Medfanet Oy

What Medfanet Oy does

Medfanet Oy is a Finnish family-owned importer and distributor of specialized medical supplies, headquartered in Espoo, Finland with a 5-person team. The company focuses on three product verticals: ostomy/stoma care (the Aurum line of baseplates and pouches featuring UMF 16+ Manuka honey hydrocolloid technology), bowel management (Aquaflush rectal irrigation systems and Renew Insert silicone anal plugs for fecal incontinence), and wound care (ZenSetiv and Erland Care silicone-based dressings and skin protection). All ostomy products are sourced exclusively from Welland Medical (UK), making Medfanet Welland's exclusive Finnish distributor for the Aurum range.

Medfanet operates a hybrid go-to-market: B2B sales into Finnish public healthcare procurement (municipalities, hospitals, healthcare districts), direct-to-consumer via a WooCommerce web store and a dedicated home delivery ordering portal, and demand generation through healthcare professional webinars and content marketing. Clinical evidence backing the portfolio includes an 81.8% reduction in fecal incontinence and 91.4% user satisfaction for the Renew Insert, and a 61% peristomal skin improvement rate for Manuka honey ostomy dressings in a 336-patient Italian study.

Revenue is generated through one-time and recurring product sales; some product pricing is publicly listed in the web store while ostomy and bowel management supplies are largely quote-based or reimbursed via Finland's Kela system. Free sample programs support conversion across all three verticals. No financial figures, funding history, or M&A activity are disclosed; the company is privately held with no parent or subsidiaries.

Name

Medfanet Oy

Legal name

Medfanet Oy

Website

https://medfanet.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Medfanet Oy is a Finnish family-owned medical device importer and distributor based in Espoo, supplying ostomy care (Welland Medical Aurum with Manuka honey), bowel management, and wound care products to Finnish municipalities, hospitals, HCPs, and consumers.

Ownership category

akta.pro rank

Product category

Medical Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Wound Care, Ostomy & Enteral Nutrition Supplies (HSABAKAI)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Ostomy care supplies
• Wound care products
• Bowel management systems
• Medical device distribution
• Continence care products

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Supply Product Sales: Medfanet imports and sells medical supplies (ostomy, bowel management, wound care) primarily to Finnish municipalities, hospitals, healthcare professionals, and direct consumers. Revenue is generated through one-time product purchases, repeat supply orders, and recurring orders through the home delivery system. Aquaflush products are sold with supervision of healthcare professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Medfanet Oy imports and distributes specialized medical supplies in three product categories: ostomy care (Welland Medical Aurum ostomy bags with Manuka honey hydrocolloid technology), bowel management (Aquaflush rectal irrigation systems and Renew Insert silicone anal plugs for fecal incontinence), and wound care (ZenSetiv silicone tapes/dressings and Erland Care silicone skin protection products). The company sells to Finnish municipalities and hospitals through B2B procurement and to individual patients through a WooCommerce web store and home delivery ordering portal.

Product overview

Medfanet Oy is a Finnish family-owned healthcare supplies distributor specializing in three core product categories: ostomy care (stoma care), bowel management, and wound care. The company operates a single unified distribution platform combined with an e-commerce store (WooCommerce/WordPress), rather than a modular software platform. The product portfolio centers on Welland Medical's Aurum ostomy bag product lines (Aurum Plus, Aurum Xtra, Aurum 2 two-piece system, and standard Aurum products) featuring Manuka honey-infused hydrocolloid technology, supplemented by Flair Active pediatric products. Bowel management includes Aquaflush irrigation systems (Compact+, Maxi Lite, SRC, AF200, AF500 variants) and Renew Insert silicone anal inserts for fecal incontinence. Wound care encompasses ZenSetiv silicone tapes/dressings and Erland Care silicone skin protection products. The offering is complemented by accessories (Weldra collection bags, skin barriers, adhesive removers, belts) and a home delivery service. All ostomy products are sourced exclusively from Welland Medical, a UK-based manufacturer.

Differentiator

Problem solved

Functional benefit

Products and services

• Aurum Plus Ostomy Bags
• Aurum Xtra Single-Piece Closed Ostomy Bag
• Aurum 2 Two-Piece Ostomy System
• Aurum Standard Ostomy Bags
• Flair Active Pediatric Ostomy and Fistula Dressings
• Aquaflush Irrigation Systems
• Renew Insert Silicone Anal Plug
• Weldra Night Collection Bag
• ZenSetiv Silicone Wound Care Products
• Erland Care Silicone Skin Protection Products
• Ostomy Care Accessories
• Home Delivery Ordering Service

Quantifiable outcome

• 81.8% reduction in fecal incontinence with Renew Insert (clinical study, US)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Welland MedicalcoreStrategic or Co-development PartnerWelland Medical is Medfanet's primary manufacturing partner and exclusive supplier of all ostomy care products. Founded in 1988, Welland Medical is a UK-based international ostomy care specialist. All Aurum ostomy pouches, baseplates, and accessories sold by Medfanet are manufactured by Welland Medical. Welland Medical's products feature Manuka honey hydrocolloid technology. Medfanet distributes these products exclusively in Finland.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Salts Healthcare: UK-based manufacturer of ostomy and continence products. Comparable product portfolio (ostomy bags, baseplates, irrigation accessories) and serves similar European healthcare markets; a potential alternative exclusive supplier for a distributor model like Medfanet's.
• ConvaTec: Global medical products company specializing in ostomy care, advanced wound care, and continence care. Direct peer in ostomy appliances, skin barriers, and continence products, with established sales coverage across Finland and broader Nordic region competing for the same hospital procurement contracts.
• Coloplast: Danish global leader in ostomy, continence, and wound care. Direct overlap with Medfanet's ostomy and bowel management portfolio, serving the same patient populations (colostomy, ileostomy, urostomy, fecal incontinence) with comparable product categories (baseplates, pouches, irrigation accessories). Coloplast is a multinational incumbent that also sells into Finnish public healthcare, making it Medfanet's principal competitor.
• Clinisupplies (Renew Medical): UK-based manufacturer of Aquaflush rectal irrigation systems and Renew Insert silicone anal plugs — both products Medfanet distributes in Finland. Comparable in continence care portfolio; partner and also a potential direct competitor in the same product categories.
• Hollister Incorporated: US-based manufacturer and distributor of ostomy, continence, and wound care products. Directly comparable product portfolio (ostomy pouches, baseplates, skin barriers) and active sales presence in Finland through its Nordic subsidiary.

Broad incumbents

• Smith & Nephew: Global medical device company with a substantial advanced wound management portfolio (Allevyn, Acticoat). Comparable in wound care and competes for the same Finnish hospital and home-care procurement tenders; far broader portfolio than Medfanet.
• Mölnlycke Health Care: Swedish global medtech company with significant wound care franchise (Mepilex, Mepitel) and a Nordic home base. Comparable in wound care product portfolio and adjacent to Medfanet's ZenSetiv/Erland Care offering; competes for Finnish wound care procurement budgets.
• Welland Medical: UK-based international ostomy care specialist and Medfanet's primary supplier of Aurum products. Comparable in product specialization (ostomy pouches with Manuka honey hydrocolloid technology) but operates as a manufacturer across multiple geographies rather than as a single-country distributor like Medfanet.
• B. Braun: German global medical device and pharmaceutical company with a wound care and continence portfolio (Askina, Urimed). Comparable in adjacent ostomy/wound product categories and has established Finnish sales coverage competing for hospital contracts.

Regional players

• OneMed Group: Nordic medical supplies distributor covering Finland, Sweden, Norway, and Denmark. Comparable distribution model and overlapping product categories (wound care, continence, ostomy supplies), competing for the same Finnish municipal and hospital procurement contracts but with a broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/medfanet

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medfanet Oy