ITV News ITN

What ITV News ITN does

ITV Consumer Limited operates ITVX, the unified streaming platform of UK public broadcaster ITV plc. ITVX serves UK households with a hybrid AVOD/SVOD proposition: a free ad-supported tier offering about 15,000 hours of programmes and a Premium subscription at £5.99/month that adds ad-free viewing, mobile downloads, and bundled access to BritBox and Hayu Select. The platform streams live versions of ITV1, ITV2, ITV3, ITV4, ITVBe and specialty channels (ITVSigned, ITV Classics, ITV NatureTime) alongside an on-demand catalogue spanning drama, reality, documentaries, children's content, and 14 regional news services.

The underlying technology is a multi-device streaming stack delivered via web, iOS/Android apps, smart TVs, Roku, Amazon Fire TV, Apple TV, and games consoles, with identity sign-in through Apple and Google, integrated analytics (Google Analytics, Google Tag Manager, Hotjar, Content Square, AppsFlyer), and a behavioural targeting layer powered by the in-house Planet V ad-tech platform and The Addressable Platform Limited. AI/ML is applied to content recommendations, predictive audience inference, ad frequency capping, fraud detection, and social-listening, with British Sign Language, subtitles, and audio description handled as accessibility features.

Commercially, ITVX monetises through targeted and contextual advertising (including dynamic ad insertion on Sky, BT, YouView, and Virgin Media), recurring subscription revenue, and affiliate commissions via Skimlinks. The product surface extends beyond streaming into adjacent consumer services: ITV News, ITV Win (real-money gaming via Richmond Atlantic Ltd), ITV Vote, ITV Racing, the Love Island companion app, ITV Kerching (a cashback deals browser extension), and ITV Signed Stories. ITV plc, the publicly listed parent, retains licensed regional franchises across the UK, and STV Player data is also processed for ad targeting, extending ITVX's addressable audience beyond ITV's own registrations.

Name

ITV News ITN

Legal name

ITV Consumer Limited

Website

https://itv.com

Company type

Public

Operating status

Operating

Short description

ITVX is ITV plc's UK streaming platform offering a free ad-supported tier and a £5.99/month Premium subscription, delivering 15,000–18,000 hours of on-demand and live TV to UK consumers across web, mobile, smart TVs, and connected devices.

Ownership category

akta.pro rank

Product category

Video Streaming Service

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industry

FAST Channel Networks & Platforms (MPACAAAC)

Keywords

• Video streaming service
• Free ad-supported streaming
• Broadcast television network
• Regional news coverage
• Subscription video streaming

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Advertising Revenue: Primary revenue stream from targeted and contextual advertising shown to users. ITV uses viewer data to deliver personalized ads across its streaming service and live channels. Partners include distribution platforms (Sky, BT, Virgin Media, YouView) for dynamic ad insertion.
2. ITVX Premium Subscription: Monthly subscription at £5.99 providing ad-free viewing (excluding programme promos and live TV), 18,000 hours of content, downloads for offline viewing, and access to BritBox and Hayu Select
3. Affiliate Marketing: Commission earned through affiliate links (operated via Skimlinks) when users click through to purchase products featured on ITV services or advertised products

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ITV Consumer Limited, a wholly-owned subsidiary of publicly listed ITV plc, operates the ITVX streaming platform offering on-demand and live TV content including ITV channels, boxsets, films, and original programming. The platform runs on a freemium model with free ad-supported streaming of approximately 15,000 hours of content, and a £5.99/month Premium tier providing ad-free viewing, offline downloads, and bundled access to BritBox and Hayu Select. ITV News provides national and regional news coverage across 14 UK regions alongside the broader ITV broadcasting network.

Product overview

ITVX is ITV's unified streaming platform providing both on-demand and live TV content. The platform operates a two-tier model: a free ad-supported ITVX service offering approximately 15,000 hours of programming, and ITVX Premium at £5.99/month which adds ad-free viewing, mobile downloads, and bundled access to BritBox and Hayu Select. ITVX streams live versions of ITV channels (ITV1, ITV2, ITV3, ITV4, ITVBe) plus specialty channels including ITVSigned, ITV Classics, ITV NatureTime, and Space Live. The platform also hosts ITV News with national and regional UK coverage, companion apps for shows like Love Island, interactive voting (ITV Vote), prize competitions (ITV Win), and accessibility features including subtitles, audio descriptions, and British Sign Language content. Content spans drama, crime thrillers, comedy, films, documentaries, kids programming, reality shows, and sport across curated genre collections.

Differentiator

Problem solved

Functional benefit

Brands

• ITVX Premium: Subscription tier offering ad-free viewing, downloads, and access to BritBox and Hayu Select content
• ITV1
• ITV2
• ITV3
• ITV4
• ITVBe
• ITVX Kids
• ITVSigned
• ITV News
• ITV Win
• ITV Kerching

Products and services

• ITVX Streaming Platform ITV's unified streaming platform providing on-demand access to ITV box sets, films, dramas, and live TV streaming of ITV channels including ITV1, ITV2, ITV3, ITV4, and ITVBe. Available to UK consumers via web, mobile apps, smart TVs, and streaming devices.
• ITVX Premium Monthly subscription at £5.99/month offering ad-free viewing (excluding programme promos and live TV), 18,000 hours of content, downloads for offline viewing, and bundled access to BritBox and Hayu Select.
• ITVX Kids Children's programming section within ITVX offering age-appropriate content with parental controls. Allows Kid's Profiles to be set up for children under 16 with restricted content access.
• ITVX Live Live streaming of ITV channels including ITV1, ITV2, ITV3, ITV4, ITVBe, and specialty channels such as ITVSigned, ITV Classics, ITV NatureTime, and Space Live.
• ITV News ITV's news service available on ITVX and itv.com/news, offering national and regional news coverage across 14 UK regions including Border, Tyne Tees, Calendar, Granada, Central, Anglia, London, Meridian, Wales, West Country, Channel, and UTV.
• BritBox Classic British TV boxset library included with ITVX Premium subscription, featuring programmes such as Only Fools and Horses, Blackadder, Dad's Army, and Dalziel and Pascoe.
• Hayu Select Reality TV content selection included with ITVX Premium, providing access to reality programming such as reality shows and exclusive reality content.
• ITV Win Prize draws, competitions, and games offered by ITV including ITV Win Spins and ITV Win Bingo operated by Richmond Atlantic Ltd under a Gambling Commission licence.

Quantifiable outcome

• Millions of users access ITV services across multiple platforms including smart TVs, mobile devices, and streaming devices

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SkycoreChannel Partner/ Reseller/ DistributorDistribution partnership enabling ITV services on Sky TV platforms. Enables personalized content, viewing recommendations, and delivery of targeted adverts when viewing ITV channels broadcast on Sky's TV services.
• BT, YouView, Virgin MediacoreChannel Partner/ Reseller/ DistributorDistribution partnerships for ITV channel availability on their TV platforms, enabling personalized content recommendations and dynamic ad insertion for ITV content.
• Meta (Facebook & Instagram)minorGTM or Marketing PartnerSocial media platforms used for ITV promotional advertising. ITV may use Facebook and Instagram pixels to track user activity and support marketing efforts. Joint controller arrangement exists for Facebook pages.
• SkimlinksminorGTM or Marketing PartnerAffiliate marketing partner enabling ITV to earn commission when users click affiliate links and make purchases on external retailer sites.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BBC iPlayer: BBC iPlayer is the UK's public broadcaster streaming service, offering free catch-up TV, on-demand content, and live streaming of BBC channels. It is the most direct UK streaming peer, sharing a free AVOD model, British content focus, and competing for identical UK audiences against ITVX.
• BritBox: BritBox is a British content-focused streaming service (ITV and BBC joint venture origin) offering classic British TV boxsets. It is now bundled inside ITVX Premium but also operates as a standalone subscription competitor in the UK and internationally.
• Sky / Now TV: Sky is the UK's largest pay-TV provider and also operates Now TV, a streaming spin-off. Sky is both a key distribution partner and a competitor, offering live TV streaming, on-demand content, and premium subscription tiers directly comparable to ITVX Premium.
• Channel 4 (All 4): Channel 4's All 4 streaming platform offers free ad-supported catch-up and on-demand viewing of UK-produced content including popular reality and drama programming. It is a direct competitor in the UK free streaming market with overlapping content categories (entertainment, reality, drama) and a similar AVOD business model.

Broad incumbents

• Amazon Prime Video: Amazon Prime Video is a global SVOD service bundled with Prime membership, competing directly with ITVX Premium for UK subscribers. It benefits from Amazon's broader ecosystem and significantly larger content and originals budget.
• Netflix: Netflix is the global SVOD incumbent with the largest UK subscriber base. It competes with ITVX Premium on premium subscription content but with vastly greater content budget and library size, and does not focus on UK-specific live TV or regional news.
• Disney+: Disney+ is a global streaming incumbent offering family and franchise content (Marvel, Star Wars, Disney, National Geographic). It competes with ITVX for UK subscribers — particularly families using ITVX Kids — and has substantially larger content investment.
• Apple TV+: Apple TV+ is a premium SVOD service competing for UK subscribers with a focus on high-profile original programming. While smaller than Netflix or Amazon, it competes on the high-quality premium tier adjacent to ITVX Premium.

Emerging players

• Paramount+: Paramount+ is an emerging global SVOD competitor with a strong UK presence and content spanning Paramount films, Showtime, and CBS originals. It competes with ITVX Premium on premium subscription content and represents an emerging threat in the UK streaming market.

Regional players

• STV Player: STV Player is the streaming service of STV (Scotland's ITV franchise holder), offering free catch-up and on-demand regional Scottish content. ITV also processes STV Player data for advertising — making STV both a regional competitor and a data-sharing partner in the Scottish market.

Market position

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/itvnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITV News ITN