Media Owners Committee Of Tv (moc Tv)

What Media Owners Committee Of Tv (moc Tv) does

MOC TV (legal name: Związek Pracodawców Ogólnopolskich Mediów Telewizyjnych "MOC TV") is a non-profit voluntary employers' association of Polish television broadcasters, established on 17 December 2019 and headquartered in Warsaw. It represents 15 member organizations — including TVN Warner Bros. Discovery, Telewizja Polska, Telewizja Polsat, CANAL+ Polska, Telewizja Puls, and The Walt Disney Company Polska — which collectively account for 93% of Poland's TV advertising market in the 16-59 age group and 85% of audience share in the 4+ group.

The organization's core deliverables are the Złoty Standard (Gold Standard) cross-media research methodology, weekly and monthly Nielsen-based viewership reports, the MOC TV Inspiration Days industry conference, and a dual-track newsletter for members and external subscribers. MOC TV coordinates CESP audits of Nielsen in-home and Gemius out-of-home TV audience measurement, and collaborates with regulator KRRiT on the DVB-T2/HEVC transition. Its website distributes brand assets, the Gold Standard methodology, RFI documents, and public Nielsen reports.

The revenue model is built primarily on member dues from the 15 broadcaster organizations, supplemented by paid conference tickets (861-1,599 PLN per attendee) and research publication access. The organization operates with 1-10 employees and a one-person Management Board (President Katarzyna Johansson since August 2025), with a six-member Supervisory Board drawn from member broadcasters. Distribution is direct-to-member and through events, press, and LinkedIn; the geographic scope is exclusively Poland.

Name

Media Owners Committee Of Tv (moc Tv)

Legal name

Związek Pracodawców Ogólnopolskich Mediów Telewizyjnych „MOC TV”

Website

https://moctv.pl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MOC TV is a non-profit Polish TV broadcasters' association representing 15 members covering 93% of Poland's TV ad market, developing cross-media measurement standards, publishing Nielsen viewership reports, and hosting industry conferences.

Ownership category

akta.pro rank

Product category

Media Research and Industry Association Services

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Advertising (7310)

akta.pro primary industry

Local TV Audience Measurement (DMA/Station-Level Ratings) (MPABAOAB)

akta.pro secondary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• TV media research standards
• Cross-media audience measurement
• Industry association broadcasting
• Media consumption research
• Advertising market research

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

MOC TV is a Polish voluntary employers' association of 15 national TV broadcasters that develops and promotes unified media research standards (the Złoty Standard / Golden Standard) for cross-media measurement, publishes weekly and monthly Nielsen-sourced television audience reports, coordinates international audits of TV measurement systems, organizes the MOC TV Inspiration Days industry conference, and represents its members' interests to regulators on issues such as the DVB-T2/HEVC transition.

Product overview

MOC TV is an industry association of Polish television broadcasters that serves as a coordination and standards-setting body for media research. Its primary offerings are research publications (Nielsen weekly and monthly viewership reports), a newsletter service, the Inspiration Days conference, and the Złoty Standard (Golden Standard) cross-media research methodology developed in collaboration with the market. The organization does not offer a traditional product suite but acts as a collective platform for its 15 member broadcasters, providing shared research infrastructure, audience measurement reports, and educational industry events.

Differentiator

Problem solved

Functional benefit

Products and services

• Raporty oglądalności (Nielsen Viewership Reports) Weekly and monthly television viewership reports sourced from Nielsen Media data covering Polish TV stations, including audience ratings (AMR) and broadcast share (BSHR%); published publicly on the MOC TV website for members, advertisers, agencies, and researchers.
• MOC TV Inspiration Days A recurring industry conference format presenting data and trends on television development, covering TV advertising changes, research methodologies, and new content distribution technologies; targets advertisers, media agencies, TV broadcasters, online publishers, and market researchers via paid ticketing (members 861-1,353 PLN; non-members 1,107-1,599 PLN).
• Złoty Standard (Golden Standard) Badania Mediów A market-wide cross-media research methodology for measuring TV, radio, and internet consumption in Poland, developed by MOC TV in collaboration with broadcasters, radio, internet publishers, advertisers, and media agencies; includes single-source panel measurement, cross-media fusion, and a standardized advertising currency.
• Newsletter MOC TV A free electronic newsletter delivering updates on MOC TV's activities, media research findings, and industry events; offered as two distinct streams for MOC TV member representatives and external subscribers, with subscription registration on the MOC TV website.
• Pliki do pobrania (Downloadable Resources) A collection of publicly downloadable documents on the MOC TV website including the RFI research project PDF, the MOC TV brand guidelines with logo packs in PNG/SVG, and the Golden Standard presentation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Polskie Badania Internetu (PBI)coreStrategic or Co-development Partner · 13 February 2026MOC TV and PBI signed a cooperation agreement to improve video market measurement in Poland. The partnership aims to build a coherent cross-platform audience view and comparable campaign effectiveness data, integrating TV and internet measurement standards.
• NielsencoreStrategic or Co-development PartnerNielsen provides in-home TV audience measurement data. MOC TV commissioned and coordinated the CESP audit of Nielsen's in-home measurement system as part of its quality assurance role for the TV measurement ecosystem in Poland.
• GemiuscoreStrategic or Co-development PartnerGemius provides out-of-home (OOH) TV audience measurement through a panel of smartphone users with proprietary measurement software. MOC TV coordinated CESP audits of Gemius' TV-OOH methodology and its data fusion with Nielsen's in-home panel.
• Centre d'Etude des Supports de Publicité (CESP)coreStrategic or Co-development PartnerCESP is an international media measurement auditor that MOC TV engaged to audit both Nielsen's in-home TV measurement and Gemius' out-of-home TV measurement, as well as the fusion process combining both data sets.
• KRRiT (Krajowa Rada Radiofonii i Telewizji)coreStrategic or Co-development PartnerMOC TV collaborates with Poland's broadcasting regulator on media research standards and the DVB-T2/HEVC transition campaign. KRRiT participates in the inter-institutional coordination group alongside KPRM, KIM, ZIPSEE, and MOC TV.
• ScreenLoversminorGTM or Marketing PartnerMOC TV is a media partner of the VideoWars by ScreenLovers conference, a five-star video and television industry event in Poland.
• IAB PolskaminorStrategic or Co-development PartnerIAB Polska (Interactive Advertising Bureau) is a partner of MOC TV Inspiration Days 2024 conference, representing the digital advertising industry.
• IAA PolskaminorStrategic or Co-development PartnerIAA Polska (International Advertising Association) is represented in the Gold Standard for Media Research development alongside SKM SAR Media House Club and the Marketeers for Better Research Coalition.
• Krajowy Instytut Mediów (KIM)minorStrategic or Co-development PartnerMOC TV initiated a survey conducted by Krajowy Instytut Mediów regarding household readiness for the DVB-T2/HEVC standard transition. KIM participates in the inter-institutional coordination group on the transition.
• Krajowy Instytut Gospodarki SenioralnejminorGTM or Marketing PartnerMOC TV is a media patron of the IX Congress of the Senior Economy, taking place October 21, 2025 in Warsaw and online.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• EGTA: International trade association representing TV and radio sales houses. Relevant adjacent peer for MOC TV given its mandate to represent broadcaster commercial interests and shape cross-media advertising standards.

Emerging players

• IAB Europe: European trade body for the digital advertising and marketing ecosystem. MOC TV's Inspiration Days partner (via IAB Polska) and a relevant comparable as a regional industry-body driving standards, though focused on digital rather than TV.
• Krajowy Instytut Mediów (KIM): Polish media research institute collaborating with MOC TV on the DVB-T2/HEVC transition research. Operates adjacent measurement work and is a partner within the same Polish media-research ecosystem.

Direct peers

• Thinkbox: UK marketing body for commercial broadcasters that promotes TV advertising effectiveness and commissions cross-platform audience research (e.g., Barb). Functionally analogous to MOC TV: a broadcaster-funded industry body that develops measurement standards and promotes TV as an advertising medium.
• BARB (Broadcasters' Audience Research Board): UK joint industry body that commissions and governs television audience measurement. Operates a similar standards-setting and audit model to MOC TV's coordination of Nielsen and Gemius in Poland.
• AGF (Arbeitsgemeinschaft Fernsehforschung): German joint industry committee for television research. Provides cross-platform video audience measurement funded by broadcasters, advertisers, and agencies — structurally similar to MOC TV's Gold Standard model in Poland.
• Polskie Badania Internetu (PBI): Polish joint industry committee for internet audience research. MOC TV's February 2026 cooperation partner for cross-platform measurement; operates a structurally similar JIC model for digital that complements MOC TV's TV mandate.
• ThinkTV (Australia): Australian marketing body for television broadcasters that promotes TV advertising effectiveness. Similar trade-association structure and mandate to MOC TV, focused on cross-platform measurement and advertiser education.

Broad incumbents

• CESP (Centre d'Étude des Supports de Publicité): French international auditor of media audience measurement. MOC TV's strategic audit partner that audits Nielsen and Gemius in Poland — directly relevant as a peer organization operating in the same measurement-governance space.
• Médiamétrie: France's primary audience measurement institute, jointly funded by broadcasters, advertisers, and agencies. Comparable to MOC TV's role in coordinating and publishing Polish TV audience data, though operating as a measurement provider rather than purely a standards body.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moctv

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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