Buitengewone Varkens

What Buitengewone Varkens does

Buitengewone Varkens, now operating under the brand RAUWR, is a Netherlands-based (Ingen) producer of outdoor-raised pork, with adjacent outdoor-raised beef referenced in its firmographic profile. The company raises pigs in family groups with access to fields, forests, and meadows, and markets the result as a regenerative, circular alternative to commodity pork. Operations span the full chain in-house — from rearing through to direct delivery — which the company uses as its central positioning claim ("DE HELE KETEN IN EIGEN REGIE").

Commercial activity is organized around three delivery surfaces: a consumer e-commerce shop (rauwr.com/en/shop) with free home delivery on orders above €150 on Tuesdays and Wednesdays; a dedicated B2B ordering portal (zakelijk.rauwr.com) for professional buyers; and segment-specific partner programs for horeca (restaurants and brasseries), bakkers (artisan bakeries), landwinkels (farm shops), and location partners, each with its own landing page operated on Odoo. Named customers include Roux Amsterdam, Cul Sec Culemborg, Brasserie Buut Doorn, and Hoeve Blauwbont.

The business is privately held, founder-led by Cas and Josse, and operates with 1–10 employees. In 2024 the company rebranded from Buitengewone Varkens to RAUWR to reframe itself as a food-transition movement rather than a single-species pork brand. Revenue, funding, and financial metrics are not disclosed in available source material; no AI/ML capabilities, patents, or institutional investment are evidenced.

Name

Buitengewone Varkens

Legal name

RAUWR

Website

https://buitengewonevarkens.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Buitengewone Varkens (RAUWR) is a Netherlands-based producer of outdoor-raised pork that sells directly to consumers via e-commerce and to restaurants, bakeries, and farm shops through a dedicated B2B portal and partner programs.

Ownership category

akta.pro rank

Product category

Sustainable Pork Production

NAICS

Hog and Pig Farming (11221), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Organic & Pasture-Raised Hog Farming (AFAEAEAI)

Keywords

• Sustainable pork production
• Outdoor-raised pork
• Regenerative meat production
• Farm-to-table pork
• Heritage breed pork

Headquarters

HQ city

Ingen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Pork Product Sales: RAUWR sells sustainable pork products directly to consumers via their e-commerce shop and to business customers (horeca, bakeries, farm shops) through dedicated B2B ordering. The company controls the entire chain from production to consumer, offering 'pure' products.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

RAUWR (formerly Buitengewone Varkens) produces and sells premium sustainable pork from pigs raised outdoors in family groups with access to fields, forests, and meadows. The company controls the entire supply chain from farm to consumer, distributing through a direct-to-consumer e-commerce shop and a dedicated B2B wholesale portal serving hospitality, bakeries, and farm shops across the Netherlands.

Product overview

RAUWR (formerly Buitengewone Varkens) is a premium sustainable pork company operating a full chain from farm to consumer. The product portfolio includes premium pork products sold through multiple channels: a B2C consumer web shop (rauwr.com/shop), a B2B wholesale platform (zakelijk.rauwr.com), and dedicated partner programs for horeca (restaurants), bakeries, farm shops, and location partners. The company emphasizes regenerative, circular food systems with a farm-to-table supply chain.

Differentiator

Problem solved

Functional benefit

Products and services

• RAUWR Premium Pork Products (Consumer) Premium pork products from pigs raised outdoors in family groups with access to fields, forests, and meadows. Sold direct to consumers through the RAUWR online shop. Includes cuts such as belly pork (buikspek) and other pork portions.
• B2B Wholesale Pork Supply Wholesale pork supply offering for professional buyers including restaurants (horeca), bakeries (bakkers), farm shops (landwinkels), and location partners. Orders placed through a dedicated B2B portal with separate ordering workflow from the consumer shop.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Emerging players

• Crowd Cow: US D2C marketplace and curated meat brand selling pasture-raised pork and beef cuts direct to consumers. Comparable in DTC e-commerce and storytelling around farm provenance, but operates at much larger scale and a non-overlapping region.
• Porter Road: US pasture-to-port D2C meat company selling heritage-breed pork and dry-aged beef online with chef-grade positioning. Comparable premium-butcher D2C mechanic and chef/restaurant halo, US geography.

Direct peers

• Eversfield Organic: UK organic farm and online butcher delivering organic, grass-fed and free-range meat directly to consumers. Comparable pasture-raised / organic positioning and DTC delivery mechanic, UK geography.
• The Ethical Butcher: UK specialty meat brand sourcing 100% free-range, organic or high-welfare pork and other meats for restaurants and home cooks. Similar regenerative/welfare story, similar premium horeca positioning, different geography.
• Piper's Farm: UK family farm that rears outdoor, slow-grown pigs and beef and sells direct to consumers and restaurants across the South West. Closest functional analogue in the UK: small-scale pasture-raised pork, full chain control, horeca + DTC distribution.
• Lindenhoff: Dutch family farm and artisan butchery that supplies restaurants and consumers with sustainably raised meat (pork, beef, poultry). Comparable business model: farm-to-fork chain control, horeca + retail delivery, regenerative positioning.
• Brandt & Levie: Dutch charcuterie and cured-meat producer built around free-range, organic pigs and small-scale Dutch farms. Most directly comparable Dutch peer: same regenerative-pork narrative, same premium Dutch horeca/retail channel, with a deeper prepared-meat product line.

Broad incumbents

• De Groene Weg: Netherlands' largest organic meat company, operating organic slaughterhouses and supplying supermarkets, foodservice, and specialty retailers. Same organic/welfare positioning across a much broader pork and beef product range — the scaled incumbent RAUWR's philosophy could one day resemble.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/buitengewone-varkens

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buitengewone Varkens