Och Sport Ag

What Och Sport Ag does

Och Sport AG is a privately held, family-rooted sports retail company headquartered in Zürich, Switzerland, operating two physical stores on Zürich's most prominent retail streets: Bahnhofstrasse 56 (flagship, three floors) and Limmatquai 78 (opened 2009 as the world's first 'Allsport-Shop'). Founded in 1837 as a toy and gift business in Geneva by Jean Roux and later transformed into a sporting goods retailer in 1900 by the Och family, the company sells sports equipment, apparel, and footwear across 20+ categories including running, tennis, padel, alpine skiing, cross-country skiing, outdoor/trekking, fitness, swimming, badminton, and yoga. The current range spans over 60 tennis racket models and over 100 running shoe models, complemented by professional services such as Sidas-based custom insoles, BFU-certified ski binding testing, racket stringing with personal string roll storage, ski service, ice skate sharpening, in-house alterations, and a 20-year-old children's ski exchange program. Revenue derives primarily from one-time retail product sales across 20+ sports categories, supplemented by rental fees (skis, ski boots, tennis/padel rackets), professional service fees, an Och Sport Bonus loyalty program (5-10% annual credits at CHF 1,500-4,500 spend tiers), and digital/physical gift cards (CHF 50-3,000) sold online. Distribution is exclusively through the two owned retail locations plus a Switzerland/Liechtenstein-only online gift card channel, with no wholesale, marketplace, or third-party retail exposure. Since 2004 the company has been jointly led by fifth-generation family member François Och and Roman Oberholzer, with Oberholzer assuming sole CEO responsibilities in 2016 as the first non-Och to head the firm.

Name

Och Sport Ag

Legal name

Och Sport AG

Website

https://ochsport.ch

Company type

Private

Founded year

1837

Operating status

Operating

Headcount range

11–50 employees

Short description

Och Sport AG is a privately held, family-rooted Swiss sports retailer operating two flagship stores on Zürich's Bahnhofstrasse and Limmatquai. Founded in 1837, it sells apparel, footwear, and equipment across 20+ sports categories alongside professional services and a tiered customer loyalty program.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

Keywords

• Sports retail
• Sporting goods
• Ski equipment
• Tennis equipment
• Athletic footwear

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Core revenue from selling sports equipment, apparel, footwear, and accessories across 20+ sports categories. Products sold through two physical retail locations and online gift card purchasing. Revenue generated from individual consumer transactions with pricing in CHF including Swiss VAT.
2. Professional Services: Supplementary revenue from specialized services including racket stringing (CHF 11 discount for Och Package customers), ski service and tuning, custom insoles (Mass-Sohlen), ice skate sharpening, binding mounting with BFU safety testing, and in-house alterations atelier.
3. Rental Revenue: Equipment rental for skis, ski boots, tennis rackets, and padel rackets. Ski rental ranges from CHF 15-38/day depending on age category. Racket rental at CHF 8/day. Rental fees partially credited toward subsequent purchases.
4. Bonus Program (Loyalty): Customer loyalty program offering 5-10% bonus credits based on annual purchase volume (CHF 1,500+ threshold). Generates repeat purchases and customer retention. Credits issued as vouchers valid for one year.
5. Gift Cards: Digital and physical gift cards sold online ranging from CHF 50 to CHF 3,000. Valid for 5 years. Drives upfront cash flow and encourages repeat visits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Och Sport AG operates a traditional omnichannel sports retail business from two flagship locations in Zürich, selling apparel, footwear, and equipment across more than 20 sports categories (running, tennis, alpine skiing, outdoor, swimming, etc.). The offering is complemented by specialized in-store services including professional ski servicing, racket stringing, custom insoles via Sidas foot pressure analysis, equipment rental, a children's ski exchange program, a tiered loyalty bonus scheme, and online gift card sales.

Product overview

Och Sport Ag operates as a traditional omnichannel retail business offering a comprehensive range of sports equipment, apparel, and related services across two retail locations in Zurich, Switzerland. The company offers an extensive product portfolio spanning over 20 sports categories including footwear, apparel, and equipment for Aerobic, Badminton, Fitness, Football, Cross-Country Skiing, Nordic Walking, Outdoor, Padel-Tennis, Running, Ice Skating, Snowshoeing, Snow Sports Fashion, Swimming, Alpine Skiing, Tennis, Table Tennis, Yoga, and more. The retail offering is complemented by a robust service infrastructure featuring rental programs for ski and tennis equipment, professional services including ski binding maintenance, foot analysis with custom insoles via Sidas technology, racket stringing, and the innovative Children's Ski Exchange Program that has operated for 20 years. The company also offers an Och Sport Bonus loyalty program with tiered rewards and online gift card purchasing. Notably, Och Sport Ag positions itself as the first sports store in Switzerland, tracing its roots to 1837, and operates as an independent family business with approximately 185 years of continuous operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Rental (Adult / Junior / Children) Daily and seasonal ski rental across age tiers, with rental fees creditable toward subsequent ski purchases within 3 months.
• Tennis and Padel Racket Rental Racket rental at CHF 8 per day with rental costs credited toward racket purchase up to CHF 120 within 3 months.
• Ski Service and Binding Control Professional ski service including major/minor services, BFU safety binding checks (CHF 20), foreign binding mounting, and cross-country waxing and structure grinding.
• Racket Stringing Service State-of-the-art stringing machines for all racket sports, with personalized string roll storage and a CHF 11 Och Package discount when purchased with an Och Sport racket.
• Custom Insoles (Mass-Sohlen) Custom insoles for ski boots, cross-country, running, hiking, and other sports/winter footwear, produced using Sidas technology with computerized foot pressure measurement.
• Computerized Foot Pressure Measurement / Foot Analysis Computerized foot pressure measurement using a modern Druckmessplatte to scan foot arches and match foot, sock, sole, and shoe for optimal fit.
• Ice Skate Sharpening Professional ice skate sharpening service for figure skating and hockey skates.
• In-House Alteration Atelier In-house alteration workshop offering custom modifications to apparel.
• Children's Ski Exchange Program Long-running program letting children ages 3-12 swap outgrown skis annually for a small fee, including binding adjustment and BFU testing; saves families up to 50% over 5 seasons.
• Och Sport Bonus Program (Loyalty) Three-tier loyalty program awarding 5% / 7.5% / 10% credits on annual purchases of CHF 1,500+ / 3,000+ / 4,500+, delivered as vouchers valid for one year.
• Personal Consultation Appointment Booking Online booking system at beratung.ochsport.ch allowing customers to schedule dedicated, no-pressure consultation appointments with expert advisors.
• Online Gift Card Sales Digital and physical gift cards sold online from CHF 50 to CHF 3,000, valid 5 years, with payment via Visa, Mastercard, Diners, Postcard, TWINT, PostFinance Online Banking, and cryptocurrency.
• Home Delivery Service In-house home delivery service via Swiss Post packet post, covering Switzerland and Liechtenstein only with pre-payment required.
• Tax-Free Shopping for Tourists Tax-free shopping service for international tourists purchasing at the Zürich stores.
• Tennis Lessons and Instructor Referrals Tennis course referrals and instructor recommendations, including Daniele Bernasconi, Jan Luternauer, and Manuel Guenin.

Quantifiable outcome

• Kids ski exchange program saves families up to 50% on ski equipment costs over 5 seasons
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• LacosteminorGTM or Marketing Partner · 19 July 2025Co-hosted a summer tennis community event at TC Belvoir in July 2025. Event included tennis, coaching, networking, drinks, food, and DJ. Limited spots available. Och Sport and Lacoste celebrated together with customers on court and off.
• TC Belvoir (Tennis Club Belvoir)minorStrategic or Co-development Partner · 6 July 2025Venue partner for tennis community events. Och Sport brings test rackets and test shoes for attendees. Courtside Belvoir provides food and beverage for events. Multiple community tennis events hosted at this venue.
• HokaminorGTM or Marketing Partner · 10 May 2025Co-hosted a trail running community event at Uetliberg in May 2025. Event featured community running, elevation gain, and engaged runners. Described as highly successful with great atmosphere and motivated participants.
• SalomonminorGTM or Marketing Partner · 7 May 2025Och Sport received behind-the-scenes tour of Salomon's Annecy design center and lab facilities. Showcases brand relationship and product development insight sharing between retailer and brand.

Scale indicators7 records

Recent moves12 records

Expansion highlights4 records

Broad incumbents

• Decathlon: Global sporting goods giant and Europe's largest sports retailer, actively expanding its store footprint across Switzerland. Competes with Och Sport on category breadth and pricing; differentiated by private-label scale and discount positioning versus Och Sport's premium-service model.
• Salomon: Global sports brand (ski, running, trail, hiking) that is both a key supplier and active partner of Och Sport. Comparable in technical ski and running expertise and Swiss/European market presence, but operates as brand manufacturer rather than multi-brand retailer.
• Globus: Premium Swiss department store with strong sports and fashion assortment in Zürich. Comparable in Bahnhofstrasse premium positioning, affluent clientele overlap, and tax-free tourist servicing, differing in broader non-sports merchandise mix.

Emerging players

• Blue Tomato: European action sports retailer (snow, skate, surf) with strong online channel and physical stores, now part of the Zumiez group. Comparable in specialty sports assortment and youth/category-driven merchandising, differing in digital-first go-to-market.

Direct peers

• Engelbert Strauss: European family-owned workwear and sports apparel/footwear retailer with Swiss presence. Comparable family-led heritage, multi-category sports assortment, and brand-driven specialty retail model.
• Stöckli Swiss Sports: Swiss family-owned ski and outdoor sports retailer and producer with stores in Switzerland. Comparable in Swiss family-ownership heritage, premium ski equipment expertise, and Switzerland-specific market positioning, with a deeper ski specialization.
• SportX: Swiss multi-sport retailer owned by Coop with broad category assortment in sportswear, footwear, and equipment across multiple Swiss locations. Competes with Och Sport on breadth of offering, Swiss heritage, and accessible pricing within Switzerland.
• Ochsner Sport: Switzerland's largest specialist sports retail chain with multi-category sporting goods assortment across more than 80 stores. Direct competitor to Och Sport with overlapping product breadth, similar Swiss heritage positioning, and similar focus on ski, tennis, running and outdoor categories.
• Intersport: Global sporting goods retailer cooperative with substantial Swiss footprint and multi-category assortment spanning winter sports, tennis, running, outdoor, and team sports. Directly comparable to Och Sport in product mix and target consumer, with the addition of franchisee buying-group scale.
• Sport 2000: European sports retail buying group and franchise network with Swiss stores offering multi-sport assortment including winter, tennis, running, and outdoor categories. Comparable multi-sport specialty positioning and consultative retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Instagraminstagram.com/och_sport
• LinkedInlinkedin.com/company/och-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Och Sport Ag