Force Four Training
Force Four Training is a UK-based training provider offering bespoke leadership, management, culture, and behavioural safety programmes for high-risk industries (oil and petro, rail, waste, shipping) and corporate clients, delivered via on-site workshops, CMI-accredited qualifications, and a 500+ course e-learning platform.
- Company typePrivate
- Founded2006
- HeadquartersMarket Harborough, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Force Four Training does
Force Four Training is a UK-based private training provider headquartered in Market Harborough, Leicestershire, specialising in leadership, management, culture and values, and behavioural safety training for high-risk industries (oil and petro, waste management, rail, shipping) and mid-to-large corporate organisations. The firm has operated for approximately 17 years (founded circa 2006) with a staff of 1-10, delivering programmes to enterprise clients that include BP, Air BP, Petroineos, NHS, DHL, GBRf, North Wales Police, TRL, and LEL. Its core offerings comprise bespoke on-site leadership and management programmes mapped to Chartered Management Institute (CMI) standards, CMI-accredited qualifications at Levels 2 through 7, the proprietary D.I.A.L.™ (Deep Immersion Accelerated Learning) intensive masterclass methodology, and behavioural safety leadership programmes including safety leadership masterclasses.
The underlying technology stack centres on a proprietary e-learning platform hosting 500+ online courses — ranging from 10-minute micro-learning modules to 40-hour comprehensive courses, including 40 dedicated health and safety refresher courses — accessible via browser on any device, with a catalogue structured around CPD-approved learning. Complementary production capabilities include bespoke induction film creation, safety manual and HSE engagement programme development, and ambient communications (posters, notice boards) delivered by an in-house technical team. The firm holds several regulated accreditations: CMI Centre status (C10424768), RISQS rail industry supplier qualification (Supplier ID 7102), CIPD Affiliate Membership, Energy Institute Corporate Membership, and IOSH-aligned standards, in addition to ELCAS approval for funded military resettling training.
The business model combines four revenue streams: (1) subscription-based access to the online e-learning course library on an annual fixed fee plus pay-as-you-go individual course purchases, (2) quote-based bespoke on-site training programmes delivered at client premises, (3) CMI-accredited qualification fees tied to Levels 2-7 enrolments, and (4) professional services for HSE document and engagement programme production. Go-to-market is sales-led with dedicated account managers employing a consultative approach for enterprise bespoke work, supplemented by a self-serve online channel for smaller buyers and a virtual instructor-led training (VILT) channel via Zoom that enables international delivery. Specific pricing and revenue figures are not publicly disclosed.
Force Four Training firmographics
Firmographics- Name
- Force Four Training
- Legal name
- Force Four Training
- Website
- https://f4training.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Force Four Training is a UK-based training provider offering bespoke leadership, management, culture, and behavioural safety programmes for high-risk industries (oil and petro, rail, waste, shipping) and corporate clients, delivered via on-site workshops, CMI-accredited qualifications, and a 500+ course e-learning platform.
- Ownership category
- akta.pro rank
Force Four Training industry classification
Industry- Product category
- Corporate Training Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Safety, Compliance & Regulatory (OSHA/HSE/GxP) Certifications (EDAAANAJ)
- akta.pro secondary industry
- Risk, Governance & Compliance (incl. PMO) (EDABAHAG)
Keywords
Where Force Four Training is headquartered
LocationHeadquarters
- HQ city
- Market Harborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Force Four Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Online E-Learning Subscription: Annual subscription model providing access to entire library of 500+ courses for all staff members. Includes fixed low annual subscription with Pay As You Go option available for individual courses.
- Bespoke On-Site Training Programmes: Custom-designed leadership, management, culture, values, and behavioural safety training delivered at client premises. Programmes are tailored to client-specific needs, plant, and processes.
- CMI Accredited Qualifications: Chartered Management Institute accredited courses at Levels 2 through 7, providing formal qualifications underpinning leadership and management training programmes.
- HSE Documents & Engagement Programmes: Production of HSE-compliant manuals, induction videos, safety communications materials, and engagement programmes including posters, notice boards, and ambient communications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription for 500+ course library access |
| Usage-based | Pay-as-you-go | Pay As You Go individual course access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Force Four Training product offering
Product offeringCore offering
Force Four Training designs and delivers bespoke leadership, management, culture, and behavioural safety training programmes for high-risk industries and corporate organisations. The company offers CMI-accredited qualifications (Levels 2-7), on-site safety leadership masterclasses using its proprietary D.I.A.L. methodology, and a subscription-based online e-learning library of 500+ courses covering health and safety, management, and soft skills topics.
Product overview
Force Four Training operates as a training provider offering a portfolio of human capital development solutions rather than a unified software platform. The core offerings comprise Leadership & Management Development Programmes (underpinned by CMI accreditation from Level 2 to Level 7), Culture & Values Development Workshops, and Behavioural Safety Leadership programmes. Supporting these are the D.I.A.L. (Deep Immersion Accelerated Learning) methodology for intensive masterclasses, an Online Safety Training library of 500+ courses, HSE Documents & Engagement Programmes, Induction Films & Videos, ELCAS-funded military resettling programmes, COVID-19 Return to Work Services, and Business Reset Training courses. The company delivers via on-site, online, and blended formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Leadership & Management Development Programmes Bespoke leadership and management training programmes underpinned by Chartered Management Institute (CMI) standards, including CMI qualifications from Level 2 to Level 7, soft skills training, and high performance team development. Delivered on-site, online, or virtually to corporate clients.
- Culture & Values Development Workshops Systemised approach to workforce development creating values and standards for accountability. Force Four works with the C-Suite to align workforce culture with business strategy, including post-Covid reset workshops.
- Behavioural Safety Leadership Award-winning behavioural safety and safety leadership training including Safety Leadership One-Day Masterclass, CMI Accredited Safety Leadership Two-Day course, Hazard Reporting and Safety Conversations, and HSE Best Practice sharing.
- Online Safety Training (500+ Courses) Subscription-based access to over 500 online courses including 40 Health and Safety refresher training courses, with formats ranging from 10-minute micro-learning to 40-hour comprehensive courses. Available via annual subscription or Pay As You Go options.
- HSE Documents & Engagement Programmes HSE manual development, safety manuals, posters, notice boards, ambient communications, HSE Comms Site Audit, and engagement programmes that transform tedious HSE documentation into clear, engaging communications.
- Induction Films & Videos Bespoke HSE film production for communicating safety messages, including Covid-19 induction videos and online inductions.
- ELCAS Funded Training Resettling and transitioning training programmes for military personnel, funded through the Enhanced Learning Credits Administration Service (ELCAS).
- COVID-19 Return to Work Services Risk assessment and return-to-work services specifically addressing COVID-19 workplace safety requirements.
Quantifiable outcome
- Award-winning training proven to increase retention through D.I.A.L.™ methodology
- +1 more outcomes
Companies that use Force Four Training
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Force Four Training technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Force Four Training partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Chartered Management Institute (CMI)coreAccredited training provider for CMI range of courses. Centre no: C10424768. Company is the only one in the UK providing a specific Safety Leadership Training course pending accreditation by CMI. Offers CMI qualifications Levels 2 to 7.
- RISQS (Rail Industry Supplier Qualification Scheme)coreAccredited Supplier with Supplier ID: 7102, providing access to rail industry contracts and demonstrating compliance with rail sector standards.
- CIPD (Chartered Institute of Personnel and Development)minorAffiliate Member (Membership no: 53524626). Company has won awards and been recognised as a finalist by CIPD for L&D supplier excellence.
- Energy InstituteminorCorporate Member (Membership no: 0074104), demonstrating industry standing in energy sector training and compliance.
- ELCAS (Enhanced Learning Credits Administration and Services)minorApproved training provider for ELCAS funded resettling and transitioning training, serving military personnel with leadership development programmes.
- IOSHminorTraining programmes can be mapped and underpinned by IOSH standards alongside CMI standards, providing multiple professional accreditation pathways.
- UKRLP (UK Register of Learning Providers)minorRegistered learning provider with membership no: 10085452, meeting regulatory requirements for UK training providers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Force Four Training competitors and assessment
Company assessmentDirect peers
- RoSPA (Royal Society for the Prevention of Accidents): Long-established UK safety charity providing safety training, audits and consultancy across road, workplace and leisure safety. Comparable as a UK safety training provider with similar behavioural and cultural safety remit.
- Astutis: UK-based health & safety training provider delivering IOSH, NEBOSH and bespoke safety programmes to enterprise clients. Closely comparable to Force Four on target market (UK high-risk industries), delivery model (classroom + online), and qualification-led value proposition.
- Dale Carnegie Training: Global leadership, management and soft-skills training franchise operating in the UK. Comparable as a provider of leadership and management development programmes to corporate clients, with a similar instructor-led, qualification-adjacent delivery model.
- Learning Pool: UK-headquartered enterprise learning and compliance platform with a large course catalogue and subscription model. Comparable to Force Four's 500+ course e-learning subscription business serving UK and international enterprises for compliance and staff development.
- St John Ambulance (Training division): UK provider of workplace first aid, health and safety training to enterprises. Comparable as a UK safety training provider with enterprise B2B customers and accredited course delivery, although its first-aid focus is narrower than Force Four's leadership offering.
- British Safety Council: UK-established chartered body offering health, safety and environmental training and qualifications to enterprises. Directly comparable as a UK safety training provider serving corporate clients, with overlapping focus on behavioural safety and HSE compliance.
- Institute of Leadership & Management (ILM) / City & Guilds: UK awarding body and training provider for leadership and management qualifications. Directly comparable to Force Four's CMI-accredited Level 2–7 leadership and management training portfolio serving corporate buyers.
Broad incumbents
- Skillsoft: Large enterprise learning platform offering thousands of compliance, leadership and safety courses via subscription. Comparable to Force Four's e-learning subscription arm, but at vastly greater scale and broader scope across all enterprise functions.
- FranklinCovey: Global leadership and effectiveness training company operating at much larger scale. Comparable as an enterprise leadership and behavioural training provider, but offers a broader portfolio including global enterprise programmes rather than Force Four's UK high-risk-industry focus.
Emerging players
- BTS (an EI company): Global consultancy focused on leadership development, sales performance and learning design. Comparable as a behavioural-change and leadership training provider to enterprises, with a stronger analytics/measurement angle than Force Four.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Force Four Training social profiles
Digital presenceForce Four Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Force Four Training leadership team
Management profileNumber of profiles
Profiles1 record
Force Four Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Force Four Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Force Four Training
What does Force Four Training do?
Force Four Training designs and delivers bespoke leadership, management, culture, and behavioural safety training programmes for high-risk industries and corporate organisations. The company offers CMI-accredited qualifications (Levels 2-7), on-site safety leadership masterclasses using its proprietary D.I.A.L. methodology, and a subscription-based online e-learning library of 500+ courses covering health and safety, management, and soft skills topics.
Is Force Four Training a public or private company?
Force Four Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Force Four Training founded?
Force Four Training was founded in 2006. It employs 1 to 10 people.
Where is Force Four Training based?
Force Four Training is headquartered in Market Harborough, United Kingdom, in the Europe region.
How does Force Four Training make money?
Four revenue lines are on record. Online E-Learning Subscription is the primary driver. The others are bespoke On-Site Training Programmes, CMI Accredited Qualifications and HSE Documents & Engagement Programmes.
Who are Force Four Training's main competitors?
Direct peers on record are RoSPA (Royal Society for the Prevention of Accidents), Astutis, Dale Carnegie Training, Learning Pool, St John Ambulance (Training division), British Safety Council and Institute of Leadership & Management (ILM) / City & Guilds. Broad incumbents are Skillsoft and FranklinCovey. BTS (an EI company) is listed as an emerging player.
Does Force Four Training have an API?
No public API is recorded for Force Four Training.
What industry is Force Four Training in?
Force Four Training's product category is Corporate Training Services. Its primary akta.pro industry code is EDAAANAJ, Safety, Compliance & Regulatory (OSHA/HSE/GxP) Certifications, with a secondary code of EDABAHAG, Risk, Governance & Compliance (incl. PMO). Its NAICS code is 611430 and its SIC code is 8200.