Fundacion Pequeno Deseo

What Fundacion Pequeno Deseo does

Fundación Pequeño Deseo is a private non-profit foundation established in 2000 and headquartered at Calle Ibiza 4, Madrid, Spain. Its core mission is to fulfill personal wishes for children and adolescents with serious illnesses as a means of supporting their emotional wellbeing during prolonged hospitalization and complex medical treatment. The foundation operates a Programa de Deseos (Wish Fulfillment Program) coordinating with 35+ hospitals across more than 50 Spanish provinces, and reports over 7,500 wishes fulfilled since inception, with a public target of 500+ wishes in 2026.

The foundation runs a multi-channel fundraising and engagement model. Revenue is generated from individual one-time donations (presented at €50 and €80 preset amounts, plus custom), recurring membership ('socio') subscriptions at €10/€20/€30 monthly or other cadences, an online Tienda Solidaria selling branded products (candles, bracelets, wands, fans, gift baskets) priced from €1.00 to €295.00 with bulk packs for events, and grants and sponsorships from corporate foundations including Fundación la Caixa, Fundación Unicaja, Fundación Ibercaja, Fundación Raúl Delgado, BBVA, TP ICAP, Fondazione Mediolanum, and Lamborghini Barcelona Oficial. Distribution combines self-service digital channels (CRM portal, e-commerce, podcast 'El poder de la ilusión' launched May 2026) with direct hospital coordination and event-based fundraising such as the Reto de Carmen cycling challenge. The underlying technology stack is conventional: an online CRM, an e-commerce storefront, social media presence across major platforms, and a multimedia podcast — no proprietary AI/ML or advanced technical differentiation is disclosed.

The organization's commercial moat rests on ecosystem relationships (hospital network, corporate sponsors, Wish Alliance membership since 2024), 25+ years of operational data and beneficiary storytelling content, and a brand that is established within Spanish pediatric care. In May–July 2026 alone, the foundation secured or renewed collaborations with Fundación Ibercaja, Fundación Raúl Delgado, Fundación Unicaja, and Fundación la Caixa, evidencing active fundraising momentum and sustained partner confidence.

Name

Fundacion Pequeno Deseo

Legal name

Fundación Pequeño Deseo

Website

https://fpdeseo.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación Pequeño Deseo is a Spanish non-profit foundation, founded in 2000 and headquartered in Madrid, that fulfills personal wishes for children and adolescents with serious illnesses across 35+ hospitals in Spain to support their emotional wellbeing during treatment, funded by individual donations, recurring memberships, corporate foundation grants, and a solidarity store.

Ownership category

akta.pro rank

Product category

Children's Wish Fulfillment Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Wish fulfillment services
• Pediatric charity programs
• Nonprofit healthcare support
• Hospital child support
• Charitable fundraising events

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual donations: One-time or recurring donations from individual supporters. Donations can be made via the website (online payment), bank transfer (ES27 2100 0835 1802 0104 4861), or Bizum (code 33605). Donation amounts offered include €50, €80, or custom amounts. This is the primary revenue source for funding wish fulfillment activities.
2. Membership subscriptions: Recurring membership (socio) plans where supporters contribute a fixed amount monthly, quarterly, semi-annually, or annually. Membership tiers offered at €10, €20, or €30 per period, with the day of the month selectable for recurring charges. This provides predictable recurring revenue and deeper donor engagement.
3. Solidarity store (Tienda solidaria): Sale of branded solidarity products (candles, bracelets, wands, notebooks, fans, gift baskets) for events such as weddings, communions, baptisms, and birthdays. Revenue from product sales is directed to funding wish fulfillments. Products are sold at fixed unit prices with bulk discounts available.
4. Corporate sponsorships and grants: Funding and in-kind support from corporate foundations (Fundación la Caixa/CaixaBank, Fundación Unicaja, Fundación Ibercaja, Fundación Raúl Delgado, BBVA España, TP ICAP Europe SA, Lamborghini Barcelona Oficial, etc.) to sponsor specific wishes or provide operational support. Grants are received from national and regional foundations under social action programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Fundación Pequeño Deseo fulfills personalized wishes of children and adolescents with serious illnesses to improve their emotional wellbeing during long hospital treatments and complex medical processes. The foundation operates a Wish Fulfillment Program (Programa de Deseos) delivered in coordination with 35+ hospitals across Spain, plus a solidarity online store (Tienda Solidaria) selling branded products to fund the wish fulfillment activities.

Product overview

Fundación Pequeño Deseo is a charitable foundation that operates primarily through its wish fulfillment program for children and adolescents with serious illnesses, and its solidarity store (Tienda Solidaria). The core offering is the wish fulfillment service, where the organization creates personalized experiences for seriously ill minors. The Tienda Solidaria is an e-commerce platform selling solidarity products including candles (Vela Solidaria Doble Deseo), bracelets, wands, notebooks, and gift sets to raise funds. The foundation also produces a podcast called 'El poder de la ilusión' to share stories about hope and emotional support. All products and services work together to fund the mission of bringing joy and emotional well-being to children facing serious health challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa de Deseos (Wish Fulfillment Program) Core service that fulfills wishes of children and adolescents with serious illnesses, creating personalized experiences (to be, do, have, or meet someone) in coordination with families and hospital teams across 35+ hospitals in Spain. The service is provided at no cost to beneficiary families.
• Tienda Solidaria (Online Solidarity Store) E-commerce storefront offering solidarity-branded products for events (weddings, communions, baptisms, birthdays), with bulk pack options for organizations. Revenue funds wish fulfillment activities.
• Vela Solidaria Doble Deseo (Número) Numbered solidarity candle from the Doble Deseo collection, sold to fund wish fulfillment for children with serious illnesses.
• Vela Solidaria Doble Deseo (Premium) Premium solidarity candle with star design from the Doble Deseo collection, sold to fund wish fulfillment.
• Pulsera de tela bordada Embroidered fabric bracelet with foundation branding, sold as solidarity product for events and individual supporters.
• Varita solidaria Solidarity star wand with glitter, a flagship product of the foundation sold at events, celebrations, and weddings.
• Cesta de los Deseos Gift basket containing a selection of foundation products including piggy bank, thread bracelet with golden star, wand, magnet, pencil, notebook, satin bracelet, and fan.

Quantifiable outcome

• Over 7,500 wishes fulfilled since 2000, with a target of over 500 in 2026
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, notable and minor.

• Wish AlliancecoreStrategic or Co-development Partner · 1 January 2024European alliance created in 2024 with support from the European Union, formed by organizations across Europe with the same mission as Fundación Pequeño Deseo. The alliance enables knowledge sharing, best practice exchange, and cross-border collaboration among wish-granting organizations. The foundation participates in joint conferences and initiatives such as the 'Impacto 360º' webinar series exploring the emotional, psychological, and social impact of wish fulfillment.
• Real Betis BalompiénotableStrategic or Co-development PartnerReal Betis Balompié opened its doors to Laura and Clara (two children with MED13L syndrome) and their families, allowing them to meet players of the club in an emotional encounter. The football club provided access to its facilities and players, creating a memorable experience for the children. The foundation's solidarity store and corporate partners helped facilitate this wish fulfillment.
• FC BarcelonanotableStrategic or Co-development PartnerFC Barcelona collaborated with the foundation to allow Britany and Kylian to walk onto the pitch alongside players before a match. The experience was described as a moment of pure joy where hope gained ground over all else.
• Lamborghini Barcelona OficialnotableStrategic or Co-development PartnerLamborghini Barcelona Oficial provided access to real Lamborghini vehicles, allowing 5-year-old Mamadou (who had overcome leukemia treatment and a transplant) to experience the car he played with in the hospital. The experience was sponsored in collaboration with Ibercaja and gave Mamadou the opportunity to see various models, discover the interiors, and choose his favorite — the most powerful blue one.
• Dorna / Marc MárqueznotableStrategic or Co-development PartnerDorna Sports (organizer of MotoGP) and professional motorcycle racer Marc Márquez collaborated with the foundation to fulfill Iñigo's wish. Iñigo, who aspires to be a mechanical engineer for motorcycles, visited the Jerez Circuit and met Marc Márquez. The experience was organized in collaboration with Ibercaja and provided Iñigo with an inside view of racing and an encounter with his idol.
• Dani Fernández MusicminorStrategic or Co-development PartnerSinger-songwriter Dani Fernández met 6-year-old Carla at her concert at the Roig Arena, fulfilling Carla's wish. Dani Fernández showed closeness, care, and a big heart during the encounter. The experience was described as magical and made possible with support from Ibercaja.
• Markus HowardminorStrategic or Co-development PartnerProfessional basketball player Markus Howard collaborated with the foundation to fulfill one child's wish to meet his idol. The experience was described as a magical moment that will be remembered forever, made possible through the generosity of Markus Howard and the foundation.
• Gynebra.gygy / Asociación KukiminorStrategic or Co-development PartnerGynebra.gygy and Asociación Kuki provided magical support for Emma's wish to have a day as a princess. The organizations contributed their creative and caring touch to help Emma and her sister Olivia experience a day full of princesses, Ladybug characters, and a special white kitten.
• Fantasías y Sonrisas / UberminorStrategic or Co-development PartnerFantasías y Sonrisas and Uber collaborated to make Emma's picnic with Minnie Mouse possible. Uber provided transportation services as part of the day's activities.
• Accura SantboiminorStrategic or Co-development PartnerAccura Santboi collaborated with the foundation to fulfill Adrià's wish for a day full of activities, contributing their care and support to create a memorable experience that Adrià described as the best day of his life.
• Francisco Correoso (Reto de Carmen)notableStrategic or Co-development PartnerFrancisco Correoso, in tribute to his daughter Carmen (whose wish was fulfilled by the foundation in 2017), has been completing annual cycling challenges to raise funds for Fundación Pequeño Deseo. The Reto de Carmen involves riding approximately 1,450 km from Disneyland París to Higueruela, Albacete. In 2017, Carmen's wish to be a princess for a day was fulfilled by the foundation and was a source of joy for her and her family during a very difficult time.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fundación Juegaterapia: Spanish non-profit focused on improving the emotional wellbeing of children with cancer through play and hospital programs. Comparable beneficiary population (seriously ill children) and hospital-based delivery model in Spain.
• Fundación Aladina: Spanish foundation providing comprehensive support to children with cancer and their families, including emotional support, hospital programs, and palliative care. Comparable mission and beneficiary base in Spain, with overlapping hospital partnerships.
• Make-A-Wish Spain: The Spanish affiliate of Make-A-Wish International, the global gold-standard wish-granting organization for children with critical illnesses. Directly competes with Fundación Pequeño Deseo in the same Spanish market with the same mission and beneficiary profile.
• Fundación Theodora: Spanish foundation that operates 'Doctor Sonrisa' (Smiling Doctor) programs in hospitals to improve emotional wellbeing of hospitalized children. Closely comparable mission and hospital-based delivery model in Spain.
• Ronald McDonald House Charities Spain: Spanish arm of the global Ronald McDonald House Charities network supporting families with seriously ill children through accommodation and family-centered programs. Comparable beneficiary population and hospital-adjacent operating model, with broader family-support scope.

Broad incumbents

• Make-A-Wish International: The global umbrella organization coordinating wish-granting affiliates in nearly 50 countries. Comparable in mission and operating model, but operates at global scale and affiliates through national chapters rather than as a single national entity.
• Starlight Children's Foundation: US-based charity focused on delivering happiness to seriously ill children through programs, content, and hospital services. Comparable mission addressing pediatric serious illness emotional wellbeing, with a broader programmatic portfolio beyond pure wish fulfillment.
• Asociación Española Contra el Cáncer (AECC): Spain's largest cancer-focused non-profit, addressing the population of children and adults with serious illness. While broader in scope, it raises funds from the same Spanish donor base and competes for corporate CSR support and individual giving in the same national market.

Regional players

• Dreams Come True: UK-based wish-granting charity for children with serious and life-limiting conditions. Highly comparable operating model and beneficiary profile, but operates exclusively in the United Kingdom rather than Spain.
• Make-A-Wish Portugal: Portuguese affiliate of Make-A-Wish International, fulfilling wishes for seriously ill children in Portugal. Highly comparable mission and operating model, with geographic complementarity in the Iberian Peninsula.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fpdeseo
• YouTubeyoutube.com/c/Fundaci%C3%B3nPeque%C3%B1oDeseo
• Facebookfacebook.com/fpdeseo
• LinkedInlinkedin.com/company/fpdeseo
• Instagraminstagram.com/fpdeseo/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundacion Pequeno Deseo