What J.a.s. Motorsport Srl does

J.A.S. Motorsport S.r.l. is an Italian motorsport engineering and manufacturing company headquartered in Arluno, Italy, that has served as Honda's official racing partner since 1998. The company designs, engineers, and manufactures Honda-based racing cars including TCR variants (Honda Civic TCR FL5, FK7, H56), GT3 machinery (Honda NSX GT3 Evo 22), CTCC-spec Civics, WTCC Civics, and rally cars (Honda Jazz Rally G2, Civic Type-R FN2 R3). The firm operates a fully integrated in-house manufacturing capability including FIA-certified chassis fabrication, 5-axis CNC machining, automated lathe work, 3D scanning and reverse engineering, MIG/TIG welding, rapid prototyping, CFD aerodynamic analysis, and a 7-actuator professional driving simulator with Driver-in-the-Loop capability.

JAS generates revenue through five primary streams: (1) complete race car sales, (2) spare parts supply via a comprehensive catalogue, (3) engineering and technical services including homologation support and on-site technical assistance, (4) a Driver Development Programme providing technical training and race campaigns in European championships, and (5) driving simulator sessions sold in 4h/8h packages with telemetry and data analysis. The customer base exceeds 500 privateer Honda racing teams globally, served through direct sales from Arluno, regional sales partners in North America (Graham Rahal Performance, Pfaff Reserve) and Asia (SPS Automotive Performance Hong Kong), and a dedicated customer extranet portal.

In 2025-2026, the company announced its first road-going consumer product, the JAS Tensei — a limited-edition (35 units) high-performance supercar based on the 1990-generation NSX chassis, designed by Pininfarina with engine development by Judd Power, scheduled for H2 2026 delivery. This launch marks JAS's diversification from B2B race car manufacturing into the premium consumer vehicle segment.

Name

J.a.s. Motorsport Srl

Legal name

J.A.S. Motorsport S.r.l.

Website

https://jasmotorsport.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

J.A.S. Motorsport is an Italian motorsport engineering firm and Honda's official racing partner since 1998, designing and manufacturing Honda-based TCR, GT3, and rally race cars for over 500 privateer customer teams worldwide, with in-house FIA-certified chassis, CNC machining, and simulator capabilities.

Ownership category

akta.pro rank

Product category

Motorsport Vehicle Manufacturing

NAICS

Motor Vehicle Manufacturing (3361), Other Motor Vehicle Parts Manufacturing (336390), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)

SIC

Services-Racing, Including Track Operation (7948), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Chassis Modules & Corner Assemblies (Complete Corner/Chassis Module Integration) (IMACAIAH), Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB)

Keywords

• Racing car manufacturing
• Motorsport engineering services
• TCR race cars
• GT3 race cars
• Honda customer racing

Headquarters

HQ city

Marcallo Con Casone

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Race Car Sales: Manufacturing and sale of complete racing cars including Honda Civic TCR, Honda NSX GT3 Evo 22, and limited edition Tensei supercar
2. Spare Parts Supply: Comprehensive racing parts catalogue for Honda racing vehicles
3. Engineering and Technical Services: Race/rally engineering, development, production, technical consulting, on-site technical assistance, and custom component engineering
4. Driver Development Programme: Comprehensive driver training including technical lessons, test activities, and full race campaigns in European championships
5. Driving Simulator Sessions: Dedicated test days in professional simulator for GT and TCR categories with flat rates and various packages

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

J.A.S. Motorsport designs, engineers and manufactures Honda-based racing cars (TCR and GT3 categories) and offers a complete package of motorsport engineering, CNC manufacturing, technical support and driver development services. It also produces the limited-edition Tensei supercar (35 units) as its first road-going vehicle. The company is Honda's official racing partner, providing complete customer support programs to privateer Honda racing teams worldwide.

Product overview

J.A.S. Motorsport is a motorsport engineering and manufacturing company that serves as Honda's official racing partner since 1998. The product portfolio centers on TCR and GT3 racing cars (Honda Civic TCR FL5, FK7, H56 variants; Honda NSX GT3 Evo 22) complemented by comprehensive engineering services (chassis, suspension, bodywork, vehicle dynamics, electronics), manufacturing capabilities (CNC machining, welding, rapid prototyping), and specialized offerings like a professional driving simulator and a Driver Development Programme. The company recently announced the JAS Tensei, its first road-going supercar based on the original NSX with Pininfarina design, limited to 35 units. Racing Services provides customer support to over 500 Honda racing customers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Tensei: First road-going high-performance supercar from JAS Motorsport, based on 1990-generation NSX chassis with Pininfarina-designed carbon fibre body and interior. Limited edition of 35 cars, set to launch in second half of 2026.
• Driver Development Programme

Products and services

• Honda Civic TCR FL5 2023
• Honda Civic TCR FK7 H70
• Honda Civic TCR H56 2016
• Honda NSX GT3 Evo 22
• Honda Civic CTCC FC1
• Honda Civic WTCC
• Honda Jazz Rally G2
• Honda Civic Type-R FN2 R3
• JAS Tensei Supercar
• Racing Services (Honda Customer Support Programme)
• Driver Development Programme
• Driving Simulator Sessions
• Engineering Services
• Manufacturing Services
• CNC Machining Services
• Reverse Engineering Services

Quantifiable outcome

• Over 900 race wins and 100+ major championship titles achieved
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered major and core.

• Graham Rahal PerformancemajorChannel Partner/ Reseller/ Distributor · 23 June 2026Official Sales Partner for Tensei supercar in USA. Leading specialty vehicle dealership founded by IndyCar winner Graham Rahal, offering concierge and technical services for performance vehicles for road and track in Zionsville, Indiana.
• Pfaff ReservemajorChannel Partner/ Reseller/ Distributor · 23 June 2026Official Sales Partner for Tensei supercar in Canada. Premier destination for luxury and exotic vehicles with locations in Toronto and Vancouver, providing white-glove sales process and after-sales support.
• PininfarinacoreStrategic or Co-development Partner · 2 December 2025Legendary Italian design house responsible for Tensei supercar interior and carbon-fibre body design. Contributing to the ultra-modern supercar's reinterpretation of the original NSX.
• SPS Automotive Performance Hong KongmajorChannel Partner/ Reseller/ Distributor · 6 November 2025Official Asian Sales Partner for Tensei supercar. Leading retailer of high-performance supercars and hypercars in Far East, official dealer in Hong Kong for Pagani Automobili, Gunther Werks, Apollo Automobil and DeTomaso.
• Honda Motor Co.coreStrategic or Co-development Partner · 1 January 1998Official partner since 1998, initially as works team and then as engineering and Customer Service provider. Manages Honda's Grass Roots Racing Program worldwide, providing customer support for all privateer Honda racing or rally customers. Over 20 years of successful partnership.
• Judd PowercoreTechnology or IntegrationEngine development partner for Tensei supercar, developing engines for the inaugural road-going high-performance supercar.
• M-Tec (Mugen)majorTechnology or IntegrationEngine manufacturer partner for powertrain development and adaptation for race car programmes.
• HPD (Honda Performance Development)majorTechnology or IntegrationHonda's North American motorsports division, partner for engine and powertrain development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Prodrive: Large UK-based motorsport engineering and manufacturing group that builds customer race and rally cars (including for Aston Martin and Subaru programmes), with broader capabilities across multiple OEMs compared to JAS's Honda-focused operations.
• Multimatic: Canadian motorsport engineering firm that operates factory racing programmes (Ford GT, Mustang GT3) and supplies motorsport engineering services with broader OEM and road-car diversification than JAS.

Direct peers

• Peugeot Sport: Stellantis factory motorsport division that built the Peugeot 308 TCR and previously the 208 Racing Cup, competing in TCR and touring car categories with similar privateer customer support and engineering services.
• Cupra Racing (SEAT Sport): SEAT/Cupra's factory motorsport programme that manufactures the Leon TCR/Competición, a direct rival to the Honda Civic Type R TCR in TCR World Tour and regional TCR championships.
• Hyundai Motorsport: Hyundai's factory motorsport division that designs and manufactures its own TCR cars (i30 N TCR, Elantra N TCR, Veloster N TCR), competing head-to-head with JAS-built Honda Civic Type R TCR in TCR series worldwide.
• Audi Sport customer racing: Audi's GT3 customer racing programme (R8 LMS GT3) competes directly with the JAS-built Honda NSX GT3 Evo 22 in GT3 championships worldwide with similar customer car sales and parts support models.
• Volkswagen Motorsport: VW's factory motorsport arm that built and supplied the Golf GTI TCR for customer racing, directly competing with JAS in TCR championships with similar privateer customer business models.
• Roméo Ferraris: Italian motorsport engineering firm that developed the Alfa Romeo Giulietta TCR and continues to campaign TCR cars in WTCR/TCR series, competing as both a manufacturer and a privateer-aligned engineering shop.
• Lynk & Co Cyan Racing: Swedish motorsport team that builds and races Lynk & Co 03 TCR cars in TCR World Tour, directly competing with JAS's Honda Civic TCR with similar customer racing and engineering services business model.
• M-Sport: UK-based motorsport engineering company that designs and manufactures Ford's rally and racing cars (Puma Rally1, GT customer programmes), competing with JAS in motorsport vehicle manufacturing and customer support services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=YOzOSN3B-AU
• LinkedInlinkedin.com/company/jas-motorsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J.a.s. Motorsport Srl