Freeride Mountain Fahrradwelt Gmbh

What Freeride Mountain Fahrradwelt Gmbh does

Freeride Mountain Fahrradwelt GmbH is a privately held German specialty retailer (GmbH) based in Schorndorf near Stuttgart, operating a single 790 sqm physical showroom with an attached bicycle workshop alongside a full e-commerce storefront. The company sells a multi-category outdoor sports assortment organized around two core verticals: bicycles (pedelecs/e-bikes, mountain bikes, road/gravel, cargo, kids) and winter sports equipment (snowboards, bindings, boots, splitboard/backcountry gear, avalanche safety). It carries a portfolio of over 100 premium brands including Mondraker, Pivot, Centurion, Yeti, Fox, Burton, Nitro, Ortovox, Dainese, and Dakine, with prices ranging from 42.99 EUR accessories to 12,720 EUR high-end bikes.

The business model combines direct-to-consumer retail with a service layer. Revenue streams consist of one-time retail sales of bikes, e-bikes, snowboards, and accessories; professional workshop services including annual inspections, quick repairs, custom builds, and post-purchase initial inspections; and professional bike-fitting services for ergonomic optimization. The go-to-market is dual: a physical showroom (regular hours Tue-Fri 14:19, Sat 10:14) with VIP consultation slots outside regular hours, plus an online shop supported by content marketing through YouTube, Vimeo, and Brevo email campaigns, and community-driven test events and livestreams. Payment options include PayPal (Express Checkout, installments, PayPal Plus), Consors Finanz installment financing for German residents, Google Pay, and Apple Pay. No mobile app, no API, no proprietary technology, and no AI/ML capabilities are evident in the data.

The customer base is segmented into cycling and winter sports enthusiasts (primary, persona-based) and e-bike/urban cyclists (secondary, use-case-based), with explicitly stated pain points around expert advice, fitting, repair, and product testing. Geographic reach is primarily Germany with domestic shipping, while EU and international shipments are handled by arrangement only. The company is founder/privately owned with no disclosed investors, no funding rounds, no parent company, and no headcount or revenue data publicly available.

Name

Freeride Mountain Fahrradwelt Gmbh

Legal name

Freeride Mountain Fahrradwelt GmbH

Website

https://freeride-mountain.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Freeride Mountain Fahrradwelt GmbH is a German specialty retailer operating a 790 sqm bike and winter sports showroom in Schorndorf near Stuttgart, paired with an e-commerce shop selling over 100 premium brands and offering workshop, bike-fitting, and VIP consultation services to individual cycling and snowboarding enthusiasts.

Ownership category

akta.pro rank

Product category

Specialty Bicycle and Winter Sports Retail

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Ski & Snowboard Rental & Demo Shops (CRAMAJAE)

Keywords

• Bicycle retail
• Winter sports equipment
• Mountain bike sales
• Bike workshop services
• E-bike retail

Headquarters

HQ city

Schorndorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Bikes and Equipment: Physical and online retail of bicycles, e-bikes, snowboards, winter sports equipment, clothing, and accessories from multiple premium brands.
2. Workshop Services: Professional bike repair, maintenance, annual inspections, quick repairs, custom builds, and initial inspections after purchase.
3. Bike Fitting Services: Professional ergonomics and bike fitting services to optimize riding position for comfort and performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Freeride Mountain Fahrradwelt GmbH is a multi-brand specialty retailer selling bicycles (mountain bikes, e-bikes/pedelecs, road/gravel, kids bikes, BMX, cyclocross), snowboards, splitboards, snowboard bindings and boots, apparel, helmets, protectors, parts, and backcountry avalanche safety gear from more than 100 premium brands. The company operates a 790 sqm physical store with an integrated full-service bicycle workshop in Schorndorf near Stuttgart, alongside a complete online e-commerce shop, and offers professional bike fitting, repairs, VIP consultation appointments, and live test events.

Product overview

Freeride Mountain Fahrradwelt GmbH operates a multi-category e-commerce platform and physical retail store in Schorndorf near Stuttgart. The product portfolio is organized into two main divisions: Bicycles (Pedelecs/E-Bikes, Bikes, Testbikes) and Snowboard/Ski (Snowboards, Snowboard Bindings, Snowboard Boots, Splitboard Equipment). Supporting these core divisions are extensive accessory and apparel categories including Bike Helmets, Protectors, Clothing, Shoes, Gloves, Glasses/Goggles, Backpacks/Bags, Accessories, Bike Parts, Bags for winter sports, Avalanche Safety equipment, Winter Sports Protectors/Helmets/Goggles/Gloves, and Functional underwear/Snowwear. The company also provides services including Bikefitting, Workshop/Repair, VIP Consultation, and Test Events. Brands carried include Mondraker, Pivot, Centurion, Yeti, Fox, Burton, Nitro, Ortovox, Dainese, Dakine, and over 100 other manufacturers. The business model combines online retail with a 790sqm physical store featuring a large workshop facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Pedelecs / E-Bikes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Snowleader: European online retailer focused on ski, snowboard, and outdoor gear with growing physical showroom presence. Comparable in winter sports category overlap with an evolving multi-channel model.
• Bergfreunde: German online outdoor retailer specializing in climbing, mountaineering, hiking, and winter sports equipment. Comparable in winter sports and outdoor enthusiast category overlap with a primarily DTC model.

Direct peers

• Bike-Discount: German online bike retailer offering mountain bikes, e-bikes, and cycling accessories at competitive prices. Comparable as a German specialty cycling e-commerce competitor targeting enthusiast riders.
• Blue Tomato: European snowboard, ski, and action sports retailer with both online and physical stores. Directly comparable in the snowboard/ski segment with multi-channel operations and premium brand portfolio.
• Bike24: Major German online bike and cycling retailer offering multi-brand selection across mountain bikes, road bikes, e-bikes, and accessories. Directly comparable as a German specialty cycling e-commerce operator serving similar premium and enthusiast customers.
• Rose Bikes: German direct-to-consumer bicycle retailer combining online sales with physical showroom and workshop. Comparable as a premium multi-category bike specialist with integrated services and strong brand positioning.
• Radhaus: German specialty bicycle retailer with physical store and online shop offering premium brands and workshop services. Directly comparable as a multi-channel specialty bike retailer serving enthusiast customers.

Broad incumbents

• Decathlon: Global sporting goods retailer with extensive cycling and winter sports categories in Germany. Comparable as a multi-channel sporting goods retailer, though positioned in mass-market rather than premium tiers.
• SportScheck: German sporting goods multi-channel retailer offering cycling, winter sports, and outdoor equipment. Comparable in product category overlap and multi-channel (store + e-commerce) model.
• Canyon: German premium bike brand selling direct-to-consumer with physical showrooms. Overlaps with the subject in premium mountain and road bike categories and combines DTC with showroom experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freeridemountain
• LinkedInlinkedin.com/company/freeride-mountain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freeride Mountain Fahrradwelt Gmbh