Hogwash Studios

What Hogwash Studios does

Hogwash Studios Inc. is an independent, majority female-owned creative studio and production company headquartered in Miami Beach, Florida, with stated roots in New York. The company operates a hybrid agency-plus-production model: it develops campaigns like a creative agency and produces films and photography like a production company. Its work spans campaign development, creative direction, film and video production, photography, post-production, social content, and press kit development for brands and agencies.

The studio's commercial model is project-based professional services, with custom, quote-based pricing and no disclosed rates. Revenue is generated through fees for creative development, production, and post-production engagements. GTM is sales-led and reputation-driven, leaning on award recognition (4x Cannes Lions, Silver Clio, Diamond Sabre, Adweek Creative 100, Ad Age Best Places to Work 2025), portfolio case studies, leadership podcast appearances, and partnerships with agencies such as Gus. Customer segments split between direct brand clients (Airbnb, Under Armour, Blueland, Pearl Street Caviar, Joaihú Chocolate) and agency partners that resell Hogwash's production capabilities.

Notable enterprise engagements include the global Airbnb Icons campaign (18 projects, 7 international shoots across the US, India, France, and Italy, delivering 1B+ social impressions and 96% positive sentiment), Under Armour's Fall/Winter '25 '7 Easy Steps' campaign, Blueland's first 360 brand campaign 'Mom-Clean' on Earth Day 2025, and Pearl Street Caviar's 'Devour Tradition' rebrand that drove 55% DTC sales growth and 4x Instagram following growth. The studio also produces documentary and nonprofit work for clients including World Central Kitchen and Solar Responders. Operations are founder- and director-led, with principals Tori Nygren, Matt Stanton, and Mike Atwood personally directing major campaigns alongside a curated global network of production partners.

Name

Hogwash Studios

Legal name

Hogwash Studios Inc.

Website

https://hogwash.nyc

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hogwash Studios is an independent, majority female-owned creative studio and production company based in Miami Beach that develops campaigns, film, and photography for brands and agencies including Airbnb, Under Armour, and Blueland.

Ownership category

akta.pro rank

Product category

Creative Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Creative campaign development
• Film production services
• Photography production
• Brand storytelling
• Creative direction

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Campaign Development and Production: Full-service creative agency model providing campaign development, film production, and photography services to brands and agencies. Revenue generated through project-based fees for creative development, production, and post-production services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Director-led creative studio that develops campaigns like an agency and produces films and photography like a production company. The studio delivers end-to-end campaign development, from creative ideation through production and post, for brands and agencies. It operates with a hybrid model combining the strategic and creative development of an ad agency with the hands-on execution of a production house.

Product overview

Hogwash Studios is a director-led creative studio and production company that offers creative direction, campaign development, and full-service video/film/photography production. The company operates as a single unified creative agency rather than a platform-with-modules architecture. Their portfolio consists of named campaign projects for clients including Airbnb, Under Armour, Blueland, Pearl Street Caviar, Joaihú Chocolate, and Solar Responders, along with core service offerings in creative direction, copywriting, art direction, production, post-production, and photography. The studio's business model centers on project-based creative work rather than recurring software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Campaign Development Agency-style campaign ideation, creative direction, and development for brands and agencies, delivered as an integrated service alongside production.
• Film Production Services Director-led film production for brand campaigns and agency partners, including production company execution from shoot through post.
• Photography Production Services Photography production for brand and agency campaigns, delivered as part of the studio's integrated creative and production offering.
• Icons Campaign for Airbnb A branded campaign project produced for Airbnb as part of Hogwash Studios' campaign and production work.
• Mom-Clean Campaign for Blueland A branded campaign project produced for Blueland as part of Hogwash Studios' campaign and production work.

Quantifiable outcome

• 4x Cannes Lions, Silver Clio for Creative Effectiveness, Diamond Sabre for Brand Building for Airbnb Icons campaign
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and major.

• GuscoreChannel Partner/ Reseller/ DistributorGus is the agency partner for the Blueland 'Mom-Clean' campaign. Hogwash served as production studio and directors (Tori Nygren x Matt Stanton) for this 360 brand campaign launched on Earth Day. This represents a key agency partnership where Hogwash provides production capabilities.
• HornetcoreStrategic or Co-development PartnerHornet served as domestic production partner for the Airbnb Icons campaign, working alongside Hogwash as the global creative content agency and production partner.
• BigMama ItalycoreStrategic or Co-development PartnerInternational production partner for Airbnb Icons campaign, contributing to the global production effort spanning multiple countries.
• Tiny ArkcoreStrategic or Co-development PartnerInternational production partner for Airbnb Icons campaign.
• Dude ItalycoreStrategic or Co-development PartnerInternational production partner for Airbnb Icons campaign.
• Motion SheltermajorStrategic or Co-development PartnerProduction partner for Airbnb Icons campaign.
• Dharma 2.0majorStrategic or Co-development PartnerProduction partner for Airbnb Icons campaign.
• Toy and RobinmajorStrategic or Co-development PartnerExperiential design partner for Airbnb Icons campaign.
• VerbmajorStrategic or Co-development PartnerExperiential design partner for Airbnb Icons campaign, also worked on Only On Airbnb campaign.
• Jack MortonmajorStrategic or Co-development PartnerExperiential design partner for Airbnb Icons campaign.
• Weber ShandwickcoreStrategic or Co-development PartnerPR partner for Airbnb Icons campaign.
• DKC NewsmajorStrategic or Co-development PartnerPR partner for Airbnb Icons campaign.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Partizan: Global, director-led production company representing commercial and film directors, with offices for international production. Highly comparable in that it pairs brand clients with senior directors on project work spanning multiple countries.
• Smuggler: Global director-led production company and creative studio producing commercials, branded content, and campaigns for major advertisers. Comparable model of matching brands with curated directors on a project basis with global production reach.
• Prettybird: Independent, director-led creative studio and production company working across advertising, film, and branded content. Its curated roster of directors and project-based model for major brands directly parallels Hogwash's value proposition.
• Anonymous Content: Director-led creative studio and production company that develops campaigns, films, and photography for brands and agencies. Operates on a hybrid agency-plus-production model with global production capabilities, making it one of the closest structural analogues to Hogwash Studios.
• Mother NY: Pioneer independent creative agency built around a flat structure and founder-led creative work for global brands. Represents the classic independent creative agency archetype that Hogwash positions itself within.
• GUT: Independent, founder-led creative agency producing award-winning integrated campaigns for major brands. Its independent structure, awards trajectory (multiple Cannes Lions), and brand-direct positioning place it squarely in the same competitive set as Hogwash.
• Radical Media: Director-driven production company and creative studio producing commercials, branded content, and experiential campaigns for global brands. Its hybrid creative-plus-production structure and roster of directors mirrors Hogwash's operating approach.
• Tool of North America: Bicoastal commercial production company with a director-driven roster producing campaigns, branded content, and films for agencies and brands. Closely mirrors Hogwash's project-based production model with senior creative involvement on every job.
• Anomaly: Independent creative agency known for integrated campaign development and brand storytelling without traditional agency hierarchy. Targets the same brand-direct enterprise clients as Hogwash and competes on similar differentiated, founder-led positioning.
• Arts&Science: Independent creative agency recognized for integrated campaign development and brand-building work for major advertisers. Competes with Hogwash for brand-direct enterprise creative briefs with a similarly lean, senior-led model.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogwash Studios