COLORADO STORM

What COLORADO STORM does

Colorado Storm Soccer Club is a 501(c)(3) nonprofit youth soccer club founded in 1967, headquartered in Denver, Colorado, and operating across five Front Range regions (Castle Rock, South, Central, North, Fort Collins). The club runs a full-age player development pathway from introductory Sparks programming for 3-year-olds through National Platform elite competition (ECNL, ECNL-RL, EAL, DPL, NPL) for U11-U19 athletes, supplemented by Recreational, Competitive, Thunder, Adaptive Soccer for players with disabilities, Elite Futsal Academy at Regis University, soccer camps, tournaments, and international tours. It also operates a Coach Education program training 600+ coaches annually and a Referee Program for officials ages 14+.

The technology stack is built on third-party platforms rather than proprietary infrastructure. PlayMetrics handles registration, financial aid applications, and account management; SportsRecruits centralizes college recruiting data; Hudl, Veo, and Trace capture and analyze player video for digital recruiting resumes; Adidas provides apparel sponsorship; and Soccer.com operates the uniform storefront. An AI chatbot named "Radar" provides text-based customer support routing on key website pages, and Google Analytics is used for consent-based website traffic analysis.

Revenue is generated through seasonal registration fees across Recreational, Competitive, and National Platform tiers (only the Elite Futsal Academy price is disclosed at $1,075/season for a 10-month program), supplemented by bingo-based fundraising at Barry's Bingo and The Bingo Company where member families volunteer to earn registration credits. The club complements organic community recruitment with self-service online registration, regional directors, and tournament/ID events, and accepts tax-deductible donations as a 501(c)(3). It maintains an ecosystem of strategic partners including Colorado Rapids (since 2012), UCHealth/CU Orthopedics (since 2018), Adidas, and Soccer.com, and credentials itself on quantifiable outcomes including 1,000+ college commitments, 20+ professional alumni, and an Aspen Institute Project Play Champion recognition (2021).

Name

COLORADO STORM

Legal name

Colorado Storm Soccer Club

Website

https://coloradostorm.com

Company type

Private

Founded year

1967

Operating status

Operating

Short description

Colorado Storm Soccer Club is a 501(c)(3) nonprofit youth soccer club founded in 1967 that runs a full player development pathway — from introductory Sparks (U4) through elite National Platform (ECNL, ECNL-RL, EAL, DPL, NPL) — for families across Colorado's five Front Range regions, with supplemental Futsal, Adaptive, camps, tournaments, and college placement programs.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team & Club Coaching (seasonal team coaching) (HSADAEAF), Club Sports Programs (EDALAIAB), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth soccer club
• Competitive soccer leagues
• Elite player development
• College placement program
• Coach education courses

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Registration Fees: Seasonal registration fees for recreational, competitive, and national platform programs. Fees cover league programming, professional coaching, facilities, referee training, and club infrastructure. Financial aid and scholarships available for qualifying families.
2. Futsal Program Fees: Elite Futsal Academy (EFA) program priced at $1,075 per season for U8-U18, includes 10 months of training, monthly competitions, and training at Regis University facilities.
3. Bingo Fundraising: Nonprofit bingo sessions at Barry's Bingo and The Bingo Company allow members to volunteer and earn credits toward registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Colorado Storm Soccer Club is a 501(c)(3) nonprofit youth soccer organization that delivers a complete player development pathway — from introductory programs for toddlers (Sparks U4) through recreational, competitive, and elite national-level competition (ECNL, ECNL-RL, EAL, DPL, NPL) for U19 athletes. The club also provides ancillary offerings including Elite Futsal Academy, Adaptive Soccer for players with disabilities, soccer camps, hosted tournaments, a structured 3-Phase College Placement Program, referee training, international tours, and a 600+ coach-per-year coach education program, all served across five regional hubs on the Colorado Front Range.

Product overview

Colorado Storm is a comprehensive youth soccer club offering a unified platform of interconnected programs spanning from introductory youth soccer (Sparks U4) through elite national competition (National Platform). The portfolio includes recreational leagues, Thunder developmental teams, Competitive programs, National Platform teams (ECNL, ECNL-RL, EAL, DPL, NPL), Elite Futsal Academy, Adaptive Soccer, camps, tournaments, a College Placement Program, referee training, international tours, and coach education courses. These programs are designed as a complete pathway system where players can progress from their first kicks to collegiate and professional careers, with shared resources including PlayMetrics registration, Soccer.com uniforms, and unified club policies.

Differentiator

Problem solved

Functional benefit

Products and services

• Sparks (U4 Program) Introductory soccer program for 3-year-olds (U4) designed to build physical literacy, balance, and a love for the ball through play-based learning with parent participation. For toddlers and their parents in the Colorado Front Range.
• Recreational Soccer Traditional youth soccer programming for U5-U19 players focused on fun, skill development, and community building with volunteer coaches and flexible league options (In-House, Inter-Branch, CSA Front Range League). For families seeking accessible, community-based soccer.
• Thunder Invite-only competitive pathway for U8-U10 players recommended by coaches based on observations in recreational leagues and camps, focusing on individual confidence and ball mastery. For high-potential young athletes progressing toward competitive play.
• Competitive Soccer High-level coaching and competition for U11-U19 players ready to reach their full potential, featuring professional licensed coaches and participation in 2-5 tournaments annually. For dedicated youth athletes and their families.
• National Platform Elite competition programs including ECNL, ECNL-RL, EAL, DPL, and NPL for U11-U19 athletes seeking the highest level of national exposure and collegiate recruiting opportunities. For elite-level youth players pursuing college and professional soccer.
• Elite Futsal Academy (EFA) High-intensity indoor futsal training program for competitive players U6-U19, structured into EFA Jrs, EFA Futures, and EFA High School tiers, with training at Regis University and competitive tournament participation. Priced at $1,075 per season (10 months, uniform and tournament fees separate). For competitive players seeking year-round elite skill development.
• Adaptive Soccer Inclusive soccer program for players aged 4-18 with intellectual, emotional, or physical disabilities, featuring 1:1 buddy support, 4-6 week seasonal sessions, and programs across all regions. For families seeking accessible, accommodating soccer programming.
• Soccer Camps Year-round camp programming for ages 3-18 ranging from beginner to elite levels, including summer and winter off-season camps for continued player development. For youth players seeking supplemental training.
• Tournaments Host of the largest and most comprehensive youth soccer tournaments in the Rocky Mountain region, serving as the primary competitive event platform for Storm teams and visiting clubs. For competitive youth teams and clubs seeking tournament play.
• College Placement Program (CPP) Club-wide system designed to prepare, guide, and support high school athletes through the college recruiting process using a 3-phase pathway (Foundation, Engagement & Evaluation, Commit) with ID events and partnerships with SportsRecruits, Hudl, Veo, and Trace. For high school student-athletes aspiring to play college soccer.
• Referee Program Comprehensive referee development program offering flexible scheduling, competitive pay, mentorship, and advancement opportunities for officials ages 14 and up, including certification courses and game coordinator training. For youth and adult referees seeking paid officiating opportunities.
• International Tours International soccer travel opportunities including composite club trips for U11-U19 competitive players, cultural fan experiences, service-leadership programs for U15-U19, and custom team tours. For competitive players seeking international competition and cultural experiences.
• Coach Education Extensive coaching education program recognized as a regional authority in the Mountain West, offering US Soccer licenses (D, C, B), grassroots courses, the annual Mile High Summer Soccer Symposium, and training over 600 coaches annually. For current and aspiring youth soccer coaches.

Quantifiable outcome

• 1,000+ student-athletes achieved college soccer commitments
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• UCHealth and CU Orthopedics & Sports MedicinecoreStrategic or Co-development PartnerSince 2018, Colorado Storm has partnered with UCHealth and CU Orthopedics & Sports Medicine to provide elite-level sports medicine support. Partnership includes access to Head Athletic Trainer Julie Graves, injury prevention education, rehabilitation programs, on-site coverage at tournaments, and expanded medical tents at club events.
• Colorado RapidscoreStrategic or Co-development PartnerHistoric partnership since 2012 between Colorado Fusion Soccer Club (now Colorado Storm) and Colorado Rapids, laying groundwork for Colorado Rapids Youth Soccer Club (CRYSC). Brought community-driven youth development with professional club inspiration, creating access to Dick's Sporting Goods Park and strengthened regional soccer culture.
• AdidascoreOEM/ Whitelabel/ Licensing PartnerOfficial apparel and equipment sponsor for Colorado Storm. Relationship is critical to the success of both on and off-site programming, providing uniforms, training gear, and official club apparel.
• Soccer.comcoreChannel Partner/ Reseller/ DistributorOfficial uniform provider for all Colorado Storm programs. Provides direct ordering platform for families to purchase official Storm kits, with personalized emails containing ordering links at start of seasons.
• Chance SportsminorOthersScholarship organization providing assistance to Colorado youth from families with financial need to access elite sports programs and learn leadership and team-building skills.
• Nick J. LoRusso Memorial Scholarship FundminorOthersColorado-based nonprofit scholarship fund created in 2013 providing funding to Colorado soccer players of all ages and development levels. Scholarship deadlines February 15th and August 15th.
• DICK'S Sporting Goods Foundation / Every Kid SportsminorOthers$5 million Sports Matter grant through DICK'S Sporting Goods Foundation administered by Every Kid Sports to provide income-restricted families financial assistance for registration fees. Available exclusively for recreational players.
• Allan James Memorial ScholarshipminorOthersScholarship in memory of Allan James, with two female and two male soccer players receiving scholarships annually since 2023 (increased from two recipients in 2019).
• Fields of Dreams UgandaminorOthersNonprofit organization that brings hope and opportunity to children through soccer and education. Jeff Oleck (Director of International Travel) serves as core representative for this organization.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Concorde Fire Soccer Club: Concorde Fire is a long-standing Georgia ECNL youth soccer club with full pathway development from U4 through national platform and college placement. Comparable long-tenured nonprofit/club model serving a regional footprint.
• Crossfire Premier: Crossfire Premier is a top Pacific Northwest ECNL youth club running boys and girls national platform, competitive, and recreational tiers with established college placement outcomes. Mirrors Colorado Storm's program mix and competitive positioning.
• Solar Soccer Club: Solar SC is a top-ranked Texas-based ECNL/Boys ECNL youth soccer club with a similarly large multi-region footprint, college placement reputation, and competitive national platform structure (DPL, NPL). Comparable scale and program depth to Colorado Storm.
• Colorado Rush Soccer Club: Colorado Rush operates competitive and recreational youth soccer programs across Denver-metro and similar regional footprints, with comparable ECNL/national platform tiers, coaching education, and college placement pathways competing for the same Front Range player pool.
• Sockers FC Chicago: Sockers FC is a top Midwestern ECNL youth club with elite and recreational tiers, similar pathway depth, and college placement infrastructure in a single regional market. Compares on scale and program architecture.
• Dallas Texans Soccer Club: Dallas Texans are a Top 5 U.S. youth soccer club running ECNL, ECNL-RL, NPL, and developmental programs feeding college and professional pathways. Comparable scale, multi-region structure, and college placement outcomes.
• Real Colorado: Real Colorado is a Front Range youth soccer club also fielding ECNL and recreational teams across similar age groups and geographies. It directly competes with Colorado Storm for the same Colorado families, talent pool, and tournaments.

Broad incumbents

• Atlanta United FC Academy: Atlanta United's MLS academy competes for elite players in the same talent pool and operates as part of a broader MLS club ecosystem. Comparable elite development pipeline but operates as a professional club vertical rather than a community club.
• IMG Academy: IMG Academy is a larger, multi-sport elite youth athlete development platform with residential and academy programs. Comparable at the elite/tier of the pathway but serves a much broader national/international catchment and combines multiple sports.
• FC Dallas Youth: FC Dallas runs MLS-affiliated youth development (academy and pre-academy) that directly competes for elite Colorado-area recruitable players. Similar MLS-affiliated operating posture to Colorado Storm's Colorado Rapids partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/COStorm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COLORADO STORM