What Sofon does

Sofon B.V. is a Netherlands-based software company that provides Configure, Price, Quote (CPQ) and broader Quote-to-Cash solutions for manufacturers that sell customer-specific or configure-to-order products. The company has been operating for more than 20 years and serves enterprise customers across steel fabrication, metalworking, energy management, healthcare technology, water treatment, weaving machinery, and industrial doors, with named logos including Schneider Electric, Philips Healthcare, Pentair, Picanol, Voortman Steel Group, and Novoferm. Its core platform consists of four primary modules — Proposal Organizer / Web Proposal Organizer for sales cycle management and document generation, Sales Configurator for complex product configuration and multi-level BOM/routing generation, EPAL (Enterprise Product and Lifecycle Manager) for centralized product information management across markets and channels, and Studio as the development environment for product specialists. Add-on modules include Concept Designer for visualization, Sales Organizer for CRM functionality, QIS Dealer Portal for dealer/agent self-quoting, and Approval Portal plus a mobile Approval App for multi-level quote approvals.

Under the hood, the platform is delivered as cloud-based SaaS on Microsoft Azure with hybrid online/offline capability, GDPR-compliant data protection, and multi-datacenter redundancy. It integrates natively with SAP ERP (including a 'Send to SAP' feature), Salesforce CRM, Microsoft Word for document generation, and Microsoft Outlook for activity scheduling. REST APIs across EPAL and QIS enable external ERP/PLM systems to create and update products, formulas, and quotes programmatically. The business model is enterprise subscription-based SaaS with quote-based pricing (not publicly disclosed), sold through direct enterprise field sales supported by product demonstrations and CPQ consultations. Operations span the Netherlands (Eindhoven HQ), USA (Jacksonville), UK (Harlow), and Germany (Karlsruhe, Bochum), and Sofon operates as a wholly-owned subsidiary of Revalize, Inc.

Name

Sofon

Legal name

Sofon B.V.

Website

http://www.sofon.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Sofon provides cloud-based CPQ and Quote-to-Cash software for manufacturers of customer-specific products. The platform configures complex products, generates quotes and BOMs, and integrates with SAP, Salesforce, and Microsoft tools for global enterprise customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Son

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. CPQ Software Licenses and Subscriptions: Sofon generates revenue through software licensing and subscription fees for its CPQ platform. The company offers cloud-based SaaS solutions as well as on-premises deployment options. Revenue is generated from the sale of software subscriptions, licenses, and related services to manufacturing companies with complex product configuration needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sofon provides cloud-based CPQ (Configure, Price, Quote) and Quote-to-Cash software for companies selling customer-specific products and services. The platform enables manufacturers to automate complex product configuration, pricing, proposal generation, order management, and dealer/agent self-quoting, with native integration into ERP and CRM systems such as SAP and Salesforce.

Product overview

Sofon provides a cloud-based CPQ (Configure, Price, Quote) software platform for companies selling customer-specific products and services. The platform consists of core products including Proposal Organizer / Web Proposal Organizer (WPO) for managing quotes and contracts, Sales Configurator for product configuration, EPAL (Enterprise Product and Lifecycle Manager) for centralized product management, and Studio as the development environment. Additional modules include Concept Designer for visualizing complex solutions, Sales Organizer for CRM functionality, QIS Dealer Portal for dealer networks, Approval Portal and Approval App for multi-level approval workflows. Cloud deployment is via Microsoft Azure with hybrid offline capability. The platform integrates with ERP and CRM systems and supports SAP integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Proposal Organizer / Web Proposal Organizer (WPO) Central sales office solution that supports central, remote, and independent sales teams in selling customer-specific products and services. Manages and automates needs analysis, product configuration, 3D visualization, pricing calculations, BOM and routing generation, and document production including quotes, contracts, and internal documents.
• Sales Configurator Powerful and fast configurator engine for the most complex configurations and calculations of any product or service. Produces functional and technical product descriptions, configures 3D visualizations, and generates multi-level bills of materials and routings, used in combination with ERP or CRM systems.
• EPAL (Enterprise Product and Lifecycle Manager) Centralized product information management tool for complex organizations with multiple production locations, local sales organizations, and direct/indirect sales channels. Manages product rules, versions, and structures across markets and channels with API support for external ERP/PLM integration.
• Studio Work environment for product specialists to develop and maintain all relevant information for needs analysis, product configuration, calculation, visualization, and document generation. Models are stored logically with a graphical interface requiring minimal IT knowledge.
• Concept Designer Visualization add-on module for complex solutions allowing users to draw conceptual sketches of solutions and then configure and quote the solution components. Includes a library of objects and connectors with graphical control of relationships between products.
• Sales Organizer
• QIS - Dealer Portal Dealer portal add-on module enabling companies to provide dealers and agents with the ability to create error-free quotes and orders independently. Streamlines quoting and ordering processes with customer/contact management, pricing lists, and ERP integration.
• Approval Portal Comprehensive authorization portal for Proposal Organizer including quote approval via web portal and multi-level approval workflows. Supports simple, technical/commercial, and complex multi-level approval scenarios with email notifications.
• Approval App
• Cloud Based (SaaS)

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Microsoft AzurecoreTechnology or IntegrationSofon's cloud-based CPQ solution runs on Microsoft Azure platform, providing SaaS delivery, security, and global data center infrastructure. Azure certification ensures software reliability, security compliance (including GDPR), and performance optimization for end users worldwide.
• SAPcoreTechnology or IntegrationSofon integrates with SAP ERP systems, enabling seamless order creation with automatic updates and logging through the 'Send to SAP' feature. Configuration results are pushed directly to SAP for order processing.
• SalesforcecoreTechnology or IntegrationReports follow consistent naming patterns that work smoothly with Salesforce, including proper quote numbers, eliminating upload errors and improving version tracking with correct file names in document footers.
• MicrosoftcoreTechnology or IntegrationSofon integrates with Microsoft Word for document generation, Microsoft Outlook for calendar and task integration, and leverages Azure infrastructure for cloud deployment.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vendavo: Vendavo focuses on B2B pricing and margin optimization adjacent to CPQ; it addresses part of Sofon's pricing-management scope and overlaps with EPAL's market-specific pricing capabilities.

Direct peers

• Salesforce CPQ (formerly SteelBrick): Salesforce's native CPQ solution is the most direct competitor to Sofon in cloud-based configure-price-quote for B2B sales; it competes for the same Salesforce-anchored manufacturing and enterprise accounts that Sofon targets with its Salesforce-integrated platform.
• PROS: PROS provides CPQ and pricing optimization software for B2B sellers; it is a direct competitor in the manufacturing and complex-product-configurator segment where Sofon also plays.
• Oracle CPQ (BigMachines): Oracle's CPQ cloud, formerly BigMachines, is a direct peer in enterprise configure-price-quote; both serve global manufacturers with complex product configurations and ERP-integrated quoting workflows.
• Tacton: Tacton is a Swedish CPQ vendor with a comparable focus on manufacturers selling complex, customer-specific products; it is one of the closest direct competitors in design-to-order and configure-to-order workflows.
• KBMax: KBMax provides a 3D-visual CPQ platform for manufacturers, overlapping directly with Sofon's Sales Configurator and Concept Designer product visualization and configurator engine.
• Configure One: Configure One specializes in CPQ for manufacturers with complex product configurations, making it a direct peer in product visualization, rules-based configuration, and dealer/quote workflows.
• Apttus / Conga: Conga (formerly Apttus) is a direct competitor offering CPQ alongside CLM and document automation; it overlaps with Sofon's Proposal Organizer and document-generation capabilities in enterprise sales.
• SAP CPQ (CallidusCloud): SAP's CPQ offering, originally CallidusCloud, directly competes with Sofon's CPQ and Send-to-SAP order workflow; both target manufacturers using SAP ERP, making it both Sofon's most strategic integration partner and its most capable competitor.

Broad incumbents

• Infor CPQ: Infor offers CPQ capabilities within its broader ERP suite for manufacturing and distribution; it competes with Sofon in customer-specific product sales but as part of a much wider enterprise software portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/revalize
• LinkedInlinkedin.com/company/77438
• Xx.com/Sofonsoftware
• Facebookfacebook.com/1935139973841

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sofon