Perdia Education

What Perdia Education does

Perdia Education (legally Approved Colleges, LLC, headquartered at 29 Moats Lane, Monterey, Virginia) is a U.S.-based education technology company that helps higher education institutions grow online student enrollments. The company traces its lineage to a 1989 printed publication that migrated online in 1998 as GetEducated.com, and today operates a portfolio built around an AI-powered mobile enrollment platform, an established online degree directory, and a marketing analytics overlay. Its primary customer segment is U.S. colleges, universities, community colleges, and graduate schools facing declining campus enrollment and competition for online learners, including named users such as the University System of Georgia, Oklahoma State University, Fort Hays State University, UMass-Lowell, William Carey University, East Mississippi Community College, and Pepperdine University.

Its core products are GetEducated.com (an online directory of 35,000+ accredited online degree programs that attracts nearly 500,000 monthly visitors primarily through organic search and has helped over 40 million prospective students since launch), EMMA™ (a patent-pending AI-powered mobile enrollment management platform that combines behavioral science with autonomous-agent functionality to interview, qualify, document-collect, and nurture prospective students from initial inquiry through first day of class, offered in white-labeled form to institutions), and Actvas (a marketing and analytics platform providing cost-per-inquiry and source attribution as an overlay to existing CRM systems, with integrations to institutional Student Information Systems). The platform architecture is text- and structured-data driven and is delivered as a mobile app with accessibility commitments (WCAG 2.1 AA and Section 508).

Perdia monetizes primarily through performance-based transaction fees tied to student enrollments and persistence, where it funds upfront marketing, technology, staffing, and enrollment operations and is compensated from tuition generated after enrollment. Alternative fee-for-service arrangements, Actvas platform licensing (plans starting at $0.20 per inquiry, with a free tier bundled with GetEducated.com advertising), and advertising on GetEducated.com provide additional revenue streams. Distribution is via direct enterprise sales to institutions and self-serve directory access, supported by an approximately 20-person team. The company operates as a Title IV Third-Party Servicer (TPS ID #77001825) and self-attests to FERPA, CCPA, and GDPR compliance.

Name

Perdia Education

Legal name

Approved Colleges, LLC

Website

https://perdiaeducation.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Perdia Education is a U.S.-based education technology company that helps colleges, universities, and community colleges grow online student enrollments through its AI-powered EMMA™ mobile enrollment platform, the GetEducated.com online degree directory, and the Actvas marketing analytics platform.

Ownership category

akta.pro rank

Product category

Higher Education Enrollment Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

University/School Admissions Outsourcing & Enrollment Management (EOM) (EDAIACAC)

akta.pro secondary industry

Higher Education Course Design & Online Program Development (EDAGAKAB)

Keywords

• Enrollment management services
• Online education marketing
• Mobile enrollment platform
• Student recruitment services
• Higher education technology

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance-Based Enrollment Fees: Fees based on student enrollments and persistence. Perdia invests capital in marketing, technology, staffing, and enrollment operations, with compensation funded from tuition generated after students enroll and begin coursework. No separate setup, consulting, or administrative fees for bundled services.
2. Fee-for-Service Option: Conventional fee-for-service arrangement allowing institutions to pay directly for marketing, technology, staffing, and enrollment support. This option requires significant financial commitment before enrollment results are realized.
3. Actvas Platform Licensing: Marketing and analytics platform licensed for use. Plans start at $0.20 per inquiry stored in Actvas. Free with any advertising plan on GetEducated.com which includes all marketing from the website and any direct marketing performed by the university.
4. GetEducated.com Content and Rankings: Platform provides independent research, rankings, and program directory services. Now in its 28th year, GetEducated.com serves as a leading online education resource.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Perdia Education grows online student enrollments for U.S. higher education institutions through performance-based recruiting services, the patent-pending EMMA™ AI-powered mobile enrollment management platform, the GetEducated.com online degree directory (35,000+ accredited programs), and the Actvas marketing/analytics platform. Offerings are sold individually or combined as bundled solutions with no long-term contracts and no upfront fees.

Product overview

Perdia Education offers a portfolio of education technology products and services focused on growing online student enrollments. The core offerings consist of GetEducated.com (an online degree directory launched in 1998 with over 35,000 programs), EMMA (a patent-pending AI-powered mobile enrollment management platform), and Actvas (a marketing analytics platform). These are available individually or as bundled solutions combining directory promotion with mobile enrollment technology. The company also partners with The Change Leader for strategic change management consulting. Services are offered on performance-based models with no long-term contracts.

Differentiator

Problem solved

Functional benefit

Brands

• EMMA™: AI-powered mobile enrollment management platform that guides prospective students from initial inquiry to first day of class, featuring patent-pending technology for recruitment, admissions, enrollment, and retention solutions.

Products and services

• EMMA™ Mobile Enrollment Management Platform Patent-pending AI-powered mobile enrollment platform that guides prospective students from initial inquiry through enrollment and beyond. Performs roles including admission interviewing, document collection, qualification matching, post-applicant nurturing, and student start coaching. White-labeled for colleges and universities with short-term contract model and integration with Student Information Systems.
• GetEducated.com Online Degree Directory Leading online degree directory launched in 1998, compiling and publishing detailed information on online programs with navigation tools. Contains over 35,000 accredited online degree programs and attracts millions of prospective students annually almost exclusively through search engines. Universities can advertise on the platform.
• Actvas Marketing and Analytics Platform Marketing and analytics platform providing reporting overlay to existing CRM systems. Offers imputed cost per inquiry, contact, application, or enrollment by source analysis, plus CRM-lite features including automated emails triggered upon initial inquiry. Plans start at $0.20 per inquiry stored in Actvas, with a free tier available when bundled with GetEducated.com advertising plans.
• Recruiting Services Performance-based recruiting services promoting institutions on GetEducated.com directory. No long-term contracts, no exclusivity, full transparency with fees based on student enrollments and persistence.
• Bundled Solutions Performance-based bundled service package combining GetEducated.com directory promotion with EMMA mobile enrollment platform. Provides incremental student enrollments outside current marketing channels with no advertising or enrollment costs, and includes strategic guidance and insights for recruiting and enrollment practices.

Quantifiable outcome

• 26% lead-to-enrollment improvement for William Carey University compared to industry leaders
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• The Change Leader, Inc. / Dr. Drumm McNaughtoncoreStrategic or Co-development PartnerPerdia Education has partnered with Dr. Drumm McNaughton and The Change Leader, Inc. to provide higher education institutions with strategic change management consulting. Dr. McNaughton is a renowned leader in strategic change management systems, accreditation, governance, and crisis recovery. The partnership helps colleges and universities build roadmaps to success, ensuring readiness for change and implementing those changes effectively.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Academic Partnerships: One of the largest US OPMs helping universities recruit, enroll, and retain online students through performance-based arrangements. Direct comparable to Perdia's bundled enrollment services and shares the performance-fee revenue model.
• Noodle: Education technology and enrollment services company that partners with universities to build and grow online programs with recruitment support and operational services. Direct peer in the university enrollment management category.
• Carnegie Communications: Higher education marketing and enrollment agency serving colleges and universities with student search, lead generation, and creative services. Comparable in customer base and goal of growing online enrollments.
• Zovio: Former OPM (now restructured) that provided full-stack online program support including enrollment marketing. Comparable in service offering and customer base; serves as a cautionary precedent on the regulatory and capital pressures in this category.
• TargetX: CRM and enrollment marketing platform purpose-built for higher education, including recruitment, admissions, and student success workflows. Comparable as a technology vendor selling enrollment infrastructure to the same institutional buyers.
• OnlineU (SR Education Group): Online degree directory and ranking site that helps prospective students compare online programs — same audience and SEO-driven discovery model as GetEducated.com, and a likely listing/advertising competitor for university marketing dollars.

Emerging players

• mStoner: Higher-education digital marketing agency specializing in websites, SEO, and enrollment marketing for colleges and universities. Comparable as a vendor competing for the same institutional marketing and lead-generation budgets, though more agency than platform.
• HubSpot for Education: Marketing automation and CRM platform used by higher education institutions for lead nurturing, email, and enrollment workflows. Adjacent competitor to Actvas, particularly for mid-sized institutions seeking self-serve marketing technology.

Broad incumbents

• Stride (formerly 2U): Major OPM/online program operator serving universities with technology, marketing, and enrollment services at scale. Comparable in target market and bundled model, though far larger and broader in scope than Perdia.
• Salesforce Education Cloud: Enterprise CRM platform with higher-education-specific functionality for student recruitment, admissions, and retention. Broader incumbent competing for the same enrollment-marketing budget Perdia addresses with Actvas and bundled services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GetEducated
• YouTubeyoutube.com/user/GetEducatedDotCom
• Facebookfacebook.com/geteducatedcom
• LinkedInlinkedin.com/company/perdia-education
• Instagraminstagram.com/geteducateddotcom
• TikToktiktok.com/@geteducateddotcom

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perdia Education