What PERMASHINE LIMITED does

PERMASHINE LIMITED is a privately held, family-run UK business headquartered in Burnham on Sea, Somerset, providing bespoke professional vehicle valeting and paint protection services to automotive manufacturers, franchise Dealer Groups, and independent dealerships across mainland UK. The company operates on a B2B service model with field-based account management, deploying on-site valeting operatives at customer sites ranging from single-location independents to large multi-site enterprise dealer networks. Its core technology comprises proprietary chemical formulations — most notably the PERMASHINE Hybrid Paint Sealant, a polymer-based paint protection system backed by a three-year guarantee — alongside a full aftercare cleaning product range (Wash and Wax, Fabric Cleaner, ECO Shine, Glass Cleaner, Leather Dressing, etc.) manufactured and packaged in the UK.

The company monetises through three streams: contracted valeting services at dealer sites, paint and interior protection application services with multi-year guarantees, and direct-to-consumer aftercare product sales via an own e-commerce storefront. PEAS (Permashine Electronic Administration System), a cloud-based booking management platform, is offered to dealer clients for live booking, cost control, and traceability, functioning as an operational differentiator rather than a standalone revenue line.

Commercially, Permashine positions itself through motorsport credibility — holding product support partnerships with M-Sport World Rally Team, top Formula 1 Teams, and BSB Motorcycle Teams — alongside long-standing manufacturer and Dealer Group relationships. Director and Owner Trevor Hawkins retains direct involvement in customer engagement, with a 35+ year combined motor trade experience narrative underpinning the company's brand. The business is bootstrapped with no disclosed external investors, funding rounds, or M&A activity.

Name

PERMASHINE LIMITED

Legal name

Permashine Ltd

Website

https://permashine.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

PERMASHINE LIMITED is a UK family-run provider of bespoke vehicle valeting and proprietary paint/interior protection services to franchise Dealer Groups, independent dealerships, and manufacturers, with motorsport partnerships (M-Sport, F1, BSB) and an aftercare product e-commerce store.

Ownership category

akta.pro rank

Headquarters

HQ city

Burnham-on-sea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Valeting Services: Bespoke professional vehicle valeting services provided to businesses including new/used vehicle valeting, site/showroom maintenance, service washing, and body shop cleaning. Operates across franchise and independent sites with bespoke service combinations.
2. Paint Protection Services: PERMASHINE Hybrid Paint Sealant application service providing long-term paint protection. Comes with a three-year guarantee for cars less than 8 years old or within 100,000 miles when treated by an authorised dealer.
3. Interior Protection Services: Interior fabric and leather protection services providing invisible shields against spills and weather-proofing for leather surfaces.
4. Aftercare Products: Sale of aftercare products including Wash and Wax, Fabric Cleaner, ECO Shine, Glass Cleaner, Regenerator, Interior Sheen, Dash Vinyl, Leather Dressing, Windscreen Wash, Clear Vision, Tyre Dressing. Products are Made and Packaged in the UK.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Permashine Limited provides bespoke professional vehicle valeting services and proprietary paint/interior protection treatments to automotive dealerships, manufacturers, dealer groups, and independents across the UK. The company uses its own in-house cleaning chemical range and PERMASHINE Hybrid Paint Sealant technology to deliver new/used vehicle valeting, site and showroom maintenance, service washing, and body shop cleaning, alongside a cloud-based booking management system (PEAS) for enterprise customers. They also sell a range of aftercare cleaning products via their own e-commerce store.

Product overview

PERMASHINE LIMITED operates as a family-run provider of bespoke valeting and vehicle protection services with over 35 years combined experience in the motor trade. The company offers two interconnected core service lines: Professional Vehicle Valeting Services (covering new/used vehicle valeting, site/showroom maintenance, service washing, and body shop cleaning) and Paint/Interior Protection Services (using the proprietary PERMASHINE Hybrid product line for exterior paint sealant and interior fabric/leather protection). Additionally, the company sells its own range of aftercare cleaning products (Wash and Wax, Fabric Cleaner, ECO Shine, Glass Cleaner, Regenerator, Interior Sheen, Dash Vinyl, Leather Dressing, Windscreen Wash, Clear Vision, Tyre Dressing) and provides a cloud-based administration platform called PEAS for booking management and cost control.

Differentiator

Problem solved

Functional benefit

Brands

• PERMASHINE Hybrid Paint Sealant: Advanced paint protection system that penetrates the paint using modern polymer technology and bonds through the clear coat and topcoat
• PEAS

Products and services

• Professional Vehicle Valeting Services Bespoke valeting services for automotive dealerships and businesses, including new and used vehicle valeting, site and showroom maintenance, service washing, and body shop cleaning. Coverage ranges from single-site operations with one operative to multiple-site enterprise deployments with a larger workforce.
• PERMASHINE Hybrid Paint Sealant Advanced exterior paint protection system that penetrates and bonds through the clear coat and topcoat using modern polymer technology to provide long-term shielding against UV rays, acid rain, pollutants, and industrial fallout. Comes with a three-year guarantee for cars less than 8 years old or within 100,000 miles when applied by an authorised dealer.
• Interior Protection Services Interior fabric and carpet protection providing an invisible shield with increased resistance to absorption of liquid spills, plus leather protection that provides weatherproof protection and helps keep leather supple.
• PERMASHINE Car Care Product Range Proprietary aftercare cleaning products including Wash and Wax, Fabric Cleaner, ECO Shine, Glass Cleaner, Regenerator, Interior Sheen, Dash Vinyl, Leather Dressing, Windscreen Wash, Clear Vision, and Tyre Dressing. Manufactured and packaged in the UK and sold directly via the Permashine e-commerce store.
• PEAS (Permashine Electronic Administration System) Cloud-based booking management and administration platform providing live booking management, cost control, monthly reports, transparency, and traceability for business customers managing multi-site valeting operations.

Quantifiable outcome

• Three-year guarantee on vehicles treated with PERMASHINE products by authorised dealers (for cars less than 8 years old or within 100,000 miles)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• M-Sport World Rally TeamflagshipStrategic or Co-development PartnerPermashine is a product support partner to the M-Sport World Rally Team, providing their proprietary cleaning and protection products for rally vehicle maintenance.
• Top Formula 1 TeamsflagshipStrategic or Co-development PartnerProduct support partner to top Formula 1 Teams, demonstrating high-level motorsport credibility for the PERMASHINE brand and products.
• BSB Motorcycle TeamscoreStrategic or Co-development PartnerProduct support partner to BSB (British Superbike) Motorcycle Teams, supporting racing operations with cleaning and protection products.
• ManufacturerscoreStrategic or Co-development PartnerEstablished relationships with manufacturers in the automotive industry for product support and service delivery.
• Dealer GroupscoreChannel Partner/ Reseller/ DistributorMulti-site valeting service partnerships with dealer groups, providing bespoke service combinations across franchise locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GardX: UK vehicle paint and interior protection provider with a comparable dealer-channel distribution model and warranty-backed protection programmes. Operates in the same automotive aftermarket niche as Permashine, targeting franchise dealer groups.
• Supagard: UK-based provider of paint and interior protection products sold through authorised dealer networks. Closest direct competitor to Permashine's Hybrid Paint Sealant offering, with a similar B2B-via-dealership go-to-market and warranty-backed protection product.
• Autosmart: UK manufacturer and supplier of professional vehicle cleaning chemicals with a strong trade and valeting-operator customer base. Comparable to Permashine in chemical range scope and B2B professional-customer focus.
• Autobrite Direct: UK-based car care and valeting chemical manufacturer selling both trade and consumer lines. Comparable to Permashine in product mix (polishes, cleaners, dressings) and in blending own-label chemistries.

Emerging players

• ValetPRO: UK-origin car care and valeting chemical brand with both detailing-enthusiast and professional channels. Comparable to Permashine's chemical range and direct-to-consumer e-commerce model.
• Bilt-Hamber: UK manufacturer of specialist automotive cleaning, protection, and anticorrosion chemicals. Comparable to Permashine in the proprietary-formulation angle and in selling direct to trade and enthusiast customers.
• Angelwax: UK-based manufacturer of premium automotive cleaning and protection chemicals. Comparable niche-premium positioning to Permashine's own chemical range and similar target customer of car-care enthusiasts and trade users.

Broad incumbents

• Autoglym: Established UK manufacturer of professional and consumer car care chemicals, polishes, and valeting products. Overlaps with Permashine's proprietary chemical range and aftercare product line but operates at a much larger scale and broader retail distribution.
• Simoniz: Long-established vehicle cleaning, valeting, and protection brand operating across multiple markets. Comparable to Permashine's combined service-plus-chemical business but at significantly larger scale and broader geographic reach.

Regional players

• DetailXPerts: US-based mobile vehicle-detailing franchise network using proprietary products and standard operating procedures. Comparable to Permashine in combining on-site service delivery with proprietary chemicals, but operating primarily in North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/permashine
• LinkedInlinkedin.com/company/permashine-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERMASHINE LIMITED