What PRIME VALUE SOFTWARE LIMITED does

PrimeValue Software Limited is a privately-held UK software company that builds and sells "Design Online," a web-based bespoke product configurator targeted exclusively at window and door fabricators. The platform replaces manual quoting and configuration workflows with an automated engine that ingests each fabricator's specific product range and pricing rules, generates accurate quotes in seconds, blocks invalid product combinations via built-in validation, and manages the order lifecycle from initial inquiry through manufacturing. Native integrations with Stripe (instant payments) and Klarna (customer financing) are embedded in the flow, and the configurator can be deployed as an embed on the fabricator's own website to convert visitor traffic into qualified leads and orders.

The business operates a demo-led, sales-assisted go-to-market: prospects book a free 30-minute demonstration, after which PrimeValue configures the platform to the customer's product catalogue and pricing structures before go-live. Revenue is generated through an annual software subscription priced on a quote basis, with no public list price or long-term contract commitments. The company discloses no management team, headcount, funding history, or named customers, and provides contact only through a shared sales inbox and a UK mobile number; the website carries a 2024 copyright notice, suggesting active but early-stage commercial operations focused on the UK market.

Name

PRIME VALUE SOFTWARE LIMITED

Legal name

PrimeValue Software Limited

Website

https://primevaluesoftware.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

PrimeValue Software Limited is a privately-held UK company that sells a web-based bespoke product configurator (Design Online) to window and door fabricators, automating quoting, validation, order management, and integrated payments under an annual subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Subscription (Configurator-as-a-Service): The core revenue stream comes from a software subscription model where fabricators pay for access to the bespoke configurator platform. The platform is customized to each customer's specific products and pricing rules, suggesting a tiered or tailored pricing approach. Implementation and configuration services are provided as part of the onboarding process.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PrimeValue Software provides a bespoke web-based product configurator platform ("Design Online") built specifically for window and door fabricators. It replaces manual quoting with automated, error-free configuration in seconds, enforces business-specific product and pricing rules, accepts instant payments via Stripe, offers Klarna financing, and manages the full order lifecycle from initial inquiry through manufacturing. Each deployment is custom-configured to the fabricator's specific window and door product ranges and pricing structures.

Product overview

PrimeValue Software offers a single unified platform — the Design Online configurator — designed specifically for window and door fabricators. The platform replaces manual quoting processes with automated, error-free configuration that handles complex pricing rules. It integrates payment processing (Stripe) and financing options (Klarna) directly, embeds into customer websites, and provides complete order management from initial lead through to manufacturing completion. The offering is a tailored solution customized to each client's specific products, pricing structures, and business rules.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Online (PrimeValue Configurator Platform) A web-based bespoke product configurator platform for window and door fabricators that generates accurate pricing quotes in seconds, applies complex pricing rules and validation constraints to prevent invalid combinations, enables 24/7 customer self-service quoting, accepts payments via Stripe and financing via Klarna, can be embedded into the fabricator's own website, and manages the complete order workflow from initial inquiry through manufacturing. Each customer deployment is custom-configured to their specific products, pricing structures, and business rules during onboarding.

Quantifiable outcome

• Most clients see positive returns within the first month of implementation
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is integrated as the payment processing solution for the PrimeValue Software configurator platform. Customers can accept payments instantly through this integration, enabling seamless transaction processing within the quoting and ordering workflow.
• KlarnacoreTechnology or IntegrationKlarna is integrated to offer financing options to end customers of fabricators using the PrimeValue Software platform. This enables customers to spread payments, improving conversion rates and customer purchasing power.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Salesforce Industries / Vlocity: Salesforce Industries (incorporating Vlocity) provides industry-specific configure-price-quote and order management templates within the Salesforce ecosystem. It overlaps with PrimeValue on quote-to-order workflows for manufacturers and is an incumbent alternative for buyers evaluating configurator solutions.
• PTC (ThingWorx + Creo CPQ): PTC offers configurator and CPQ capabilities as part of its broader PLM and IoT portfolio for manufacturers. It overlaps with PrimeValue on configure-to-order workflows but is positioned as a much larger enterprise incumbent across multiple manufacturing verticals.
• Salesforce CPQ (Revenue Cloud): Salesforce CPQ is a broad incumbent CPQ solution used by manufacturers and B2B sellers to configure, price, and quote complex products. It overlaps with PrimeValue on the configure-and-quote function but serves a much wider portfolio and customer base rather than specialising in window/door fabrication.
• Cincom (Configure One): Cincom's Configure One is a product configurator for complex manufactured goods. It is comparable as a broader incumbent offering similar configurator-and-quote functionality to industrial fabricators, but as part of a wider enterprise software portfolio.

Direct peers

• Configure One (now Cincom): Configure One (acquired by Cincom) was a standalone product configurator specifically aimed at manufacturers of custom products. It is comparable to PrimeValue as a specialist configurator vendor serving fabricator-style buyers with rule-based configuration and quoting.
• KBMax: KBMax is a CPQ and product configurator platform sold to manufacturers selling complex, customisable products. It is comparable to PrimeValue on product (configurator engine with validation and quote automation) and on the target customer profile of industrial fabricators needing rule-driven configuration.
• Sofon: Sofon provides guided selling and product configurator software for manufacturers of configurable goods. It is comparable to PrimeValue as another specialist configurator vendor addressing the same configure-price-quote-to-manufacturing workflow for fabricator-style customers.
• Tacton Systems: Tacton is a configure-price-quote (CPQ) platform built for manufacturers of complex configurable products. It is directly comparable to PrimeValue because both deliver bespoke configurator engines that handle complex pricing rules, validation, and order workflows for industrial fabricators.
• Configura: Configura makes a specialised configurator engine (CET Designer) for space-planning and product configuration in industries like furniture and interiors. It is comparable to PrimeValue as a vertical software vendor whose configurator embeds into customer websites and drives downstream quoting and ordering.

Emerging players

• 3D Source: 3D Source builds visual product configurators and customisation tools for manufacturers and brands. It is comparable to PrimeValue as a configurator specialist, though it tends to focus more on consumer-facing visualisation than full quote-and-order workflows for fabricators.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIME VALUE SOFTWARE LIMITED