PROMART

What PROMART does

Homecenters Peruanos S.A., operating commercially as Promart Homecenter, is a Peruvian home improvement retail chain headquartered at Av. Aviación 2405 Piso 5, San Borja, Lima. The company sells a broad assortment of tools, power tools, hand tools, home appliances, kitchen equipment, electronics (TVs, laptops, smartphones), furniture (living, bedroom, office, gaming), construction materials (cement, drywall, ceramics, lumber), outdoor and patio goods, sports equipment, and automotive supplies across physical stores in all 24 administrative regions of Peru and an e-commerce storefront at promart.pe. Promart distributes leading global brands such as Bosch, Makita, DeWalt, Stanley, Black & Decker, Samsung, LG, Xiaomi, Kärcher, Philips, Truper, Sika, Mabe, Oster, Indurama, Celima, and Bticino, supplemented by third-party marketplace sellers.

The business is structured around a sales-led go-to-market serving two horizontal customer segments: individual consumers (B2C, primary) and enterprise/contractor buyers (B2B, secondary) through the dedicated ventaempresa.promart.pe portal. Revenue is generated primarily through transactional retail sales of physical goods, priced per unit with periodic promotional discounts during recurring seasonal campaigns (Cyber Wow, Black Friday, Cyber Monday, Cyber Days). Adjacent monetization layers include the Club Pro loyalty program, the Tarjeta Sip private-label credit card, the Extra Garantía extended warranty service (1–2 additional years of coverage), and warranty-driven attach revenue. Promart is affiliated by reference with sister retail brands including Plaza Vea, Real Plaza, Oechsle, Vivanda, Inkafarma, and Mifarma, suggesting operation within a larger Peruvian retail group, though no formal parent-subsidiary relationship is disclosed in the source material. Marketing channels span the company website and blog, email newsletter, and social media, with customer support reachable at 0800-0-0149 / 615-5712.

No revenue, headcount, founding date, patent portfolio, certification status, or executive roster is publicly disclosed in the source data, and the company is privately held with no evidence of public listing, venture capital funding, or active M&A activity.

Name

PROMART

Legal name

Homecenters Peruanos S.A.

Website

https://promart.pe

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Promart Homecenter is a Peruvian nationwide home improvement retail chain operating physical stores across all 24 Peruvian regions and the e-commerce platform promart.pe, selling tools, appliances, furniture, construction materials, and electronics to individual consumers and B2B contractors, with loyalty and credit-card ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Promart generates revenue through retail sales of home improvement products including tools, appliances, furniture, construction materials, and electronics both in physical stores and through its e-commerce platform promart.pe.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Promart Homecenter is a Peruvian home improvement retail chain operating physical stores across 24 regions of Peru and an e-commerce platform (promart.pe). It sells tools, home appliances, furniture, construction materials, electronics, and outdoor/sports/automotive supplies under both own and third-party brands. The company also runs a B2B sales portal (Venta Empresa), a loyalty program (Club Pro), a proprietary credit card (Tarjeta Sip), and an extended warranty service (Extra Garantía).

Product overview

PROMART is a Peruvian home improvement retail chain offering a unified platform combining physical store locations and an e-commerce website (promart.pe). The product portfolio encompasses multiple categories including technology (smartphones, laptops, tablets, Smart TVs), home appliances (refrigerators, washing machines, air conditioners, kitchen appliances), power tools and hand tools (drills, saws, generators), furniture (beds, sofas, office desks, chairs), construction materials (cement, bricks, drywall, wood), outdoor/patio items (grills, pools, terrace furniture), and more. The ecosystem includes loyalty program Club Pro, proprietary payment card Tarjeta Sip, extended warranty service Extra Garantía, and B2B channel Venta Empresa. The platform operates across all 25 regions of Peru through store locations and nationwide e-commerce delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Promart Homecenter (promart.pe)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Club Pro Loyalty ProgramcoreGTM or Marketing PartnerLoyalty program offering points and exclusive benefits to frequent customers. Members can accumulate points on purchases and redeem for rewards.
• Tarjeta SipminorOthersCredit/financing card accepted for purchases, enabling flexible payment options for customers.
• Black & DeckerminorChannel Partner/ Reseller/ DistributorTool brand distributed through Promart retail locations and e-commerce platform.
• BoschminorChannel Partner/ Reseller/ DistributorPower tools and home appliances brand distributed through Promart.
• MakitaminorChannel Partner/ Reseller/ DistributorPower tools brand distributed through Promart stores and online.
• DeWaltminorChannel Partner/ Reseller/ DistributorProfessional power tools brand distributed through Promart.
• StanleyminorChannel Partner/ Reseller/ DistributorTools and storage brand distributed through Promart.
• SamsungminorChannel Partner/ Reseller/ DistributorElectronics and appliances brand including TVs, refrigerators, and smartphones sold through Promart.
• LGminorChannel Partner/ Reseller/ DistributorHome appliances and electronics brand distributed through Promart.
• KärcherminorChannel Partner/ Reseller/ DistributorCleaning equipment brand including pressure washers sold through Promart.
• PhilipsminorChannel Partner/ Reseller/ DistributorHome appliances and personal care products sold through Promart.
• XiaomiminorChannel Partner/ Reseller/ DistributorSmartphones and electronics brand sold through Promart.
• TruperminorChannel Partner/ Reseller/ DistributorTools brand with extensive product range distributed through Promart.
• SikaminorChannel Partner/ Reseller/ DistributorConstruction chemical products brand distributed through Promart.
• MabeminorChannel Partner/ Reseller/ DistributorHome appliances brand including stoves and refrigerators sold through Promart.
• OsterminorChannel Partner/ Reseller/ DistributorKitchen appliances brand distributed through Promart.
• InduramaminorChannel Partner/ Reseller/ DistributorEcuadorian home appliances brand including refrigerators sold through Promart.
• CelimaminorChannel Partner/ Reseller/ DistributorCeramic tiles and flooring brand distributed through Promart.
• BticinominorChannel Partner/ Reseller/ DistributorElectrical products and switches brand sold through Promart.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cassinelli: Cassinelli is a Peruvian home improvement and construction materials retailer with a multi-store presence. It targets similar DIY and contractor customers as Promart with overlapping categories including tools, plumbing, electrical, and finishes.
• Maestro Home Center: Maestro is a long-standing Peruvian home improvement chain now consolidated under Falabella/Sodimac. It directly competes with Promart in tools, appliances, and home goods and shares a similar big-box homecenter format.
• Sodimac Peru: Sodimac Peru is the country's leading home improvement and construction retailer, operated by Falabella. It is the closest direct competitor to Promart, offering a near-identical assortment of tools, appliances, furniture, and construction materials across physical stores and e-commerce in Peru.

Broad incumbents

• Menards: Menards is a large US privately held home improvement chain combining tools, appliances, building materials, and furniture. It is comparable in scale, assortment breadth, and private-company status to Promart.
• Leroy Merlin: Leroy Merlin is a global home improvement retailer with strong Latin American operations (notably Brazil). Its DIY and pro-customer assortment and omnichannel approach mirror Promart's positioning within Peru.
• Home Depot: Home Depot is the global benchmark for big-box home improvement retail, combining tools, appliances, building materials, and services. While not operating in Peru, it sets the category template Promart's format is modeled on and is the reference point for competitive comparison.
• Lowe's: Lowe's is a US home improvement retailer with a comparable product mix spanning appliances, tools, furniture, and building supplies. It represents the broader global playbook for omnichannel homecenter retail that Promart is adapting in Peru.

Regional players

• Easy (Cencosud): Easy is Cencosud's home improvement chain in Chile, Argentina, Colombia, and Peru. It is comparable in format and assortment to Promart but operates primarily in neighboring markets with overlapping customer profiles.
• Falabella Homecenter / Sodimac Colombia: Sodimac's Colombian operation, marketed under the Falabella ecosystem, is the regional homecenter sibling of Sodimac Peru. Same brand, assortment philosophy, and omnichannel strategy, but serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/promart-homecenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMART