What 3D Source does

3D Source is a Chicago-based private software company that provides photorealistic 3D product visualization and configuration software to manufacturers and brands. Its core platform, Metabox, is a cloud-hosted web application suite built on Unreal Engine that enables enterprise customers to manage 3D digital product twins, generate ecommerce imagery at scale, and deploy interactive product configurators and immersive property tours to any browser without downloads or plugins. The platform is organized into three integrated modules: Metabox Studio (virtual photography studio with automated mass rendering and AI-enabled image/video generation), Metabox Stream (pixel-streamed interactive configurators and AEC tours), and Metabox Core (secure cloud asset management and collaboration foundation included with both).

The company serves mid-to-large enterprises across six verticals, with Fixtures & Furnishings, Automotive, and Architecture/Engineering/Construction (AEC) as primary segments, and Healthcare, Industrial Equipment, and Consumer Packaged Goods as secondary segments. Named enterprise customers include RH (Restoration Hardware), Arhaus, Assa Abloy, Rocky Mountain Hardware, Summer Classics, DCI Edge, Tuuci, and Gabby. Reported platform scale metrics include 7,923 3D models hosted, 685 million images generated, 250 million configurations completed, 50 million minutes streamed, and reach across 225 ISO country markets.

3D Source operates an enterprise field-sales GTM motion with demo-based evaluation and proof-of-concept cycles, accessed primarily through its website and a 'Request to Book A Demo' conversion path. Revenue mechanics are subscription-based with annual billing cadence; Metabox Studio and Metabox Stream can be purchased separately or bundled, with Metabox Core included in both, enabling a modular land-and-expand structure. Public pricing is not disclosed. The company is led by CEO and co-founder Scott Sturges, employs 11-50 people, and is privately held with no disclosed funding rounds, ownership structure, or financial figures in the source data.

Name

3D Source

Legal name

3D Source

Website

https://3dsource.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

3D Source is a Chicago-based software company that provides the Metabox cloud platform for photorealistic 3D product visualization, automated rendering, and pixel-streamed configurators, serving enterprise customers across Fixtures & Furnishings, Automotive, AEC, Healthcare, Industrial Equipment, and Consumer Packaged Goods.

Ownership category

akta.pro rank

Product category

3D Product Visualization Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• 3D product visualization
• Photorealistic rendering platform
• Product configurator software
• Digital product twins
• Cloud visualization SaaS

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Metabox Platform Subscription: Cloud-hosted platform subscription model. Metabox Studio and Metabox Stream can be purchased separately or together, both including Metabox Core foundation. The modular approach allows customers to start with one tool and expand as visualization needs grow.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

3D Source sells the Metabox cloud-hosted web application suite that lets brands manage 3D digital product twins, produce ecommerce imagery at scale, and deploy interactive pixel-streamed product configurators and immersive tours. The platform comprises three integrated tools: Metabox Studio (virtual photography and automated rendering of photorealistic images and video), Metabox Stream (pixel-streamed interactive configurators and AEC tours delivered to any browser), and Metabox Core (the secure asset management foundation included with both Studio and Stream). It serves enterprise customers in fixtures and furnishings, automotive, AEC, healthcare, industrial equipment, and consumer packaged goods.

Product overview

3D Source offers Metabox, a next-generation cloud visualization platform for e-commerce comprising three integrated tools: Metabox Stream (pixel-streamed product configurators and immersive tours), Metabox Studio (virtual photography and automated mass rendering for photorealistic images and video), and Metabox Core (the secure asset management foundation shared by both). The platform leverages Unreal Engine fidelity and is designed for fixtures & furnishings, automotive, architecture, engineering, construction, and other customizable product industries.

Differentiator

Problem solved

Functional benefit

Brands

• Metabox: The 3D Source platform for managing, rendering, and deploying photorealistic 3D digital product twins across ecommerce, marketing, and sales.
• Metabox Studio
• Metabox Stream
• Metabox Core

Products and services

• Metabox The next-generation cloud visualization platform for ecommerce, marketing, and sales. Metabox helps brands manage 3D digital product twins, produce ecommerce imagery at scale, and deploy interactive pixel-streamed product configurators and immersive tours. Designed for enterprise customers in fixtures and furnishings, automotive, AEC, healthcare, industrial equipment, and consumer packaged goods.
• Metabox Studio A virtual photography studio for configurable products that generates photorealistic images and video across every configuration. Includes Sequence for automated mass rendering of every material, color, and configuration variant, along with built-in AI-enabled and GenAI features that use 3D assets as ground truth for hallucination-free output.
• Metabox Stream Real-time, photorealistic product visualization delivered to any browser via proprietary pixel-streaming technology. Powers product configurators, immersive experiences, virtual tours, and home builder applications with enterprise-grade fidelity and rapid deployment.
• Metabox Core The secure cloud-based foundation for 3D asset management, sharing, and collaboration. Metabox Core serves as the single source of truth for digital product twins, with viewing, annotation, and collaboration features that keep teams aligned across marketing, sales, and ecommerce.

Quantifiable outcome

• 250 million configurations completed on the platform
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Configura: Configura provides CET Designer space planning and 3D visualization software for the furniture, office, and kitchen/bath industries, serving many of the same fixtures and furnishings customers as 3D Source.
• Sketchfab: Sketchfab is a leading 3D model hosting and sharing platform now owned by Epic Games (Unreal Engine maker); it overlaps with 3D Source's Metabox Core asset management and 3D digital twin hosting functionality.
• Threekit: Threekit is a direct competitor offering a 3D product visualization and configuration platform for ecommerce, targeting similar furniture, home goods, and configurable product customers with interactive configurators and virtual photography capabilities.
• Cylindo: Cylindo provides 3D product visualization and 360-degree spin imagery for furniture and home furnishings retailers, directly overlapping with Metabox Studio's ecommerce imagery use case for similar enterprise customers.
• Emersya: Emersya offers interactive 3D and AR product visualization for ecommerce, including configurators and virtual photography, directly mirroring the Metabox Stream and Studio capabilities for similar online retail customers.
• Marxent: Marxent's VisualCommerce platform offers 3D product visualization, AR, and configurator tools primarily for home furnishings retailers, a closely matching target vertical and similar interactive 3D delivery model to 3D Source.
• Vntana: Vntana is a 3D and AR platform for ecommerce enabling product visualization and configuration; it competes with 3D Source's Metabox in delivering browser-based interactive 3D experiences for retailers.
• Roomle: Roomle provides 3D room planning and product configuration for furniture and home goods retailers, comparable to 3D Source's Metabox Stream configurator offering in target market and interactive 3D delivery.

Emerging players

• Cappasity: Cappasity provides 3D product imaging and AR solutions for ecommerce and fashion/home goods retailers, with significant overlap in 3D capture and visualization workflows competing against Metabox Studio.

Broad incumbents

• Autodesk (VRED / Forma): Autodesk offers broader 3D visualization and design tools across AEC and manufacturing. While not a direct ecommerce configurator, it competes in photorealistic visualization for AEC, automotive, and industrial segments where 3D Source also plays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3D Source