Hamoud Boualem
Hamoud Boualem is a privately held Algerian beverage manufacturer founded in 1878, producing carbonated soft drinks, fruit-flavored beverages, and concentrated syrups across seven sub-brands for mass-market domestic consumers and international export.
- Company typePrivate
- Founded1878
- HeadquartersAlgiers, Algeria
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hamoud Boualem does
Hamoud Boualem is a privately held, family-owned Algerian beverage manufacturer founded in 1878 in Algiers, producing carbonated soft drinks, colas, fruit-flavored beverages, and concentrated syrups. The company operates three manufacturing and production sites in Algeria—the Algiers corporate headquarters at 201 Hassiba Ben Bouali Street, a Boufarik (Blida) facility, and an Oued Tlelat (Oran) facility—supported by two on-site wastewater treatment plants inaugurated in 2021 that together treat over 44 million liters of water per month. Its product portfolio comprises seven distinct sub-brands: the flagship Hamoud La Blanche lemonade (awarded a gold medal at the 1889 Paris Universal Exhibition), Selecto (an apple-caramel soda launched in 1907), Hamoud Cola, Slim (a multi-flavor fruit soda line dating to the 1950s), Hamoud Sirop concentrated syrups, the 2025-launched aspartame-free 0% Sucres range, and the 2025-launched Limon fruit-juice-based citrus beverage. Products are sold in cans, PET bottles, and glass bottles in sizes ranging from 24cl to 2L.
The business model is straightforward consumer goods manufacturing and wholesale/retail distribution. Hamoud Boualem generates revenue by producing and selling its branded beverages through general trade retail channels (supermarkets, small shops, convenience stores) across Algeria, supplemented by international export to multiple countries via wholesale distributors. Pricing is not publicly disclosed. The company serves a horizontal mass-market consumer segment—the general Algerian population—targeting everyday refreshment, social occasions, and hydration across demographic groups. Customer-facing infrastructure includes a consumer hotline (0560 99 90 90), a press contact channel, and an online portal (HB Plus). The company is privately held under continuous family ownership with no disclosed institutional investors, venture capital, or parent company, and it does not publicly disclose revenue or financial performance.
Hamoud Boualem has invested in heritage-driven brand building through social media (Facebook, LinkedIn, Instagram, YouTube), cultural sponsorships including the D'Art El Gazouz art initiative and the FIBDA comic festival, and CSR programs such as Pink October breast cancer awareness and the 1km Schoolbag Challenge in partnership with Run In Algeria. The company has also executed a major strategic move in July 2025, acquiring shares in NCA Rouiba from the Castel Group and consolidating two flagship Algerian beverage brands under local ownership.
Hamoud Boualem firmographics
Firmographics- Name
- Hamoud Boualem
- Legal name
- Hamoud Boualem SPA
- Website
- https://hamoud-boualem.com
- Company type
- Private
- Founded year
- 1878
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Hamoud Boualem is a privately held Algerian beverage manufacturer founded in 1878, producing carbonated soft drinks, fruit-flavored beverages, and concentrated syrups across seven sub-brands for mass-market domestic consumers and international export.
- Ownership category
- akta.pro rank
Hamoud Boualem industry classification
Industry- Product category
- Non-alcoholic carbonated beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)
- akta.pro secondary industry
- Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)
Keywords
Where Hamoud Boualem is headquartered
LocationHeadquarters
- HQ city
- Algiers
- HQ country
- Algeria
- HQ region
- Africa
Offices3 records
Markets served
Hamoud Boualem business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beverage Manufacturing and Sales: Hamoud Boualem generates revenue through the manufacture and sale of carbonated soft drinks, fruit-flavored beverages, and concentrated syrups under its family of brands including Hamoud La Blanche, Selecto, Hamoud Cola, Slim, Hamoud Sirop, 0% Sucres, and Limon.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Hamoud Boualem product offering
Product offeringCore offering
Hamoud Boualem manufactures and sells a portfolio of carbonated soft drinks, fruit-flavored beverages, and concentrated syrups across seven sub-brands (Hamoud La Blanche, Selecto, Hamoud Cola, Slim, Hamoud Sirop, 0% Sucres, and Limon). Products are available in multiple formats including cans, PET bottles, and glass bottles, ranging from 24cl to 2L, and distributed through domestic retail channels in Algeria and export markets internationally.
Product overview
Hamoud Boualem is a historic Algerian beverage company established in 1878, specializing in carbonated soft drinks and concentrated syrups. The product portfolio consists of seven distinct product lines: the flagship Hamoud La Blanche (award-winning lemonade), Selecto (apple-caramel flavored soda from 1907), Hamoud Cola (cola beverage), Slim (multi-flavored fruity sodas in Orange, Lemon, Apple, Pineapple, Strawberry, and Lychee variants), Hamoud Sirop (concentrated syrups in Lemon, Mint, and Grenadine flavors), the 2025-launched 0% Sucres (aspartame-free sugar-free variants of La Blanche, Selecto, and Cola), and Limon (citrus fruit-based fizzy beverages). Products are available in various packaging formats including PET bottles, glass bottles, and cans in multiple sizes. The company operates manufacturing facilities in Algiers, Boufarik, and Oran, and exports to multiple countries internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Hamoud La Blanche: Iconic lemonade brand, rich in lemon essential oils, awarded gold medal at 1889 Paris Universal Exhibition
- Selecto
- Hamoud Cola
- Slim
- Hamoud Sirop
- 0% Sucres
- Limon
Products and services
- Hamoud La Blanche
Companies that use Hamoud Boualem
Customer profileSegments1 record
Ideal customer profiles2 records
Hamoud Boualem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hamoud Boualem partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- NCA ROUIBAcoreHamoud Boualem entered the capital of NCA ROUIBA by acquiring the shares previously held by the Castel Group. This strategic alliance unites two flagship Algerian beverage brands, aiming to preserve local expertise while strengthening industrial and logistical capacities. The partnership supports ROUIBA's new growth phase while respecting its identity.
- Run In AlgeriaminorPartnership for the 1km Schoolbag Challenge solidarity run, where each kilometer covered by Hamoud Boualem employees contributed to providing schoolbags for Algerian students in need.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hamoud Boualem competitors and assessment
Company assessmentDirect peers
- Castel Group: French-headquartered beverage conglomerate with extensive North and West African beverage operations, formerly the largest shareholder in NCA Rouiba. Comparable as a major Africa-focused beverage manufacturer with overlapping Algerian and regional footprint.
- NCA Rouiba: Algerian beverage manufacturer producing juices, soft drinks, and nectars. Hamoud Boualem acquired a stake in Rouiba from the Castel Group in July 2025, making it the closest direct comparable — both are heritage Algerian beverage brands with overlapping product portfolios and distribution.
Broad incumbents
- PepsiCo: Global beverage and snacks major with presence across North Africa. Comparable as a multinational carbonated soft drink competitor with deep marketing and distribution resources that compete for the same Algerian consumer occasions.
- Cott Corporation: Global contract beverage manufacturer and private-label supplier with significant carbonated soft drink capabilities. Comparable as a manufacturing-scale beverage producer operating in multiple geographies with a similar B2B and branded portfolio approach.
- The Coca-Cola Company: Global beverage major with established Algerian bottling and distribution operations. Comparable as the dominant global carbonated soft drink manufacturer competing directly with Hamoud Cola, La Blanche, and other CSD SKUs in Algeria.
- Cevital: Algerian privately-held conglomerate with food and beverage operations including oils, sugar, and beverages. Comparable as a large Algerian food and beverage manufacturer operating at scale domestically with overlapping retail relationships.
Regional players
- Compagnie des Boissons du Maroc: Moroccan soft drink manufacturer and distributor producing carbonated beverages under brands including Selecto (a brand name also historically used by Hamoud Boualem). Highly comparable as a North African carbonated soft drink producer with similar product positioning.
- Société des Boissons de Tunisie: Tunisian state-affiliated beverage manufacturer producing carbonated soft drinks and mineral water. Comparable as a North African regional beverage manufacturer with a similar product mix and heritage positioning in its home market.
Emerging players
- Aujan Industries: Middle Eastern beverage company behind brands including Vimto, ABC, and Barbosa. Comparable as a regional beverage manufacturer with carbonated soft drink and concentrate offerings and growing African distribution reach.
- RC Cola International: Privately-held cola beverage producer with distribution across the Middle East, Africa, and Asia. Comparable as an alternative regional cola brand competing for the same value-conscious and locally-positioned consumers that Hamoud Boualem serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hamoud Boualem social profiles
Digital presenceHamoud Boualem compliance and trust
Trust signalCompliance1 record
Hamoud Boualem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hamoud Boualem leadership team
Management profileNumber of profiles
Profiles1 record
Hamoud Boualem subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hamoud Boualem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hamoud Boualem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hamoud Boualem
What does Hamoud Boualem do?
Hamoud Boualem manufactures and sells a portfolio of carbonated soft drinks, fruit-flavored beverages, and concentrated syrups across seven sub-brands (Hamoud La Blanche, Selecto, Hamoud Cola, Slim, Hamoud Sirop, 0% Sucres, and Limon). Products are available in multiple formats including cans, PET bottles, and glass bottles, ranging from 24cl to 2L, and distributed through domestic retail channels in Algeria and export markets internationally.
Is Hamoud Boualem a public or private company?
Hamoud Boualem is a private company. It is classified as family owned and is currently operating.
When was Hamoud Boualem founded?
Hamoud Boualem was founded in 1878. It employs 501 to 1,000 people.
Where is Hamoud Boualem based?
Hamoud Boualem is headquartered in Algiers, Algeria, in the Africa region.
How does Hamoud Boualem make money?
One revenue line is on record: beverage Manufacturing and Sales.
Who are Hamoud Boualem's main competitors?
Direct peers on record are Castel Group and NCA Rouiba. Broad incumbents are PepsiCo, Cott Corporation, The Coca-Cola Company and Cevital. Regional players are Compagnie des Boissons du Maroc and Société des Boissons de Tunisie. Emerging players are Aujan Industries and RC Cola International.
Does Hamoud Boualem have an API?
No public API is recorded for Hamoud Boualem.
What industry is Hamoud Boualem in?
Hamoud Boualem's product category is Non-alcoholic carbonated beverages. Its primary akta.pro industry code is AFAFAGAA, Soft Drink & Carbonated Beverage Syrups, with a secondary code of AFAFABAM, Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing. Its NAICS code is 312111 and its SIC code is 2086.