Lagardère Publicité News

What Lagardère Publicité News does

Lagardère Publicité News is the advertising sales house (régie publicitaire) for the media brands of Lagardère SA. It commercializes advertising inventory across 19+ owned media properties — including Europe 1, Europe 2, RFM, Le Journal du Dimanche, Paris Match, JDNews, JDMag, and additional radio, press, and digital titles — and extends that inventory through partnerships with SoundCloud (digital audio), Odeeo (gaming audio), and Réel Média (short-form social video). The business is organized as a SAS with single shareholder, headquartered in Paris (2 rue des Cévennes, 75015), and operates dedicated national, regional, press, and special-operations sales teams alongside a digital and programmatic offer.

Its product portfolio spans traditional radio and press ad slots, digital display and video, podcast advertising, event and special-operations sponsorships, and increasingly AI-augmented formats such as Europe 1 Dynamic, which adapts creative to location and audience context, and a sustainable-advertising offering branded Green Zone developed with Havas Media Network. For the 2026 commercial year, the company is preparing a self-serve platform to open its inventory to small and mid-sized advertisers.

The commercial model is commission-based ad sales, with pricing governed by annual conditions générales de vente (CGV) and sold to four primary buyer segments: direct advertisers, media agencies, consulting agencies, and local/SMB buyers. The 2025 launch of Lagardère Publicité News Régions added a dedicated regional sales motion across Île-de-France, Sud-Ouest, Auvergne-Rhône-Alpes, and Bourgogne-Franche-Comté, broadening the geographic footprint historically concentrated in the Paris market.

Name

Lagardère Publicité News

Legal name

LAGARDERE PUBLICITÉ NEWS, Société par actions simplifiée à associé unique

Website

https://lagarderepublicitenews.fr

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Lagardère Publicité News is the advertising sales house for 19+ Lagardère SA media brands (Europe 1, JDD, Paris Match, Europe 2, RFM), commercializing radio, press, digital audio, and event inventory to advertisers, agencies, and SMB buyers.

Ownership category

akta.pro rank

Product category

Advertising Sales (Media Regie)

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Paid Social Media Buying (BPAFABAD)

Keywords

• Radio advertising sales
• Audio digital advertising
• Press advertising sales
• Programmatic audio buying
• Advertising regie services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: Sale of radio advertising space across multiple stations including Europe 1, Europe 2, RFM, Radio Nova, FG stations, and regional stations. Includes FM, DAB+, webradios, and podcast advertising formats.
2. Press Advertising: Sale of advertising space in Le Journal du Dimanche, JDNews, and JDMag publications.
3. Digital/Audio Digital Advertising: Digital advertising including display, video, social media, and audio-digital impressions. Over 5 million audionautes reached weekly across digital platforms including SoundCloud and Odeeo gaming platform.
4. Sponsorship: Sponsorship deals across radio programs and podcasts, including branded content and cross-media solutions.
5. Custom Communication Solutions: Tailored communication solutions for qualified audiences through Lagardère News Story studio, including podcasts, short programs, social videos, reports, photo exhibitions, and custom formats.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lagardère Publicité News is the exclusive advertising sales house (régie publicitaire) for 19 French media brands across radio, press, and digital. It monetizes audience reach through radio spots (FM, DAB+, webradios, podcasts), press inventory in Le Journal du Dimanche and related titles, audio-digital and display impressions, sponsorships, and custom branded content produced by its in-house Lagardère News Story studio, targeting advertisers, media agencies, and consulting agencies.

Product overview

Lagardère Publicité News operates as an advertising regie for 19+ media brands spanning radio, press, and digital platforms. The portfolio includes flagship national brands (Europe 1, Le Journal du Dimanche, Europe 2, RFM, Radio Nova) alongside regional stations (FGL, Atomic Radio) and specialized digital platforms (SoundCloud, Odeeo). The company offers integrated advertising solutions across radio-audio, press, digital, field marketing, and events, supported by an in-house creative studio (Lagardère News Story) for custom content production. Key innovative products include Europe 1 Dynamic (AI-powered contextual advertising), mood targeting on SoundCloud, and the Green Zone carbon-aware programmatic offering. The 2026 CGV Radio Audio introduces a simplified purchasing platform for SMEs.

Differentiator

Problem solved

Functional benefit

Brands

• Lagardère News Story: Integrated creative studio offering custom communication solutions including podcasts, short programs, social videos, photo reports, exhibitions, relocated productions, chronicles, web radios, new formats, display, and premium ecosystems.
• LPN+
• Lagardère Publicité News Régions
• Europe 1 Dynamic

Products and services

• Radio Advertising Sales Exclusive advertising sales representation for the Lagardère radio portfolio (Europe 1, Europe 2, RFM, Radio Nova, Oui FM, Radio FG, FG Dance, FG Chic, Maxximum, Radio Meuh, Radio Public Santé, Replay News, Crooner Radio, Chante France) across FM, DAB+, webradios, and podcasts for advertisers and media agencies.
• Press Advertising Sales Advertising sales representation for Le Journal du Dimanche, JDNews, and JDMag print and digital publications, offered to advertisers and media agencies.
• Europe 1 Dynamic AI-powered advertising offering combining national radio power on FM/DAB+ with digital contextual targeting that adapts advertising to listener location and audience segment on digital flows. Targeted at advertisers seeking combined broadcast reach and digital personalization.
• Green Zone Programmatic Advertising Decarbonized programmatic buying pathway co-developed with Havas Media Network and GreenBids technology that filters superfluous auction calls to reduce campaign carbon footprint by approximately 20%, while delivering +10pts visibility versus classic campaigns. Targeted at advertisers with RSE/ESG commitments.
• Lagardère News Story Studio In-house creative studio offering custom communication solutions including podcasts, short programs, social videos, photo reports, exhibitions, web radios, chronicles, and bespoke branded content for advertisers, agencies, and brands seeking tailored storytelling.
• Sponsorship Solutions (Sponsor 360) Comprehensive sponsorship offering deploying brand integrations across radio programs, podcasts, social networks, and cross-media touchpoints for holistic brand activation. Targeted at advertisers seeking integrated sponsorship presence.
• Europe 1 x Réel Média Partnership Offer Combined radio and social media advertising offer integrating Europe 1 radio power with Réel Média's social media expertise (including 'Balades en France' with William Leymergie for BtoC and 'La France Bouge' with Élisabeth Assayag for BtoB), offering exclusive social media content enriched by radio coverage.
• Simplified Purchasing Platform Self-serve digital platform launching 2026 offering simplified brief intake, secure online payment, and turnkey sponsorship, local, and audio-digital advertising offers accessible in a few clicks. Targeted at TPE/PME and advertisers seeking autonomous, simplified purchasing.
• Lagardère Publicité News Régions Regional division offering geolocated advertising campaigns and exclusive sales for Europe 2 and RFM networks across Sud-Ouest, Auvergne-Rhône-Alpes, and Bourgogne-Franche-Comté, supported by dedicated local commercial teams and integrated local stations FGL and Atomic Radio.
• LPN+ Radio Coupling Radio advertising coupling product combining Europe 2 and RFM transmitters into a unified national network, enabling advertisers to run campaigns across both stations simultaneously for enhanced national reach.

Quantifiable outcome

• Doubled digital audio inventory in one year
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SoundCloudcoreTechnology or Integration · 1 January 2025New strategic partnership making Lagardère Publicité News the only regie present on SoundCloud for audio advertising. This expands the audio portfolio to include mood targeting capabilities on the global streaming platform.
• Havas Media NetworkcoreStrategic or Co-development Partner · 1 August 2024Co-launch of Green Zone offering with Havas Media Network to optimize carbon impact of campaigns and programmatic deals. Based on GreenBids technology, the solution enables advertisers to minimize carbon footprint by communicating on the most efficient advertising placements of Lagardère Group sites.
• Réel MédiacoreStrategic or Co-development PartnerPartnership between Lagardère Publicité News and Réel Média to launch an exclusive offer combining Europe 1 and Réel Média. This enables advertisers to strengthen their social media impact while benefiting from radio power. The offer includes BtoC via 'Balades en France' (William Leymergie) and BtoB via 'La France Bouge' (Élisabeth Assayag), enriched by exclusive social media content. First advertiser Bpifrance adopted the solution for QG 2030 event.
• BpifranceminorOthersFirst advertiser to adopt the Europe 1 x Réel Média partnership solution, using it to promote its QG 2030 event showcasing French entrepreneurship and innovation.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Others

• Havas Media Network: Global media agency and existing partner via Green Zone co-launch. Operates as both a buyer of LPN inventory and a collaborator on sustainability products — a customer and ecosystem counterpart rather than direct competitor.

Direct peers

• TF1 Publicité: Advertising sales house for the TF1 group (France's leading commercial TV broadcaster) and its digital extensions. Directly comparable as a French media régie monetizing major broadcaster inventory for advertisers and agencies.
• M6 Publicité: Advertising sales arm of Groupe M6 (now RTL France), covering TV, radio and digital. Comparable French régie selling cross-media advertising inventory to brands and agencies.
• France Télévisions Publicité: Public-sector French broadcaster advertising sales house. Comparable in operating model — French-language media inventory sales — though it operates within public broadcasting constraints.
• Skyline Media (RTL Radio Régie): Commercial radio advertising sales house for RTL, Fun Radio and other stations in France. Direct competitor in radio inventory sales with similar multi-station bundling.
• NRJ Global: Advertising sales house for the NRJ Group (NRJ, Chérie FM, Nostalgie, Rire & Chansons) in France. Direct competitor in radio ad sales with comparable national reach and audio portfolio.

Broad incumbents

• Publicis Groupe (Publicis Media): Global media agency holding company buying audio and broadcast inventory at scale. A principal buyer of LPN inventory; comparable in serving advertisers but not in selling media space.
• GroupM (WPP): World's largest media investment group. As a top buyer of French broadcast inventory, GroupM is a key counterpart to LPN in agency-side media planning and buying.
• Spotify Ad Studio: Global digital audio advertising platform. Overlaps with LPN's digital audio offering; competes for the same advertiser budgets but at vastly larger scale and with a fully self-serve model.

Emerging players

• Deezer Advertising: French-headquartered streaming platform with growing ad-supported tier. Adjacent competitor in digital audio advertising with strong French market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LagarderePNews/status/1784922816313209112
• LinkedInlinkedin.com/company/lagardere-publicite-news
• Instagraminstagram.com/lagardere_publicite_news/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lagardère Publicité News