist hotel and hospitality real estate advisory, competing directly with CBRE Hotels sub-brand for investment sales, valuations, and operator search mandates in Australia. Same asset class focus with similar buyer-side institutional clients.
Regional players
- Domain Group: Domain is an Australian digital property marketplace and analytics platform serving residential and commercial listings. While not a direct CRE services competitor, it overlaps with CBRE's research and digital property search channels in the Australian market.
- REA Group: REA Group operates Australia's leading residential and commercial property portal and provides market data and insights. Comparable to CBRE's research-led content distribution and property search channels; relevant for digital strategy benchmarking in Australian CRE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cbre social profiles
Digital presenceCbre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cbre leadership team
Management profileNumber of profiles
Profiles7 records
Cbre subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cbre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cbre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cbre
What does Cbre do?
CBRE is a global commercial real estate services and investment firm that advises, transacts, manages, values, and designs real estate for institutional investors, corporate occupiers, and public-sector clients. The firm offers an integrated stack of services spanning capital markets and investment sales, debt origination, property and asset management, facilities management, valuations, leasing, workplace strategy, project management and design & build, ESG and sustainability advisory, and specialized sector advisory (hotels, life sciences, healthcare, data centres, agribusiness). It serves occupiers, owners, and investors across office, retail, industrial, residential, and alternative asset classes in 100+ countries.
Is Cbre a public or private company?
Cbre is a public company. It is classified as public and is currently operating.
When was Cbre founded?
Cbre was founded in 1904. It employs 1,001 to 5,000 people.
Where is Cbre based?
Cbre is headquartered in Melbourne, Australia, in the Oceania region.
How does Cbre make money?
Three revenue lines are on record. Advisory and Transaction Services are the primary driver. The others are property Management and Facilities Management and valuation and Advisory Services.
Who are Cbre's main competitors?
Direct peers on record are JLL (Jones Lang LaSalle), Cushman & Wakefield, Colliers International, Knight Frank, Savills and Avison Young. Newmark Group is listed as a broad incumbent. JLL Hotels & Hospitality Group is listed as an others. Regional players are Domain Group and REA Group.
Does Cbre have an API?
No public API is recorded for Cbre.
What industry is Cbre in?
Cbre's product category is Commercial Real Estate Services. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of BPAJADAD, Recreational Land Brokerage (Hunting, Fishing, Wildlife). Its NAICS code is 53121 and its SIC code is 6531.