LURE

What LURE does

LURE Media GmbH is a privately held, Berlin-headquartered creative communications agency that develops culturally driven brand campaigns and produces them across film, series, out-of-home, social, and live-experience channels. The company serves predominantly enterprise-level consumer brands — disclosed clients include Coca-Cola, Johnson & Johnson (Listerine and Bebe), Suntory (-196 and Hibiki), Carlsberg, E.ON, and ASICS, plus occasional challenger-brand engagements such as Kyrö Distillery. Operations are organized around three offerings: the proprietary "Culture Code" five-pillar methodology (Cultural Relevance, Emotional Connection, Entertainment Value, Authentic Integration, and Brand Business Intelligence), end-to-end integrated Brand Campaigns, and LURE Studios, an AI-assisted production sub-brand spanning streaming/VOD, TVC, experiential, photography, social, AI-generated content, and original music composition. The firm is led by Founder/CCO David Incorvaia, Partner/Managing Director Maike Schröder, and Partner/Head of LURE Studios Hugo Heimpel, and has been a member of Worldwide Partners since 2024, providing access to a network of 90+ agencies across 55+ countries and supporting a Denver, Colorado US touchpoint. The revenue model is professional services, with custom, project-based engagements and multi-year contract cadences; pricing is not publicly disclosed. Customer outcomes reported across case studies include double- to triple-digit percentage sales lifts, double-digit ad recall and purchase-intent gains, and view counts in the tens of millions on flagship branded content. The agency has accumulated a dense 2025 award roster including Webby, Effie, German Brand Award, Deutscher Digital Award, ACD, Spotlight, Plakadiva, W&V 100 Köpfe, and Agency of the Year recognitions.

Name

LURE

Legal name

LURE Media GmbH

Website

https://we-are-lure.com

Company type

Private

Operating status

Operating

Short description

LURE Media GmbH is a Berlin-headquartered, privately held creative communications agency that designs and produces culturally driven brand campaigns across film, digital, social, and live channels for enterprise consumer brands such as Coca-Cola, Johnson & Johnson, Suntory, Carlsberg, E.ON, and ASICS.

Ownership category

akta.pro rank

Product category

Creative and Advertising Agency Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sponsorship Activation & Experiential Marketing (THAHAGAC)

akta.pro secondary industries

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Attendee Acquisition & Delegate Marketing (THAHAGAE)

Keywords

• Creative communications services
• Brand campaign production
• Entertainment marketing agency
• Cultural brand strategy
• Integrated creative agency

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: LURE operates as a fully integrated creative communications company providing strategy, ideation, and production services across film, series, OOH, social, and live experiences. Revenue is generated through professional services engagements with brand clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

LURE is a fully integrated creative communications company that uses cultural intelligence to shape strategy, develop ideas, and produce award-winning work across film, series, OOH, social, and live experiences. The agency delivers end-to-end brand campaigns powered by its proprietary Culture Code methodology and an in-house AI-powered production studio (LURE Studios) that enables scalable content creation across markets for enterprise consumer brands.

Product overview

LURE is a fully integrated creative communications company structured around three core offerings: The Culture Code (a proprietary five-pillar methodology), Brand Campaigns (end-to-end creative services including film, series, OOH, social, and live experiences), and LURE Studios (AI-powered scalable production across streaming, TVC, experiential, photography, social content, and music). The company transforms cultural intelligence and brand strategy into entertainment-grade marketing ecosystems that drive real business growth for brand partners.

Differentiator

Problem solved

Functional benefit

Products and services

• LURE Studios AI-powered production studio offering scalable content creation across streaming/VOD, TVC and digital commercials, experiential events, photography, social content, AI-generated content, and original music composition and licensing. Serves as LURE's in-house production arm for enterprise brand clients.
• Brand Campaigns

Quantifiable outcome

• Coca-Cola achieved +9% market share increase in Germany
• +7 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Worldwide PartnersflagshipStrategic or Co-development Partner · 1 January 2024Since 2024, LURE has been a proud member of Worldwide Partners, the world's largest independent agency network. The network consists of 90+ agencies across 55+ countries spanning US, UK, Europe, and Asia. Unlike traditional networks, the agencies own the network, enabling collaborative work and global reach while maintaining independence.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anomaly: Independent creative and brand strategy agency with offices in LA, NYC, Toronto, London, Shanghai, and Berlin, working with brands like Budweiser, Google, and Tesla. Comparable as a culturally intelligent, independent creative agency operating at the enterprise brand tier.
• 72andSunny: Los Angeles-born independent creative agency known for culturally charged, entertainment-adjacent brand work (e.g., Samsung, Google, Activision). Comparable as an independent creative shop with a 'cultural relevance + entertainment value' positioning similar to LURE's Culture Code.
• Serviceplan Group: Largest independent, owner-managed agency group in Europe, headquartered in Munich, with full-service creative, digital, media, and production capabilities across multiple markets. Comparable as a German-rooted, independent, integrated creative house competing for the same enterprise brand clients.
• Kreativ House / Scholz & Friends: Berlin-based creative agency with deep German enterprise relationships (e.g., Lufthansa, Deutsche Bahn, Samsung) and a strong awards record. Comparable German independent creative peer at similar scale competing for the same enterprise brand budgets.
• Grabarz & Partner: Hamburg-based creative agency with a strong track record on Volkswagen and other global German brands, recognized for creative effectiveness awards (Effie, Cannes). Comparable as a German independent creative agency pursuing the same enterprise client set.
• Jung von Matt: Hamburg-based, award-winning independent creative agency known for culturally driven, entertainment-grade work for global brands (e.g., Mercedes-Benz, BMW, Edeka). Highly comparable to LURE in German-market heritage, independent positioning, and creative ambition at the global-brand tier.
• Antoni: Berlin-based independent creative agency known for high-profile German campaigns (e.g., Mercedes, Otto) and culturally resonant, entertainment-flavored work. Directly comparable geography, independent model, and creative ambition to LURE.
• Mother London: London-based independent creative agency with a strong reputation for culturally progressive, award-winning work for global brands (e.g., PG Tips, KFC). Comparable as an independent, culturally led creative agency with similar production ambition.

Broad incumbents

• Wieden+Kennedy: Portland-based independent creative agency network working with Nike, Coca-Cola, Levi Strauss, and others; known for entertainment-infused brand storytelling and multi-market production. Larger but directly comparable on creative philosophy and enterprise client mix (note: LURE's Coca-Cola work is a shared reference).
• Accenture Song (incl. Droga5): Accenture's creative and experience business, which acquired Droga5; competes for the same enterprise creative-communications mandates with scaled resources, technology integration, and global delivery. Representative of the holding-company/consulting-scale competition LURE faces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/wearelure
• LinkedInlinkedin.com/company/wearelure
• Instagraminstagram.com/lureberlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LURE