beardmore motors
Beardmore Motors is an independent, family-owned garage in Congleton, UK, founded in 1982, providing MOT testing, servicing, repairs, tyre replacement, and air conditioning regas to individual motorists across Cheshire and Staffordshire.
- Company typePrivate
- Founded1982
- HeadquartersCongleton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What beardmore motors does
Beardmore Motors Ltd is an independent, family-owned automotive garage founded in 1982, operating from a single workshop at Garden Street Garage, 6 Garden Street, Congleton, CW12 4ET, United Kingdom. The company serves individual vehicle owners in Congleton and surrounding areas of Cheshire and Staffordshire with MOT testing for Class 4 vehicles (£45 per test with free retests within 10 working days), full and interim servicing for all makes and models, general repairs and diagnostics (brakes, suspension, warning lights, bulbs, batteries), tyre replacement, and air conditioning regas. Underlying technology is standard automotive garage equipment and diagnostic tooling, with no proprietary technology disclosed; customer access is via walk-in, phone, or a 24/7 online booking system integrated through garage-booking-live.com.
The business is led by Stuart Beardmore (Director and MOT Tester) with a small team including Ellis Beardmore (Technician), Brandon (Technician), and Paul (Receptionist). Beardmore Motors is registered as a private limited company in the UK, has no external investors or parent company, and self-describes as 'Congleton's #1 Rated Garage' based on over 44 years of continuous local operation. The revenue model is fully transactional pay-as-you-go across each service line, with service pricing not publicly disclosed and quoted on request; marketing is conducted through the company website, Facebook, and a TikTok presence (@beardmore.motors).
beardmore motors firmographics
Firmographics- Name
- beardmore motors
- Legal name
- Beardmore Motors Ltd
- Website
- https://beardmoremotors.co.uk
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beardmore Motors is an independent, family-owned garage in Congleton, UK, founded in 1982, providing MOT testing, servicing, repairs, tyre replacement, and air conditioning regas to individual motorists across Cheshire and Staffordshire.
- Ownership category
- akta.pro rank
Where beardmore motors is headquartered
LocationHeadquarters
- HQ city
- Congleton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
beardmore motors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- MOT Testing Services: Class 4 vehicle MOT testing for cars and light commercial vehicles (max 3000kg). Charged at £45 per test with free retests within 10 working days.
- Vehicle Servicing: Full and interim service offerings for all makes and models, using well-known brands as per manufacturer recommendations.
- General Repairs and Diagnostics: General vehicle repairs including brake replacements, suspension work, diagnostics, air conditioning regas, bulb replacements, and battery replacements.
- Tyre Replacement: Tyre replacement services for vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Class 4 MOT Testing - £45 |
| Other | Pay-as-you-go | Full and Interim Services - Price not publicly disclosed |
| Unit Pricing | Pay-as-you-go | Air Conditioning Regas - Timed slot booking |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
beardmore motors product offering
Product offeringCore offering
Beardmore Motors is an independent local garage offering MOT testing (Class 4, £45 with free retests within 10 working days), full and interim vehicle servicing for all makes and models, general mechanical repairs and diagnostics (brakes, suspension, warning lights, bulbs, batteries), tyre replacement, and air conditioning regas. The workshop serves individual motorists in Congleton, Cheshire, Staffordshire and surrounding areas, with bookings accepted in person, by phone, or through a 24/7 online booking system.
Product overview
Beardmore Motors is a local garage in Congleton, Cheshire offering MOT testing, vehicle servicing, repairs, and tyre replacement services. The core service portfolio includes MOT Testing for Class 4 vehicles (starting at £45), Full and Interim Services for all makes and models, General Repairs and Diagnostics covering brakes, suspension, and electrical systems, Tyre Replacement Services, and Air Conditioning Regas. All services can be booked online through the company's website.
Differentiator
Problem solved
Functional benefit
Companies that use beardmore motors
Customer profileSegments1 record
Ideal customer profiles1 record
beardmore motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
beardmore motors partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
beardmore motors competitors and assessment
Company assessmentBroad incumbents
- Formula One Autocentres: Formula One Autocentres is a UK national chain offering MOT testing, car servicing, tyres, brakes, and exhausts. Comparable core offerings to Beardmore but with broader geographic coverage and standardized pricing.
- Protyre: Protyre is a UK-wide network of garages offering MOTs, servicing, tyres, and mechanical repairs. Comparable service mix to Beardmore with broader regional coverage and partnerships with fleet operators.
- ATS Euromaster: ATS Euromaster is a UK-wide tyre, MOT, servicing, and repair chain with hundreds of centres. Overlaps directly with Beardmore's MOT, tyre, and general repair services, serving both retail and fleet customers at national scale.
- Kwik Fit: Kwik Fit is the UK's largest national fast-fit and MOT network, offering MOT testing, servicing, tyres, brakes, and exhausts at hundreds of centres. It is a broad incumbent competing with Beardmore on MOT, tyres, and general repairs, but at vastly greater scale and brand reach.
- HiQ: HiQ is a national UK fast-fit network providing tyres, MOTs, servicing, and repairs. Overlaps with Beardmore on core automotive services but operates at significantly larger scale through franchised centres.
- National Tyres and Autocare: National Tyres and Autocare operates a UK-wide network of fast-fit centres providing tyres, MOTs, servicing, and general repairs. Directly comparable offering to Beardmore with the addition of scale, online booking, and fleet services.
- Halfords Autocentres: Halfords Autocentres operates a national chain of service centres providing MOTs, servicing, tyres, brakes, and air conditioning regas. Comparable service portfolio to Beardmore but with a multi-site retail footprint, national marketing, and online booking at scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
beardmore motors social profiles
Digital presencebeardmore motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
beardmore motors leadership team
Management profileNumber of profiles
Profiles2 records
beardmore motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
beardmore motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about beardmore motors
What does beardmore motors do?
Beardmore Motors is an independent local garage offering MOT testing (Class 4, £45 with free retests within 10 working days), full and interim vehicle servicing for all makes and models, general mechanical repairs and diagnostics (brakes, suspension, warning lights, bulbs, batteries), tyre replacement, and air conditioning regas. The workshop serves individual motorists in Congleton, Cheshire, Staffordshire and surrounding areas, with bookings accepted in person, by phone, or through a 24/7 online booking system.
Is beardmore motors a public or private company?
beardmore motors is a private company. It is classified as family owned and is currently operating.
When was beardmore motors founded?
beardmore motors was founded in 1982. It employs 1 to 10 people.
Where is beardmore motors based?
beardmore motors is headquartered in Congleton, United Kingdom, in the Europe region.
How does beardmore motors make money?
Four revenue lines are on record. MOT Testing Services are the primary driver. The others are vehicle Servicing, general Repairs and Diagnostics and tyre Replacement.
Who are beardmore motors's main competitors?
Broad incumbents on record are Formula One Autocentres, Protyre, ATS Euromaster, Kwik Fit, HiQ, National Tyres and Autocare and Halfords Autocentres.
Does beardmore motors have an API?
No public API is recorded for beardmore motors.