Tidewater and Tulle

What Tidewater and Tulle does

Tidewater and Tulle is a privately held digital wedding media company founded in 2013 by Chelsea Barton, operating under the legal entity Bit of Ivory Media. The company publishes an editorial wedding blog at tidewaterandtulle.com featuring DIY tutorials, real wedding features, fashion and beauty content, travel guides, and planning advice targeted primarily at engaged couples. Content is produced by a small editorial team of 1-10 people working across US and UK time zones, with the founder based in the UK. The underlying technology is a standard Google Blogger platform supplemented by a dedicated digital storefront at shop.tidewaterandtulle.com for exclusive SVG design files compatible with Cricut cutting machines, and a companion sub-brand site at cricutweddings.com.

The business operates four revenue streams: brand collaborations and sponsored content with wedding and lifestyle brands, display advertising sold through a Media Kit, affiliate commissions on partner-linked product recommendations (primarily Etsy and Amazon), and direct sales of digital SVG files. Flagship partnerships with Cricut and Martha Stewart anchor the brand collaboration business, while secondary partnerships with Kate Aspen, Etsy, DecoArt, and David's Bridal supplement sponsored content. Pricing is bespoke for brand campaigns with USD-denominated Media Kit rates and GBP invoicing available, while digital products and affiliate links are transaction-based.

The company has built a recognizable editorial brand with international press coverage in Martha Stewart Weddings, Southern Living, InStyle, Newsweek, Creative Bloq, and Hello! Middle East. Distribution spans owned website, Instagram, Facebook, Threads, Pinterest, and email newsletter, with a stated emphasis on SEO-driven evergreen content. The company is founder-owned, bootstrapped with no external investment, and has remained privately held since inception.

Name

Tidewater and Tulle

Legal name

Bit of Ivory Media

Website

https://tidewaterandtulle.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Collaborations & Sponsored Content: Partnerships with wedding and lifestyle brands for campaigns spanning editorial content, experiential features, press trips, in-store product activations, and long-term collaborations. Content clearly disclosed as sponsored per FTC guidelines.
2. Digital Product Sales: Sale of exclusive SVG digital files for wedding DIY projects through their wedding digital file shop (shop.tidewaterandtulle.com).
3. Affiliate Marketing: Commission revenue from affiliate links to products mentioned in tutorials and gift guides. Partner-connected links earn small commissions when readers purchase through these links.
4. Advertising: Display advertising and media kit offerings for brands looking to reach engaged couples. Rates listed in USD with GBP invoicing available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Tidewater and Tulle publishes a digital wedding magazine and editorial blog featuring DIY wedding tutorials, real wedding galleries, fashion inspiration, and expert planning guides for engaged couples. The company also operates a digital file shop selling exclusive SVG design files for Cricut-machine wedding projects and a companion Cricut Weddings resource site authored by founder Chelsea Barton.

Product overview

Tidewater and Tulle operates as a content platform comprising a wedding inspiration blog as its primary product, supplemented by a digital file shop (shop.tidewaterandtulle.com) for downloadable SVG design files used with Cricut cutting machines, and a companion resource at CricutWeddings.com. The core offering is editorial and DIY tutorial content rather than a traditional software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Tidewater and Tulle Blog A wedding inspiration blog publishing creative DIY wedding projects, real wedding galleries, and expert planning guides. The platform offers tutorials, style guides, vendor recommendations, and curated content for engaged couples worldwide.
• Wedding Digital File Shop A digital marketplace offering exclusive SVG design files for Cricut machine wedding projects, including table number luminaries and other downloadable templates for DIY wedding decor.
• Cricut Weddings A companion resource focused specifically on Cricut machine tutorials and project ideas for weddings, authored by Chelsea Barton as a published Cricut author.
• Cricut Weddings Book Published book authored by Chelsea Barton providing Cricut machine tutorials and wedding project ideas, serving as an authoritative resource for DIY wedding crafts using cutting machines.

Quantifiable outcome

• High organic search visibility with numerous first-page Google and Bing rankings
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• CricutflagshipStrategic or Co-development PartnerOngoing brand partnership including editorial content creation, product tutorials, and exclusive wedding projects. Partnership includes 25 free Ready to Make Martha Stewart Wedding Projects and curated project bundles. Tidewater and Tulle author Chelsea Barton is a published Cricut author with extensive hands-on experience designing wedding crafts.
• Martha StewartflagshipStrategic or Co-development PartnerCollaborative partnership creating Martha Stewart Edition crafting content and projects. Includes special bundle with Cricut featuring Martha Stewart Basic Tool Set and exclusive wedding project designs.
• EtsycoreGTM or Marketing PartnerAffiliate partnership for gift guides and product recommendations. Continued partnership featuring curated Etsy wedding must-haves and stocking stuffers with commission-based affiliate links.
• Kate AspencoreGTM or Marketing PartnerProduct partnership featuring DIY tutorials using Kate Aspen blank products including ceramic travel mugs, glass coasters, favor jars, and bottle openers. Includes compensated content creation and design.
• Bit of Ivory MediacoreOthersLegal operating entity for Tidewater and Tulle brand. Governed by Terms and Conditions and Privacy Policy.
• AmazonminorGTM or Marketing PartnerAffiliate partner for product supply lists and shoppable links in DIY tutorials. Includes US and UK Amazon storefronts.
• Various Wedding BrandscoreGTM or Marketing PartnerOngoing partnerships with wedding, lifestyle, and creative brands including DecoArt, Rust-Oleum, David's Bridal, AW Bridal, and others for sponsored content, press trips, and product activations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Knot: The Knot is the largest wedding planning media and marketplace platform in the US, combining editorial content with vendor directory, registry, and planning tools. It competes for the same engaged-couple audience and brand-partner budgets via content-led discovery.
• Once Wed: Once Wed is an online wedding magazine featuring real weddings, vendor directories, and editorial inspiration. It targets the same engaged-couple audience with similar content-led discovery and vendor storytelling.
• Ruffled Blog: Ruffled is a wedding inspiration blog focused on real weddings, styled shoots, and DIY content. It competes for the same engaged couples, real-wedding submissions, and brand collaboration budgets.
• Style Me Pretty: Style Me Pretty is a long-running wedding inspiration blog and real-wedding gallery with editorial content and brand features. It operates in the same niche wedding-publication category with similar content-led monetization.
• Green Wedding Shoes: Green Wedding Shoes is a wedding blog featuring real weddings, style inspiration, and planning advice, with similar editorial-led monetization via brand collaborations and affiliate. It is directly cited as a peer source within Tidewater and Tulle's editorial content.
• A Practical Wedding: A Practical Wedding is an independent wedding planning and inspiration publication with a strong DIY and editorial focus. It targets the same engaged couples with planning guides and tutorials and competes for the same brand partner attention.
• Love Inc Magazine: Love Inc Magazine is a digital wedding magazine featuring real weddings and editorial storytelling. It serves an overlapping audience with similar content-led and brand-partnership monetization.
• Brides: Brides is a legacy wedding magazine and digital publication covering fashion, planning, beauty, and real weddings. It serves the same engaged-couple audience with editorial content and competes for premium brand partnerships.
• WeddingWire: WeddingWire operates a leading wedding planning platform with editorial content, vendor marketplace, and planning tools. It directly competes for engaged couples' attention and the same brand-collaboration and advertising dollars.

Broad incumbents

• Martha Stewart Weddings: Martha Stewart Weddings is the wedding vertical of the broader Martha Stewart media brand, covering fashion, planning, and vendor inspiration. It both competes for editorial attention and serves as a flagship strategic partner to Tidewater and Tulle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tidewaterandtulle
• Instagraminstagram.com/tidewatertulle
• LinkedInlinkedin.com/company/tidewater-and-tulle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tidewater and Tulle